Monday, March 14, 2016

HeadTalker - What it is, How to use it, and Why it's Awesome

Happy Monday, everyone! Today's post is going to be rather long-ish, but you'll want to read all the way to the end. We'll be getting into a new marketing tool called HeadTalker. I'll show you why it's awesome, how to use it, and go into how you can apply it to your current marketing strategy. Ready? Grab those pens and notebooks, and let's get going!

As you're all aware, I'm never paid for anything I talk about here on my blog, and there are no affiliate links. This is why I'm free to speak my mind. I don't owe anyone anything, and no one owes me. Recommendations made here are 100% because I loved the product. Now that I've restated that, we can move on.

I'm gonna start with a big WHAT IS HEADTALKER? snippet.


HeadTalker works like Thunderclap, a social media blasting platform, with more options and more ways to get your message trending. Plus, HeadTalker has some REALLY cool features Thunderclap doesn't.

If you don't know what Thunderclap is, go check out this post.

Please understand, I'm not saying you should use one of these over the other, but HeadTalker is another platform to put firmly in your corner because of the features.

Speaking of, let's get rolling on those, shall we?

Social Media Platforms - There are Four
  • Twitter
  • Facebook
  • Tumblr
  • LinkedIN
Campaign Features (this is where it gets really cool)
  • Video (book trailer!)
  • Share Image (I'd love to see them add design specs to this and the next one)
  • Background Image (see comment above)
  • Media Embed (images, music, etc...)
  • Set Supporter Goal (between 25 and 500 - ANY number)
  • Include a Giveaway
I have to be honest, when I saw all the bonus features, I got really excited. I did run an experiment to see just how it worked, and I'll get to that after I show you all the "fill me out" things (which will happen now).

CLICK THE IMAGE TO ENLARGE

As you can see, you have a campaign title, message you want to go out, a URL, the place to embed your YouTube video, featured photo and background photo, a category, your story (which you can edit at any time without having to resubmit and will hold things like music and photos), your supporter goal, a start and end date with a time to go live, and a giveaway option.

Now, once approved, you can't change your URL or message. Those are fixed. You'd probably have to delete your campaign and start over.

Anyway, I did a little test to run through the functionality and check out all the features. Here's how I set mine up:

CLICK THE IMAGE TO ENLARGE

I also did a $20 giveaway (the minimum, to see just how it worked). One thing I didn't use was the background image option because I wasn't sure what it was and didn't want to muck up the look.

Once my campaign was live, I got a PayPal invoice for $22. HeadTalker takes 10% off the top for handling the giveaway for you. Not too shabby. I put it out there and don't have to worry about it again. For what it's worth, I love simple. *grin*

Now, here are the stats broken down by time:
15 min shot
30 min shot
45 min shot
1 hour shot - Notice I hit my goal of 35
6:56PM
At 10:27PM I got a message that said my HeadTalker was trending and was on the homepage. 
SCORE! After that, this happened!
1:01AM
8:36AM
10:45AM
4:22PM
Today at 11:33AM

As you can see, the numbers are astounding (I'll give a comparison to the other one on Thunderclap in a moment). Now, when I first got the message that my campaign was ready to start gaining supporters, there were a number of links included (this is also pretty fun, so stay with me).

There was a link to the HeadTalker Academy (I highly recommend going through this even if you think you know what you're doing - several tips and tricks there.

Another took me to FAQ (self explanatory, no?).

Still another took me to Success Stories (those were fun and interesting to look through - think of it as a "what works well" class).

But, by far, the most interesting one took me to the HeadTalker Market. This is the place where you can pay others to support your campaigns or have others pay you to support theirs. Now, I don't know about you, but I think this is flipping brilliant. If you can't get the support you need any other way, or if you're serious about making the biggest impression possible and have the cash to lay out there, I don't see limits on your potential reach. Might be better than doing a cash giveaway. Hell, it might be awesome as a passive kind of income, too, if you have a strong social media presence.

So, anyway, for a price (from $1 on up, depending on social reach ability), you can get limitless support for your campaign. I didn't do this, but the option is totally there.

Now for a comparison screenshot of my other campaign. We set this one to go at noon, and HeadTalker to fire at 5PM day of release. This was taken today at 11:33AM.


Is there even a comparison? It's literally crazy, right? Or am I missing something?

What do you think? Will you make the jump from one to the other? Use both? Do you see any downsides?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

2 comments:

  1. Wow. What an awesome result, and a really interesting and practical demonstration of a different social media tool. Clear and informative as always. Thank you.

    ReplyDelete
  2. Thank you so much! Very helpful.

    ReplyDelete

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