Book Spotlight - Finding Home (Breaking Free Book One)

Blog Tour

Finding Home - Breaking Free Series Book 1

by

Becca Taylor

GoodReads

Blurb

Katerina

After a six year relationship with someone who made Katerina feel less than perfect, she is ready for a fresh start. With her grandmother’s words in her mind, she begins seeking out new experiences by creating a list of adventures she’d like to complete. First on the list, a night out with friends. Which leads to the second item on her list, a one night stand. That single night with Caleb is one she can’t get out of her head. However, just when she thinks her life is moving forward, her past comes back. Making her doubt herself, her adventure list and her dreams of finding home.

Caleb

Caleb isn’t the settling down type. His life is exactly what he wants, an uncomplicated routine. He has his boys, his business, his bass and his bike. Caleb’s life motto is work hard, ride his motorcycle harder and play music the hardest. Until the night he met Katerina. Suddenly, everything he thought he wanted wasn't enough. For the first time in his life, he was thinking about his future. His future with her.

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Excerpt

Caleb puts his hand on my chin, tilts my head to the side so he exposes my neck, dropping his lips

first on my shoulders. He begins trailing light kisses up my neck. I can feel his tongue making

contact with each kiss, leaving my skin slightly dampened. When he hits each sensitive spot on

my neck, goose bumps form on my skin. The way he touches me has me wanting more. I grip his

hair tighter, pulling his lips to mine. He teases my lips with his tongue before gently biting my lip,

which causes my mouth to open. As if he’s tasting me, he grazes my tongue lightly, before

entangling it with mine. This is the sexiest kiss I ever had. Panty melting, toe curling, chills down

my spine good.

Excerpt

Caleb is in full rock mode as he plays. My body temperature shot up twenty degrees the minute I

saw him on stage. Instantly, I start taking some pictures, wanting to capture the moment. I don’t

take my eyes off him. Caleb’s well-worn denim jeans ride low on his hips, and his tight black tank

top show off his muscles and tattoo. His stance is wide and low, his hat covers his eyes, as his

head bangs to the beat. My panties get wet looking at him up on stage.

One song turns into another. Slither is amazing, and the guys are completely in their element on

stage. I watch each of them. Hunter is crazy up there playing the drums. Jeremy kicks ass on the

guitar. Bentley is everything a lead singer should be, drawing in the audience. Aly is watching

every move he makes. We are jumping to the beat, getting into it with everyone else. I’m in love

with every song they are playing. I recognize the guitar chords of Creed’s One. Only this time

Caleb walks up to the microphone. When he starts singing the first words, I bite my lip in

amazement. Holy shit, he can sing. Can this man get any hotter? His voice is sultry and raw. As I

stare in awe, he looks down and winks at me. I think my panties melted off at that point. The

thought of actually throwing them on stage crossed my mind. But I didn’t.

Aly looks at me, "You are one lucky bitch. He's fucking hot up there." I know, and he is mine

tonight.

Trailer

About the Author

I love to read books. I can easily read a book in a matter of hours. I've even been known to read the same books over and over. For a short time, life got in the way and I stopped reading. I fell in love with books again after reading a well known series. So much that I read it five times in a row.

When I started branching out of my normal genre, I found so many new Indie authors that were truly amazing.

One night after reading a book, I had a rather vivid dream. I decided to write it down. Each day I wrote a little more. Within a month, I had a completed book. Now, I'm working on a series. Starting a new adventure in my life, one that I never knew was in me.

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What do you think? Gonna check it out?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step Five - Facebook Party

Happy Tuesday! Yeah, okay, yesterday was Monday, and there are still three days left in the week, but this is the last post in my series, so that's a great reason to smile! Today, I'm going over how to throw a Facebook party that rocks, why you should do one, and how to set one up. Ready? Grab those pens and notebooks and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

Why should you throw a Facebook Launch party along with your blog tour?

• It gets people engaged with your content (in this case, your book).
• You can help drive traffic to the blogs that hosted you (what's in it for them).
• Interaction with fans and potential fans.
• Getting other authors involved and expanding your circle.
• Creating a ripple effect across Facebook so more people see your stuff.

