Tuesday, February 3, 2015

Facebook Pages Gives You Insights to Your Fans

Happy Tuesday, everyone! What I have for you today is gonna make you jump up and down and squeal. While poking around Facebook one day, something interesting caught my eye. You may know how it works, and you may not. I know I'd never even paid attention to it. Well, you can bet I'll be looking a lot more closely now. Grab a cup of coffee and let's delve into this thing called Facebook Page Insights.

You know those e-mails you get each week with your page stats? Yeah, the ones your eyes glaze over when you open and you promptly delete? You're aware it's great information, but who has time to care? Well, those are insight snippets. It's a tiny look into some of the data Facebook is collecting about the folks who interact with your page, and you need to care. But they give you oh so much more if you know where to look.

Open Facebook to your main news feed and look on the right-hand side:
See that thing titled Recent Posts? Look at the bottom. Here:
Click it, click it! You'll get something that looks like this:
Oh, but wait! Our fun is just getting started! Look at the bottom again where it says See All:
Yeah! Now, click that one and be amazed at what you get. Should look something like this:
Holy Information Overload, Batman! Wait! Don't get your knickers in a twist and start crying just yet. I know it's a lot to take in, but let's get to the juicy stuff so your brain doesn't seize up. Scroll down to where your posts are displayed and look at one that's performed well. You can tell by the length of the pinkish bar under the Engagement heading. Mine is a post on Rachael Brownell.
Click the post text, and you'll get this. Yours won't have Rachael's smiling face, but we can't all be cool!:
Look at all the tasty information your brain has to analyze on the right side! As you can see, that post got 12 likes, comments, and shares. It even goes as far as telling you exactly how the post was engaged with. Wow. Let's look at another one where I did a flash giveaway:
As you can see, this post did way better. Most fans will engage if there's something in it for them. I gave away two copies of Fractured Glass. It kinda went bananas. Let's go back to the Rachael post and click Boost Post. Here's where you can use Facebook ads if you see a certain post is doing well and think more people might enjoy it.
But, that's just a quick foray into the world of Facebook Page Insights. Once you close the popup window, take a look at the top of the page and go bananas with your clicking finger. Check out all the tabs!
This lesson only went over the Posts tab. Can you imagine what secrets the others hold?

What are you waiting for? Go find out!

Did you know about this nifty feature? If you did, how do you use it?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

1 comment:

  1. Great information! I don't normally go that deep into my insights, but now I'm going to check it out!

    ReplyDelete

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