Monday, March 31, 2025

What I Wish Readers Knew About Self-Published Authors

Happy Monday, and welcome back to the blog, y’all! I’m getting a little deep with the readers today, and we’ll be talking about all the things I wish y’all knew about us self-published authors. Up until very recently, and in some cases still, we were considered the red-headed stepchildren of the publishing industry. We produce crap, right? We have terrible editing and shite covers, right? Well, allow me to clear a few things up. :)

If you’re ready to hear the ramblings of a crazy person, hunker down with a doughnut and a cup of coffee, and let’s get into the nitty gritty.

Those books you see with homemade covers and bad editing are usually an example of an author that doesn’t know what they’re doing. That’s all it is. As they grow and learn to be a person in the industry, they start to understand what it takes to make a great book people want to read and will tell their friends about.

If you think the first things out of Stephen King’s fingers was the brilliance it is today, you’re mistaken. He even talks about it in his book On Writing. He says the first things you write will always be absolute shit, and you should put it in a drawer and forget about it until you’re an established author. Then pull it out and laugh about it. First drafts should lay in a drawer until you forget what you wrote so you can come back to it with fresh eyes for edits.

New writers don’t start on a level that’s Christine worthy. They start somewhere around the I-want-to-write-and-have-drive-but-don’t-understand-what-to-do-next level. Then they write, and they rush to publish (because it’s so easy now and they’re excited).

Does that mean they shouldn’t be given some grace? No. It means they need to learn how to do and be better than they were day one. I mean, I started here, and I now have over fifty books published. That first stuff wasn’t the worst, but it also wasn’t the first thing I ever wrote. Those stories will never see the light of day, and I’ll certainly never publish them. Beg all you want. You’ll never see them. Nope.

Even my first book, Yassa, wasn’t great, as I said. I was one of those beginners. I grew.

Let me tell you a little something else you may not know:

Indie authors pay from their own pockets for editing and cover design. Unlike a traditional publisher, which handles every aspect of the publishing of a book (think: audio, editing, cover, different languages, etc.), an Indie has to do all that themselves.

There’s no team of people there. It’s usually just one person footing the bill for all of the above.

Now I invite you to listen to this podcast where I talk about what we make when we sell a book. I get very deeply into the numbers. Tell me, if we make just around $0.35 for each book we sell, how long it takes us to recoup a $3,000 edit? I’ll wait.

That’s right, $8,571.5 books sold. Most readers don't want to pay more than $0.99-$1.99 for a book, so here we are.

Add in marketing tools (because no one can do all this stuff alone) and the cover, and you’re looking at an Indie needing to sell TEN THOUSAND books to BREAK EVEN.

Most just think it’s not worth it and quit. Those of us who’ve been around a while know that we need to learn to do a lot of this stuff ourselves OR get a less expensive edit, which is where a lot of those nagging errors come in.

Even if you don’t think a book is worth five stars, maybe a nicely worded note to the author along the lines of “Hey, I noticed a number of grammatical errors, but I really love your writing style, and once you get your feet under you, I’d love to read some more! Keep me on your list for new releases, please” might just go a long way. Just don’t smack it with a one-star review.

Because they’ll improve. We all do. You want to be there to see that happen, right?

If you’re an author, be sure you listen to that podcast. It’s telling.

If you’re a reader, try to keep some of this in the back of your mind as you navigate the book world. Please.

I hope you all enjoyed this post! Which author have you seen come a long way? Colleen Hoover isn’t an answer. Hahaha That woman has always been the diamond she is now. No one truly discovered her until recently though. I'm talking about an author that started in the doldrums and is now doing very well. Do you know of a breakout author (one who hit with their first book)?

Well, that’s all for today, folks!

Until next time, WRITE ON!

Jo

Friday, March 28, 2025

Biggest Mistakes I've Made as an Indie Author

Happy Friday, y'all! Today, I'm going to tell you about some of my biggest pitfalls as an Indie author. These are things I wish I'd never done, things I did that I regret doing, and things I hope you learn something from. If you do end up doing these things, make sure you understand that it may not work out when you sign up for whatever it may be or hire whomever. I'd say 100% of the time, these things got me absolutely nowhere and cost me time, readers, and money.

Ready? Oh, I know you are. Grab that coffee and a notepad; you're gonna want to write these down.

My smallest mistake was believing I could handle all the marketing of all my stuff alone. I couldn't, but I also simply needed the right tools to help me along and a good schedule for sharing my stuff. I had one but didn't have the other, and my work suffered because of it.

Just above that on the rung was believing friends and family would help me with those things. Yeah, that didn't happen either. Would you believe I got a call from a sister who asked me how to buy my friend's book on Amazon when I knew damned good and well my sister hadn't read half of what I've written? Yeah. That's now my expectation. Bitter? Me? Not at all. It's just reality, and that's okay. Did it make me curl my lip? Yes, but I won't hold it against her.

Above that, we have losing my newsletter. Y'all, I'll be honest, I just didn't have the energy to keep up with any of this stuff after I lost my mama and Covid lock down happened. Because I couldn't write, I baked, and I sent that stuff via my newsletter, but then I lost my son. I kind of withdrew from everything and turned to art (you can see my sad gallery here). It's been a rough couple years, but losing that newsletter hit hard. That was over 500 subscribers strong.

One step higher, and we see letting that damned troll get to me and shutting off the blog. Sure, I still popped in to share books that were new, but it wasn't the same, and I know that. I'm not sorry because I am actually human, and those comments did actually hurt. Now you might understand yet another reason I make people log in to comment now. In addition to the spam. Spam was BAD. Anyway, I'm losing my train of thought. Back on the tracks, you!

Up another rung and we have joining boxed-freaking sets. They cost money most of the time, and I have yet to have had a good experience with one. I stopped doing them. With the first, there were sixteen authors, and each one was supposed to share and promote the others. I was quite a way down the ladder, but I did my part. Other people didn't. By the time it got to me, people had already pulled their books down. It was a mess. For the second, it was personal because it was supposed to be a boxed set for MS research. Our organizer ran off with the money. I EVEN MADE A SEPARATE DONATION. Boy, if I ever run into her...

Go a bit higher and you find shutting off from socials for as long as I did. It's not easy coming back from that, and I missed a lot of the booms the book world saw during that time. BookTok was a huge one. It's nearly impossible to get your audience back. I mean, I get it. Trust is gone. I was just going through some shit.

Not writing my novels is the next on the list. Though I have been doing things here and there (like the second Recipe for Redemption book), I'm not anywhere near as productive as I used to be. I have a list of ideas and nothing to show for it. Several books are nearly done, but I can't seem to find the time to finish them. I took on a job for a while working for a company as their marketing manager, and while their business grew, mine shrank like male anatomy in an ice bath. Go figure.

Now, my biggest mistake as an Indie author was not putting my money in the right places. I went through a couple stints with a couple of PAs that got me nowhere (that was costly), and I didn't put money where it might have helped me. I wasted a lot on swag and crap I gave away when really I should've used it to sign up for tools I needed to help my marketing and anything else that would've bought me time. Time for a writer is everything.

It takes a lot of time to do what we do. It takes a lot of luck to be successful at what we do. I feel like I have a whole other life to live, and I just keep aging like some tree. I've been a mom since I was very young, and my kids are now out of the house. Do I have time to do what I want to do? No. I don't. I'm gonna fight like hell to get it back though, and this time, I have a world of experience in my pocket.

Maybe my biggest mistake was not inventing a time machine. Doya think?

There you go. These were my biggest mistakes as an Indie author. Have you made any of these? Did you get anything out of this post? Drop me a comment and let me know.

Well, that's all for today, folks!

Until next time, WRITE ON!

Jo