Tuesday, September 26, 2017

What the Hell is an Author Platform, Anyway?

Happy Tuesday, everyone! Today, we're gonna talk about that little thing called an author platform. Everyone uses the term, but few take the time to tell you exactly what it is and how to build it. Well, I'll rectify that! Get your coffee or tea, and let's get going!

When you think of a platform, you think of something you can stand on, right? Either to get a better look or to boost you up, support you. It's the same when referring to an author platform; only for authors, this also entails reach, or how loud your voice is in the social sphere.

Your platform is that which you may climb upon and scream a message to the masses that gets heard. Obscure sites don't really count when you're calculating reach--unless those obscure sites have rabid book fans that belong to you and you alone.

Social media sites, personal websites, blogs, and newsletters all add up to author platform, but a couple have more impact for you personally. Here's an example:
  1. Twitter--4k followers
  2. IG--13k followers
  3. Blog--2k subscribers
  4. Website--200 visitors per day
  5. Newsletter--20k subscribers
  6. Quora--2k followers
  7. Facebook Page (public)--4k likes
  8. Facebook Page (personal)--3k friends
  9. LinkedIN--300 connections
  10. Google Plus--2k connections
  11. YouTube Channel--150 subscribers
Now, you're probably looking at that and saying, "Wow. That's an amazing catch of numbers at around 105k!" You'd be right, but let's break it down further. Out of those followers, subscribers, and connections, how many people actually engage with your content?
  1. Twitter--5 to 10
  2. IG--50-60
  3. Blog--20-30
  4. Website--2-4
  5. Newsletter--100-200
  6. Quora--2-4
  7. Facebook Page (public)--2-5
  8. Facebook Page (personal)--20-30
  9. LinkedIN--1-3
  10. Google Plus--2-5
  11. YouTube Channel--50-70
That hit pretty hard, huh? On the lowest number, that took you to 254. Out of 105k. Well, you can break that down even further when you look at sales generated from each method. IG has high likes, but how many true sales?

Your bottom line number is your true platform. For every comment, click through to buy, share, plus one, like, or question asked, that's an engagement, but not a sale. You can't simply count opens of a newsletter--it needs to produce clicks. That's where the value of your platform lies.

As you can see, you need a HUGE platform to get enough sales to make a difference. This is why cross-author promotion is so helpful--but it only helps if your base platform and theirs are interested in the same genre. Imagine doubling or quadrupling those numbers above.

I know, right?

Anyway, I hope this helps to clear some of the fog off that vague "platform" term. When an agent asks about your platform, they wanna know how loud your voice is--they're looking for that second set of numbers.

What number would you say your platform is at?

Well, that's all for today, folks! Until next time, WRITE ON!


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