There are a few things to remember when setting up your Facebook party:

• When asking other authors to join, be sure they write in your genre.
• Book swag is great, books are great, but not everyone wants book swag or books.
• Have a schedule, and be sure and post the link to your party on your blog post for the tour (might even want to send it to the other bloggers).
• Don't just invite anyone and everyone on your friends list. Be specific.
• Be sure and share the event where you shared the ARC invite or where you hang out.

Now that you have a grasp of the rules, let's talk about how to run a Facebook party.

Usually, these things are filled with games like:

• Caption This - You (or one of the authors helping) post a funny picture and ask attendees to give it a caption.
• Scavenger Hunt - Have attendees find information online and post their results.
• Your Facebook Profile Picture to My Book Cover - Everyone who changes their profile picture to your book cover is entered to win something.
• Say Thanks - People go to Facebook pages or blog posts and thank the host for their time or donation.
• Meme Me - Everyone shares their favorite meme.

There are so many possibilities! Have the authors helping you come up with some other ones.

Here's how a Facebook Party usually goes:
Set up an event on Facebook (I'll go into that here in a moment) with a time and date.
Create a graphic (instructions can be found on this post) 851x315 pixels in size for the event image.
Create a list with time slots for authors who may want to help out (don't forget yourself).
Make a poll with the question: Who invited you? And decide on a giveaway (this should be something awesome).
Start your invitations.
Fill your list with authors.
Be sure all runs smoothly day of the event (you really need to be there, keeping an eye on things).
Don't worry, folks understand how it works.

Now, how do you set up an event on Facebook? Let's get into it!

Go to your Facebook home page and click here:

Click Create:

In the dropdown, choose Create Public Event:

Fill out the form and click Create:

You'll have something that looks like this:

Let's upload that header you created! Click here:

Choose Upload Image and get 'er done. You shouldn't be able to drag it at all if you created it at the correct dimensions above, so click Save Changes:

Now, click Ask Question:

Type in your poll question:

Click Add Poll Options:

Be sure "anyone can add options" has a check mark by it:

Add yourself as one of the options:

Click post:

Click on the little arrow on the top right corner:

Select Pin Post:

This will keep the poll question at the top of the event, no matter how many other posts are made. It's labeled Pinned Post:

Remember, if you pin another post, it'll replace the poll! Click on Invite:

Share the event, and then invite your friends!

That's really all there is to it. I hope this series of posts helped you in some way.

Have you ever hosted a Facebook party? What games did you play?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step Four - Thunderclap

Happy Monday, good people of the blogosphere! Today, it's all about Thunderclap campaigns. I know you've all seen them, but do you know what they're for or what they can do for your blog tour? I intend to show you, so grab those pens and notebooks and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

Thunderclap. What is it?

Well, a Thunderclap campaign is you, asking for people to auto-share your content the day you want it to be blasted to the world. It's usually one or two lines that'll go on people's Facebook pages, Twitter feeds, and/or Tumblr blogs. Basically, it's a boom of content on day one of your tour.

You'll want to create this as soon as your bloggers sign up, so you can spend the time getting people to support your campaign. You have a max of 60 days to get your campaign supported and can choose either 100, 250, or 500. This number is important! If you don't meet it, your campaign won't go. But you can exceed whichever number you choose.

It's a great idea to have a master post with all the blog tour stops (and a short line of the content they'll have) listed at the bottom of your own tour post (you did remember that your blog should be counted as one of the many, right?).

That's the link you want to point your Thunderclap campaign to so everyone who makes it to that post can see the others.

But why a Thunderclap campaign?

Because your social media reach grows exponentially. Let's look at some numbers, shall we?
Without Thunderclap:

• 20 bloggers signed up to help with your tour and all of them post on time.
• Each of those bloggers has 250 e-mail followers (5k people).
• 50 of those followers on each blog are the same people (-1k).
• 100 of those followers on each blog don't read the content/posts (-2k).
• Out of the 2k left, we'll say 1k are readers of your genre.
• Those 20 bloggers may post to Facebook and Twitter, and probably have many of the same followers on those platforms, so we'll leave that number off for now to be reserved in our accounting.

Not a bad number, but you can do better.

With Thunderclap:

• 100 people sign up to tweet.
• Each of those accounts have 2k followers (200k people).
• 50 people sign up to post on Facebook.
• Each of those accounts have 200 friends (10k people).
• 20 people sign up to post to Tumblr.
• Each of those accounts have 200 followers (4k people).
• Out of 214k people, there are probably 10k that are unique and readers of your genre (that's less than 5%, and I'm being generous).

Now, if you look at the number of people you can reach with just a blog tour (1k), and the number of people you can reach with a Thunderclap campaign (10k), it's kind of a no-brainer, right? Yeah, you should probably do it.

But how?

Let's get into that now.

First, go to the Thunderclap website:

Click Login/Register:

Connect one of your accounts and give the proper permissions:

You'll see a screen like this:

Click Start a Thunderclap:

You already have your images, but feel free to look at some of the successful campaigns for ideas. Write up a tweet/post, and click Start:

Fill out the form (remember not to shorten your link), and then click create and continue:

On the last page, you're just looking over everything to be sure it's okay. Click submit, and wait. They usually get back to you with approval or denial within 72 hours.

Have you ever used Thunderclap? What were your results?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step Two - Creating Promotional Materials and HTML

Happy Thursday, good people of the blogosphere! Woohoo! Tomorrow is Friday! My excitement cannot be contained. If you were with me on Tuesday, you got the first taste of this little series on blog tours. Today is all about the graphics and the HTML, baby! I'll give you a list of posts with links, and we'll move on to the awesome stuff. Grab those pens and notebooks and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

I'll update the links on all the posts each day so you can find your way around. Time for the gravy!

First of all, if you don't have a way to create teaser images, you'll need to get one. Many, many people just use a book cover, and that's fine and dandy. But, if you want to look a little snazzier, here are a couple of tools you can use:

FREE
Gimp (there's a learning curve. Tutorials can be found here -- I also suggest downloading directly)
PicMonkey (the ever awesome Sarra Cannon has a tutorial on how to use it here)
Tagxedo - Word Cloud Maker
Canva

PAID
Adobe Photoshop (there's a learning curve here, too)

Gimp is close a close sister to Photoshop, so I'll give you a little walkthrough here in a minute. Right now, you need to go grab a photo to use. Please don't use photographs illegally! There are a couple of great sites with FREE public use images, and a couple that aren't too expensive to purchase digital rights to. Please, don't get you or your bloggers sued. Here's a list:

FREE
Free Use Photos on Flickr
Morguefile
Free for Commercial Use

PAID
Dreamstime
123rf
RedBubble
Bigstock
Dollar Photo Club

Remember, when buying or downloading an image for a teaser, you usually want the smaller version so it's not a webspace/loadtime hog.

Now you may want to get a new font that fits the look and feel of your book, yeah? Here are some free font sites (please look at the licensing on EACH font you plan to use):

Dafont
Fontsquirrel (these are 100% free for commercial use)

Of course, free fonts come with their own issues (like not being very clean), but I'm trying to do this on a budget here. If you think you may want to purchase a font, do a search for buy fonts. You'll be overwhelmed quickly.

Now, let's get into creation! I'm gonna use a teaser I already created, but my screen will look a little different because I'm in Photoshop.

Be sure you've installed any fonts you downloaded before you begin, and your images are somewhere you can locate them quickly.

Open Gimp and choose file--open.

Find your image and open it.

Look for a good place to put the text. I darkened the bottom a little with the burn tool.

Select the type tool and choose your font, then set the color.

Click anywhere on the image (you can drag the type once you add it), and type in your text.

Position the text and add some little colored bits to make some of the words stand out (play with it--don't be skeered)!

Add the book title somewhere!

Save that puppy in a folder titled "blogtour_titleofbook_documents" and name it "titleofbook_tourpackage_teaserimage"

You're ready to rock and roll!

Now, some people will want plain text while others want HTML. This is easy to do! Follow these steps:

• Type out your entire text in a new blog post (leave out links for now).
• Hit Ctrl+a, then Ctrl+c.
• Open a notepad or Word document.
• Hit Ctrl+v.
• Type in your links where they go.
• Save the text document in your tour folder as "titleofbook_tourpackage_plaintext" and close it.
• Add your images (book cover and teaser you just created) and your hyperlinks to your blog post.
• If you're using Blogger, click the HTML button on the top, left-hand side.
• Hit Ctrl+a, then Ctrl+c.
• Open a NEW Word or notepad document.
• Hit Ctrl+v.
• Save it in your tour folder as "titleofbook_tourpackage_HTML" and close it.

You're all done! Now you can send your package to the bloggers, and they can create magic.

How easy was that?

Don't worry, I know it seems like a lot right now, but soon you'll be an old hand at this. Tomorrow I'll go into how to find reviewers for your book.

Was this helpful? What didn't you already know?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step One - Signing up Bloggers

Happy Tuesday, everyone! Today, I'm talking about how to create your own blog tour. This will be a series of posts that will include how to sign up bloggers (today), how to create your promo materials (including HTML posts), how to find reviewers, how to create a Thunderclap campaign, and how to throw a Facebook launch party. If you've ever wanted (or needed) to do some (or all) of the things yourself, strap in, grab a pen and a notebook, and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

If you all remember my post a while back about blog tour companies, you'll know why I'm about to tell you how to set up your own. It takes a lot more work from you to do it yourself, but that doesn't mean it's impossible.

To start off, you need to head over to The Paisley Reader and learn how to set up a Google Form. Yes, it's about pre-orders, but it all works the same way, so it's relevant.

Here's something to think about: What kind of blog tour do you want to do? Options include:

• Cover Reveals
• Book Reviews
• Promo Blast
• Release Day Blast
• Author Interviews
• Meet the Character(s)
• Excerpt Blast
• Combo of Above

There are also things you can offer the blog's followers to increase signups. Maybe you'd like to give away a copy of your book or a gift card (or both). Yes, those things matter on two fronts!

One: You offer something to the bloggers for agreeing to handle your content.
Two: You offer value to the readers of the blog(s) for checking out your stuff.

Remember the rule of a great giveaway: What does everyone need or want?

Go with that and your click rate will increase tenfold.

You need to start this process a good two weeks ahead of time unless you want reviews. If you're doing a review tour, you'll want to start a month out.

So, decide if you want to have an enticement, and go create your form now. Once you're done, come back and we'll go into where to post the signup link.

Questions that should be on your form:

• Name
• Blog or other URL where you plan to share
• E-mail address
• Date you can post/share (you usually have dates in mind, checkboxes matter here).
• PLAIN TEXT OR HTML. We'll get into why this matters in the next post. 

Ready? Let's continue.

Places to ask folks to sign up:

• Street Team - If you have a street team (those folks who tirelessly promote your books everywhere), you'll want to start there. After all, they're already fans of your work and have agreed to share.
• Facebook Author Groups - Chances are, you're a member of an author group where writers of your genre go to collaborate. Many authors have a blog, and many of them will be willing to share your content with a copy/paste option.
• Facebook Reader Groups - Again, chances are, you're a member of a reader group where readers of your genre hang out. With an incentive, they'll likely sign up, too!
• Goodreads Groups - Authors or readers, this is a great place to increase signups!

Good rule of thumb: Don't be annoying! Post once and leave it alone.

Plan to take responses for at least a week (include a weekend). Now, in your Drive, you'll have a "responses" document that'll give you the hot info! If you want, print it out once you're done signing people up and have turned the form off.

You're all set! Hold on to that piece of paper or document in Drive so you can follow along with the rest of the series. This is just the beginning, but once you do it a couple of times, you'll be an old hat.

What do you think? Helpful? Anything not in the lineup that you'd like to see added?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

A Look at Blog Tour Companies

Happy Thursday, good people of the blogosphere! Not a lot of lead-in today, because this post will be a long one. Warning you now so you don't get your knickers in a twist over it. Of course, I imagine a good number of people will be rankled by what I have to say below. Hopefully, my words will make you stop, think, and spend your money wisely or reconsider the way your tour company works to truly provide the promotion your authors need. Grab your pens and notebooks and let's get going!

First of all, let me say I won't be quoting prices from any particular blog tour company. We'll use my fictional one called A-1 Super Great Fantastical Wonderbar Blog Tours (A1S). I did a search and they don't exist as of the date this post is going live.

Now, A1S offers a tour that's all inclusive for $300. This money gets you:

• 1 Month of Promotion
• 30 Tour Stops
• 10 Reviews
• 1 Facebook Party

Your other 20 stops will be guest posts or author interviews. Great! Sounds good to have 30 blogs feature your book over the course of a month, right?

Let's look at the numbers.

A1S has 15k followers on Twitter. 250 people subscribe to their blog. 12k people like them on Facebook. Seems like a pretty good deal, huh?

But... Come on, you knew that was coming.

How many of those followers are readers of your genre? Better yet, how many of those followers are readers at all? Even more intriguing, how many of those followers are readers hungry for exactly what you're offering?

My guess is, most of them are authors who have previously used the service OR are tour hosts with the company and not your target market: readers of books. My second guess is, you'll either get 1 or no posts on their blog. Most often, Tweets are marked #BookTour. I don't know about you, but I glaze over those when scanning my feed.

Before I jump ahead, I'm gonna break down what you've paid for above and show you why there's a flaw in the system.

• 1 Month of Promotion - This includes all the items listed above on various blogs. I've learned (from speaking with other authors) that you oftentimes appear on the same blog more than once. And you get, what, one tweet a day? Oh, my bad, you get two.
• 30 Tour Stops - 10 of these stops will be reviews so no work there. But now you have to come up with either a guest post, an interview, or an excerpt from your book for the other 20 days. All of these are things you have to provide. So what? Well, if it takes a day away from your writing and there's no return (I'll get to that in a moment) you just wasted a whole day. Besides that, there's no guarantee these blogs target your genre of book or that the blogs have been alive more than a year (do you know the statistics for blog life?).
• 10 Reviews - Reviews are an Indie author's life blood. I get it. But if that review doesn't get posted to Amazon, what good is it doing you? A review that sits on a blog, stagnating, rotting in the archives, doesn't do anyone any favors. Oh, and those reviews can be any star rating. While I admire honesty, the tour companies don't guarantee they'll match your book with bloggers who prefer your genre. This could be an EPIC fail.
• 1 Facebook Party - Really? What are they gonna give away? Free copies of the book you sent? Swag (you have to mail)? Paperbacks (again, that falls to you)? And people show up because they're hungry to win something and go away, never giving two sh*ts about you or your book. It's likely the partygoers are the blog tour hosts.

What's the flaw? These posts aren't targeted. You could have a book about witchcraft that ends up on a Christian blog. Do you really think their readers are going to rush out and buy your book? Is it conceivable to think the blog owner would write a glowing review? No. No. NO!

Another problem with touring blogs is: You can't guarantee your book will land on a blog with a good following of readers. If the blog hosting your book only has 13 followers... Well, you can see where I'm going with that. And is it crazy to suggest maybe those "followers" are previous authors who appeared on that blog? I think not.

Don't even get me started about those tour hosts who don't post when they're supposed to. Dear me...

But, Jo, it's about the exposure!

Really?

Let me clear that up for you with some numbers. We all love numbers because they don't lie.

• 30 stops where each blog has maybe 100 people that actually read their content (and that's really a generous number). Okay, that's 3,000 right there. You're right. It is. 3,000 random, non-targeted people who may or may not be readers. Most likely, you'll be lucky to reach 10 readers of your specific genre who actually read the content on one of the 30 blogs your book appears on. Oh yeah, I forgot you're on some of those same blogs more than once. Nevermind. See my point?
• 10 reviews that could all be one or two stars and slam your book into the nether. This is gonna hurt you more than it helps. In this case, you PRAY those reviews don't hit Amazon. Yikes. If the tour host does post the review on Amazon, you've provided a copy of the book. There's no "Amazon Verified Purchase" on the review, and the reviewer has to state that you gave them the book. *shifty* So your 4.42 star average on 35 reviews (20/5*, 10/4*, 5/3*) could plummet to 3.8 stars with just a couple of bad reviews and you have no control over it. As a matter of fact, if your tour company isn't targeting people who enjoy your genre, the likelihood of that happening increases ten-fold.
• 1 Facebook party that gets you 10 additional likes on your author page by the hosts of the tour company and a lot of stuff to mail out afterward (does the money ever stop leaving your pocket?). Totally worth it. Not. Even if you get 1k new likes, with the way Facebook has changed things up, you'll be lucky to reach 5 of those people.

After day one, your exposure post sits on that blog, buried day after day by new content created. Unless someone searches specifically for your book, they probably won't stumble upon it.

And don't tell me you aren't out there through the whole tour, marketing your rear end off to drive traffic to those blogs. Oh man, are we crazy or what?

After all that, I'm now going to hit you with something you may not want to think about. But I need you to think about it. How many sales did that tour get you? How did you go about tracking those sales? A good rule of thumb here is to use a specific, shortened link with a marker attached. Use bit.ly for this if you have to so you see with your own eyes I'm not blowing smoke up your bum. Chances are, you'll get maybe 20 clicks.

Oh, wait! Most tour companies won't let you send in your own links. Why? Because they add their affiliate code to them and they probably don't want you tracking those clicks anyway. If you still feel you must tour, avoid companies that won't let you use your own links. They're in it for THEM, not for you.

I have a couple of friends who recently paid for blog tours and I'm going to share a little of their experience with you.
Friend A has a very popular YA book with great reviews on Amazon. This friend did a month long tour much like the one above (sans FB party). While the book was on tour, it was on sale for $0.99 (regularly $2.99). A number of great reviews were written, with maybe half of them making it to Amazon. A couple of the tour hosts never posted about the book (most tour companies say they aren't responsible for this if it happens... Like HELL they aren't).

Guess how many sales this author got over the course of the tour?

NONE. That's right, not a single one. And that book hit Amazon's top 100 overall during its free period. It has a very high rating and not a single one or two star review on over 20 reviews. Plus, it's in a popular genre. Go figure.

Friend B has another popular YA book that's been hailed as unique, fascinating, and well written. This one also did a blog tour recently. At least 10 or so reviews went up on blogs during the tour. Very very few made it to Amazon.

Want to take a guess at how many sales there were? This book is also well reviewed with a very high average.

Now that I've completely disheartened you, it's time to tell you where your money might be better spent.

I have no personal experience to back this up with, but I know many people who've used it and they swear by it. Plus, the company isn't afraid to show you their statistics. Best of all? They target people interested in your genre. There's also no additional work needed from you beyond producing a great book! Holy crap!

Book Bub.

I'll say it again:

BOOK BUB.

Take a look at the prices here. Now scroll down to the Teen and Young Adult genre (which both of the books above are in). Look at the average sold numbers.

Why does it work? Because they're in the business of connecting readers to the books they want. Their target market isn't authors.

Now that you know, what the heck are you waiting for? Again, numbers speak for themselves.

Blog tour companies would be wise to follow that business model. Build a list of blogs that target specific readers, have been around a long time, and who are trustworthy. Guarantee you'll put the author's book into the hands of people who enjoy their genre, and, for the love of all that's good, have some sales numbers to back up your business.

Rethink what you're doing.

I'm not compensated by anyone for my thoughts and opinions on my blog. I'm just tired of seeing Indie authors waste their money. We don't have a lot to spare to begin with. Will I be gracing Book Bub with my business very soon? You bet your butt I will.

Guess what else? You have a pretty good author clique going, right? Why not organize your own tour if you want/need exposure? It'll take about the same amount of time and it's free.

I know that was long. I'm sorry. But I hope you were paying attention. I do speak my mind.

What have your experiences been? Did this post help? Leave me a comment and let's talk about it.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo