Using Groupon for Book Sales

Happy Wednesday, good people of the blogosphere! Wow, do I have an awesome idea for you all today. Strap yourselves in and grab a cup of coffee, because this is gonna be one wild ride!

As I often do, I was thinking of new and innovative ways to sell/market books. I have a friend named Eva Pohler (find her on Facebook here), and this idea comes from a little snafu she hit a little while back with Barnes & Noble booksellers. No, this doesn't trash B&N (I love that store!); it's just information about what happened with her books. Plus, if you've encountered this particular problem, it might be information about how to unload books.

I'm gonna start with Eva's story, and work my way up from there. Stay with me, folks!

So, Eva wanted to have her book in a brick and mortar store (don't we all?), and she decided that was her goal for 2015. Please understand, when Eva goes after something, she goes after it; nothing gets in her way. Gosh, I admire that. Anywhoooo... So, she speaks with someone from B&N and they tell her, in order to stock her books, those titles need to be returnable.

Quick aside: Books are the only (yes, only) retail merchandise that's returnable for a 100% refund. How crazy is that? Okay, back to the story!

In order to make a self-published book returnable, you must go through a company like Lightning Source. Eva did that, made the book returnable, and B&N ordered a great number of copies of her titles.

Needless to say, she came home one day to find boxes and boxes of her books sitting on her doorstep. This is where my idea begins. I only told you enough about Eva's tale to give you an idea of what we're dealing with: tons of books sitting in your living room that you have no way to sell.

For the rest of Eva's story, check out the interview she did with S. M. Boyce here. It's a long video, but it might save you some money someday, I suggest you check it out.

Moving on!

I started thinking: How the heck is she gonna sell all those books? Marketing is difficult enough without a crapload of inventory sitting in your house. If Amazon can't sell them, how can you?

Enter Groupon. Why this never occurred to me before, I have no idea. But it's been a growing platform for sales for years. If you find yourself in a position like Eva did, why not create a Groupon to help move that stock?

I did a little digging before I started this post, and creating a Groupon is free.

But how the hell does Groupon make money, Jo? I know they charge you something! And how can I guarantee they won't oversell my stuff and me end up scrabbling to get more?

Great questions! I asked them, too. From their site: Groupon charges a marketing fee that's a percentage of the revenue from sales. You can set the number of items available, and they'll only sell that many Groupons. For answers to other questions, check out the FAQ here.

Now, the big question here is (you totally knew I'd look this up, right?): How many people actually buy Groupons? Here's an article from 2011 that gives a pretty good rundown of the numbers then. The projected growth is off the charts (no pun intended). Yes, that's billions with a B.

Can you imagine your book in front of that many people?

It's a huge marketing opportunity, and we Indies have to always be looking for the new idea in marketing. I love my iPhone, and I have Groupon. My husband and I use it often (browsing there created this idea). But I never looked at it as a market for books until now.

*face/palm*

Has my head been up my arse all this time? Or have I just never thought of it because it hasn't been done by anyone else? Either way, it's time to try something new, don't you think?

You may start here. Good luck!

What do you think? Will you try it?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

The Versatile Blogger Award

Happy Monday, good people of the blogosphere! Today, a little bit of a change. Since my guest last week, Mindy Ruiz, has one book published and we already discussed on the post here (big giveaway going, GO ENTER) and featured it on the sidebar, today I'm talking about an award that was bestowed upon me by a fellow blogger. She's also a member of the 2015 Time for Books Review Team. Who is she and what's this award about? Well, grab a cup of coffee and let's get going!

Thank you, K. J. Farnham, for nominating me for this awesome award! Here's a little about Ms. Farnham:

I was born and raised in West Allis, Wisconsin, home of the Wisconsin State Fair and the Pettit National Ice Center. In 1999, I graduated from UW-Milwaukee with a bachelor’s degree in elementary education. I went on to earn a master’s degree in curriculum and instruction while teaching full time. After teaching first grade and third grade for six years each, I am proud to say that I had the privilege of helping hundreds of children learn to read and write.

In 2011, my family of four relocated from Milwaukee to western Wisconsin. (We are now a family of five!) While I was sad to leave teaching, I was ready for a change and excited to explore my love for writing. I got caught up for two years writing and editing for various clients while the book that I’d started back in 2009 went untouched. I finally made it my New Year’s Resolution for 2014 to finish Click Date Repeat, and it was published on August 21, 2014 (my wedding anniversary).

Things I enjoy: travel (especially road trips), running, biking, nature walks, beach outings, coffee and tea.

Things I love: watching my children participate in various activities, reading, writing, Body Pump at the YMCA, The Walking Dead, peanut butter and coconut milk.

Check out K. J. Farnham's blog here.

Information about the award:

The Versatile Blogger Award is given in recognition for the great commitment, diverse talents and generosity shown by bloggers here in our community. There is so much creativity on display that it is difficult to reduce a list to only a few, but for those nominated, it is hoped that it will motivate them as well as celebrate their work to date.

Here are the rules:

• Show the award on your blog
• Thank the person who nominated you
• Share seven facts about yourself
• Nominate up to fifteen blogs
• Link your nominees’ blogs, and let them know

My seven facts:

1. My life is chaotic most of the time, so I tend to lean toward super controlling habits in my writing, editing, and design work
2. I have this strange compulsion to help people, and look for different, interesting ways to give back to the Indie author community (because I'm selfish, and I get to pat myself on the back)
3. I'm very opinionated
4. Because I have such a strong work ethic, I expect the same from others, and it's destroyed relationships when things aren't followed through on or when I feel I'm not getting back the level of commitment I put in
5. I believe in magic
6. I push myself harder than I should, and I'm harder on myself when I fail than anyone else could ever be
7. When people don't like me, I'm okay with it; because everyone doesn't like everyone (just like all people don't like the same book), and I'm not going to be someone other than me to change that

I nominate:

• Ashley Bodette from Book Junkie: Not-So-Anonymous
• Maria Pease from The Paisley Reader
• Ren Reidy from A Little Bit of R&R

You should check those blogs out. Those ladies are amazing!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

UtopYA Con 2015 Pro Sched User

Happy Friday, good people of the blogosphere! It's time for another utopYA 2015 update! I know you're all super excited. BUT! Even if you're not going to utopYA, you can still figure out how to use Sched if an event you're attending in the future chooses to be green and save a few trees by going digital. Don't be the girl left out of the party. You'll lose out on a chance to join a huge family of like-minded creative people. Ever wanted to walk into a room and know the people there get you? Yeah, that's utopYA. So get your tickets here. Right now. The price goes up at the end of May, so don't dally!

Let's get to the info for today, shall we?

If you've been following along with the official bloggers this month, you'll know most of the ways you can use Sched to your advantage. Let's do a quick recap (links will take you to the corresponding posts):

Here on my blog, you learned how to create and update your profile. We went through connecting your social media and adding a cute profile picture.

When A Book Vacation took over, Shana taught you all how to mark things you'd like to go to, and she showed you a few awesome tips in her video.

Then, we went to The Paisley Reader. Maria walked you through syncing Sched with your phone (or freaking KINDLE)!

Today, we have the Book Junkie: Not-So-Anonymous, Ashley, walking you through how to change your ticket information and finding your friends!

By the time you get through all the posts above, you should be ready for the conference and have your reminders set so you don't miss a single panel. Have fun!

There won't be printed programs this year! Sched is what you need to learn how to use to get the most out of your experience.

What did you learn from the bloggers this month? Are you all set to go with the app?

Well, that's all for today, folks! Until next time, WRITE ON!

What's Above the Fold?

Happy Thursday, good people of the blogosphere! I know you're all excited that tomorrow's Friday, but I'm still bringing you a little tip today that may or may not explain a few things and/or make your life a hair easier. I hope you brought your coffee, pen, and paper! Let's goooooo!

So, today is all about that little thing in bloggerland known as a fold. What the heck? Nothing on the web folds, Jo!

Yeah, I know things don't literally fold, but let's think of a blog like a newspaper for a moment, shall we?

Everything a reader sees before they have to scroll down is considered above the fold. Now that we have the terminology down, let's get to what should be there and why it matters.

Examine my blog. You're looking at it right now, and you may still be where you haven't scrolled yet, so take a moment and really look. If you've moved down, scroll all the way back up.

What's the first thing you see? My name, right? Then a description of what you'll find on this blog.

After you see that, you notice I'm involved with utopYA con and INDIE Books Gone Wild. Now it's time for pages on my blog I think everyone who visits should become familiar with.

Awesome. Now you know where you are, why you are, and what kinds of things you can expect to find, right? Stopping here for a moment to talk about why those things matter and do a short comparison.

Remember when I talked about your blog as a newspaper? If you have one handy, grab it. Leave it folded in the middle, please. If you don't have one, use your imagination (or the picture below) to recall what they look like.

Now, you see a description (All the News That's Fit to Print), a title, a date, a price, and a headline, yes? Move on down and see the author's names and the good stuff.

Basically, everything above the fold on a newspaper is to tell you who, why, and what. It's the same with a blog. People need to know what they're getting into at a glance. Period.

But bloggers have extra stuff that should be above the fold:

• Date of most recent post
• Headline of most recent post
• Some way to share the post (or the blog)
• A way to subscribe to updates

I'm a thorough believer in less is more. Load time matters as much as aesthetics. More than fifteen seconds and folks leave. But the four items above are essential. Why?

Date: So people can see at a glance you're active now
Headline: So folks can be attracted to your writing
Sharing: Do I have to explain this one? Mine's buffer, but you can use anything.
Subscription Method: So people don't lose your awesome blog

Folks might look around for a way to subscribe or share if it's not in their faces, but don't bet on it. Make it easy to keep up.

I'm not going into other things you need to have. Everyone chooses differently. I used to have my bio, all kinds of widgets and banners and things, but my blog took forever to load. I cleaned house. Confusion does not encourage repeat visits.

Do you love it here? Why? Why not?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Book Review - Moon Crossed Episode One

Hello and happy Wednesday, readers! I have another book review for you all today. It will go in with the Time for Books 2015 Review Team's list. I'm so impressed with those guys! They've read and reviewed almost 200 books this year already. *faints* Give them a hand, will ya? This is the first of a serial series. If you aren't familiar with those, they're the ones where a small episode is released weekly, bi-weekly, or monthly, usually followed up by a boxed set of the entire thing once it's written. So, if you like paranormal and werewolves, keep reading! Grab some coffee, get comfy, and let's get going!

First, a little information about the book up for review today:

Title: Moon Crossed (Crescent Hunter Series Episode One)
Author: Bella Roccaforte
Genre: Older YA/NA Paranormal
Length (print): ~ 85 pages
Buy Link: Amazon Kindle $0.99

Blurb:
Claire O'Conlan is a hunter, her kind were created to protect humans from feral werewolves. She's desperate to find a cure for the moon-touch. Until she does, the hunt won't stop.

Despite being raised among supernatural creatures, Claire is determined to make college as normal as possible. But childhood habits die hard. She can't seem to stay away from the wolf-borne, and worse, she's falling in love with Cole Jackson, the big bad wolf.

Claire can't resist the undeniable fire Cole ignites within her. They are falling headlong into a forbidden love affair. Hunter and wolf, a dangerous combination inciting war between factions, action from the council and the biggest risk of all, Claire fulfilling her duty and being the hunter that kills Cole.

Will Claire find the cure? Or will their love end in tragedy?

**Will not appear in review elsewhere. I freaking LOVE the cover for this book. Regina Wamba of Mae I Design outdid herself with the visuals and type treatments. Grand slam. Well done, ladies.**

Let's get on to the review!

I snagged this book on Amazon when it released. I was excited to check out this serial because I find I enjoy stories of werewolves on rampages. Plus, the cover drew me right in. Talk about being excited when I found it next on my Kindle, waiting to be devoured. I blew through it in about two days, but that's reading a couple pages here and a couple pages there, perfect for the reader with a busy lifestyle. Anyway, moving on to the important stuff!

From a Reader's Perspective:
Because this was the first episode in a serial series, I didn't expect a lot of emotional turmoil or to get to the point that I connected with any of the characters. But, I have to say, I like Claire. She's one tough nut to crack, but she's also beautifully flawed. Despite the fact that her friends could turn into something she'll end up having to kill, she has no problem hanging out with them. Out of all the boys, I like Trevor best. He's rough around the edges, but you can tell he has a real brotherly compassion for Claire.

There were a couple of words that are certainly suited for tweens rather than teens, but they didn't bother me. That's just a note for those of you easily offended by that kind of thing. If you're squeamish about sex, don't be; there's none in this episode.

It's a well-paced starter with a ton of setup for what's certainly to come. There's humor, battles of wits, and snarky girl moments that didn't leave me groaning. You won't hate on the MC for being annoyingly juvenile.

From an Editor's Perspective:
Needs tweaks here and there. Commas need tending to, dialogue tags vs action tags, and word confusions top the list.

Rating:
1 Star for a tough MC that wasn't irritating or perfect
1 Star for creating a great pack of secondary characters
1 Star for leaving me tense for episode two
1 Star for pacing, using dialogue to great success, and nice emotional punches
.5 Star for plot and writing style
-.5 Star for comma, dialogue tag, and word confusion errors
Overall, 4.5 out of 5 stars! I round up when clicking, so you'll see a five. Recommended if you're looking for something quick, paranormal, and episodic that leaves you wanting more.

What are your thoughts? Read it? Plan to?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

MS Word 2013 Tips and Tricks - Grammar Check Solutions

Happy Tuesday, everyone! Today, I'm talking about a tool you already know and love but may not be using to its full potential. Please note! I haven't tried this on earlier versions of Word, but in the 365 suite, all these functions are available for you to exploit use. Are you ready to get your awesome on? You may need pen and paper, but you might wanna open your MS Word and be ready to follow these steps. Either way, grab some java and let's get rolling!

First, open Word by clicking on the icon and choose blank document.

Next, you'll wanna go to the menu item File. Click there and you'll get a screen that looks like this:

No, I'm not gonna show you my file list. *grin* You'll know what I've been up to soon enough. Let's move on! Please click on Options down at the bottom left (see arrow).

You'll get a screen like this:

Now, we want to click on Proofing (see arrow).

And we get this:

Under the heading When Correcting Spelling and Grammar in Word, there's a Settings... box to the right of Writing Style. Be sure Grammar and Style are selected from the drop down there, then move to the box. Click it (see arrow)!

Here's where the magic happens! Look at all the nifty check boxes! If you missed changing the drop down in the step before this one, you may do that now. You won't see all these boxes in one view; you'll have to scroll. I'm showing you here so you may have a nice overview. *grin* Are you all in grammar geek Heaven like I am?

Make your selections and click OK.

Now, open your manuscript and review everything Word magically underlines for you. Booyah!

Please keep in mind that Word doesn't "read" your manuscript. There are still stylistic choices you'll have to make, but most have an option to keep the program from pointing those out.

THIS DOES NOT NEGATE THE NEED FOR AN EDITOR. Yes, you can get a cleaner manuscript this way. No, it won't catch all your errors. Yes, it will create new errors if you blindly accept all suggestions. It's a program, not a human.

I hope this little tutorial helps you all in some way.

Did you know these options existed? Did you check it out? What did you find! Share with us!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Author Interview - Mindy Ruiz

Happy Monday, wonderful people of the blogosphere! Today I have a super amazing guest to introduce you all to. Remember back in December when I had the awesome Kindle Fire giveaway going? Well, this lady donated in a big way to that event, so please give her a round of applause. Besides that, she's running a giveaway of epic proportions on the blog while she's my guest. How about a big note of thanks for that? Mindy is an amazing utopYA author, and she's involved in the con by both being an exhibitor and a panelist. If you don't have tickets yet, go get them now. Linky! Since I just saved you many tears from missing out on the fun, smile, grab a cup of coffee, and get comfy for my interview with author Mindy Ruiz.

Jo: Welcome to the blog, Mindy! I’m over the moon to have you here. You’re such an awesome supporter of other Indies, and I’m pleased you’ve agreed to grace us with your presence. You ready?

Mindy: Hell, yes!

Jo: Awesome! Let’s jump right in with both feet. Your series, Game of Hearts, heavily uses elements of Greek mythology. Why did you choose to include that genre, and what can we expect out of the rest of the series?

Mindy: Great question! The whole series came about because Lady GaGa’s song, Poker Face, played right after Katy Perry’s Waking Up in Las Vegas. I loved the idea of exploring the Suits in a deck of cards as if they were living, breathing people. Plus, I’m totally obsessed with anything Royal, so marrying the world of the Cards and Greek mythology was a no-brainer. I needed a back story and a nemesis and who better than to fill those shoes than the man obsessed with everything glittery and gold but King Midas himself.

Bam!

The House of Midas was born. But something was still missing. I needed a cohesive unit that tied the two powers together but still kept them under thumb. The myth of Midas and Dionysus provided the answer: I needed more Greek gods! The gods are the ultimate authority both The House of Midas and the ruling Cards fear and serve. The gods are to the Game of Hearts series what the shark was to Jaws.

In the final book, Cassie and the other Queens (Spades, Diamonds, and Clubs) uncover a devious plan that threatens all of humanities’ freedoms. Shadows and rogue factions play a huge part in the epic conclusion to free the Titans from Tartarus. Cassie has to make the ultimate decision whether to serve as the Queen of the House of Hearts or forget everything and everyone she’s experienced the last three years of her life.

Jo: I'm the biggest geek in the world, and that just made my inner-goddess sing! I can tell you love your novels. You heard it here, folks! Go check out this series! Moving on. How much is your character, Olivia, like you? Do you feel it’s a help or hindrance to be close with a character? Why?

Mindy: I’d like to say Olivia is all me, but not true. I based Olivia’s sass and in-your-face honesty off of a life-long friend, Rochelle Spears. Nothing, no past, no secret, no future prediction fazes Olivia. She’s going to experience life on her terms and be loyal to a freaking fault. Okay, the loyal to a freaking fault might be me.

I think it’s vital that you feel a connection or closeness with your characters because we all can write the paper cutout Disney prince or princess, it’s the complex tortured hero, heroine, and yes, villain, that really tugs at our and our reader’s hearts. I believe exploring those pieces, both the good and the bad, of you and those around you is how you create believable, likable, swoon-worthy characters.


Jo: Awesome picture! Great answer. I get asked all the time if I'm like my characters. I have to admit, they have a trait or two, but mostly they're based on people I know. I agree 100% on the need to be close to them. You must. *smiles* I know you’re a huge advocate of encouraging authors to keep learning. So, tell us, what writerly educational books grace your shelves? Which is your favorite and why?

Mindy: Albert Einstein said, “Once you stop learning, you start dying.”

If you think you know it all, then you really know nothing at all. I never want to be the smartest person in a room and luckily, I have yet ever to be. :) That being said, I have way too many writing books on my shelves. My favorites, because they’re totally like kids and I can’t choose one, are:
Save the Cat by Blake Snyder. I was a pantser forever, and with C. J. Redwine’s online plotting & world building classes and Blake Snyder’s Save the Cat, I’ve cut down on the plot lines I chase down rabbit holes. Painless Grammar by Rebeca Elliott, Ph.D.

Why? I may have daydreamed through all my English classes when they didn’t relate to Literature. Seriously, where was my Grammar Godmother when I needed her?!

Last one, the www.ce.SavvyAuthors.com website because, truly, Liz Pelletier and the crew over there are brilliant geniuses that make the technical side of creative writing easy to understand. One day I will share a chocolate martini with the lady. Maybe even in Las Vegas. *giggles*

Jo: I haven't heard of either of those books. *adds to list* I love that quote; it's so dang true, huh? Sooooo, I hear you aren’t a girly-girl (don’t judge; a little bird told me). So I’d like to know what your perfect date-night outfit and location would be. Why?

Mindy: Buahaha! Your birds are crazy accurate! I’m so not a girly-girl. I was raised with four brothers, have three sons, a nephew who is my fourth son, and seven more nephews to top off my testosterone world of wonder. I would die a slow, GI-Joe death if I didn’t suppress my estrogen. LOL.

Perfect date outfit would be blue jeans, a rockin’ hot top that was comfortable but still screamed ‘oh, yeah, she’s a girl!’ and flip-flops to show off my hot-pink pedicured toes.

Perfect location: I’m a beach girl. Give me salted sea air, waves crashing on the shore, and a bucket of Dungeness crab legs and I’m all yours. The husband threw in peach mojitos and laughed when I bombed him with crab shell shrapnel. It was true love from there on.

Jo: I feed those birds lots and lots of cookies! *wink* Sounds like a fabulous date! I know all about suppressing the estrogen. Ha! Let's not get too far off the question line, because I could talk all day about being a tom boy. You have two books out in the Game of Hearts Series: Enchanted Hearts and Lying, Cheating Hearts. What’s next? Care to share a little snippet of the blurb?

Mindy: The last book in the Game of Hearts series is in the hopper right now.

I’m also working on a paranormal category romance called: Cupid’s Curse. Yep, that’s what I’m going to give to you.

Blurb snippet:
My name is Jack. Oh, don’t let the manly sounding nickname fool you; I’m all girl. From my waist length blonde hair, over every curve of my five-foot-six frame, down to my pedicured toes, I scream female. But when it comes to matters of the heart, well, I’m a bitch.

That’s not my technical title.

Officially, I’m a Cupid. Turns out the god of love, Eros, doesn’t like it when you curse amore. He gets down right bitter when you swear to never be a sucker for the swoon. That one phrase, “I’ll never love again,” with the right amount of fortitude behind it, will land you cursed in Eros’s Cupid Corps.

Yep, I’m totally cursed to play Cupid until I believe in love. If I don’t, well, my heart goes all petrified and I become immortal. Sounds damn good to me.

Ha! Looks like I really do have a thing for Greek gods.

Jo: That sounds fan-freaking-tastic! I can't wait to check it out. You did a marketing thing at UtopYA last year I thought was absolutely brilliant. Tell me about the Enchanted Heart screen cleaners, and how you came up with the idea, please! I still have mine.

Mindy: *big ole toothy grin* OH. MY. GAWD!!!! You have no idea how stinking happy that makes me! I would love to take all the credit for Enchanted Heart screen cleaners, but that fabulous find lies at the feet of my darling husband. Luckily, he is in real estate and is required to attend numerous conferences and conventions. I may sweet talk him into bringing home an extra swag bag. Seriously, I go through their swag bags like I’m discovering buried treasures.

Jo: Yeah, I totally do. People ask me about it all the time. *grin* Now that we’re on the subject of UtopYA, talk to me about the panel you’re on for newbies and introverts. What can people hope to take away from that experience?

Mindy: Confession time: I’m painfully shy and awkward. It took me a long time to shatter the wall-flower vase and really own who I am. Before writing became both my passion and my career, I was in the family business of selling Real Estate. Cold calls and open houses and strangers all around brought me face-to-face with my biggest fear, talking to people. Anyone who knows me knows I hate talking on the phone and the thought of face-to-face tends to break me out in hives. That being said, I knew I could either have my excuse of being shy or I could, full force and despite being shy, put myself out there and chase my dream. It came down to do I want the excuse or do I want the dream. I chose to chase after the dream.

At my first UtopYA conference, where I climbed back into my wall-flower vase, (no, really, sat up in my hotel room with flowered pajamas), my darling friend Megan Curd, kicked me out of the hotel room and told me to find my freaking mojo.

After the conference, I read online that there were so many people who had traveled to UtopYA and had done the exact same thing I did! The overall themes:
I don’t know what to say?
I don’t want to be “that” crazy fan-girl!
And, I’m new and shy.

That was it.

I embraced Janet’s “lift as you climb” mantra and decided to apply what I’d learned successfully practicing real estate and networking at conferences for twenty years to writers and share that knowledge. Megan and I tapped some amazing people who have successfully networked both online and at conferences to help: New York Times Best Selling Author: Rachel Harris, Misty Provencher, and Eva Pohler will be adding their tips and tricks to the panel.

The Newbie and Introvert panel is an interactive session.

You will leave knowing at least three people you didn’t before.

You’ll be armed with three open-ended questions to get your conversations past, “I love your book” and on to more substantial chats with authors and readers you love.

Finally, you’ll leave the panel with a starter toolbox with basic how to’s:
* How to comfortably step out of your comfort zone.
* How to be able to identify when you’re starting to slip back into your wall-flower ways and what to do.
* How to approach an author you love.
* How to spot a fellow wallflower and build your own wacky clump or tribe.

Jo: Oh man. Even seasoned veterans can benefit from that panel! I'm so stealing this (with credit, of course) for something the bloggers have coming. *grin* Rapid-fire question time! White, dark, or milk chocolate?

Mindy: *cue big pimpin’ music*
White Chocolate.
White chocolate Kit-Kats, if I’m totally honest.

Jo: Paper or computer (for writing)?

Mindy: Computer. I’d go through too many erasers and trees if I went the long hand route.

Jo: Up or Down?

Mindy: Up! The ever-eternal optimist says UP!

Jo: Right? Somehow, I knew you'd choose up. *grins* Time travel question! Because the theme of UtopYA 2015 is time travel, I’m asking everyone a themed question. *grins* If you built a time machine, where would you go, what would you do while you were there, and would you tell anyone of your creation? Why/why not?

Mindy: Ooooh. Yikes. The practical girl in me says time travel = bad. But the caution-to-the-wall hellion in me says, Hell, yes! Time Travel? Where be the seatbelts?!

I’d totally go to the past and whack some Eleanor Roosevelt spine into the people-pleasing girl I thought I had to be. I’d tell her she was fine just the way she was and she should totally chase after the story-telling dreams her dad told her were “useless lies.” Now, because I’d messed with the space-time continuum like Marty McFly’d done in Back to the Future, I’d leave my mom a note and picture of my uber hunky husband and tell her not to let me settle for anyone else except this man. One: Mom’s Italian and no matter what moxy I’d gain from my Roosevelt spine whipping I’d still fear the woman. Two: the man is truly the love of my life. He loved me when I was bald, filled with chemo, and begged him to leave. He stayed and fought for us both, and I’m so blessed.

Would I share the technology? Nope! Not even hesitating about that one. Refer back to my Marty McFly Back to the Future reference.

Jo: Okay, can I just say I LOVE that photo? It's awesome! I hope you had fun taking these. Haha! Heck yeah. I love answers that involve going back to your younger self and giving advice! Don't we all wish we could do that? Speaking of road trips, did you ever get to go to Vegas? If yes, what did you see while there? If no, what do you plan to see while there when (notice I didn’t say if) you get to visit?

Mindy: The lady who inspired Olivia moved to Las Vegas a few years ago, so I visit as often as possible. Plus, living in Southern California makes it all too easy to jump a forty-five minute Jet Blue flight to get lost in Sin City.

When I was plotting the Game of Hearts Series, I knew I didn’t want to highlight the typical Las Vegas sites. I wanted to explore the history and the off-the-beaten-tourist traps of the desert oasis. The catacombs were based on an article my girlfriend sent me about Las Vegas’s Homeless living in the underground sewers after the 2007 financial crash. The Neon Graveyard (they call it a boneyard) where we first meet Isaac actually exists. I HIGHLY recommend taking the tour. Freemont Street and the digital canopy, for realz. Umm, OOOH, the water preserve where A. J. introduces Cassie to the forgotten and the declaration stones, they’re for real. The quote from John F. Kennedy carved in the side of a boulder, totally in the water preserve. I’m still ninety percent certain he really was from the House of Hearts. ;)

Jo: I read a book recently called The Underground that was about the people living under Seattle after the city's destruction. Awesome story. I'll have to check out the spots you've suggested if I ever make it back to Vegas. I'm totally psyched you and Tia live in the same state. All I can say is: expect coffee in the future! *winks* I adore anything outside the box. Anything you’d like to throw out there that I didn’t already ask?

Mindy: Ummm, I wish I could say something really prolific, but … nope! I’m all good. Oh, wait! If you see me at UtopYA, Penned Con, Indie Bookfest in Orlando, or Great Lake Book Bash, please don’t hesitate to come up and squeeze me. I tend to walk around in a haze of “holy shiz! I can’t believe I’m here.” Enhance my experience and say Hi, Mindy. Send me over the moon and tell me you love my books or make my millennium and leave me a fun review.

Jo, thanks so much for having me. I just adore you and your readers and can’t wait to have a peach mojito with ya!

Jo: I do hope to see you this year. It's so crazy, I'm surprised I saw my table mate last year. HA! I've never had a peach mojito, but I'm totally blushing at your compliment. Thank you. Sorry to take up so much of your time! I appreciate you being here. I really enjoyed researching you for this interview. You sound a lot like me (low-maintenance, has many sons—I have four, and I’m someone who just adores books), and I can’t wait to see you at the conference! Not long now!

Now, it’s time to tell you all about the featured book of the week!

Title: Enchanted Heart
Author: Mindy Ruiz
Genre: Young Adult Fantasy Romance
Length (print): 322 pages.
Buy links: Amazon Kindle $0.99 US and UK  ~  Smashwords $0.99  ~  iBooks $0.99 US and UK  ~  B&N $0.99 US and UK


Blurb:
Cassandra Vera never ever broke the rules.

Ever!

She’s also had a nonexistent social life since her best friend moved to Vegas. Armed with a new set of resolutions, the promise of a hot date, and her adoptive parents out of town, seventeen-year-old Cassandra agrees to a road trip, which is the perfect way to celebrate her birthday and ring in the New Year. After all, she’s headed to Vegas, the city where secrets are meant to stay hidden. Little does Cassandra know her past is buried there as well.

Cloaked in the shadows of the glitz and gaudy lights of Vegas lies a power struggle centuries old. One wrong step and Cassandra could destroy the delicate web of secrets. Now an enemy she never knew existed is after her, and the one boy who may be the missing piece to the puzzle — and her heart— is the one person she can’t afford to trust.

While your fingers are in the clicking mode, why not give Mindy a follow on every social media platform I could think of when writing up the template for these interviews (plus some)?

Pinterest: Mindy Ruiz Books
Instagram: Mindy Ruiz
Google +: Mindy Ruiz Books
Facebook: Mindy Ruiz Books
Street Team: Heart Breakers 4 Ever
Twitter: @MindyRuiz
Goodreads: Mindy Ruiz
Website: MindyRuiz.com
Amazon Author Page: Mindy Ruiz
LinkedIN: Mindy Ruiz
Tsu: Mindy Ruiz

Time for the Rafflecopter giveaway!

a Rafflecopter giveaway

If you have any questions, pop them into the comments below. Ms. Ruiz (pronounced Reese) will be around to answer and/or respond!

Well, that’s all for today, folks! Until next time, WRITE ON!

Jo