Branding Step Five

Happy happy Friday, good people of the blogosphere! On to the weekend! I hope I've given you enough information this week so you'll have a branding project to work on for the next couple of days. Today is all about look and feel. So, grab your pens and notebooks and let's get going!

What is look and feel, anyway?

To put it simply, look and feel is the consistent look of your presence and the feeling a visitor gets when they come to your page or see your ads. If you saw an ad belonging to Jo Michaels somewhere, you'd know it was mine because of either the logo or the color scheme. Polka-dots be damned, mine are specific colors. This is what you should be striving for.

Even my mobile site is consistent with the rest of my marketing. Yes, it matters.

I want people to feel like they're having fun when they visit my sites because I'm a fun person. Think about what you're projecting with your colors and design. Is your site stodgy and boring? Are your colors saying what you want them to? There have been deep looks into what feelings colors incite.

Take a look at this:

Yes, click it and view it full size. Keep it if you like. But, above all else, remember it when deciding on your color scheme. If you notice, the colors in my logo are blue and brown. I added peach (a tint of orange) to the backgrounds of my sites. Now you know why.

The feeling your pages incite matters. People want to feel happy when they pay you a visit. Let them, help them, show them the way.

Now you know what look and feel is; make sure you're using it for maximum impact.

Come on back Monday when I'll be giving you all a look into what I accomplished this week with my social networking schedule.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo