I met Bella at UtopYA Con and we quickly realized we're from the same area in Georgia (North Atlanta). Because I am who I am, I talked about everything marketing. Getting off the elevator, she turns and says, "You should go to the Amazon marketing panel tomorrow. I'll be there."
After all she told me over the previous hour, I would've broken an ankle to get to that panel. So, I went. It wasn't long before Bella found herself ushered to the front table by the moderator.
Things I learned:
- Stay off your book's Amazon splash page. Every click that doesn't equal a sale, gets put into the algorithms (not in a good way).
- Don't make the first book in a series free until you've written at least three. This gives you a loss-leader that starts your sales funnel.
- Keywords matter. Don't hunt for your Amazon keywords in Google (not the same search engine, ya know?).
Now, most Indie authors have day jobs or other things they do besides writing. Bella happens to be an SEO analyst. After the con was over, she shared the following post with us:
Links that Every Indie Author Should Know
You must go check out that post. You can thank me later.
What was the last thing you learned from someone when you weren't intending to?
Well, that's all for today, folks! Until next time, WRITE ON!