Design Lesson Number 4 - Fonts

I see so many people make the basic mistake of combining more than two fonts for a book cover or using two different serif or sans-serif fonts on the cover of their book.

There's a reason you shouldn't do that: it looks like a mistake.

Even if it was intentional, it still looks like a mistake. If you use more than one font or hand-lettering plus a font, stick to ONE serif and ONE sans-serif.

What's a serif? Well, that's why I give you nice folks examples :)

Examples:

These are serifs

Well, now you know. Serif fonts can look eerily similar. There are other fonts too: Script and Specialty fonts that should also not be used in combination with more than one of the same.

Please, choose a MAXIMUM of TWO fonts for any project and stick with them. Avoid, at all costs, FREE fonts. The quality SUCKS on most of them and in the rights, you will usually find that they are not licensed to be used in projects for distribution. You could be sued. Same with photographs. Be very very careful and read the rights to the image you're buying.

Remember, we don't want our covers to look DIY.

I hope this helps in some small way. That was the four lessons of the week. Next week, back to writing!!

If any of you would like to have this information made available in a book, leave a comment and I will see what I can do. Of course it would be free, Silly!! :)

Until next time, WRITE ON!!

Jo

Design Lesson Number 3 - Color Spaces

RGB and CMYK - What's the difference?

A lot, actually. When you send something to a printer, it needs to be designed in CMYK because that's a 4 color process standard. If you design in RGB and send it away, they will convert it to CMYK before they print it. You can get some UGLY and unwanted results.

You can change the mode in Photoshop by going to Image>Mode>CMYK Do this BEFORE you start designing. I am going to give examples below of what the change can do to specific colors.

Above, you see on the left the colors chosen in RGB color mode. On the right, you will see those SAME colors in CMYK. Beware the change!! If you always design in CMYK, you will never be disappointed with your results.

Colors that are most heavily affected by the change are: greens, blues, yellows, and oranges. Reds get dulled down as well but not quite as badly as the others unless it's a BRIGHT red.

So, start your design in CMYK and let your imagination carry you from there. If you never EVER intend to print your book, RGB it up :)

That's all for today. Time to write!!

Follow me on twitter! @writejomichaels

Until next time, WRITE ON!!

Jo

Design Lesson Number 2 - Printing

Today, I talk about printing. For you indie authors, you need to listen up just in case you decide to print on CreateSpace or another site and wish to DIY. Remember, our goal is to not make it look DIY.

Bleeds, safeties, and folds, here we come!

What is a bleed? Bleed refers to the area around your artwork that is intended to be cut off. You want to make sure to extend any background color or other elements that you don't mind losing some of all the way to the edge of the template. MACHINES cut the book cover and they aren't as accurate as we'd like them to be sometimes. You will LOSE 1/4" of your artwork so your canvas needs to be 1/4" bigger (1/8" on all sides) than your final size. In other words, a 5.25x8 book needs to be designed at 5.50x8.25. Got it? Avoid bars (frames) that can be lost completely or cut wrong and be odd sizes.

Okay, you have that down. Now, what's a safety? Safety refers to the area that will not be touched by the machine even if it is 1/8" off. Your safety margins should go 1/8" INSIDE the CUT line (NOT the BLEED line). This gives you peace of mind that your words will still be intact when your book rolls off the presses. Be safe, not sorry.

Folds are self-explanatory. Remember that where the fold is, the safety should be 1/8" on EITHER side of that line. There is no guarantee that the paper will be cut just right and you need the flexibility of a schoochable fold. I love making up words...

On to the example!!!

This is what a standard template looks like. Take a minute and take it all in.

Tomorrow, we will discuss color space and WHY it MATTERS!

I hope you are all finding this informative.

Pop on over to:

Goodreads

and sign up for your chance at one of two free signed copies of The Abigale Chronicles! Giveaway ends May 29th! For those of you that prefer e-books, hop over to Smashwords and get a copy for just $1.99.

9am and time to write!!

Until next time, WRITE ON!!

Jo

Design Lesson Number 1 - KERNING

I have decided to give four design lessons this week for all you indie authors. I know, I know, I am too kind...

Seriously, if you don't know the rules of design, your book covers will look like they were designed by you. We don't want that. We want them to look like they were done professionally even though they were done by you.

Today's lesson is on kerning. What the hell is kerning, Jo? Well, I'll explain... Of course I'm going to use examples, silly monkey!!

The sample text below shows kerned type and type that has yet to be kerned. The top one is set at 0 all the way across.

 

The bottom example is set at -25 throughout then adjusted a LOT in the places marked with red and a LITTLE in the places unmarked. Some are at -50, some are at -75, and some are at -100. I went with visually pleasing.

Now, you can see that the bottom text is prettier. I used Arial to make it easier to play with for you.

 

  In the example below, you see panels that are in Photoshop. If you can't see this, go to Window>Character and it will show. Click it!!!! Quick!!!

 When you click it, you get this panel. Pretty freakin' cool, right?

This panel shows you the font (Arial) the style (Regular)

Font size (18) Leading (18) Super or subscript position (0) and KERNING (-50)

All that other stuff, we will address on another day. Right now, look at the KERNING panel ONLY.

In order to kern, you must select the character preceding the letter you want to move closer, then click the kerning drop down and select a number. Sometimes you want to space letters out more, sometimes you want to move them closer. No matter what you desire to accomplish, it can be done with the kerning panel.

I see so many great book covers that would be SO much better with a little bit of kerning. Your art director will spend HOURS adjusting and re-adjusting so your book cover looks just right. Do a little kerning and you'll reach a whole new level with your work.

Tomorrow, I will discuss BLEED and SAFETY and how to use a template.

I hope this was informative.

Don't forget to pick up your copy of The Abigale Chronicles - Book One on Smashwords or iBooks for just $1.99! If you're a tangible book person, you can also pick up a copy on Create Space for just $5.99!

Until next time, WRITE ON!!

Jo
@writejomichaels

All About Query Letters

Today, I post my query letter for a roundtable discussion that will take place via Rachel Horwitz ‏@rachelhwrites on twitter. Scurry on over there if you would like to participate!!


This is my pitch for Yassa:


***Updated***

Dear Ms. XXX,

When Temujin is ten, he murders one of his half-brothers in self-defense. That one act of brutality shows him the animal that lives inside his heart, sets into motion a string of events that bring a boy named Jamuka into his life, and gives Temujin the idea to write the law he calls Yassa. He marries his betrothed, Börte, only to have her kidnapped a week later by a rival tribe and sold at auction.

Yassa law states that, above all else, you are to be loyal to those you pledge yourself to. There is only one punishment for breaking Yassa law: death. Deep conflict arises between Temujin and Jamuka when they go to rescue the beautiful and fair Börte from the kidnappers because Jamuka sees her, falls in love, and decides to take her for his own. In a fit of fever, Jamuka attacks Börte and tries to force himself on her. Setting aside the law for the love of a friend, Temujin casts the man out instead of killing him.


Jamuka is bent on revenge for being cast out and is driven to win Börte at any cost. As a result, the two men are plunged into battle over power and a woman. Love drives the conquering of the greatest continuous empire in History in the hopes that the victor will win the affections of Börte, who is being driven mad with her own choice while the men are crossing swords. Only one man can succeed and become Genghis Khan.

Yassa is a completed 90,000 word historical fiction novel set in 18th Century Mongolia.

Thank you for taking the time to read my query.

Sincerely,

Jo Michaels

I appreciate all feedback.

That's all for today, folks!!

Until next time, WRITE ON!!

Jo

Author Interviews are Fun!

I did an author interview with Jane Hanbury over at Booketta's Book Blog this week and I have to say, it was a lot of fun! I am rarely one to toot my own horn (a crux being an indie author) so talking about myself was difficult in a challenging type of way.

Jane asked me some difficult questions.

When in person, I can talk for hours about the story behind my historical fiction novel, Yassa. When asked to write out how I came up with the idea, I struggle. Not because I don't know, just because that question is hard to answer on paper. I know where the idea came from, but tooting my own horn about it is not something I am accustomed to doing.

I think I'm too humble. I love the story but I know it's not for everyone and I know there are people out there who will hate Temujin's wishy-washy personality. I just tried to make him human; because he is. We all make mistakes in life or do things we aren't proud of, so he is brought down a notch or two from almighty conqueror by having doubts about his relationship and reacting to situations in a way that's not acceptable.

There are people who will give me crap over Kutula and people who will argue that the story isn't quite true to History. I know that. It's fiction. I used my imagination.

There are people who will give me crap over Abigale and say that's not the way a 12 year old behaves. I know that, she's not an ordinary 12 year old. If she were, what a dull story it would be!

We write to spin tales for readers. If we didn't write, how dull would life be? Remember the movie, The Invention of Lying? It brings out a good point: without writers with imagination and the ability to tell a tale with some fiction in it, we would all be walking around dull, lifeless, BORING.

That's all for today. I am going to write the hell out of some books today!

If you haven't gotten your copy of The Abigale Chronicles - Book One, go get one now! It's great for young readers and has an element that will force them to stop and wonder what the heck is really going on.

Until next time, WRITE ON!!

Jo

He Said, She Said, Who Said What?

As you can probably tell, today I am talking about that thing we all shy away from - Dialogue.

What makes excellent dialogue? Well, many things do. First and foremost is the genuine accents and use of words. Let's explore that first, mkay?

Teenagers speak very differently from most adults. Unless your character is a grown woman who is trying very hard to fit in with a group of youngsters, she probably won't be using the words 'dude' or 'awesome' very often. Vernacular is also region specific. If a teen is from California, they will speak very differently than a teen from Louisiana.

Time for examples:

Heather is a teen from California having a conversation with a surfer on the beach.

"Catch a wave, Babe!" said Heather from the comfort of her towel on the sand.
When the surfer walked by, Heather's heart skipped a beat. He was gorgeous and she didn't know how else to break the ice.
"Tubular!" he said, waving.
Heather couldn't help herself and blurted out, "Is that like, pineapple sex wax I smell?"
"Hell yeah it is! Nothin' less than the best for my baby. That's like, pure ZOGS right there! You gonna ride the water today?"
"No. Not today. I'm like, feelin' bummy, you know?" Heather hated the ocean and was terrified of sharks but she didn't want him to know that.

June is a teen from Louisiana having a conversation with a surfer on the beach.

"Hey, nice surfboard!" said June from the comfort of her towel on the sand.
When the surfer walked by, June's heart skipped a beat. He was gorgeous and she didn't know how else to break the ice.
"Tubular!" he said, waving.
 June couldn't help herself and blurted out, "Come see! I wanna look at that board! What's 'tubular' mean?"
"Tubular. You know, like, in the tube? The water, Lady. The wave, you know? You gonna ride the water today?"
"Oh. No. Not today. I wanna lay here and get some sun, che." June hated the ocean and was terrified of sharks but she didn't want him to know that.

Now, from the first set of dialogue, you garner that the two understand one another and believe Heather is from California because of her easy way of speaking to the surfer. June is a little more awkward and doesn't seem to fit in. We know she's from somewhere else.

Let's do it again without the slang and see the results.

"Hey, nice surfboard!" said Marsha from the comfort of her towel on the sand.
When the surfer walked by, Marsha's heart skipped a beat. He was gorgeous and she didn't know how else to break the ice.
"Thanks!" he said, waving.
Marsha couldn't help herself and blurted out, "Can I see it?"
"Sure. I'm hoping to have a good time in the water today. Are you planning to surf at all?"
"No. Not today. I'm just laying in the sun today." Marsha hated the ocean and was terrified of sharks but she didn't want him to know that.

Not nearly as interesting, right?

Something else you can learn from the dialogue above is that it's not necessary to follow every line with he said, she said, or they said. You can communicate exactly who is speaking without dragging your reader down with unnecessary words. So you want your word count to be higher? Add chapters or paragraphs.

Remember that he, she, and they, refer to the last person named in the text. Mention the name often enough so your reader doesn't get confused (psssst, readers actually don't mind this).

That's all for today, folks. Remember to keep your eyes open for the release of Yassa on June 4, 2012!

If you haven't picked up your copy of The Abigale Chronicles - Book One, you should!! Free sampling at Smashwords and purchase for just $1.99!

Until next time, WRITE ON!!

Jo