Becoming a Book Blogger - All About the Benjamins

Happy Friday, everyone! Today's post will conclude the series. I bet you're all excited, huh? You have your new book review blog, and you're off to the races! Well, you have one more thing to consider, and that's money. Yes, I said money. You know, the cash flow from your blog. Beware, there are some things you must keep in mind, but I'm gonna walk you through all that. Ready? Grab those pens and notebooks and let's get going!

Here are the posts in this series (in case you're late to the game):

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say? (you're there now)

Okay, I kinda lied! Today isn't only about the money, though we'll go into that in a few minutes. I'm also going to discuss where you need to post those reviews you've written (besides your blog), and we'll talk for a moment about ethics.

Yes, ethics. It's a hot button for me.

Where to post your reviews:

• Amazon.com
• Barnesandnoble.com
• Goodreads.com

You can copy and paste your reviews from your blog to those sites.

Ethics:
Don't ever accept money for writing a review. It's frowned upon, because a lot of people (myself included) believe the exchange of money taints the reviewer's opinion. You'd be more inclined to give five stars to an author's book if they paid you $250, right? Yeah. So, just don't do it.

Don't create more than one account and leave a bunch of reviews on the same book. This also is frowned upon (and can get you banned from a lot of the review sites out there). Plus, it's just wrong on so many levels.

*steps off the soapbox*

Now, down to money matters! Yeah, I know you've been waiting for this one. Since you're not accepting payment for writing reviews, how do you make money with your new found love?

There are two easy ways I know of:
Become an Amazon Affiliate - When you post the review, add your affiliate code to the link (Amazon will show you how to do this).
Monetize Your Blog with AdWords - This is set up through Google. They'll display ads on your blog, and they'll be more than happy to pay you when someone clicks on a link.

IF you choose to become an Amazon affiliate, be sure you put on your blog the following disclaimer: Purchase links help to support this blog.

So people will know you're using affiliate links.

Again, you run into ethical things when you use those kinds of links, but most people don't care as long as you're honest in your reviews (if you aren't, they'll come back and blast you for it). Why would it be a problem? Because, if you give a book that deserves two stars five stars, throw an affiliate link in there, and the person buys it only to find out the book is terrible, you've just made money on your lie. Bad practice.

Well, that concludes my little series on becoming a book blogger. I hope you all enjoyed it, and you end up with fabulous, healthy, popular review blogs that get a ton of traffic.

Did you follow along? Create a book blog? Share your links below!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Getting Books and Writing Reviews

Happy Tuesday, everyone! Today, we're gonna discuss how you write your reviews on the blog you've been creating, and where to get books. You should already have your rating system in place, as well as a review policy, and you may already have a few titles in hand (because of that last post and the weekend you had to nurse your social media connections. Anyway, grab your pen and notebook and let's get to it!

Here are the past posts and what's coming

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews (you're there now)
• Money, You Say?

First off, go out to your social media outlets and put out an APB for some books that need reviews (I can promise, you'll very quickly become overwhelmed). Then, make a reading list. Write down the titles in the order you plan to read them.

Start with the first one, and get it read from front to back. Make notes on things as you go along (if you wish to do so). And, you're ready to write your very first review (don't publish it yet, wait until Friday's post for that).

So, read book in hand, or close by, sit down and think about all the things you liked.

Consider:

• characters
• plot
• pacing
• grammar and punctuation
• inconsistencies
• tone
• writing style
• even point of view (if you want)
• anything else related to the story
• cover image and typography (if you so choose)

Write it down.

Now think about all those things you didn't like using the same guide as above.

Write it down.

Somewhere in your review (IF YOU GOT THE BOOK FREE), you need to add a disclaimer that you were sent a copy of the book for free, and who it came from, in exchange for an honest review.

Like so: I received a copy of this book from the author in exchange for an honest review.
Or: Thank you to the publisher for a copy of this book in exchange for a review.

Go on to talk about how the book made you feel, what you thought, and whether you'd recommend it to someone else. There's no need to restate the plot or summarize the book in your review, people will see that on the book's page on the sell site, or (if you summarize the book before your review), they'll see it on your blog.

Don't post spoilers (telling people how the book turns out or ends). IF you do, be sure and put at the BEGINNING of your review: ****SPOILER ALERT**** That way, those who have a serious interest in reading the book won't read your review. You can probably see how that could be an issue (you want your reviews to be read).

Yeah, it's gonna take some practice to fall into your groove, but I know, once you do, you'll grow to love writing reviews more every day.

So get going and hold on to that review post until Friday, when I'll discuss money and posting your reviews to the relevant sites.

Any of you old hats wish to add some advice here? You're more than welcome!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Building an Audience

Happy freaking Friday, good people of the blogosphere! It's been a long haul, but we're on the final three posts. You'll get one today, one on Tuesday, and one on Friday. I have some awesome stuff coming your way next week: An author interview on Monday with B. J. Sheldon, a book review of Off Target on Wednesday, and a cover reveal for A Reaper Made on Thursday. So, it's gonna be an exciting week! By this time, if you've been following along, you should have a name, policy, look and feel with imagery, a posting platform, a well designed blog, and a rating system. Today, we focus on building your social media presence. Okay, enough of my jawing, grab those pens and notebooks and let's get going!

 Here are the past posts and what's coming:

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy (you're there now)
• Writing Reviews
• Money, You Say?

How many social media networks are there?

A ton. I'm not gonna list them all.

Here's the thing: You don't have to be on all of them, you just need to be on the right ones. I'm referring to the places your target audience hangs out, which outlets you feel most comfortable with, and which ones will do what you need them to (drive traffic to your blog).

So, here's the link list of social media sites I encourage you to sign up with, and a little bit about how to build your audience once you're there:

Twitter - This is a place where people with short attention spans can gather a lot of news without being bogged down by huge chunks of text. It's easy to share tweets and simple to follow someone. Build your audience here by following at least thirteen new people every day. Do a search for this: #amreading Then, follow about thirteen people who use it. Why? Because they're readers! Alternate with a search for this: #amwriting Give those folks a follow, too. Why? Because they're the writers who'll want you to review their books. Alternate by days and give a follow back to anyone who adds you organically. Once you have a couple, go at least three times a week and retweet some content. You'll find your follower base grow by leaps and bounds.

Facebook - Create a page if you haven't already. Here's a trick you must know to succeed on Facebook: It hates auto-posts and buries them beneath muck. You'll be lucky if fifteen people see an auto-post. Seriously. You'll be better off posting to your Facebook page organically, with no links in the main message (put all links in the comments). Invite all your friends to like your page. Interact at least three times a week with folks. Join a reader group on Facebook. Go to your search and type in: readers. When the box drops down, click on groups. Get to know people. Once in a while, ask them to share your blog with any writers who may want a review. Now, go do the same thing with writer groups. Be sure you're sharing if you expect others to share in return.

Goodreads - Yeah. Just do it. Go poke through the groups and join a couple there, too. Goodreads has a ton of review groups. There are always authors there asking for reviews. But wait! Join reader groups, too! This is a place where you'll be led to wonderful works of fiction, and it's a place where you can discuss books with others. Wow. Plus, you'll need a Goodreads account when you start writing reviews. More on that Tuesday!

Google+ - When you set up a gmail account (you did that, right?), you automatically got a Google+ page. Go to it, add your stuff, and set your custom URL. Then start adding people you already know. Yeah, I bet a lot of them read, too! Readers attract readers as friends.

YouTube - If you think you may ever want to do video reviews, go ahead and set up a YouTube channel. It can't hurt. Share videos by other book reviewers.

Here's another tidbit for thought: Go to one of the major book review sites (like Reader's Favorite or KBR) and apply to be one of their reviewers on staff. All they can say is no, right? You won't know if you don't try.

Two more places to put in your name:  Netgalley  and  Edelweiss
Both of those companies work with major publishers and will send you physical copies of books to read and review before the release dates. Just make sure you do it, or they'll drop you from the list.

Of course, it you want to stick strictly with Indie authors, we'll all love you forever and spread your name like wildfire through our ranks *grin*

I think I've given you all quite enough to do over the weekend. So get to it!

Any of you other book reviewers, where do you connect with readers and writers?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Structuring a Rating System

Happy Thursday, everyone! Yay! We're over the hump and moving forward with my series on becoming a book blogger. Today's topic is structuring your rating system, and I'm going over your 1-5 "stars" and perhaps a total bomb idea. Stay with me! Grab those pens and notebooks and let's get going!

First, a recap of the past posts and what's coming:

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System (you're there now)
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

Ratings are the number of stars you give a book. They can range from 1-5 on most book selling sites. But we're talking about your blog! You can give a book zero stars if you so choose.

What's important here is to decide what the ratings mean for you. If you give a book a rating of 1, does that mean it was a total stinker; or does that mean it wasn't so bad you wanted to burn it or couldn't get through it, but wasn't good enough that you itch to read it again?

Once again, we'll use my go-to, The Chicken Coop, as an example.

1 Egg means = It wasn't for me
2 Eggs mean = It had a couple of redeeming qualities, but fell flat on all others
3 Eggs mean = There was something about it I didn't like and something I did
4 Eggs mean = I enjoyed it immensely
5 Eggs mean = Author gets a parade and confetti the book was so good
Big, Fat, ROTTEN Egg means = It stinks

Of course, how you rate is up to you, and you'll find the number of stars mean different things on different sites. You'll also probably find yourself on the fence between two ratings sometimes. So, if you used the egg rating system, be sure you mention how many you gave and what that means when copying over your review.

Also, put your rating system somewhere easy to see on your blog (perhaps in the banner across the top?) so folks know right away what they're reading about when they see your eggs.

Plus, you can have cute icons like these for your ratings (note the requisite half an egg):

Be sure you're consistent when using your icons. Your brand matters!

What have you come up with? Share! I'd love to see your works in progress as we go along here.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo