Sunday, December 7, 2014

12 Days of Review Requests Begins Tomorrow

Happy Sunday, everyone! It's that time of year again, and I'm gearing up to take you all on a wild ride for a chance to win a book review and some great prizes. This is a long post. But you need to read it all. I know what you're thinking: Why would I compete for a review when I can just send my book here, there, or yonder and get one? Well, let me tell you why a book review by me is different (and totally worth it).

Why a Book Review by Jo Totally Rocks

I always buy the book I'm reviewing. It's just good manners. I've had many Indies offer to give me copies for review, but then I feel like a louse if I can't finish them for one reason or another (usually bad writing or formatting is the issue). So, I buy them myself. Booyah! Sale for you.

There's one thing you don't get from a lot of reviewers, eh? Most I've seen want you to send them a copy of the book for review. But what does that get you? Well, when they post that review to Amazon, it gets you nothing but words and stars (and a disclaimer saying the book was gifted). If your reviewer buys your book, it's shown as an Amazon verified purchase. Score!

Moving on...

In addition to the review showing shoppers I've actually spent money on your book, I start by telling the customer why I picked up the book, where I got it, and sometimes say a little word about the cover art, and then break the review into three parts:

1. From a Reader's Perspective - This is where I break down my review into plot, character, pacing, structure, and consistency in the first section. Those items are given a total of four stars to be awarded or redacted. Part two includes a look at grammar, punctuation, redundancy, and niggling things like that. My reviews are thorough.
2. From an Editor's Perspective - In this section, I outline where the book could use a little work if it needs it and what I liked and disliked about the structure, grammar, and punctuation. Books I've worked on have won awards. Yes, really.
3. Rating - I break the star rating down so potential buyers can see I'm not blowing smoke. I then go on to say who might like the book. I do NOT go on and on with filler about the plot, they can get that from the description. I never post spoilers.

See some of my reviews here.

My tastes:
I've read books in every single genre on the planet. Yes, really. I enjoy most of them. So don't be shy no matter what you write. I get into books that are well written. Next week, I'll be listing some of my favorite reads of 2014; you'll see the wide range of stuff I've read and liked.

Where I post reviews:
Everywhere I can find your book. Goodreads, B&N, and Amazon are my top three. But wait! It gets better! I also curate a review magazine on Flipboard with almost 2,000 regular readers, and has enjoyed over 30,000 shares of articles I include. My review also goes in there. Keep reading, there's more! Yes, really! I post to two blogs. This one and one over on Tumblr. Each has at least 200 followers (this one has more) and I have a huge list of people who subscribe by e-mail. Add to that, I'll be pinning your book covers with a link to the Amazon page over on Pinterest. At the end of the year, I'll be making a YouTube video (with awesome music) highlighting my favorite reads, as well as recapping here on the blog. I also have a large number of people on Goodreads who follow my reviews. So, you get plenty of bang.

Why does this matter?
Because I market your review to the people who read books. I make it really easy for them to buy your book by linking things. That market is those who are hungry for something new and exciting. People looking to snag the next great unknown author. I've spent a lot of time building trust with my readers and most of them love me. You should see the fan mail. :) The keyword is: Trust.

So, now that you know how all this is going to help you, I bet you're asking what's in it for me, right? I would be. If you aren't, you might want to think about why...

I'm getting to know new authors, building relationships, and becoming a recognized authority on what's good and what sucks in the literary world. So, yes, there's something in it for me. Hey, at least I'm honest!

What I don't do is use affiliate links or make money off your book in any way. I don't want someone thinking I gave your book five stars so I could make a buck off their purchase of a crappy book. Got it?

I do expect you all to give my page a like on Facebook, a follow on Twitter, an add on Google+, a follow of my YouTube Channel, and an entering of my fan-dom on Goodreads (or a friend request). Why does this matter? Because if you don't see the review, you can't share. Those who share their own review and the reviews of others will get preferential treatment during the next round of selections. I pay close attention.

Now for the rules and requirements!
I told you this was going to be long.
  1. There's a place on each Rafflecopter entry form where you need to put the link to your book on Amazon. Do it. I export them as excel documents and go to the links from there.
  2. Your pitch goes in the comments. Moderation will be turned off during this event. No ugly captchas, either. If you aren't nice, I reserve the right to delete your stuff. DO NOT put your link in with your pitch. I'll remove the entire thing.
  3. NO affiliate links and do not shorten your links. I understand the need to make a buck, but really? I'll remove them/ignore them. Please only give me the basic link with the ASIN.
  4. I announce one review winner per day. You may pitch more than one book to me.
  5. DO NOT review my books. Please. Feel free to read and love them, but if I'm reviewing yours, don't review mine. I'm not a swapper *grin*
  6. Comments will be closed at 8am for the previous day's post. This is when a new post will go up. If you can't comment, you're on the wrong post.
  7. BE NICE. Don't goad, harass, or annoy the other authors pitching their books (or myself).
  8. DO feel free to buy some of the books and read/review them. We're all in this together. It's a party, guys!
I reserve the right to block you if you don't follow my rules. They aren't hard.

AUTHORS, go to the corresponding day on the rule page to find where to pitch your book. Updated with which day we're currently on each morning. Thank you!

can be found HERE
This is for you, not me. I update that page so you can get to the entry form and post for the corresponding day.

**Kindly remember, there's no guarantee your book will be reviewed by me. You will get a purchase if your sample interests me, and I'll try my best to read it. But if I find I can't give it more than 2 stars, I won't write the review. I've had a few I couldn't finish and it led to me not giving a review.**

Here's the Rafflecopter that'll run for the duration of the event (there will also be a daily one, so be sure and go to that day's page to pitch your book):

a Rafflecopter giveaway

Good luck! See you all tomorrow.

Well, that's all for today, folks! Until next time, WRITE ON!



  1. Paying it forward; I will be blogging about this sometime this week. You rock, as always! Alana

  2. Jo, the link to B. Kristin McMichael isn't working for me.

    1. Gah!! Thanks for the heads up!! I'll get it fixed here in a little while. Technology! :-/

  3. The link and interest photos aren't working for me and I've tried three different ways to get o ,the blog

    1. Thanks, Nanette! I'll get on it! Sorry for the error!

  4. Should be fixed! Let me know if it's not, please :)

  5. I must not have had enough coffee yet, because I am missing the spot where I enter the link to my book, Can you help me out?

    1. Certainly :) You first have to answer the question of how you're entering: Author, Reader, or both. Then the option to add your link will appear :)

    2. OH MY! You're also on the wrong day. SORRY! *face/palm* Here:

  6. Hi Jo, I'm sorry to bother you with something so trivial. The Rafflecopter Twitter link for @susanburdorfauthor keeps coming back as invalid user. I googled, found her @sburdorf and followed her there. Is that okay?

    1. Wow. So not trivial! I'm updating the form now. Dear me... *head/desk* THANK YOU for letting me know!!

  7. Please let me know if you're looking for a author for your blog.
    You have some really good posts and I think I would be a good asset.

    If you ever want to take some of the load off, I'd love to write some content for
    your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Cheers!

  8. Hello! I've been reading your weblog for a while now and finally got the courage to go ahead and give you a shout out from
    Porter Tx! Just wanted to say keep up the fantastic work!


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