Tuesday, February 5, 2013

What about Sans Serif?

Happy Tuesday, good people of the blogosphere! Today, we're talking more fonts! I know, I know, crazy stuff. But the topic for today is sans serif fonts. Why do we use them? Where did they come from? What are some common ones? So grab your pens and notebooks and let's get going!

A sans serif font is defined as: A style of type without serifs.

The type you're reading now is sans serif. It's called Arial. Designers worldwide just drew in a collective gasp. Yes, I know Arial is the knockoff Helvetica. Sorry, I like it. So, for a larger example:
This letter is from a typeface called HelveNuThin. It's the one I use for my name on the cover of my novels. Notice there are no protrusions of any kind on the letterform. This is an excellent example of a sans serif font.

Why do we use them?
They're easier to write and have become more widely used with the invention of the computer. Now, here's a tidbit of trivia for you! Arial was designed by Microsoft when the designer of Helvetica wanted a payment for every copy of windows that was distributed. They hired someone to come up with a font similar so they wouldn't have to pay. Hell hath no fury like the design world when one uses Arial. By the way, that stop sign near your house? Helvetica is the font used. Anyway, I digress!

Where did they come from?
The first sans serif typeface was Caslon in 1745 but they didn't become as popular as they are today until the invention of the computer.

What are some common ones?
And I hope this answers questions you may have had about serif typefaces. Tomorrow, we'll talk script typefaces and I'll give some examples of those, too!! For printed book design, Caslon is a popular choice.

What's your favorite sans serif font?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

1 comment:

  1. Another great post! I've been playing with fonts in Illustrator and it's so easy to get overwhelmed by all of the choices.

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