Showing posts with label kindle publishing. Show all posts
Showing posts with label kindle publishing. Show all posts

Thursday, June 26, 2014

Marketing Advice via Bella Roccaforte

Happy Thursday, good people of the blogosphere! Today, I'm continuing my post about what I learned from UtopYA Con 2014. I started it yesterday, but I'm interviewing for new editors over at INDIE Books Gone Wild and it's time-consuming. Apologies! First, a little bit of information about how I met Bella Roccaforte and what I learned from her. Put down your coffee (Gasp! Did I just say that?), grab your pens and notebooks, and let's get going; because this is going to be epic.

I met Bella at UtopYA Con and we quickly realized we're from the same area in Georgia (North Atlanta). Because I am who I am, I talked about everything marketing. Getting off the elevator, she turns and says, "You should go to the Amazon marketing panel tomorrow. I'll be there."

After all she told me over the previous hour, I would've broken an ankle to get to that panel. So, I went. It wasn't long before Bella found herself ushered to the front table by the moderator.

Things I learned:
  • Stay off your book's Amazon splash page. Every click that doesn't equal a sale, gets put into the algorithms (not in a good way).
  • Don't make the first book in a series free until you've written at least three. This gives you a loss-leader that starts your sales funnel.
  • Keywords matter. Don't hunt for your Amazon keywords in Google (not the same search engine, ya know?).
Pretty cool, right?

Now, most Indie authors have day jobs or other things they do besides writing. Bella happens to be an SEO analyst. After the con was over, she shared the following post with us:

Links that Every Indie Author Should Know

You must go check out that post. You can thank me later.

What was the last thing you learned from someone when you weren't intending to?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Wednesday, January 29, 2014

Indie Authors! Sell More Books and Learn to Launch!

Happy Wednesday, good people of the blogosphere. Today I'm gonna be talking about a series of books I recently picked up and why you need to check them out. As you all know, I get ZERO kickbacks from any of this. Every opinion expressed is my own, and there are no affiliate links on the Jo Michaels Blog so you can always click with confidence, knowing I'm not goading you so I can make money. I gave this series a test drive during the release for I, Zombie to see if it worked and have been busy remodeling my entire book library to follow the suggestions in the guides. Now, I have my results (tested for a month) and am prepared to share my findings with you in the hopes that you see success with this method.

Bet you're anxious to know what I'm talking about, huh?

Strap in and let's get going!

Like I said above, I've worked my rear off remodeling my books since reading this series. Since the remodel, I'm doing much better. But I have eleven books on the market, and some folks will say I sold more books because I have more books available. I disagree. I think I wasn't using the right sales approach. This series of how-to guides walked me through how to use my books to sell more of my books. I'm convinced they go hand in hand.

Yes, it was a lot of work. No, it didn't happen overnight. Yes, there were times I wanted to tear out my hair and scream. But I didn't. I kept at it. As a matter of fact, I went so far as to whiteboard a strategy for updating all my books and attacked it that way.

First up, we have Bestseller Tactics: Self Publishing techniques to help you sell more books on Amazon and make more money. Advanced Author Marketing by Glyn Williams. Here's the cover and the buy links to the Kindle version:

Amazon Kindle $3.95

The book description on Amazon is long but full of good stuff. I suggest you check it out from there.

I used this one to help me reorganize my library and rebuild it from the skeleton out. Williams brings some things to light that were smack my head duhs. I thought, why didn't I see that? Well, because I'm not a numbers/marketing person primarily. Sure, I have some great marketing ideas, but I've never understood how to make (and keep) my book visible to those who may want to buy it.

Second, and the one I used when I launched I, Zombie, we have Bestseller Tactics 2: The Ultimate Book Marketing System. Advanced author marketing techniques to help you sell more kindle books on Amazon and make more money. Self Publishing by Glyn Williams. Here's the cover and buy link to the Kindle version:

Amazon Kindle $3.95

Again, the description is longish so I'll let you check it out for yourself.

I attribute I, Zombie's mad, out of the gate success to this one. It got noticed, it got reviews, it got love. It hit the paid bestseller list on launch week and hit it again during the free promotion. I was stunned. Heck, I still am.

I'll be using the tactics in this book over and over again as I write and launch more books. I have plenty of WIPs to test it on to see if it was a fluke and if my success was mostly because I wrote a niche book in a popular genre (YA and Zombies).

We shall see...


Last, is a book I haven't bought yet (but plan to). I'm not putting a recommendation on it yet, but keep your eyes open. It's Bestseller Tactics 3: Facebook for Authors - How to sell more kindle books on Amazon with an automated marketing machine by Glyn Williams. Here's the cover and buy links to the Kindle version:

Amazon Kindle $3.95

Again, I don't know how well it works, haven't tested it, haven't bought it, can't recommend it. With the way Facebook is changing their algorithms lately, I'm not sure this book isn't already outdated or if it can possibly be kept up to date without the author losing a lot of time (and his mind).

So, purchase book 3 at your own risk.

 Remember how I talked about blog tour companies last week and why you might want to steer clear of them? It was this series of books that caused me to start looking at the numbers and checking statistics on blog life, sales of books via tours, and how tour companies do their own marketing (it's to authors, not readers). Link to that post: A Look at Blog Tour Companies. Yeah, it stirred up some poo. Yeah, some people unfollowed me. Why is it that when you're honest, folks don't stop and look at what they might be able to do differently, they take it to a personal level?

To quote The Godfather: "It's not personal, it's business." Keep that in mind.

I hope you enjoyed this post and that it helps you find your own success. Publishing is a big world with a lot of hungry readers on the receiving end. May we all get our books into the hands of those that wish to read them. I'm all about the sharing.

If you'd like to grab a copy of I, Zombie, you can do that here. Yes, I do make money off that sale. But it's win-win. You get a great book to read, and I get a sale. If not, no hard feelings. You can still subscribe to or follow my blog and show your love that way. *grin*

If you've read these books, what did you think? If not and you plan to, what are you hoping to learn?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo