What the Hell is an Author Platform, Anyway?

Happy Tuesday, everyone! Today, we're gonna talk about that little thing called an author platform. Everyone uses the term, but few take the time to tell you exactly what it is and how to build it. Well, I'll rectify that! Get your coffee or tea, and let's get going!

When you think of a platform, you think of something you can stand on, right? Either to get a better look or to boost you up, support you. It's the same when referring to an author platform; only for authors, this also entails reach, or how loud your voice is in the social sphere.

Your platform is that which you may climb upon and scream a message to the masses that gets heard. Obscure sites don't really count when you're calculating reach--unless those obscure sites have rabid book fans that belong to you and you alone.

Social media sites, personal websites, blogs, and newsletters all add up to author platform, but a couple have more impact for you personally. Here's an example:

1. Twitter--4k followers
2. IG--13k followers
3. Blog--2k subscribers
4. Website--200 visitors per day
5. Newsletter--20k subscribers
6. Quora--2k followers
7. Facebook Page (public)--4k likes
8. Facebook Page (personal)--3k friends
9. LinkedIN--300 connections
10. Google Plus--2k connections
11. YouTube Channel--150 subscribers

Now, you're probably looking at that and saying, "Wow. That's an amazing catch of numbers at around 105k!" You'd be right, but let's break it down further. Out of those followers, subscribers, and connections, how many people actually engage with your content?

1. Twitter--5 to 10
2. IG--50-60
3. Blog--20-30
4. Website--2-4
5. Newsletter--100-200
6. Quora--2-4
7. Facebook Page (public)--2-5
8. Facebook Page (personal)--20-30
9. LinkedIN--1-3
10. Google Plus--2-5
11. YouTube Channel--50-70

That hit pretty hard, huh? On the lowest number, that took you to 254. Out of 105k. Well, you can break that down even further when you look at sales generated from each method. IG has high likes, but how many true sales?

Your bottom line number is your true platform. For every comment, click through to buy, share, plus one, like, or question asked, that's an engagement, but not a sale. You can't simply count opens of a newsletter--it needs to produce clicks. That's where the value of your platform lies.

As you can see, you need a HUGE platform to get enough sales to make a difference. This is why cross-author promotion is so helpful--but it only helps if your base platform and theirs are interested in the same genre. Imagine doubling or quadrupling those numbers above.

I know, right?

Anyway, I hope this helps to clear some of the fog off that vague "platform" term. When an agent asks about your platform, they wanna know how loud your voice is--they're looking for that second set of numbers.

What number would you say your platform is at?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

The Value of Words - How Cheaply are Authors Willing to Work? Boxed Set vs. Individual Novel Sales

Happy Wednesday, everyone! I know it's the middle of the week and all, but today, I'd like you all to get your brains cranking. There are some things I'd like your thoughts and opinions on, and we're gonna crunch some numbers (you all know how I love that)! If you're ready, get your typing fingers ready, your coffee in hand, and let's get going!

I know you've all seen the huge boxed sets floating around the book world. Sixteen books for just under a dollar sounds pretty dang good, right? Well, it is. That's only around six/seven cents per book. Each novel included is usually around 60k words, so that means a word is worth 0.000001 (or one penny per ten thousand words [math: .99 divided by 16 divided by 60,000 multiplied by 10,000]). One hell of a deal for your reader, right?

Now, let's look at the typical full-length novel. They're priced between $0.99 and $5.99. If they're from a big five publisher, you can bet they'll cost a bit more (say $7.99 to $12.99). We'll say those books are the same length as the ones above, and I'll give you the cost per word for a few (gapping so this post of numbers isn't quite so long). At $0.99, a word is worth 0.0000165 (or $0.17 [rounded up] per ten thousand words [math: .99 divided by 60,000 multiplied by 10,000]). At $5.99, a word is worth 0.00009983 (or $0.99 per ten thousand words). And, at $12.99, a word is worth 0.0002165 ($2.17 per word). To readers. This isn't what you make. Stay with me.

I don't know about you, but I write about 2k words per hour. Most of the people I know do 1k or 1.5k per hour, and others do even fewer than that. Let's figure out how much authors are making per hour selling their books, shall we?

At a rate of 2k words per hour, selling a 60k word novel in a boxed set will put the author making less than one penny for every five hours of work put in writing the book (0.00066 per hour). A 60k word novel should take 30 hours to write at that pace. Few of us work 5 days a week, so we'll say two weeks. You would've made a whopping $0.02 for your two weeks (or 30 hours) of labor for each sale (because you don't make the whole $0.99 on a sale, it's more like $0.32 -- divided by 16 people -- divided again by 30 hours). Less than a penny for all that work. But then there's another (at least) four weeks of editing and proofreading that take another (let's say 6) hours. Your pay just got cut. You're now at $0.00055 per sale per hour because you're at 36 hours of work without adding words (goods) to the value of your time.

