Happy Monday, good people of the blogosphere! I hope you all had a fabulous weekend. Today I'd like to talk a little bit about your book reviews and what you can do for those folks who take the time to read and write a bit about your book. So, grab your mouse and let's get going!
Now, we all know how badly those one and/or two star reviews sting. But we read them, right? Please tell me you're reading them. Why do we subject ourselves to that? Well, if you're an author, it's likely because you want to learn what you did poorly, what you did well, and how you can improve upon future books.
Am I telling you to rip apart your manuscript and start from scratch because one person says how much they hated your book?
What I'm saying is this: If the reviewer takes the time to detail what they liked and didn't like about your book, you should take the time to read what they said and consider it very carefully. When it matters most, is when more than one person says the same thing.
We all know you can't please all of the people all of the time; but you can listen to what your reviewer is saying and not assume they're trolls who are marking your book down in order to boost their own.
So listen to what your readers say.
On to what you can do to show your appreciation for those who review your books!
Go to Amazon's Author Central and click on Customer Reviews. Scan down and see how many of them you marked as "helpful" when you first saw them (you can say you don't look, but we all know you do). If you didn't mark anything, go to the book's page and start clicking. I'm not telling you to do this with all the reviews, but if you want potential buyers to see the good reviews, mark them as helpful.
This does two things: It jumps the good reviews to the top of the review list on your book's Amazon splash page, and it increases the reviewer's ranking. Why does this matter? Well, if I see a review by a top 1000 reviewer on a book, I'm much more likely to listen to what that person has to say. If they rave about the book, I'm also more likely to buy it. While you're helping the reviewer, you're also kinda helping yourself.
Go to Goodreads and check for new reviews. "Like" the new ones. If you feel so inclined, take a moment and write a note to the reviewer thanking them for their time and effort.
I know I'm the exception to the rule, but I usually apologize to a reviewer if they found my book lacking because I feel badly about wasting their time on something they didn't enjoy. Besides, it keeps the friendly lines of communication open between us. No need to be an asshat.
I review a lot of books. I notice the authors who take the time to mark my reviews helpful; and, I'm not ashamed to say, if I go looking for a new book to read and review, I'll go to their books first. I also appreciate those authors who pay it forward by sharing the reviews of others' books, take the time to comment with a simple "thanks for taking the time to write a review for my book" on my blog post, and who share the love once I use my time to write them a review.
Yes, I give preferential treatment to folks who pay it forward. I'm not ashamed to admit that. Authors, think about the reviewers of your work, do your best to help them out, and put away your pride or feelings of awesomeness to take a moment to show your gratitude.
If you're an author, do you always mark reviews helpful? If you're a reviewer, does it bug you when authors are nonchalant about your review?
Well, that's all for today, folks! Until next time, WRITE ON!