Book Formatting Made Easy

Happy Tuesday, good people of the blogosphere! Today, I'm talking about book formatting. You know, that niggling little thing we all have to do before we can put our books up for sale to the masses. First, you have to format it for print! Then, you have to format it for digital. If you're on more than one platform, you have to format your digital version more than once. Sounds fun, huh?

No?

Well, allow me to introduce you to something that will save you a ton of formatting time. While you won't get the level of interior design you can achieve with a professional designer at your side (bleed, images that relate to your story, etc...), you can still have a professional looking book with less work on your end. If you're on a budget (as all Indies I know are), this is the answer to your fervent prayers.

I suggest using the service I'm about to tell you all about in The Indie Author's Guide to: Building a Great Book. That publication goes into where you can sell your book, how to format for each platform, and gives a ton of references you can use to make your book the best publication it can be.

BUT!

Come on, you knew that was coming. *grin*

If you've read TIAG, you'll know my referral was for the print version of your book only. Now, you can get templates for both the print and digital versions of your book.

It's genius (and I've said as much to the brains behind the project).

I know you're chomping at the bit to find out where you can get these templates. Well, here's your link:

Book Design Templates

Their templates include:

• 2 Way (these are the ones that work for digital and print) for Fiction, Memoirs, and Narrative Non-Fiction
• Fiction, Memoirs, and Narrative Non-Fiction (print only)
• Non-Fiction, Reference, and Technical (print only)
• Children's Books (yes, really! print only)
• Specialty - Book Proposals and even a template for a mini version of your book!

Who are the masterminds behind this awesome breakthrough? Joel Friedlander and Tracy Atkins from The Book Designer blog. If you've never heard of that blog, I invite you to jump on over and poke around. You'll find a lot of great stuff over there about self-publishing and book design.

What are you waiting for? Get going!

I'm in no way compensated for any links I provide on my blog (except those that go to my own books, and that's only if you buy one!). So you can always be sure the recommendations you get here are 100% for you.

What do you think of this awesome breakthrough? Will you use it?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Notes on Createspace File Prep, and NaNoWriMo News

Happy Friday, everyone! Wow, this week flew by! I'm knee-deep in the launch prep for I, Zombie and have had so much fun shouting about it everywhere. We'll see how it goes. On to other, more production type things! Today, I'm talking about something to beware of when printing your book with Createspace. Let me start off by saying I love Createspace. I think they're the best, easiest option out there for Indie authors to get print books. However, the issue I'm detailing today really needs to be something they fix somehow. Perhaps a special account for those that know what they're doing.

So, I decided to release an anthology of the first 5 Mystic books in print and use the covers that will be changed globally when Markaza's book is released next year. Because of this, I also revamped the interior. Well, this caused me a huge problem. Let me show you what I mean; telling you isn't going to help.

I love typography. I think it makes some of the most beautiful art on the planet. Apparently, CS doesn't agree with this practice. When I uploaded my book with this pretty type-style artwork on the chapter openings pages:

(I adore it. What you see here is the page trimmed to the bleed lines. Now keep in mind, the M would disappear into the gutter quite a bit and it's cutting off the C and the dot on the I. Still, pretty, eh? And matches the cover perfectly!)

They rejected it.

Why? The reason they gave me is that the text is too close to the edge of the page which would result in quite a bit of it being cut off during production. There should be at least a .125" margin on all sides.

I e-mailed them and outlined that the text they were referring to wasn't meant to be read, it was there for artistic purposes, was a 330dpi image (this is why their auto-checker didn't find any issues), and there was a ONE inch margin around the text in the body of the book (more than they require, but an industry standard). Hell yeah, I was gonna fight for my design!

I waited less than 24 hours when a response showed up in my inbox. A human would try and explain my design to the other humans who look over the book and get the approval for the proof regardless. That person would try and push my design through to production and I should look for an answer sometime over the next two days. YAY!

Excitement flooded me! I was gonna get my beautiful type treatment!

My joy was short lived, however, when I was told there was no way the team could push it through.

Drats!

At that point, I'd exhausted all my options and decided to just reformat the chapter opening pages without my beautiful type art.

This is what I ended up with:

While still fun, and very Markaza-ish, it's just not what I would've preferred.

Oh well.

Why am I sharing this with you? To keep you from using type in a full bleed page design intended for Createspace and having them reject it. Twice. As always, I'm trying to save you from a permanent red spot on your forehead from banging it on the desk out of frustration.

Lesson learned. I feel like the bad child who had their hand slapped. *Note to self: Never EVER use type that might be cut off in ANY way in your book design until you've convinced CS to create a special account just for you*

Yeah, that's my next goal. I'm gonna try to get them to change the policy where this is concerned. *grin*

I'll keep you updated.

On to the next part of this post!

If you were a participant in NaNoWriMo this year, you're now able to go pick up your winner goodies! There's some awesome stuff on the offering block so I suggest you go check it out.

NaNoWriMo.org

Look very closely at the Lulu offer. That's all I'm going to say about it.

Have you ever experienced this kind of thing with your printer? How did you handle it?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Setting Up a File for Your Book Cover Design

Happy Tuesday, good people of the blogosphere! Today, we're talking about setting up your file in Adobe Photoshop CS5 so you can design an awesome book cover that will translate well to print and not cut off anything important. Now, the instructions here can translate to ANY design program you're using. The measurements are the same. I have PS, so that's what I'm walking you through. You can also get this information in my book, The Indie Author's Guide to: Building a Great Book. That link will take you to the Kindle version (just $2.99). My guide takes you through more than cover setup though! It goes through how to format everything so your book comes out the other side looking amazing in both digital and print formats.

Enough about that. Let's get going! I have fun screenshots for each step, so you won't get lost.

First, open Photoshop (or your program of choice):

As you can see, I've tailored it to my specific preferences. So, your screen may look a wee bit different.
Now, click on file>new:

Set the document up as follows, replacing the words "My Book" with the title of your book. I'm showing you here how to set up a cover for a 5.5"x8.5" book. If designing a different size, add 1/4" (.25") to the height and width.

Notice I changed pixels to inches, the resolution to 330, and the color space to CMYK. Wait! Why did I change it to CMYK? Because printers don't print in RGB. CreateSpace uses a four color process printer and it'll do funky things to your cover colors if you design in RGB. CMYK changes to RGB (web colors) easily but not the other way around. Here's a little example of the difference:

See how the CMYK colors are a little bit duller? You do NOT want that to happen with your book cover. Okay, moving on...

You should now have something that looks like this:

Next, drag guides to cut off 1/8" (.125") all the way around the book cover. Like so:

I filled the background with white so you can see the guides. Outside the guides is your bleed area (the area that WILL be cut off when the printer prints your book). Now, not all cutting machines are super accurate (the shame!) so you'll need to identify a safety area as well. This is the place you don't want text or anything you want to keep on the cover. If you stay inside these lines, you're guaranteed to be okay. Drag guides to mark your bleed area at 1/4" (.25") inside the bleed line. Some places only make you carry a safety of 1/8" (.125"), but it's better to be safe than sorry. Your document should look like this:

Now I'll show you in colors what you're looking at:

Bleed is the area that WILL be removed. Safety is the area that MAY be removed. Live is the area where your book cover design should be. Nothing should move outside the LIVE area.

As you can see by the ruler on the edge of the screen, when cut at the bleed line, your final product is 5.5"x8.5":

If you take the time to design your cover this way, all you'll have to do when you're ready to set up your cover document with CreateSpace is flatten the image, drag it into the new wrap, and drop it. Once you're all designed and ready to go for digital, save it as a PSD (in case you want to change something later), then flatten it, change the color space to RGB, and save it as a .jpeg. I guarantee it'll be the correct aspect ratio for all platforms.

I hope this saves you all from wearing huge red spots around on your foreheads.

Did you know all of this? Has it helped you in some small way?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Branding Step Five

Happy happy Friday, good people of the blogosphere! On to the weekend! I hope I've given you enough information this week so you'll have a branding project to work on for the next couple of days. Today is all about look and feel. So, grab your pens and notebooks and let's get going!

What is look and feel, anyway?

To put it simply, look and feel is the consistent look of your presence and the feeling a visitor gets when they come to your page or see your ads. If you saw an ad belonging to Jo Michaels somewhere, you'd know it was mine because of either the logo or the color scheme. Polka-dots be damned, mine are specific colors. This is what you should be striving for.

Even my mobile site is consistent with the rest of my marketing. Yes, it matters.

I want people to feel like they're having fun when they visit my sites because I'm a fun person. Think about what you're projecting with your colors and design. Is your site stodgy and boring? Are your colors saying what you want them to? There have been deep looks into what feelings colors incite.

Take a look at this:

Yes, click it and view it full size. Keep it if you like. But, above all else, remember it when deciding on your color scheme. If you notice, the colors in my logo are blue and brown. I added peach (a tint of orange) to the backgrounds of my sites. Now you know why.

The feeling your pages incite matters. People want to feel happy when they pay you a visit. Let them, help them, show them the way.

Now you know what look and feel is; make sure you're using it for maximum impact.

Come on back Monday when I'll be giving you all a look into what I accomplished this week with my social networking schedule.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Branding Step Three

Happy hump day, good people of the blogosphere! How lovely is it our week is almost half over? Very! Today, we're talking about what your logo says about you. So, grab those pens and notebooks and let's get going!

Here are a few of the logos I've designed and a few belonging to major corporations. Let's take a look and see what they represent.

Anyone see the surveyor's mark and the fun I had playing with the typography on this one?

This one is pretty obvious, no? DNA design, again, repeated in the typography. Like a computer doctor.

Fictional company. Logo is to represent movement forward in new construction techniques and residential windmills. Go green! The blue is to represent the sky.

This one, I love. Green to represent growth. Roots to represent stability. This community club has been around for six generations that keep branching off. Movement representing the wind on the ridge from left to right.

My own INDIE Books Gone Wild logo. Strong type with the indie and the book embracing one another. Our red color represents wildness yet we bring that stability and guarantee through in the black.





Now go take a look at McDonald's. Those golden arches represent bent french fries. Bethcha never thought of that, huh? Nike? The swoosh is representative of the wings on the god's shoes. Pretty clever!

So, what does your logo say about you? Mine was designed to represent flourish like a quill pen and stability like a solid letterform. See how the M wraps around the J? Blue is my favorite color, and my mark will emboss beautifully on that hardcover book someday.

If you're using an image as your identifier, think ahead to your business cards and printed materials. You can add a mark to an image and later use it as a standalone. Think about color, voice, and what you're saying about yourself with your mark. Come on back tomorrow and join me to discuss naming!

If you don't have a mark, why? Is it because you don't know how to make one or you don't think you need one?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Branding Step Two

Happy Tuesday, good people of the blogosphere! This week is all about branding yourself with a logo, design, color scheme, name, and look and feel. As promised yesterday, I'm going into color schemes today. Grab your pens and notebooks and let's get going, eh?

You're probably most familiar with RGB (that's Red Green Blue). These colors are created with light. What you're looking at on your monitor is not what you'll see in print when using a CMYK (Cyan, Magenta, Yellow, Black) printer. Why? Because these colors are created with ink.

It's a long, drawn-out process so I'm not going into all that. What I'm going to do is break it down and explain why you only want two colors plus black in any print job you send to a traditional printer. I'm also going to tell you a little about spot colors (PMS colors).

Now, your printer at home likely uses RGB (unless you're using one with individual cartridges for each color). This means your colors will be close to what you see on your monitor (if it's calibrated).

Big printing houses don't use RGB printers. They do a print run and lay down each color individually with each run. So, if you have a three color print job, that's three runs through the press. It costs you money for each run of your print job through the printer. More colors = more runs = more money out of your pocket.

It may be okay if you're only having fifty business cards printed. But what about when you have two thousand done? What if you want to have fliers or postcards printed? Now you're talking a lot of money.

You see my color scheme in my logo on the top left of my website. It's Brown and blue. Leave off the peach because I can remove that and still be two colors. Notice the peach doesn't appear in my logo/mark.

Most companies have one PMS or spot color in their logo and nothing else but white (or the paper color it's printed on). When you use white, you're opening yourself up to a lot of color issues because paper comes in a lot of colors and white is the absence of ink. A PMS color is often the only way to get that brilliant red, blue, or orange when printing.

Ever design something bright and have it come back from the printer looking dulled out? RGB to CMYK conversion does it every time. If you're designing for print, you should be working in a CMYK color space always.

Home Depot is an orange color. Coca~Cola is a special red (has a copyright, even). UPS-brown. You see where I'm going here, right? One color is sometimes all you need.

But, sticking with my original guidelines, check out these identity packages I've created:

The first uses only one color. Black could be added at a nominal cost. The second is two colors plus black. I know the leaves on the trees look like they're three colors, but they're just tints of the original color (a lighter version). By the way, black is CHEAP! You should see the brand standard book for the second identity package, it's huge.

So, what should you take away from this? That your logo should be harmonious and encompass no more than two colors plus black. Ever. Period.

I hope you got some useful information from this post. Tomorrow, we'll go into design and what it says about you. Many logos and marks have hidden meanings! Yours could, too!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Branding Step One

Happy Monday, good people of the blogosphere! This week I'm gonna talk about branding yourself. No matter what business you're in, it's a good idea to have a brand; something that says, "Hey, look here! It's me and there's no doubt about it!" Today's post is all about having an image. So, grab your pens and notebooks and let's get going.

If you've read my book The Indie Author's Guide to: Building a Great Book, you'll know branding is the first thing I discuss.

Why is branding so important? Ask McDonald's, Nike, or Coca~Cola. Those golden arches, the swoosh, and that pretty red color are instantly recognizable. No matter where you are, those are branding standards.

These companies have entire books on how their logo can be displayed, used, and colorized. If you take a peek inside the book, you'll see the requirements of size, space around the logo, and color options. Here are a couple you should look at: UPS, McDonald's, Twitter, and Facebook. You can look up any brand you may be curious about by typing the company name and the words brand standards into a Google search box.

You should also have a brand standard. Your logo or headshot, used as an identifier, should have some sort of requirement when shown to the world by others or yourself. It's helpful to have a standard when asking a designer to build something for you.

If you don't have a logo or something akin, you may want to contact a designer or photographer and see what can be done about it. A good designer won't just shove a logo at you. They'll give you an identity. Once you have one, use it everywhere.

Tomorrow, I'm going into color schemes and why companies try to keep it simple (and why you should, too!).

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Squids! Ewwww - Day Eleven WABC

Happy Monday, good people of the blogosphere! Today, we discuss Squidoo. A site a know a little about, but haven't really poked around until today. Still rolling with the Winter Author Blog Challenge (four days left), here's the prompt:

Do you have a Squidoo lens? Founded by Seth Godin, Squidoo is a popular free site that enables users to create single webpages (known as lenses) about their interests and recommendations. Users can even earn money for charity or themselves. The credibility-building potential rivals Quora, but unlike question-answering sites, Squidoo users are free to create content of their choosing. The SEO rankings are quite high – but it remains incumbent upon the site’s users to double-check the veracity of information provided. Challenge questions: What are the benefits to using sites like Quora and Squidoo for building credibility? What can they offer that your website or blog doesn’t already do? How could this help you sell more books? If you are on Squidoo, remember share the link to your favorite lens.

I now have a profile there. I created a lens there this morning. You can find it here: Formatting Your Book for Print.

Okay, how did I just use Squidoo? I created a lens with an excerpt from my book on self-publishing. This gives folks a look inside, some information, and a buy link. I also included URLs from my two sites: Jo Michaels ~ Author Blog and Indie Books Gone Wild.

By creating that lens, I gave folks a peek into what my book can do for them. If I wanted to create a lens to drive people to buy Yassa, my book on Genghis Khan's coming-of-age, I would talk about the man himself and what kind of things he went through to get to where he was when he died.

I can see the usefulness of Squidoo and I've been meaning to do what I did this morning for a while. Thank you, Laura, for pushing me to get it done. I think, unlike Quora, Squidoo can be a bigger help because you don't have to start with a question from someone else to get the ball rolling. You can answer a question you know lingers in the world wide web with your expertise and go from there. No prompting needed beyond your own drive.

I have a ton of work calling my name today. I hope you all enjoy the lens and take your own steps to creating one today! I look forward to seeing what others can do with Squidoo.

That's all for today, folks! Until next time, WRITE ON!

Jo

Twit Tweet Twitter Tweeps - Day Three WABC

Happy Sunday, good people of the blogosphere! Today, I bring you yet another awesome post from the Winter Author Blog Challenge. If you can't tell by the title of this post, today is all about Twitter! Yay! For all you folks who aren't familiar with the Twitterverse, you need to be. I'll tell you why in a moment! First, here's the prompt for today:

Are you on Twitter? Perhaps more than any of the other social media platforms, Twitter has developed its own language. Tweets. Twitterverse. Rewteet. Are you invested in the lingo? So how do you make a statement in 140 characters? Are you following more people or are more people following you? How do you decide whom to follow? Do you reciprocate and automatically follow back everyone who follows you? What kinds of things do you post? How often do you post? What advice do you have for those who are just getting started? IF YOU’RE NOT USING Twitter, go look at it (twitter.com) and either find your favorite author or put “author” in the search field and look around. What’s your take? Which tweets interest you? What would you post if you did decide to create an account? What’s the likelihood you’ll be following @AuthorBlogChal anytime soon? Be sure to give us the link.

I went on a rant two weeks ago about this very topic. Again, I'll address that in a moment. Let's start at the beginning, shall we?

Twitter, for me, is a lovely and convenient way of browsing what's going on in the world. Because I don't have to read long, drawn-out posts, I tend to absorb more information much more quickly than if I'm meandering through blogs or Facebook status updates. Of course I'm on Twitter. You can find me here: @WriteJoMichaels. And, like every other page associated with me, it follows my branding. A custom background and my logo instead of my face or books. Again, I wrote a post on this topic in my xXx series. It's called lOOk at YoUr tWitTeR. Go check it out. You won't be sorry.

Learning the language of Twitter wasn't difficult. Probably because, like Facebook, I've been a member with a profile since inception. You have to learn how to textspeak on Twitter because of the brevity. Words like: you, at, because, and, later, and see all become symbols or short snaps of themselves. You have to use: U, @, bcz, l8r, &, C to keep within the required allotment of letters.

Example time!
Normal: I went to see a movie yesterday! Here's a link to the trailer and my review (link here).
Tweet: I went 2 c a movie! Link 2 trailr & review: (link here) #moviereview #newrelease #reviewer

To shorten your link, you can use bit.ly. But somehow, your link needs to be less than ten characters or so. This allows space for what is known in the Twitterverse as hashtags. People searching for your content can go to the search function and type in #author and every tweet with that hashtag is magically displayed for them to peruse. Cool stuff, huh?

I often find new people to follow by searching: #author, #indieauthor, or #writer. I do not automatically follow every account that follows me and I use unfollow helper to see which accounts I followed a long time ago that no longer reciprocate. Trying to keep my margin down of following/follows me isn't easy. People drop off every day. Right now, I'm sitting at 1,221 I'm following and 1,082 following me. I try to keep it in the 200 difference range. Then I don't show up when people use unfollow helper to clean up their account in the huge margin section.

I usually post links to my blog there and have enjoyed being included in many e-zines for this reason. Curators like to pick up hastags like: #writetip or #amwriting for their content. I decide who to follow based on their number of tweets and the content therein. I enjoy reading tweets about writing, books, and life in general.

I use buffer to post to my Twitter, Facebook, and LinkedIn accounts. If you aren't using buffer or don't have the awesome buffer button on your blog, you should. It lets you set parameters for anyone that wants to share your content. Click on mine up at the top right-hand side and you'll see what I mean. It's easy to install to Blogger, too.

Time for directions!
Go to layout.
Click Add a Gadget.
Scroll down until you find HTML.
Go to the buffer button page and set your preferences.
Copy the code.
Paste the code into the box on Blogger.
Click save.

Easy peasy.

Now for my rant!
Please don't make it harder for me to follow you than it needs to be. Services like TrueTwit validation are great and all, but why do you care if I read what you tweet? Even if I'm a robot, it doesn't matter if I read your content! If you're concerned about following me back, stop being a lazy bum and go check out my account before you follow me. If you're concerned about spam, then if/when I send you a spammy message, delete it and unfollow me. When I get a TrueTwit request, I delete it and remove the user. I'm a busy gal.

A word of warning:
DO NOT CLICK ON LINKS SENT TO YOU VIA PM UNLESS YOU KNOW THE PERSON PERSONALLY. Even then, click with caution! Your pal's account may have been hacked. When in doubt, delete without!

That's the best advice I can give someone new to the Twitterverse. If I had to add anything, it would be to be sure and thank the folks who retweet your stuff or give it a favorite. It matters. Respond to welcoming Direct Messages (DMs) with something nice about the person you've followed. Every now and then, I get a lovely thank you for following message with a nice word about my blog or page. I respond to every one. It's relationship building 101. Why else would you have a Twitter account if not to connect with people?

Have you branded your Twitter to match your other platforms? Why/Why not?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Facebook Fanatics for Fun and Fancy - WABC Day Two

Happy Saturday, good people of the blogosphere!! Today's post is all about Facebook. How I use it, how others use it, and how you might want to think about using it! Still rolling with the Winter Author Blog Challenge, here's today's prompt:

Do you have a Facebook fan page for yourself/your book? How long ago did you start it? Did you do it yourself or have someone help you? Are you seeing lots of new people liking it? What kinds of things do you post? What have you found to be the most effective way to get fans/have people interact? IF YOU DON’T HAVE a Facebook fan page, tell us about the fan page for an author you know or like. Why do you like them and why did you “like” their page? What do you think they are doing well that you would like to model with your own page? Do you have a goal date for creating your own fan page? Be sure to give us the link.

I have a Facebook fan page. Sure, who doesn't, right? As everything associated with me, the author, it's writejomichaels. I started it over a year ago and I'm up to 452 'likes' as of today. In keeping with my personal branding, I created a custom cover image I update when I release a new book, and have my logo as my avatar. There's no doubt whose page you're on when you land there. I created it myself but used tips from a participant of last year's Author Blog Challenge, Liberty Montano, to tweak it. I still have to take time to customize my buttons, but I'll get there!

I post things related to my books and my blog on my Jo Michaels Facebook page. I occasionally post a funny photo or saying I come across, but I make sure it's always writerly. I have another page as well, but we'll get to that one in a moment.

Something I cannot stress enough: DON'T make a fan page for your books! Unless you have ONE book that sells 50M copies, how the hell are you gonna keep up with all of them when you have twenty (or fifty) books out there? Make an author fan page. One. That way, all your fans are in one place. Think about it. If you have even three pages, with two hundred fans each, that's potentially three hundred you could've had for just one. And fans are busy people. They have a billion posts scrolling over their page to sift through. If you post the same thing more than once, they'll unlike something. I know I do.

My favorite author pages are those that are attractive, well written, and the author is well spoken when they post there. I can't tell you what a turnoff it is when I go to a page and the cover image is grainy, blurry, or badly put together. I click away quickly and vow never to return!

My other page is related to my editing services and site. It's indiebooksgonewild. We're a team of editors on a mission to make indie books what they were meant to be. Click on over to our site and see what people are saying! Our Facebook page is branded the same as our site, to provide continuity and recognition.

My xXx series of posts goes into how to clean up your Facebook page and keep the content relevant to your readers. If you didn't snatch that PDF yet, what are you waiting for? Go get it! It's free to download and keep forever! Feel free to redistribute it.

Getting folks to interact with these pages is pretty easy. I ask questions, do little giveaways, and comment on other peoples' stuff as my page. That's really important to gain a following. If all the interaction is one-sided, people tend to be turned off.

I've found having a Facebook page to be a delightful experience, and I enjoy getting to meet new people via this branch of social media.

What do you think? Are you branded across all your social media?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

MS Word vs Adobe InDesign

Happy Wednesday, good people of the blogosphere! Wednesday is called "hump day"... no, get your mind out of the gutter...! because it's the middle of the week and, if you make it through today, there are only two days until the weekend. Here's wishing you well on your Wednesday! I've heard a ton of talk lately about how MS Word is comparable to InDesign for laying out print books. Well, it's not. While it's great for laying out and formatting digital books, nothing compares to the power of Adobe InDesign for laying out a print book.

Grab your pencils and notebooks because you're gonna want to take notes today!

MS Word is a powerful machine for writing. It's great for term papers or formatting a book for upload to the various digital sellers on the web. It spell checks, indents according to your settings, and is easy to place images in. It also converts to html or rtf rather easily by simply choosing save as and making your selection. But there's one thing MS Word doesn't have that leaves it the squalling, hungry infant when compared to Adobe InDesign: Master Pages.

Master Pages are the end-all be-all of the print world. With a master page, you can tell InDesign what every page of your book should look like and where those individual pages should appear. You can pop in a page number and it will appear in the same place on every single page of your book. Adding artwork is easy; you simply place it on the master page and, voila!, it's on every page you have that master on.

I'm going to use The Bird as an example here because I used two sets of master pages to design it: A and B. Master page A was the common page where text, running headers, and page numbers would appear. B was the opening chapter pages. Time for some screen shots!

This is Adobe InDesign CS5. If you click on the image, you'll see I've identified the marks around the page. This is the opening of chapter two in The Bird.

This is Master Page A. It's the common page and you can see it has running headers, a text box, some nice flourishes at the bottom, and page numbers. It will automatically number each page according to where it falls in the book.

This is Master Page B. It's the chapter openings page. There's a left-hand and a right-hand, just like Master Page A. When I have a place where a chapter starts, I click the corresponding page, drag it, and drop it on the page it should appear on. Like magic, it's all there.

This tells me I'm looking at Master Page A. It's the tiny box in the top right-hand corner of the screen shots above.


When I'm done, I export it to a PDF and upload it to CreateSpace. Master Pages are the bomb. Period. MS Word can't touch this feature. Even with predefined formatting specs.

All the elements of a master page are locked so you don't accidentally move them around. But there's even a way around this! You ctrl+shift+click on any element and it will become editable. How damned cool is that?

In addition, if I wanted to use this exact layout on every book I produce, I can save it as a template that will re-load with all master pages intact. Comes in handy when formatting a series and you want each book to be identical on the inside!

I hope you learned a little bit today and, if you layout your own print books, are now considering an investment. No, I get no kickbacks from Adobe. I don't do that on this blog. I recommend tools I know you'll love if you give them half a chance.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Inches Picas and Points

Happy Monday, good people of the blogosphere! How are you all today? I hope the start of this week brings you many smiles! Today, I'm gonna try and explain how inches, picas, and points are used in design. So, grab those pens and notebooks and let's get going!

An inch is a common measurement used in the U.S. Picas and points are international, universal, measurements used in design work. These two units are used to measure type and layout sizes. That way, a designer in the U.S. can do work for someone in the U.K. or Japan and the measurements are the same without having to do a ton of conversions.

If you've ever looked at the size on your type, you'll notice it's referred to as: 12pt, 14pt, etc... A 12pt type size is also a one pica type size. Click on the image below for reference as we move along.

Allow me to break it down:
1inch = 6 picas
1 pica = 12 points

So when you see a measurement like 1.5" it equals 9p0. That's 9 picas and 0 points. We got there by taking 6 picas (one inch) and adding it to 3 picas (half an inch).

But wait! Adobe products do the conversions FOR you! If you have 12cm, you type in 12cm and hit tab and pow! you have your conversion (28p4.157). If you have 1.285 inches, you type in 1.285" and hit tab and pow! you have your conversion (7p8.52). How awesome is that?

So the next time you're designing that all important book cover, pay attention to the type size. Remember, your leading (the space between your lines of type) should be at least 1.5 of your type size. In other words, an 11 point typeface would get leading of around 16 or 17 points but a 9 point typeface would get 13 or 14. Your decision (I like 11 on 17 and 9 on 14). See image above for examples.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Formatting Your Manuscript for Print

Happy Thursday, good people of the blogosphere! Since it's so close to Friday and Valentine's Day, I thought I'd give you all a little something to look forward to! Let's first discuss that all important thing I like to call formatting a print book then we'll get into the awesome rafflecopter prizes I have up for the winning. So, grab your pens and notebooks and let's get going!

When you format your manuscript for print, there are a lot of things you need to take into account. Just slapping some text into your book works, but it won't wow your readers and make them want to pick up your book for keeping.

In my book, The Indie Author's Guide to: Building a Great Book, I go into how to format your manuscript in MS Word. Why? Because it's a standard item on most computers. I give you the bare bones on how you can produce a legible document for print. Best of all, I made it just $2.99 on Amazon and Smashwords. But what about getting creative?

If I went into designing a book for print in InDesign, many of you would be scratching your heads. I tried to keep it simple and easy to understand. But there's a lot to be said for either hiring someone who knows InDesign to format your book or buying the program and learning how to do it yourself.

Here are a couple of examples of things that can be done using a program like InDesign to format:

 Chapter 1 Page 1 of The Bird

Chapter 1 Page 6 & 7 of Yassa













I've applied stylized formatting to the Copyright page and the front matter as well. The interior of The Bird is full bleed so the page you see there will be trimmed .125" all the way around. It'll be beautiful and give my book that little something extra.

A good book designer will know odd pages are always on the right, even pages are always on the left, and front matter gets no numbers (unless roman numerals are used - often for a forward or introduction). Ask these questions of your designer before you hire them!

I talk about all these things and SO much more in my book. I designed the print edition small so you can carry it with you or keep it on your desk and it not take up a ton of space. My first printed edition of Yassa is in a larger typeface for those who would like to read without their glasses. I've gotten a ton of thanks for that. In the Mystic series, every book looks the same. The interior is simple because the subject matter is serious. Above all else, it's consistent.

This all leads me to my point: Think long and hard about your print books. If necessary, talk to a graphic designer or reader and ask them what the most alluring covers and interiors entail. Take copious notes and implement them when designing your book.

Now, on to the giveaway! In keeping with the ideas presented in The Indie Author's Guide, I'm giving one lucky winner either a digital identity package OR a book cover design OR a book formatted for print. Another lucky winner will get an advance printed, signed copy of The Bird, a huge Mystic~Bronya cover poster, three postcards featuring Mystic and Yassa, and a Mystic bookmark.

Without further ado, here's the entry form:
a Rafflecopter giveaway
GOOD LUCK!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Your Cover Speaks Volumes

Happy Thursday, good people of the blogosphere! Today, I'm going to talk about book covers. Things every author should think about when deciding on a cover for their book. Grab those pens and notebooks and let's get going!

I'm going to start by discussing my own book covers and a couple I've designed for other authors.
First up, the cover of Yassa.

I chose this design because of the quality of the artwork and what it says to the reader. Yassa is a law that outlines the idea of loyalty until death. The book inside is all about inner struggle, love, and culture. It's supposed to convey the softer side of a warlord like Genghis Khan. I know it's a geisha and I know there are no geisha in the book, but the geisha represented beauty and the cherry tree represented new life. It also worked really well in black and white. Pay attention to the type. It's strong yet beautiful.

The Abigale Chronicles features handwritten type done by a twelve-year-old girl. My main character is twelve and it seemed fitting to stay within the age group to which the book is geared. As the book progressed through volumes 2 and 3, the colors and the design elements are all that changed. I wanted it to be recognizable as a series from no more than a glance and to be unique.

My Mystic series features a digital painting representing the end of the world. I wanted all the books to look alike so I stayed with the idea of only changing the name inside the orb. Thinking of Markaza, I wanted the paranormal/mystical aspect to be clearly recognizable as well as the barren wasteland and dead tree. I chose the greyscale cover to impart death and loneliness. No bright colors would have worked for this design. Look at the flowing type. It says something on its own.

Divorced to Dating Disasters was designed for Ms. Chelsea Black. Her idea was one of chocolates and I had the perfect image to compliment the sweet wreckage her book portrays. Maybe when broken, things are sweeter. Perhaps it just creates a mess... Strong type was used to reinforce the words. Divorce is series, disasters are damaged, and Chelsea is a serious writer.

This bright and fun cover was designed for my good friend Crystal Lee. She gives workshops on how to grow things in the hot Arizona climate. We wanted something that said food, hot, and fun to read as well as making it eye-catching for the browsing readers over on Amazon. It was fun to design and the typography is just gorgeous. Don't you love that negative space between the y and the A? How about the way the O and G mimic the roundness of the peppers?

Last but not least, The Bird. If you're a frequent visitor to the blog, you probably saw the three design options for this book. You probably also voted on one or the other. I used a cardinal because he is the character that changes the story for Stormy. Everything is plodding along as usual before that pesky Trobodyte bird shows up. I chose blue and red because they're neighbors on the color wheel and looked good together. I wanted strong typographical elements to offset the strength of the digital painting of the bird. A border was added for punch.

I bet you're all wondering why I chose to show you these covers, right? I'm asking that you look at them. Really take a moment and look. Every one of them has something in common. Forget the imagery for a moment and focus on just the words. Look at the shapes of the letters and see how they speak on their own. Every typeface has a voice. You have to consider that when you're designing your book covers or when looking over a cover designed for you by an artist. If your cover doesn't work with just the type, your imagery will fall flat every time. Never rely on a great picture to get your feeling across.

I gave three options for each of the above books before I settled on one. You should see the rejects! Maybe one day I'll list them and go into why they didn't work.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Static vs Dynamic

Happy day, good people of the blogosphere! Today I'd like to talk with you all about phenomenons called static elements and dynamic elements. Remember last week on lOOk at YoUr xXx when I talked about websites? This is the answer I promised you. Grab that pen and notebook you keep handy when you visit 'round here and let's get going, shall we?

Static elements are elements that don't change on your blog or website no matter what page you're on. Elements like navigation bars, background images, or indicator icons.

Why don't those elements change? Because if your navigation links jump all over the screen, it'll cause your reader a headache trying to keep up with where they are on your site and how they should return to the page they were on five clicks ago. KISS (Keep It Simple, Stupid) your visitor every time. You have less than ten seconds to hook the average web surfer, make the most of it. Don't lose them after you catch their attention.

You want them to stay and browse around a bit, right?

Dynamic elements are those that do change page to page. These elements would be things like images, text, information, or navigation relevant to the topic.

Why do these elements change? Because each page of your website should desire to impart different information to your visitor.

For example:
I click on your button about your upcoming releases from your home page. The home page button, new release button, contact me button, buy my books button, and/or bio button don't move so I can visit a new page without back-browsing or hunting down the menu because it jumped to the bottom of the screen from the top. These are static elements.

On the bottom of your upcoming releases page, you may have a menu that appears for just that set of information. Book A, Book B, Book C, etc... These are dynamic elements. They won't appear on any other page but the ones nested under upcoming releases. They should, however, appear at the bottom of every page that talks about an upcoming release.

Each page within upcoming releases will have content. Either a blurb about the book, a release date, or a cover image. Dynamic elements.

Your background should be a static element. Don't have me looking at bunnies on the homepage and an axe murderer on the upcoming releases page. I'll probably leave thinking you're a schitzo and not buy your book.

Last, but not least, have a theme. If you write romance novels, your website should reflect that. I should get a sense of romance when I visit. If you write horror, be scary. If you write children's books, be fun and whimsical. You see my theme, it's just a balance of colors that don't instill fear. I write fiction: Historical, fantasy, paranormal, middle grade. If you visit my website, it looks like my blog. You know you've found the Write Jo Michaels.

Look here for theme examples: THEME EXAMPLES

I hope this helps some. Question of the day: Have you ever designed a website or blog? Have you found these elements giving you a headache?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr bUsiNeSS CaRd

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your business card(s).

A business card might not seem very important. After all, it's just a tiny piece of card stock folks either file away, throw away (yikes!), or stick in a Rolodex, right? Wrong. A business card is oftentimes your one chance to make an awesome first impression. By now you know the drill, so get out your pencils and paper and follow along. Read carefully because I'm going to be giving you tips you may not have ever heard.

Get out your card (either printed or a digital version) and let's start with what you're doing now.
Observations:

1. Is your phone number prevalent?
2. Is your name or pen name easy to read?
3. How big is your card?
4. How many pieces of information are on it (name, phone number(s), url, blog, twitter, book title(s), etc...)?
5. What are your images?
6. How many colors are you using?
7. Can someone tell at a glance that your card matches your site/blog/twitter?
8. Are all elements aligned the same (left, right, center)?
9. Does your card have a die-cut?
10. Rounded corners?

Now, let's see how your answers measure up and how we can fix some common issues:

1. What can you do to fix the readability of your card?
2. Can you add your real name in addition to your pen name?
3. Does your card really need to be bigger than a standard size?
4. How many pieces of information do you need? Write down the ones you cannot live without.
5. What images can you add/change for better branding?
6. Do you really need fifty colors? Remember your branding and try to stick with one or two plus black.
7. Consider a couple of ways you can make your card fit your brand.
8. How can you make that info/image line up?
9. Do you really need a die-cut or rounded corners?

Here's some tips and tricks to building a better business card:

1. Make your phone number obvious and a good point size (I recommend 11pt or up for a phone number). After all, if you're giving someone your card, you generally want a phone call, right? Think about using . instead of - in your phone number because it takes up less room. Example: (800) 435-6817 as compared to 800.435.6817 and you can Kern those together.
2. Look at your fonts. If you branded and chose a font back from Monday's post, make sure your name appears in the one that's easiest to read.
3. I know you'll tell me I'm crazy, but a lot of people still use a standard Rolodex. They punch cards and stick them in there. If your card doesn't fit, it's going in the garbage. 3.5"x2", please.
4. While more information may seem better, sometimes it's just not and can cause a cluttered look on your card. Choose that which you cannot live without and ditch the rest. I suggest name, phone number (really just need one here), website, and Twitter @. If you can't live without your cell phone number, fax number, amazon author page, blog, and twenty other URLs, you may want to hand out posters instead. Just sayin'.
5. Is your logo or headshot on there? If not, add it. Use a black and white photo to keep printing costs down.
6. Use your brand color(s). Keep in mind you can use 50% opacity on those and get a whole new range of options for the same price!
7. If you don't need a die-cut or rounded corners (you don't), get rid of them. They invade your printable area and make your print job more expensive.
8. Think about being unique. What about a business card on the end of a bookmark (for authors) or on a magnet for the fridge? It's all in the little things you do. The bookmarks don't even have to be perforated, just have a line where folks should cut it away. BRILLIANT!

Now on to a tip not a lot of folks know about. There's an app for many smartphones that allows you to scan a QR code containing contact information and adds it right to your contacts. Might it not be a good idea to have that QR code printed somewhere on your card? Then, someone can scan your card and have all your information in their phone as well.

Check out this nifty little site: http://www.qrstuff.com/

Then, if you have the app, scan my code below to see how it works. **NOTE** phone number and address have been changed to protect the innocent!!

Now that's just cool. I don't care who you are.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available. Today is the last day to enter.

Did you enjoy my five day's worth of lessons? Download a free PDF and keep them forever! Follow the link: Give me the PDF!!!!

No e-mail address or login required. Enjoy!

Question of the day: Have you learned anything this week?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr tWitTeR

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your Twitter page. It's just as important as everything else you use.

Grab those pencils and paper and let's get going. As usual, we'll begin by looking at what you DO, then we'll get into how to FIX it. Let's begin...

Observations:

1. What is your background?
2. When you open the page, do you go, "Oooooooooh! Nice!"?
3. Do you have consistency with your blog, website, and Facebook?
4. Have you begun to use the new layout? If yes, what's your header background?
5. What's your icon?
6. What colors do your links and tweets appear in?
7. Do you do a lot of promotion for others as well as yourself?
8. What does your description say?
9. What is your @handle? 

Answer these for insight to the Q&A above:

1. How can you change your background to give that wow factor?
2. What can you do to increase consistency?
3. How might you use your logo or branding image with Twitter?
4. Can you change your icon to your branding image (logo/face/etc...)?
5. Come up with a color scheme if you haven't already.
6. Is it feasible to prowl Twitter a couple of times a day and re-tweet a couple of people?
7. Can you simplify your description and lead folks to your books at the same time?
8. Is your @handle the title of your book?

Tips on implementing some of your ideas:

1. Build your own Twitter background with image software that allows you to specify size. Be sure to include your logo or name somewhere. I've seen a few that do a collage of book covers and it looked pretty awesome. The only drawback I can see there is folks getting overwhelmed with imagery.
2. Update your icon with either your logo or your face.
3. Update your badge with a nifty background or color scheme that matches your brand.
4. Be consistent with your colors. Customize whatever you can here. You can specify what colors your tweets and links appear in.
5. Promote other people as well as yourself.
6. Rewrite your description as many times as you need to in order to say as much as you can in as few words/characters as possible.
7. Your @handle should be your pen name or business name. Not a product or book title. After all, what happens when you write another book or expand your Twitter to include something else? Worried you'll lose all your followers? If they love you, they'll appreciate a DM (direct message) telling them what name you're changing to. Those that don't heed the advice aren't worth it anyway.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available.

Question of the day: Are you finding these tips and tricks easy to follow? Are you feeling more put-together?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr fAceBoOk

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about FaceBook pages. No, not your personal page that you add your best high-school buds to. Your business or fan page.

Go grab those pencils and paper and let's dive right in. You know the drill, right? First, let's see how you measure up.

Answer these questions about your FaceBook page:

1. Is your cover image all about you or your titles?
2. Are your links easy to find?
3. Do you know who you are at a glance (without clicking around)?
4. If a visitor leaves FaceBook after a glance, do they know what you're selling?
5. How many posts do you make per day?
6. Where can visitors find your promotions?
7. Does your cover image fit or is it cropped?
8. Is your FaceBook page branded to match your blog/website/twitter? 
9. Are you using Timeline?

Based on your observations, answer the following:

1. Can you rebrand your cover image and icon(s) so people know more about what you do?
2. Where can you put your links so they're easy to find?
3. How many places can your name go?
4. What kind of content could you include to let visitors know what your products are?
5. How many posts could you make per day?
6. Are your images the best quality they can be?
7. Why aren't you using Timeline?

Now, go check out this post by Liberty on how to add things like cover images for your tabs, install apps, and size requirements. Then come on back and let's implement those ideas.

A few tips on fixing the above:

1. Upgrade to Timeline. Please. It will give you a million more options.
2. Design your cover image in some kind of software (Liberty mentions Gimp and it's a good alternative) that allows you to specify size. Create a new image per the requirements and brand that puppy. On a side note, I've heard authors say their book covers are their brand and they couldn't be more correct. However, what happens when you have more than one book? I strongly suggest branding yourself with either: your face, a logo, your name in a specific font, or a font + a color scheme. If you use your face, have a professional photograph taken, please!
3. Put your links on your about page or add your url to your cover image in a way that's not annoying. For example: If you use YourName in large letters, you can add .com in smaller letters on the end.
4. Make sure your name either appears in your cover image OR your icon. Even if your icon is your face, add your name to it. Won't hurt, will help.
5. Make sure folks know what books you've written or what you're selling at a glance. You have ten seconds to make an impression. Please make one that lasts.
6. How can you add valuable content via posts to your timeline? When you see something you like while browsing with your personal page, share it on your business page as well.
7. Add apps or icons with your promotions. This can be as simple as a rafflecopter embed. Trust me, just do eet!
8. Make sure your images are at least 72dpi. No one wants to look at a blurry photograph.
9. Once you have your name, book covers, and logo or image on there, consider your branded color scheme and add elements of those as well. Remember your icon will overlap your cover image a bit on the lower, left-hand side. Design accordingly.

Remember, you can get tips like these in my book The Indie Author's Guide to: Building a Great Book. For just $2.99 I talk branding, formatting, and design for indies.

Don't forget to enter the blog party giveaway! There's three copies of The Indie Author's Guide in there just waiting for you to win!

If anyone noticed, I added ten signed Mystic/WSTW bookmarks to the giveaway! Enjoy and good luck!

Question of the day: Did you know everything above? Are you interested in learning more about branding?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr wEbSitE

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your website. If you don't own yourname.com, you should. There are a lot of easy and free website building platforms out there, just Google it.

If you have a website, let's look at things that you're currently doing you might want to change. Grab that pencil and paper and let's get going! If you don't, read through anyway and take notes on what to do and what not to do when you design one.

Examine the following:

1. How long does it take your page to load?
2. Do you have obnoxious music blaring?
3. Would someone who didn't know what your site was about be able to tell in just a few seconds?
4. Is your page interactive or nicely colored?
5. Is your page easy to read?
6. Can anyone navigate easily?
7. Contact information easy to find?
8. What is your ultimate goal?
9. More than two fonts?
10. Do you know what page of your site you're on at a glance?
11. Can you get to another page without back-browsing?
12. Does your visitor have to scroll at all? 

Now answer these with your observations:

1. Can you remove clutter or downsize items so they load faster?
2. Is that Beethoven's 9th really necessary?
3. If no tagline, where can you put one to tell a visitor why they're on your page?
4. What interactivity can you add or colors can you change?
5. Do you really need a blue, purple, or red font on a black background?
6. Are visitors hitting a splash page or your main site when they click (do they have to click again to get to the actual site)?
7. Can you add dynamic links to make navigation easier? Where?
8. If someone wanted to contact you, how would they? Can you make it easier?
9. Ultimate goal is a sale or a return visit?
10. What two fonts are your favorite (one serif and one sans serif, please)?
11. Think about highlighting the page the person is on in the menu.
12. Can you resize elements to eliminate the scroll?

Try these tips to fix those common errors:

1. Resize your images to 72dpi. All of them. Use thumbnails when you can.
2. Delete the music track. A lot of people listen to music as they browse and will shut your page down quickly if it interferes with their mojo.
3. Change the title and add a tagline. If you're an author, tell folks this is your official author site and who you are or why they should poke around/buy your books.
4. Change your fonts so they are either all the same or there are only TWO. More than one in the same family looks like a mistake. So, choose either a serif and a sans serif, a script and a serif, or a script and a sans serif. But be consistent!
5. Watch your colors. Try for no more than three plus black (headline color, text color, link color, visited link color). Be consistent. If links are in blue, make them all appear in blue.
6. Highlight the page title in the menu when a person is on that page of your site. If they're on the contact page, it should be showing up a different color than the other page links.
7. You'll have page links that either take you to a splash page for additional content or directly to the first page of the additional content. Add some dynamic links here so folks can navigate easily. I'll go into the difference of static and dynamic elements and how to use them in a post next week.
8. Is your ultimate goal a book purchase? Make it easy for folks to get from point A to point B and buy your book. A follow? Give them an easy way to follow with only a click or two. 
9. Everything should show up without scrolling. Resize everything you can and leave nothing hanging off the edges of sidebars or content areas.
10. One bonus tip: Use the X and Y axis numbers so things line up. You'll be surprised how much better it makes your site look. 

Overall, your site should be clean, not need ten minutes to load your content, state clearly who you are, not blare music at your visitor, and be easy to navigate without the use of the back button. KISS (Keep it Simple, Stupid) your visitor every time and they'll be happy as larks and want to return often.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available.

Question of the day: Did you find any of these common errors on your site? Did you take steps to change your content in some way?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr bLog

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about a scary trend I'm seeing in blogs: too much CLUTTER and not enough Legibility.

Do you visit your own blog? Do you pay attention to the clutter/continuity/legibility? If I click on your blog, do I know instantly who you are and where I am? Is your blog well organized? These are questions we're going over today so grab that pencil and paper and let's get going!

Go take a look now and write down the following:

1. Number of Ads (count them)
2. Size of Font (large, small, decent?)
3. Contrast (red on black? purple on black? yellow on white?) of both posts AND sidebar matter.
4. Legibility (how many spelling errors do you spot?)
5. Ease of Navigation (search box or link list?)
6. Recognition of Name (is your blog title and url the same?)
7. Busyness (how many elements do you see before you scroll?)
8. Ways to Follow (how many, and how far must you scroll before finding one?)
9. Easy Links (count them and where do they point?)
10. Imagery (does it match your content?)
11. How many other blogs are you linking to?
12. Can I contact you or connect with you in an obvious way?
13. Does your blog title match your URL?

Got all that? Excellent! Let's really take a look at your design and work on making it user/reader friendly. Answer these questions based on your observations:

1. What do those ads do for you?
2. Can a large number of people read your blog easily?
3. How's your contrast? Contrast is how well your type shows up on the background.
4. How can you reduce spelling errors?
5. What links or content can you ad to help your readers find what they're looking for?
6. If you didn't know who you were, would others if they found you from an outside link?
7. Do you see your name right away or a way to find/follow you? How does that impact your readers?
8. Can you improve upon letting interested readers find you elsewhere?
9. Think about your photo for a minute. Is it relevant?
10. Of those blogs you link to, how many link back?
11. Where do your contact links lead me?
12. How can you fix the consistency?

Now, take these steps to improve your blog:

1. DELETE 9/10 of the ads. I don't need to scroll longer than your post. Bottom matter does not get my attention and clutters up your blog. Keep your ads relevant. If you want to promote your book, GREAT! Make a new page and link me to it. If I find your writing interesting, I'll click it and buy.
2. If your font is small or curly or grungy, go to a larger font size and do away with the "cutesy" elements. You don't need them and it irritates readers.
3. Please, for the love of all that's good in the world, make your font black and your background white or some other color combo that's high in contrast (no purple or red on black, PLEASE). Make sure there's a background for other elements, as well. I hate it when I can't read what you've posted.
4. Give me easy to find ways to follow you on every platform you appear on. Make it easy to find. Don't hide it in a barrage of ads or other crap I'm gonna have to sift through.
5. Be consistent. If your blog doesn't match your FB, Twitter, LinkedIN, and website, change it to match, please. Your readers and fans need to be able to identify you at a glance.
6. Break your blog down into topics and give me a handy link list or go tag your posts with relevant key words and provide me with a search box.
7. If your picture is your book cover, that's great and all, but what happens when you have fifty books out there? Are you gonna use them all? No. Make a decision. Either brand with your face or a logo along with your color scheme and font choices, please.
8. Are you promoting other people more than you're promoting yourself? Yes? Well, if they don't return the favor, STOP. Work with people that work with you.
9. Change either your blog title or the URL that goes with it. They should be the same.

I hope this helps in some small way. If you look at my myriad of sites, you'll see consistency of imagery, colors, and style. You won't see a ton of ads to distract you, the urls and usernames are synonymous, and you'll have a pleasant experience overall. Check them out:
writejomichaels.com
facebook.com/writejomichaels
twitter.com/writejomichaels
https://plus.google.com/u/0/114811793830742823838
http://www.amazon.com/Jo-Michaels/e/B0088XK8JE
http://pinterest.com/writejomichaels/

Note the URLs of all are either jomichaels or writejomichaels. You'll know, by the consistency, that you have the write one when you find me.

Remember, you can get tips like these in my book The Indie Author's Guide to: Building a Great Book. For just $2.99 I talk branding, formatting, and design for indies.

Don't forget to enter the blog party giveaway! There's three copies of The Indie Author's Guide in there just waiting for you to win!

Question of the day: Did you find your blog needing a lot of changes? Did you implement them as you went?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo