Tuesday, October 6, 2015

How Many Books Should I Bring to XxX Author Event?

Happy Tuesday, good people of the blogosphere! Today, we're going to address a question that gets asked allll the time:

How many books should I bring to this author event?

Well, I have an answer for you that works with every author event you'll ever attend. So, get your clicking fingers ready and let's get going!

An author event is a lot like a trade show. There will be people buying, browsing, and selling. For this calculation, you'll need numbers. Most of the time, if you look around or ask, someone will be more than happy to share ticket sales numbers in order to help you out.

You should bring books based on the number of people at the event. If you're afraid you'll run out, do a pre-order form for folks who'll be attending so you can guarantee you'll have copies for those who are interested.

But how many, right?

I'm getting there.

Besides your pre-orders, you should bring 1% of the total number of bodies coming through the doors, and you should bring twice that many of any new release you might have.

Let's go through my books and use a number of 1,200, and we'll assume it's a conference for readers and authors of young adult and new adult.

1% of 1,200 is 12. So, I'd want 12 each of my YA and NA titles, and 24 of any new release (which I don't have right now).

Will I sell them all?

No. But I'll have enough on hand. For older works, I usually cut it to .5% of the number.

Here's a rundown:
I, Zombie - 12 (it sells reallllly well)
M -12
The Bird - 6
Mystic - 6 each of the smaller, individual books (novellas). Total would be 30.
Markaza - 12
Mystic collection (5 in 1) - 6
Fractured Glass - 12
The Indie Author's Guide - 6

So, in total, for a YA/NA conference, I'd have 96 books on hand. If there will be adult readers, too, I'd bring this in addition:
Yassa - 6

That makes it 102. No way do I sell all these, but 1% is a good rule of thumb to follow (business wise).

That was about how many I took to the last conference I was at, and I only brought home 40 books.

I know that seems like a lot to have afterward, but I sold 62, which comes out to around 5% of the total number of people attending. That's realllly good, and I didn't have to turn anyone away without a novel in hand.

I could probably have taken half that many, and I wouldn't have had so many to cart back home, but I always go big. *shrugs* At least I have giveaway books on hand! I was able to donate a number of them to a hospital recently, so that made it all better!

There you have it. I hope that clears up some questions. 

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

1 comment:

  1. This is a question I never know how to answer. Thank you

    ReplyDelete

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