But wait!

You paid to get into the boxed set, likely paid for a cover and an editor, and you pay for marketing, right?

Before you get into the "it adds up over time" clan, let's really crunch those numbers. Stay with me!

Let's say your buy-in for the boxed set was $200 (just FYI, this is on the low end). Your cover was another $200, and your editing was $2k. Marketing also cost you $200 (being reserved here).

You're up to $2600 at this point just for the extras.

Your end number for each sale is $0.02. You have to sell 130k copies of that boxed set to break even. You haven't even "made" a penny yet because you pre-spent the money to get into the set and market. But then there's dear Uncle Sam...

Now, if you look at the average novel outside of a boxed set, the author has to sell only 8,125 books to break even if their book is priced at $0.99. They'll make $0.09 per hour per sale once they've covered their out of pocket costs (left in the buy-in as it could be used for other things). At the higher payout of 72% and a book priced at $5.99, the author has to sell only 618 copies to break even, and they'll make $0.50 per hour per sale afterward.

Of course, readers want the boxed sets, but how cheaply are we, as authors, willing to work? What would you buy, nearly 1M words at $0.99, or 60k at the same price?

Are we screwing ourselves?

Are these boxed sets undervaluing our time?

Talk about it!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

5 Things to Make You a Happier, More Productive Human and Writer

Happy Monday, everyone! I hope you all had a fantastic, relaxing weekend and are looking forward to the week ahead. I have so very much left to do in order to be ready for Chapter.con, but I have it worked into my schedule for next week. Yay! But that's not what this post is about. Today, I'd like to give you a quick list of ten things you can do that will help you become a happier, more productive individual. Ready? Grab your coffee, and let's get going!

1. Take Care of Yourself
This might be the single most important thing you can do. If you're not functioning at 100%, you're doing yourself a disservice. Need a mental health day? Take it. Trying to find a way to not go crazy every day? Find an outlet. Do something for you each and every day.

2. Stop Stressing About What Other People Think
If there's someone you don't want to interact with, stop. No one should own you or your mental space. Don't let those people eat your time. You have more important things to do.

3. Schedule Yourself
New to the blog? You can find my tips on scheduling here. An old hat? Y'all know exactly what I'm talking about.

4. Let Things Go
Don't let others' actions nag at you, and don't beat yourself up over mistakes you've made. Apologize and move on. If that means moving past that person, go back and read number two. Let it go. Sometimes, "it" is a person.

5. Write (or be Creative) at the Same Time Every Day
This way, your muse knows when to show up. If you're asking her to pop her head in on odd days, chances are, you'll end up staring at a blank screen (or canvas) pretty often, not knowing where to go next. And if it's not working, go do something else for a minute then come back, but don't give up.

Got anything to add?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

What's in Your Media Kit?

Happy Thursday, everyone! Look at me go with the blog. *grin* I told you, scheduling is everything. If you stick to it, right? Plus, this gives me an excellent warmup to writing. I've been like a tsunami of getting stuff done. It feels awesome. As of next week, the kiddo goes back to school, too, so I have a feeling Utterances will be done sooner than I expected. But that's not why we're here today, is it? No. You're wondering what you should put in your author (or book) media kit, right? Awesome. Let's get going.

When I was launching Emancipation, I had a company create me a media kit for the book. It looks like this (first page only):

You can see from the image what all it includes. I won't post the excerpt page here because of language, and because this blog is PG-13, but I'll put up the rest so you can see.

If I'd had editorial reviews of the book at the time, they would've included a page for those, too.

Now, an author media kit includes much of the same, but you'd want a page in there with all your social media links, any bestseller lists you've hit, and any awards you've won. It's a brag packet, and you should showcase everything that's awesome about yourself.

Why is it so hard for people to grasp that authors are a little bit vain? We have to champion ourselves at every turn, don't we? Moving on...

If you make your media kit look professional, you'll be taken much more seriously. Add it to your website for folks to download, too. Sometimes, people want to know more, and this is a great way to give them what they're after. Final document should be in PDF format.

I'll be creating one of these for myself (author media kit) and for a couple of other projects I'm working on. Why not? They're handy! I hope this post helped in some way!

Do you have a media kit for yourself or your book(s)? Planning on making one?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Midlife Crisis or Just a Good Idea?

Happy Thursday, good people of the blogosphere! Today I'm going to talk about something I've been pondering (I've been doing a lot of that, eh?). If you'd like to join in and discuss, feel free. If not, just sit back and enjoy the inner-turmoil of a nearly forty-(what?)year-old. Grab that coffee or tea, and let's get going!

As you all may know, I'm a freak about schedules. They give me order among the chaos that's life. Since about June of last year, my schedule has been all shot to hell. I blogged about a lot of it here because I needed a way to get it out/off my shoulders. Well, now, things are starting to calm down and come back to the way they should be.

So, I made a weekly schedule to accomplish some things I've been needing to do (write, business stuff with IBGW, grow a couple of my platforms, etc...) and hit it hard.

But I did something I hadn't planned for: I changed the way I eat and added an hour a day for exercise.

Yesterday, I started to think about why I did that, and I realized I'm only a week away from my fortieth birthday. Yep, that's right, I said forty. When it hit me, I had a moment of panic. There are still so many things I want to accomplish in my life. I have books out the wazoo that I want to read, write, and publish, too.

Because I have MS, this also dragged the question of how many years do I have left to do all those things? I know I don't feel like I thought a forty-year-old woman should feel. I still have the energy of a twenty-year-old cheerleader some days.

Could this be the beginning of the end, and how long will the end really take to greet me?

Thinking about that has me contemplating where I'm going with my life. Am I going to be content working on things for others forever, or do I want to dive into my work and keep breaking down conventional walls?

Was changing my eating habits just in time, or too late to make a real difference? Am I having a midlife crisis, or was all this just the sensible thing to do?

I'm a little frustrated. Like I said, there are still so many things I want to accomplish, and I feel like every tick of the clock is robbing me of another moment.

Tick-tock. Tick-tock.

There goes another minute of my life.

Of course, all this may be stemming from writing Utterances. I can't say a whole lot about the book right now, but I think you'll all love it when I'm done. I'm such a sucker for anything to do with the human condition and learning/surmising what makes people do the things they do and how life occurrences change the way we think.

I'm happy to say my schedule is working out fabulously though. Just look at the blog! What you can't see is that I have a clearer head, and I feel like a million bucks. Maybe it was just a good idea.

That brings me to my question of the day:
Do you ever examine your own humanity? What are your biggest goals and/or life questions? Is there anything BIG you want to accomplish before you shuffle off this mortal coil? Do you find it difficult to get a grasp on a schedule?

Talk about it!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

PA vs PR vs MA - What's the Difference and Why it Matters

Happy Friday, everyone! Well, today's post is going to be a long one, so strap in and get ready to go! Today, I'm talking about Personal Assistant vs Public Relations vs Marketing Assistant. Yes, there's a difference, and not a lot of folks know what it is.

Personal Assistant: A secretary or administrative assistant working exclusively for one particular person.
Basically, this person is there to keep you on track, schedule things for you, and remind you when you have something coming. They handle what you can't. Think of a CEO and his secretary. Those are the things this person does for you.
Average cost (for authors): $150 per month 
 
Public Relations: Is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. 
These people are the ones who keep your public image out there. They spread the word that you're a thing and that you have books for sale.
Average cost (for authors): $150 per month

Marketing Assistant: A person who helps to promote and sell products or services, including market research and advertising.
These are the folks who pimp books, do market research to see where/how your book will sell best, and suggest advertising strategies based on their findings.
Average cost (for authors): $500 per month average (could be plus marketing fees for promotions and such as well but may be included--every MA is different)

To sum up:

• If you need someone to keep you on track, organize your life, and help you remember when things are due, you need a PA.
• If you're looking for someone to help you with getting your face/name out there, let you know about opportunities to attend events, etc... then you need a PR firm.
• If you're looking for creative marketing solutions that get you results sales-wise, you want an MA. Most of them focus on your target market, and that's what's important.

No matter which option you go with, what you need to ask yourself (honestly) is: "How much money can I make back in return for my investment?" Pay close attention to your ROI. It's all that matters.

A bonus bit of information:

When you do your own promos, keep track of what works and what doesn't. Use one series as a Guinea pig. Do a promotion on book one and send it to one or two places with links you can track clickthroughs and sales on. Write down how many books you sold throughout that promo. Do the same with book two, and so on and so forth.

Then, when you're ready to release that next book/series, you'll know exactly where to put your hard-earned money.

I hope this post helps you make some decisions. As always, hit me up in the comments with questions or thoughts. Remember to play nice!!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo