I know you've all seen the huge boxed sets floating around the book world. Sixteen books for just under a dollar sounds pretty dang good, right? Well, it is. That's only around six/seven cents per book. Each novel included is usually around 60k words, so that means a word is worth 0.000001 (or one penny per ten thousand words [math: .99 divided by 16 divided by 60,000 multiplied by 10,000]). One hell of a deal for your reader, right?
Now, let's look at the typical full-length novel. They're priced between $0.99 and $5.99. If they're from a big five publisher, you can bet they'll cost a bit more (say $7.99 to $12.99). We'll say those books are the same length as the ones above, and I'll give you the cost per word for a few (gapping so this post of numbers isn't quite so long). At $0.99, a word is worth 0.0000165 (or $0.17 [rounded up] per ten thousand words [math: .99 divided by 60,000 multiplied by 10,000]). At $5.99, a word is worth 0.00009983 (or $0.99 per ten thousand words). And, at $12.99, a word is worth 0.0002165 ($2.17 per word). To readers. This isn't what you make. Stay with me.
I don't know about you, but I write about 2k words per hour. Most of the people I know do 1k or 1.5k per hour, and others do even fewer than that. Let's figure out how much authors are making per hour selling their books, shall we?
At a rate of 2k words per hour, selling a 60k word novel in a boxed set will put the author making less than one penny for every five hours of work put in writing the book (0.00066 per hour). A 60k word novel should take 30 hours to write at that pace. Few of us work 5 days a week, so we'll say two weeks. You would've made a whopping $0.02 for your two weeks (or 30 hours) of labor for each sale (because you don't make the whole $0.99 on a sale, it's more like $0.32 -- divided by 16 people -- divided again by 30 hours). Less than a penny for all that work. But then there's another (at least) four weeks of editing and proofreading that take another (let's say 6) hours. Your pay just got cut. You're now at $0.00055 per sale per hour because you're at 36 hours of work without adding words (goods) to the value of your time.
But wait!
You paid to get into the boxed set, likely paid for a cover and an editor, and you pay for marketing, right?
Before you get into the "it adds up over time" clan, let's really crunch those numbers. Stay with me!
Let's say your buy-in for the boxed set was $200 (just FYI, this is on the low end). Your cover was another $200, and your editing was $2k. Marketing also cost you $200 (being reserved here).
You're up to $2600 at this point just for the extras.
Your end number for each sale is $0.02. You have to sell 130k copies of that boxed set to break even. You haven't even "made" a penny yet because you pre-spent the money to get into the set and market. But then there's dear Uncle Sam...
Now, if you look at the average novel outside of a boxed set, the author has to sell only 8,125 books to break even if their book is priced at $0.99. They'll make $0.09 per hour per sale once they've covered their out of pocket costs (left in the buy-in as it could be used for other things). At the higher payout of 72% and a book priced at $5.99, the author has to sell only 618 copies to break even, and they'll make $0.50 per hour per sale afterward.
Of course, readers want the boxed sets, but how cheaply are we, as authors, willing to work? What would you buy, nearly 1M words at $0.99, or 60k at the same price?
Are we screwing ourselves?
Are these boxed sets undervaluing our time?
Talk about it!
Well, that's all for today, folks! Until next time, WRITE ON!
Jo
