What I Wish Readers Knew About Self-Published Authors

Happy Monday, and welcome back to the blog, y’all! I’m getting a little deep with the readers today, and we’ll be talking about all the things I wish y’all knew about us self-published authors. Up until very recently, and in some cases still, we were considered the red-headed stepchildren of the publishing industry. We produce crap, right? We have terrible editing and shite covers, right? Well, allow me to clear a few things up. :)

If you’re ready to hear the ramblings of a crazy person, hunker down with a doughnut and a cup of coffee, and let’s get into the nitty gritty.

Those books you see with homemade covers and bad editing are usually an example of an author that doesn’t know what they’re doing. That’s all it is. As they grow and learn to be a person in the industry, they start to understand what it takes to make a great book people want to read and will tell their friends about.

If you think the first things out of Stephen King’s fingers was the brilliance it is today, you’re mistaken. He even talks about it in his book On Writing. He says the first things you write will always be absolute shit, and you should put it in a drawer and forget about it until you’re an established author. Then pull it out and laugh about it. First drafts should lay in a drawer until you forget what you wrote so you can come back to it with fresh eyes for edits.

New writers don’t start on a level that’s Christine worthy. They start somewhere around the I-want-to-write-and-have-drive-but-don’t-understand-what-to-do-next level. Then they write, and they rush to publish (because it’s so easy now and they’re excited).

Does that mean they shouldn’t be given some grace? No. It means they need to learn how to do and be better than they were day one. I mean, I started here, and I now have over fifty books published. That first stuff wasn’t the worst, but it also wasn’t the first thing I ever wrote. Those stories will never see the light of day, and I’ll certainly never publish them. Beg all you want. You’ll never see them. Nope.

Even my first book, Yassa, wasn’t great, as I said. I was one of those beginners. I grew.

Let me tell you a little something else you may not know:

Indie authors pay from their own pockets for editing and cover design. Unlike a traditional publisher, which handles every aspect of the publishing of a book (think: audio, editing, cover, different languages, etc.), an Indie has to do all that themselves.

There’s no team of people there. It’s usually just one person footing the bill for all of the above.

Now I invite you to listen to this podcast where I talk about what we make when we sell a book. I get very deeply into the numbers. Tell me, if we make just around $0.35 for each book we sell, how long it takes us to recoup a $3,000 edit? I’ll wait.

That’s right, $8,571.5 books sold. Most readers don't want to pay more than $0.99-$1.99 for a book, so here we are.

Add in marketing tools (because no one can do all this stuff alone) and the cover, and you’re looking at an Indie needing to sell TEN THOUSAND books to BREAK EVEN.

Most just think it’s not worth it and quit. Those of us who’ve been around a while know that we need to learn to do a lot of this stuff ourselves OR get a less expensive edit, which is where a lot of those nagging errors come in.

Even if you don’t think a book is worth five stars, maybe a nicely worded note to the author along the lines of “Hey, I noticed a number of grammatical errors, but I really love your writing style, and once you get your feet under you, I’d love to read some more! Keep me on your list for new releases, please” might just go a long way. Just don’t smack it with a one-star review.

Because they’ll improve. We all do. You want to be there to see that happen, right?

If you’re an author, be sure you listen to that podcast. It’s telling.

If you’re a reader, try to keep some of this in the back of your mind as you navigate the book world. Please.

I hope you all enjoyed this post! Which author have you seen come a long way? Colleen Hoover isn’t an answer. Hahaha That woman has always been the diamond she is now. No one truly discovered her until recently though. I'm talking about an author that started in the doldrums and is now doing very well. Do you know of a breakout author (one who hit with their first book)?

Well, that’s all for today, folks!

Until next time, WRITE ON!

Jo