Blog Spotlight #3 - Escape Reality

Happy Tuesday! EEEP! I have another lovely, Indie-friendly book blog (it's strictly a Facebook blog) to share with you all. Without any ado, whatsoever, I present: Escape Reality!

BLOG SPOTLIGHT:

Escape Reality Book Blog

Hi, my name is Shannon and I live in Georgia with my husband of 16 years and my son. We all love to play golf and hunt. It is really nice because we have a lot of family time and we spend a lot of time outdoors.

I read nothing but fiction because I feel the world has enough problems to make me sad, so I want to escape and read about other things (hence the blog name). I like to pimp and introduce others to new books and learn about new books. I love going to book signings and actually meeting authors. I have met some wonderful people through the street teams I am on and the book clubs that I am in.

I was encouraged by my husband and other blogger friends to do my own book blog because of my love for reading and pimping. So in November 2015 I finally did it. I have learned so much and I am still learning (LOL).

I have created open pimping days on Monday, Wednesday and Friday. I don’t mind posting for anyone and I don’t mind helping other blogs out by posting their giveaways. We are all in this together. I do hope you will come check out my blog and join in.

I do want to give special thanks to my wonderful husband who helped me come up with the name, and everyone who has be wonderful enough to help me along the way to get it up and going.

So I hope you come for a visit, interact and share your love of books with me.

Social Links

Facebook Twitter

Be sure and give Shannon a visit and hit her up! How amazing is that?

What do you think?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Getting Books and Writing Reviews

Happy Tuesday, everyone! Today, we're gonna discuss how you write your reviews on the blog you've been creating, and where to get books. You should already have your rating system in place, as well as a review policy, and you may already have a few titles in hand (because of that last post and the weekend you had to nurse your social media connections. Anyway, grab your pen and notebook and let's get to it!

Here are the past posts and what's coming

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews (you're there now)
• Money, You Say?

First off, go out to your social media outlets and put out an APB for some books that need reviews (I can promise, you'll very quickly become overwhelmed). Then, make a reading list. Write down the titles in the order you plan to read them.

Start with the first one, and get it read from front to back. Make notes on things as you go along (if you wish to do so). And, you're ready to write your very first review (don't publish it yet, wait until Friday's post for that).

So, read book in hand, or close by, sit down and think about all the things you liked.

Consider:

• characters
• plot
• pacing
• grammar and punctuation
• inconsistencies
• tone
• writing style
• even point of view (if you want)
• anything else related to the story
• cover image and typography (if you so choose)

Write it down.

Now think about all those things you didn't like using the same guide as above.

Write it down.

Somewhere in your review (IF YOU GOT THE BOOK FREE), you need to add a disclaimer that you were sent a copy of the book for free, and who it came from, in exchange for an honest review.

Like so: I received a copy of this book from the author in exchange for an honest review.
Or: Thank you to the publisher for a copy of this book in exchange for a review.

Go on to talk about how the book made you feel, what you thought, and whether you'd recommend it to someone else. There's no need to restate the plot or summarize the book in your review, people will see that on the book's page on the sell site, or (if you summarize the book before your review), they'll see it on your blog.

Don't post spoilers (telling people how the book turns out or ends). IF you do, be sure and put at the BEGINNING of your review: ****SPOILER ALERT**** That way, those who have a serious interest in reading the book won't read your review. You can probably see how that could be an issue (you want your reviews to be read).

Yeah, it's gonna take some practice to fall into your groove, but I know, once you do, you'll grow to love writing reviews more every day.

So get going and hold on to that review post until Friday, when I'll discuss money and posting your reviews to the relevant sites.

Any of you old hats wish to add some advice here? You're more than welcome!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Building an Audience

Happy freaking Friday, good people of the blogosphere! It's been a long haul, but we're on the final three posts. You'll get one today, one on Tuesday, and one on Friday. I have some awesome stuff coming your way next week: An author interview on Monday with B. J. Sheldon, a book review of Off Target on Wednesday, and a cover reveal for A Reaper Made on Thursday. So, it's gonna be an exciting week! By this time, if you've been following along, you should have a name, policy, look and feel with imagery, a posting platform, a well designed blog, and a rating system. Today, we focus on building your social media presence. Okay, enough of my jawing, grab those pens and notebooks and let's get going!

 Here are the past posts and what's coming:

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy (you're there now)
• Writing Reviews
• Money, You Say?

How many social media networks are there?

A ton. I'm not gonna list them all.

Here's the thing: You don't have to be on all of them, you just need to be on the right ones. I'm referring to the places your target audience hangs out, which outlets you feel most comfortable with, and which ones will do what you need them to (drive traffic to your blog).

So, here's the link list of social media sites I encourage you to sign up with, and a little bit about how to build your audience once you're there:

Twitter - This is a place where people with short attention spans can gather a lot of news without being bogged down by huge chunks of text. It's easy to share tweets and simple to follow someone. Build your audience here by following at least thirteen new people every day. Do a search for this: #amreading Then, follow about thirteen people who use it. Why? Because they're readers! Alternate with a search for this: #amwriting Give those folks a follow, too. Why? Because they're the writers who'll want you to review their books. Alternate by days and give a follow back to anyone who adds you organically. Once you have a couple, go at least three times a week and retweet some content. You'll find your follower base grow by leaps and bounds.

Facebook - Create a page if you haven't already. Here's a trick you must know to succeed on Facebook: It hates auto-posts and buries them beneath muck. You'll be lucky if fifteen people see an auto-post. Seriously. You'll be better off posting to your Facebook page organically, with no links in the main message (put all links in the comments). Invite all your friends to like your page. Interact at least three times a week with folks. Join a reader group on Facebook. Go to your search and type in: readers. When the box drops down, click on groups. Get to know people. Once in a while, ask them to share your blog with any writers who may want a review. Now, go do the same thing with writer groups. Be sure you're sharing if you expect others to share in return.

Goodreads - Yeah. Just do it. Go poke through the groups and join a couple there, too. Goodreads has a ton of review groups. There are always authors there asking for reviews. But wait! Join reader groups, too! This is a place where you'll be led to wonderful works of fiction, and it's a place where you can discuss books with others. Wow. Plus, you'll need a Goodreads account when you start writing reviews. More on that Tuesday!

Google+ - When you set up a gmail account (you did that, right?), you automatically got a Google+ page. Go to it, add your stuff, and set your custom URL. Then start adding people you already know. Yeah, I bet a lot of them read, too! Readers attract readers as friends.

YouTube - If you think you may ever want to do video reviews, go ahead and set up a YouTube channel. It can't hurt. Share videos by other book reviewers.

Here's another tidbit for thought: Go to one of the major book review sites (like Reader's Favorite or KBR) and apply to be one of their reviewers on staff. All they can say is no, right? You won't know if you don't try.

Two more places to put in your name:  Netgalley  and  Edelweiss
Both of those companies work with major publishers and will send you physical copies of books to read and review before the release dates. Just make sure you do it, or they'll drop you from the list.

Of course, it you want to stick strictly with Indie authors, we'll all love you forever and spread your name like wildfire through our ranks *grin*

I think I've given you all quite enough to do over the weekend. So get to it!

Any of you other book reviewers, where do you connect with readers and writers?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Structuring a Rating System

Happy Thursday, everyone! Yay! We're over the hump and moving forward with my series on becoming a book blogger. Today's topic is structuring your rating system, and I'm going over your 1-5 "stars" and perhaps a total bomb idea. Stay with me! Grab those pens and notebooks and let's get going!

First, a recap of the past posts and what's coming:

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System (you're there now)
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

Ratings are the number of stars you give a book. They can range from 1-5 on most book selling sites. But we're talking about your blog! You can give a book zero stars if you so choose.

What's important here is to decide what the ratings mean for you. If you give a book a rating of 1, does that mean it was a total stinker; or does that mean it wasn't so bad you wanted to burn it or couldn't get through it, but wasn't good enough that you itch to read it again?

Once again, we'll use my go-to, The Chicken Coop, as an example.

1 Egg means = It wasn't for me
2 Eggs mean = It had a couple of redeeming qualities, but fell flat on all others
3 Eggs mean = There was something about it I didn't like and something I did
4 Eggs mean = I enjoyed it immensely
5 Eggs mean = Author gets a parade and confetti the book was so good
Big, Fat, ROTTEN Egg means = It stinks

Of course, how you rate is up to you, and you'll find the number of stars mean different things on different sites. You'll also probably find yourself on the fence between two ratings sometimes. So, if you used the egg rating system, be sure you mention how many you gave and what that means when copying over your review.

Also, put your rating system somewhere easy to see on your blog (perhaps in the banner across the top?) so folks know right away what they're reading about when they see your eggs.

Plus, you can have cute icons like these for your ratings (note the requisite half an egg):

Be sure you're consistent when using your icons. Your brand matters!

What have you come up with? Share! I'd love to see your works in progress as we go along here.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Design Considerations

Happy Tuesday, everyone! Today, we're going into design considerations for your blog. Step four in becoming a book blogger. I do hope you're getting excited as you follow along and create your blog. By now, you've chosen a name, have a URL, and have picked a publishing platform. More than that, you have your review policies (what you will and won't review and how to submit)! You should also be a little bit familiar with your hosting service. This post is going into your blog design (layout) and content. So, grab your pens and notebooks and let's get going!

First, a recap of the past posts and what's coming:

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations (you're there now)
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

Now, take a close look at my blog. You'll see there's a background that encompasses my logo and color/design scheme. On the sidebar, I don't have a ton of clutter for folks to wade through. One thing I have going on right now is my UtopYA con author interview posts. Because of that, I have two additional images on the right hand side. But, as you can see, my subscribe box is above the fold (this is referencing the part of your blog that's visible before the scroll).

Moving on down, you'll see another couple of ways to follow me and my posts (you do want your blog to be read, right?), then it goes right into my archive. Not having an archive where people can browse your past posts isn't a good idea. You want them to stay and look around a while.

Let's go back to the top!

You see my banner telling you what my blog is about, then a set of links I think are pertinent for everyone on social media to make as easy to find as possible. Note they're above the fold.

Because I'm OCD, and my blog is my haven for all the information I impart to my fellow Indie authors, I have a categorized link list. This is a whole separate page on my blog I use to sort posts into categories (with a little snap of what the post is about) so people don't have to wade through my archive to find specific information.

But my blog loads fast on a browser. Six seconds. Ideally, you want five or less, but I'm okay with six. I've visited blogs that took over a minute to load because there was all this extra "stuff" all over them. I waited, but only to take a look at the mess, click away, and never return.

You have about fifteen seconds to catch someone's attention. They won't wait much longer than that (if they wait at all). So, keep the clutter down and increase your load times.

Black text on a white background in an easy to read font is the next thing you need to consider for your design. If you make it hard to read your posts, people will be turned off and not come back.

You want them to come back. That's why you're blogging.

Make sure all your stuff is harmonious. Not that everything has to be identical, but when someone clicks on the link to your Twitter page, make sure it at least resembles your blog, website (if you choose to have one), and Facebook page. Don't let them doubt they've found the person they're looking for.

The Chicken Coop can have one chicken image on their blog, a different one on Facebook and Twitter, and still another on their website, and (as long as the look and feel is the same) they'll connect the dots.

Remember your name! If you've chosen The Chicken Coop for your blog, be @TheChickenCoop on Twitter as well. Be facebook.com/TheChickenCoop or facebook.com/ChickenCoop. Sign up for TheChickenCoop [at] gmail!

Be consistent and keep it simple.

If you want a couple more tips and tricks on making your public appearance gel, grab my free PDF on branding here. Feel free to download, study, read, print, and redistribute at your leisure. As long as you don't charge for it, I'm good.

What do you think? Have you built up your blog yet? Got any subscribers?

Go on and get those signup boxes going! I'll be back later in the week with advice on structuring your rating system.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Picking a Posting Platform

Happy Monday, everyone! We're continuing on our journey to you becoming a book blogger. If you've been following along and working with me, you'll have a review blog name, policies, and an idea of your branding imagery. Today, I'm gonna talk about choosing a platform. No, I'm not gonna choose a platform for you, this is just gonna be an introduction to the various ones out there. Once you find a blogging platform you like and it's easy for you to use, then you go get a book on how to use the darn thing and go from there (there's a great one at the library - title to come at the end of the post). Grab your pens and notebooks and let's get going!

As always, a little recap of the series and links to previous days:

• Choosing a Name and Review Policy
• Branding Yourself With Imagery
• Picking a Platform for Publishing (you're there now)
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

Now we can get into the various platforms available for you to choose from. These links will take you to the main page for each service. There are no affiliate links on the Jo Michaels blog, so you can click freely here. I get paid when I see you being successful.

FREE Blogging Platforms

• Blogger
• WordPress
• Anchor
• Tumblr
• Weebly

PAID Blogging Platforms

• SquareSpace
• Typepad

How to choose? Well, go check each one out! Play with them or take a peek around their control decks. See which one is the most user friendly and customizable for your needs.

Maybe you'll want to have more than one. I have two: Blogger and Tumblr. Each has a very different audience, but readers nonetheless. Like choosing anything, go with the one that makes you the most comfortable and won't have you tearing your hair out after a few hours of setup time. Still not sure what you're doing? Call someone who does or check out these books from your local library:

Blogging for Creatives: How Designers, Artists, Crafters and Writers can blog to make contacts, win business and build success. by Robin Houghton
and
Blogging all in One: For Dummies by Susan Gunelius

Speaking of libraries! You can find books in the how-to section on almost everything having to do with blogs.

Moving on!

Now that you've chosen your platform, go register your new blog name (get your URL - something like TheChickenCoop.blogspot.com) and get your pages set up. At this point, you should have at least two pages: Home (where your blog posts are) and Review Policies. Get those two up and going, and we'll go into design choices you'll make for your blog tomorrow.

Baby steps!

What's your preferred blogging platform? Why?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Branding Yourself with Imagery

Happy Friday, good people of the blogosphere! Continuing on with my Becoming a Book Blogger series, today I'm gonna talk about choosing the imagery to go with your name. If you've been with me so far, you have a great name picked out, a tagline, and a review policy. As I stated yesterday, I'll be using The Chicken Coop as the name for the example review blog. Grab your pens and notebooks and let's get going!

Recap!

• Choosing a Name and Review Policy
• Branding Yourself With Imagery (you're there now)
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

When considering branding yourself with imagery, keep this post in mind. While you want to be different and exciting, be sure you aren't cluttering your blog up with stuff that'll keep it from loading quickly. Remember, you have three to five seconds to make an impression. Use it wisely.

Here's a quicky for The Chicken Coop Book Reviews:

Now, this doesn't take into account any kind of color scheme you may have going on, and you may want a smart looking chicken, standing up, reading a book behind the banner, but you get the idea. This will matter when we get to structuring your rating system, too. Themes are fun!

Monday, we'll go into picking a platform to host your amazeblog.

What do you think? Are you coming up with some great ideas? Want to share?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Becoming a Book Blogger - Naming and Policies

Happy Thursday, everyone! Today, we're continuing the series on how to become a book blogger. Why am I doing this series? Because I've had so many people come up to me and tell me they're readers that consume at least three to four books a week, and don't write reviews for those books. What a loss for all those Indie authors out there! I know I'd give my book to someone who wanted to read and review it, and there are plenty of us out there who need those reviews. So, for those of you who love to read and have ever considered starting to write reviews, this series is for you. Grab those pens and notebooks and let's get going!

First, a recap of the series:

• Choosing a Name and Review Policy (you're there now)
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

I'm starting with choosing a name because that's something that'll probably take you the longest, define your brand, and what everything else will follow. It's the single most important thing you have to consider. If you aren't creative like that, here are a couple of cool names not yet in use:

The Chicken Coop
Flower Power
The Book Gardener
Razing the Page

All of those can have awesome taglines that tell potential readers you're a book blog and here's why. Of course, The Chicken Coop would probably center on Hen-Lit. *grin* I'll use this name for the duration of the series for example purposes.

So, make a list of potential names and do a Google search to find out if the ones you like are already in use. When you find a suitable one, come up with your tag line (something like The Chicken Coop - Scratching Around for Great Books) and write it all down.

A WORD OF WARNING: Book bloggers are very protective of their babies. Don't steal a name from someone else or create a name that's too similar to one that exists. You'll be in for a war. Consider the information imparted.

Once you have your new, exciting name chosen, start on writing out your review policy.

This is for authors who find your blog or website, like your review/rating system, and want you to review their book. They need to know how to submit to you, how long it may take you to review the book, and your policy on rating books you can't finish (do you leave them alone or review and say you couldn't finish and why). How do you choose among the hundreds of submissions you get?

Also write a disclaimer about what you do when you're unable to finish or review a book. Will you contact the author privately, or will the title just fall away into the ether? No one really likes to coast along without knowing if they'll be reviewed or not, so be sure you're clear.

I think I've given you enough to think about for one day, so get busy and get that name chosen!

Anything you book bloggers might want to add about naming or policies?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

How To: Start a Book Review Blog - Series on Becoming a Book Blogger Introduction

Happy Tuesday, good people of the blogosphere! Today, I'm giving you some information about a new post series that'll walk you through the steps of creating your very own book review blog. So, if you haven't subscribed yet, and you're interested in reading great, free books (and making money doing it) get on it. You may subscribe on the right ------------>

For this first of many posts to come on this topic, I'm giving you all a topic list that'll be updated as we go through the process. Why? Well, it's so I can show one link (to this page) and folks can find the information they're looking for. I love simplicity and organization (yeah, have you seen my link list?). Haha! In order, here are the post topics I'll be covering:

• Choosing a Name
• Branding Yourself With Imagery
• Picking a Platform for Publishing
• Design Considerations
• Structuring Your Rating System
• Building an Audience - Social Media Crazy
• Writing Reviews
• Money, You Say?

When you see the following image, you'll know you're on one of the building a blog pages:

I can't wait to get started. May the odds be ever in your favor!

What do you think? Interested?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Blogs You Need to Read

Happy Friday, good people of the blogosphere! Today I'm bringing you a list of blogs you might want to check out. Some are writing blogs, some are review blogs, and others are all about book design or marketing. So get your clicking fingers ready and let's get going!


First up, I'll give you the writing blogs:
The Hungry Freelancer - A place to go to find tips and tricks on freelancing, author interviews, and book reviews. Great site!
Grammar Girl - If you haven't heard about this blog, I have to ask where you've had your head stuck the last few years. Answers to many writing questions can be found here.
Depression Cookies - This is a writer who self publishes and is one of the editors for IBGW.
Ice Cream for Zombies - All about writing. Gives a plethora of tips on how to, what to, and when to.

Next, we'll go to the review blogs:
Heather's Book Chatter - At least two reviews per week on this awesome little blog (many times you get four!)
b00k r3vi3ws - It's exactly what the name implies. You get tons of book reviews from this site.
Mom in Love With Fiction - Lots of great book reviews here (and the rating is in the title of the post!).
Books by L. K. Evans - Reviews galore and personal stuff on writing, too.
The Kindle Book Review - Bet you've heard of this one, too.
ShhMoms Reading - A review and book tour blog.

Now, on to the marketing and design blogs and sites:
The Book Designer - It's also exactly what the name implies it is. All things book design, all the time.
Ask David - This site promotes books and is awesome at it.
Kindle Publishing for Blogs - Think your blog is awesome? Will folks want to get it delivered to their Kindle? Go here and sign up!


A few other sites you may want to check out:
Share a Rafflecopter giveaway - This page is a form you can fill out to have Rafflecopter share your giveaway!
50 Websites Every Author Should Bookmark - Lots of great stuff here!

So? How about that? Did you all find something new today?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo