What's Above the Fold?

Happy Thursday, good people of the blogosphere! I know you're all excited that tomorrow's Friday, but I'm still bringing you a little tip today that may or may not explain a few things and/or make your life a hair easier. I hope you brought your coffee, pen, and paper! Let's goooooo!

So, today is all about that little thing in bloggerland known as a fold. What the heck? Nothing on the web folds, Jo!

Yeah, I know things don't literally fold, but let's think of a blog like a newspaper for a moment, shall we?

Everything a reader sees before they have to scroll down is considered above the fold. Now that we have the terminology down, let's get to what should be there and why it matters.

Examine my blog. You're looking at it right now, and you may still be where you haven't scrolled yet, so take a moment and really look. If you've moved down, scroll all the way back up.

What's the first thing you see? My name, right? Then a description of what you'll find on this blog.

After you see that, you notice I'm involved with utopYA con and INDIE Books Gone Wild. Now it's time for pages on my blog I think everyone who visits should become familiar with.

Awesome. Now you know where you are, why you are, and what kinds of things you can expect to find, right? Stopping here for a moment to talk about why those things matter and do a short comparison.

Remember when I talked about your blog as a newspaper? If you have one handy, grab it. Leave it folded in the middle, please. If you don't have one, use your imagination (or the picture below) to recall what they look like.

Now, you see a description (All the News That's Fit to Print), a title, a date, a price, and a headline, yes? Move on down and see the author's names and the good stuff.

Basically, everything above the fold on a newspaper is to tell you who, why, and what. It's the same with a blog. People need to know what they're getting into at a glance. Period.

But bloggers have extra stuff that should be above the fold:

• Date of most recent post
• Headline of most recent post
• Some way to share the post (or the blog)
• A way to subscribe to updates

I'm a thorough believer in less is more. Load time matters as much as aesthetics. More than fifteen seconds and folks leave. But the four items above are essential. Why?

Date: So people can see at a glance you're active now
Headline: So folks can be attracted to your writing
Sharing: Do I have to explain this one? Mine's buffer, but you can use anything.
Subscription Method: So people don't lose your awesome blog

Folks might look around for a way to subscribe or share if it's not in their faces, but don't bet on it. Make it easy to keep up.

I'm not going into other things you need to have. Everyone chooses differently. I used to have my bio, all kinds of widgets and banners and things, but my blog took forever to load. I cleaned house. Confusion does not encourage repeat visits.

Do you love it here? Why? Why not?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Setting Up a File for Your Book Cover Design

Happy Tuesday, good people of the blogosphere! Today, we're talking about setting up your file in Adobe Photoshop CS5 so you can design an awesome book cover that will translate well to print and not cut off anything important. Now, the instructions here can translate to ANY design program you're using. The measurements are the same. I have PS, so that's what I'm walking you through. You can also get this information in my book, The Indie Author's Guide to: Building a Great Book. That link will take you to the Kindle version (just $2.99). My guide takes you through more than cover setup though! It goes through how to format everything so your book comes out the other side looking amazing in both digital and print formats.

Enough about that. Let's get going! I have fun screenshots for each step, so you won't get lost.

First, open Photoshop (or your program of choice):

As you can see, I've tailored it to my specific preferences. So, your screen may look a wee bit different.
Now, click on file>new:

Set the document up as follows, replacing the words "My Book" with the title of your book. I'm showing you here how to set up a cover for a 5.5"x8.5" book. If designing a different size, add 1/4" (.25") to the height and width.

Notice I changed pixels to inches, the resolution to 330, and the color space to CMYK. Wait! Why did I change it to CMYK? Because printers don't print in RGB. CreateSpace uses a four color process printer and it'll do funky things to your cover colors if you design in RGB. CMYK changes to RGB (web colors) easily but not the other way around. Here's a little example of the difference:

See how the CMYK colors are a little bit duller? You do NOT want that to happen with your book cover. Okay, moving on...

You should now have something that looks like this:

Next, drag guides to cut off 1/8" (.125") all the way around the book cover. Like so:

I filled the background with white so you can see the guides. Outside the guides is your bleed area (the area that WILL be cut off when the printer prints your book). Now, not all cutting machines are super accurate (the shame!) so you'll need to identify a safety area as well. This is the place you don't want text or anything you want to keep on the cover. If you stay inside these lines, you're guaranteed to be okay. Drag guides to mark your bleed area at 1/4" (.25") inside the bleed line. Some places only make you carry a safety of 1/8" (.125"), but it's better to be safe than sorry. Your document should look like this:

Now I'll show you in colors what you're looking at:

Bleed is the area that WILL be removed. Safety is the area that MAY be removed. Live is the area where your book cover design should be. Nothing should move outside the LIVE area.

As you can see by the ruler on the edge of the screen, when cut at the bleed line, your final product is 5.5"x8.5":

If you take the time to design your cover this way, all you'll have to do when you're ready to set up your cover document with CreateSpace is flatten the image, drag it into the new wrap, and drop it. Once you're all designed and ready to go for digital, save it as a PSD (in case you want to change something later), then flatten it, change the color space to RGB, and save it as a .jpeg. I guarantee it'll be the correct aspect ratio for all platforms.

I hope this saves you all from wearing huge red spots around on your foreheads.

Did you know all of this? Has it helped you in some small way?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Branding Step Three

Happy hump day, good people of the blogosphere! How lovely is it our week is almost half over? Very! Today, we're talking about what your logo says about you. So, grab those pens and notebooks and let's get going!

Here are a few of the logos I've designed and a few belonging to major corporations. Let's take a look and see what they represent.

Anyone see the surveyor's mark and the fun I had playing with the typography on this one?

This one is pretty obvious, no? DNA design, again, repeated in the typography. Like a computer doctor.

Fictional company. Logo is to represent movement forward in new construction techniques and residential windmills. Go green! The blue is to represent the sky.

This one, I love. Green to represent growth. Roots to represent stability. This community club has been around for six generations that keep branching off. Movement representing the wind on the ridge from left to right.

My own INDIE Books Gone Wild logo. Strong type with the indie and the book embracing one another. Our red color represents wildness yet we bring that stability and guarantee through in the black.





Now go take a look at McDonald's. Those golden arches represent bent french fries. Bethcha never thought of that, huh? Nike? The swoosh is representative of the wings on the god's shoes. Pretty clever!

So, what does your logo say about you? Mine was designed to represent flourish like a quill pen and stability like a solid letterform. See how the M wraps around the J? Blue is my favorite color, and my mark will emboss beautifully on that hardcover book someday.

If you're using an image as your identifier, think ahead to your business cards and printed materials. You can add a mark to an image and later use it as a standalone. Think about color, voice, and what you're saying about yourself with your mark. Come on back tomorrow and join me to discuss naming!

If you don't have a mark, why? Is it because you don't know how to make one or you don't think you need one?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Inches Picas and Points

Happy Monday, good people of the blogosphere! How are you all today? I hope the start of this week brings you many smiles! Today, I'm gonna try and explain how inches, picas, and points are used in design. So, grab those pens and notebooks and let's get going!

An inch is a common measurement used in the U.S. Picas and points are international, universal, measurements used in design work. These two units are used to measure type and layout sizes. That way, a designer in the U.S. can do work for someone in the U.K. or Japan and the measurements are the same without having to do a ton of conversions.

If you've ever looked at the size on your type, you'll notice it's referred to as: 12pt, 14pt, etc... A 12pt type size is also a one pica type size. Click on the image below for reference as we move along.

Allow me to break it down:
1inch = 6 picas
1 pica = 12 points

So when you see a measurement like 1.5" it equals 9p0. That's 9 picas and 0 points. We got there by taking 6 picas (one inch) and adding it to 3 picas (half an inch).

But wait! Adobe products do the conversions FOR you! If you have 12cm, you type in 12cm and hit tab and pow! you have your conversion (28p4.157). If you have 1.285 inches, you type in 1.285" and hit tab and pow! you have your conversion (7p8.52). How awesome is that?

So the next time you're designing that all important book cover, pay attention to the type size. Remember, your leading (the space between your lines of type) should be at least 1.5 of your type size. In other words, an 11 point typeface would get leading of around 16 or 17 points but a 9 point typeface would get 13 or 14. Your decision (I like 11 on 17 and 9 on 14). See image above for examples.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Static vs Dynamic

Happy day, good people of the blogosphere! Today I'd like to talk with you all about phenomenons called static elements and dynamic elements. Remember last week on lOOk at YoUr xXx when I talked about websites? This is the answer I promised you. Grab that pen and notebook you keep handy when you visit 'round here and let's get going, shall we?

Static elements are elements that don't change on your blog or website no matter what page you're on. Elements like navigation bars, background images, or indicator icons.

Why don't those elements change? Because if your navigation links jump all over the screen, it'll cause your reader a headache trying to keep up with where they are on your site and how they should return to the page they were on five clicks ago. KISS (Keep It Simple, Stupid) your visitor every time. You have less than ten seconds to hook the average web surfer, make the most of it. Don't lose them after you catch their attention.

You want them to stay and browse around a bit, right?

Dynamic elements are those that do change page to page. These elements would be things like images, text, information, or navigation relevant to the topic.

Why do these elements change? Because each page of your website should desire to impart different information to your visitor.

For example:
I click on your button about your upcoming releases from your home page. The home page button, new release button, contact me button, buy my books button, and/or bio button don't move so I can visit a new page without back-browsing or hunting down the menu because it jumped to the bottom of the screen from the top. These are static elements.

On the bottom of your upcoming releases page, you may have a menu that appears for just that set of information. Book A, Book B, Book C, etc... These are dynamic elements. They won't appear on any other page but the ones nested under upcoming releases. They should, however, appear at the bottom of every page that talks about an upcoming release.

Each page within upcoming releases will have content. Either a blurb about the book, a release date, or a cover image. Dynamic elements.

Your background should be a static element. Don't have me looking at bunnies on the homepage and an axe murderer on the upcoming releases page. I'll probably leave thinking you're a schitzo and not buy your book.

Last, but not least, have a theme. If you write romance novels, your website should reflect that. I should get a sense of romance when I visit. If you write horror, be scary. If you write children's books, be fun and whimsical. You see my theme, it's just a balance of colors that don't instill fear. I write fiction: Historical, fantasy, paranormal, middle grade. If you visit my website, it looks like my blog. You know you've found the Write Jo Michaels.

Look here for theme examples: THEME EXAMPLES

I hope this helps some. Question of the day: Have you ever designed a website or blog? Have you found these elements giving you a headache?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr bUsiNeSS CaRd

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your business card(s).

A business card might not seem very important. After all, it's just a tiny piece of card stock folks either file away, throw away (yikes!), or stick in a Rolodex, right? Wrong. A business card is oftentimes your one chance to make an awesome first impression. By now you know the drill, so get out your pencils and paper and follow along. Read carefully because I'm going to be giving you tips you may not have ever heard.

Get out your card (either printed or a digital version) and let's start with what you're doing now.
Observations:

1. Is your phone number prevalent?
2. Is your name or pen name easy to read?
3. How big is your card?
4. How many pieces of information are on it (name, phone number(s), url, blog, twitter, book title(s), etc...)?
5. What are your images?
6. How many colors are you using?
7. Can someone tell at a glance that your card matches your site/blog/twitter?
8. Are all elements aligned the same (left, right, center)?
9. Does your card have a die-cut?
10. Rounded corners?

Now, let's see how your answers measure up and how we can fix some common issues:

1. What can you do to fix the readability of your card?
2. Can you add your real name in addition to your pen name?
3. Does your card really need to be bigger than a standard size?
4. How many pieces of information do you need? Write down the ones you cannot live without.
5. What images can you add/change for better branding?
6. Do you really need fifty colors? Remember your branding and try to stick with one or two plus black.
7. Consider a couple of ways you can make your card fit your brand.
8. How can you make that info/image line up?
9. Do you really need a die-cut or rounded corners?

Here's some tips and tricks to building a better business card:

1. Make your phone number obvious and a good point size (I recommend 11pt or up for a phone number). After all, if you're giving someone your card, you generally want a phone call, right? Think about using . instead of - in your phone number because it takes up less room. Example: (800) 435-6817 as compared to 800.435.6817 and you can Kern those together.
2. Look at your fonts. If you branded and chose a font back from Monday's post, make sure your name appears in the one that's easiest to read.
3. I know you'll tell me I'm crazy, but a lot of people still use a standard Rolodex. They punch cards and stick them in there. If your card doesn't fit, it's going in the garbage. 3.5"x2", please.
4. While more information may seem better, sometimes it's just not and can cause a cluttered look on your card. Choose that which you cannot live without and ditch the rest. I suggest name, phone number (really just need one here), website, and Twitter @. If you can't live without your cell phone number, fax number, amazon author page, blog, and twenty other URLs, you may want to hand out posters instead. Just sayin'.
5. Is your logo or headshot on there? If not, add it. Use a black and white photo to keep printing costs down.
6. Use your brand color(s). Keep in mind you can use 50% opacity on those and get a whole new range of options for the same price!
7. If you don't need a die-cut or rounded corners (you don't), get rid of them. They invade your printable area and make your print job more expensive.
8. Think about being unique. What about a business card on the end of a bookmark (for authors) or on a magnet for the fridge? It's all in the little things you do. The bookmarks don't even have to be perforated, just have a line where folks should cut it away. BRILLIANT!

Now on to a tip not a lot of folks know about. There's an app for many smartphones that allows you to scan a QR code containing contact information and adds it right to your contacts. Might it not be a good idea to have that QR code printed somewhere on your card? Then, someone can scan your card and have all your information in their phone as well.

Check out this nifty little site: http://www.qrstuff.com/

Then, if you have the app, scan my code below to see how it works. **NOTE** phone number and address have been changed to protect the innocent!!

Now that's just cool. I don't care who you are.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available. Today is the last day to enter.

Did you enjoy my five day's worth of lessons? Download a free PDF and keep them forever! Follow the link: Give me the PDF!!!!

No e-mail address or login required. Enjoy!

Question of the day: Have you learned anything this week?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr tWitTeR

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your Twitter page. It's just as important as everything else you use.

Grab those pencils and paper and let's get going. As usual, we'll begin by looking at what you DO, then we'll get into how to FIX it. Let's begin...

Observations:

1. What is your background?
2. When you open the page, do you go, "Oooooooooh! Nice!"?
3. Do you have consistency with your blog, website, and Facebook?
4. Have you begun to use the new layout? If yes, what's your header background?
5. What's your icon?
6. What colors do your links and tweets appear in?
7. Do you do a lot of promotion for others as well as yourself?
8. What does your description say?
9. What is your @handle? 

Answer these for insight to the Q&A above:

1. How can you change your background to give that wow factor?
2. What can you do to increase consistency?
3. How might you use your logo or branding image with Twitter?
4. Can you change your icon to your branding image (logo/face/etc...)?
5. Come up with a color scheme if you haven't already.
6. Is it feasible to prowl Twitter a couple of times a day and re-tweet a couple of people?
7. Can you simplify your description and lead folks to your books at the same time?
8. Is your @handle the title of your book?

Tips on implementing some of your ideas:

1. Build your own Twitter background with image software that allows you to specify size. Be sure to include your logo or name somewhere. I've seen a few that do a collage of book covers and it looked pretty awesome. The only drawback I can see there is folks getting overwhelmed with imagery.
2. Update your icon with either your logo or your face.
3. Update your badge with a nifty background or color scheme that matches your brand.
4. Be consistent with your colors. Customize whatever you can here. You can specify what colors your tweets and links appear in.
5. Promote other people as well as yourself.
6. Rewrite your description as many times as you need to in order to say as much as you can in as few words/characters as possible.
7. Your @handle should be your pen name or business name. Not a product or book title. After all, what happens when you write another book or expand your Twitter to include something else? Worried you'll lose all your followers? If they love you, they'll appreciate a DM (direct message) telling them what name you're changing to. Those that don't heed the advice aren't worth it anyway.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available.

Question of the day: Are you finding these tips and tricks easy to follow? Are you feeling more put-together?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr fAceBoOk

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about FaceBook pages. No, not your personal page that you add your best high-school buds to. Your business or fan page.

Go grab those pencils and paper and let's dive right in. You know the drill, right? First, let's see how you measure up.

Answer these questions about your FaceBook page:

1. Is your cover image all about you or your titles?
2. Are your links easy to find?
3. Do you know who you are at a glance (without clicking around)?
4. If a visitor leaves FaceBook after a glance, do they know what you're selling?
5. How many posts do you make per day?
6. Where can visitors find your promotions?
7. Does your cover image fit or is it cropped?
8. Is your FaceBook page branded to match your blog/website/twitter? 
9. Are you using Timeline?

Based on your observations, answer the following:

1. Can you rebrand your cover image and icon(s) so people know more about what you do?
2. Where can you put your links so they're easy to find?
3. How many places can your name go?
4. What kind of content could you include to let visitors know what your products are?
5. How many posts could you make per day?
6. Are your images the best quality they can be?
7. Why aren't you using Timeline?

Now, go check out this post by Liberty on how to add things like cover images for your tabs, install apps, and size requirements. Then come on back and let's implement those ideas.

A few tips on fixing the above:

1. Upgrade to Timeline. Please. It will give you a million more options.
2. Design your cover image in some kind of software (Liberty mentions Gimp and it's a good alternative) that allows you to specify size. Create a new image per the requirements and brand that puppy. On a side note, I've heard authors say their book covers are their brand and they couldn't be more correct. However, what happens when you have more than one book? I strongly suggest branding yourself with either: your face, a logo, your name in a specific font, or a font + a color scheme. If you use your face, have a professional photograph taken, please!
3. Put your links on your about page or add your url to your cover image in a way that's not annoying. For example: If you use YourName in large letters, you can add .com in smaller letters on the end.
4. Make sure your name either appears in your cover image OR your icon. Even if your icon is your face, add your name to it. Won't hurt, will help.
5. Make sure folks know what books you've written or what you're selling at a glance. You have ten seconds to make an impression. Please make one that lasts.
6. How can you add valuable content via posts to your timeline? When you see something you like while browsing with your personal page, share it on your business page as well.
7. Add apps or icons with your promotions. This can be as simple as a rafflecopter embed. Trust me, just do eet!
8. Make sure your images are at least 72dpi. No one wants to look at a blurry photograph.
9. Once you have your name, book covers, and logo or image on there, consider your branded color scheme and add elements of those as well. Remember your icon will overlap your cover image a bit on the lower, left-hand side. Design accordingly.

Remember, you can get tips like these in my book The Indie Author's Guide to: Building a Great Book. For just $2.99 I talk branding, formatting, and design for indies.

Don't forget to enter the blog party giveaway! There's three copies of The Indie Author's Guide in there just waiting for you to win!

If anyone noticed, I added ten signed Mystic/WSTW bookmarks to the giveaway! Enjoy and good luck!

Question of the day: Did you know everything above? Are you interested in learning more about branding?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr wEbSitE

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your website. If you don't own yourname.com, you should. There are a lot of easy and free website building platforms out there, just Google it.

If you have a website, let's look at things that you're currently doing you might want to change. Grab that pencil and paper and let's get going! If you don't, read through anyway and take notes on what to do and what not to do when you design one.

Examine the following:

1. How long does it take your page to load?
2. Do you have obnoxious music blaring?
3. Would someone who didn't know what your site was about be able to tell in just a few seconds?
4. Is your page interactive or nicely colored?
5. Is your page easy to read?
6. Can anyone navigate easily?
7. Contact information easy to find?
8. What is your ultimate goal?
9. More than two fonts?
10. Do you know what page of your site you're on at a glance?
11. Can you get to another page without back-browsing?
12. Does your visitor have to scroll at all? 

Now answer these with your observations:

1. Can you remove clutter or downsize items so they load faster?
2. Is that Beethoven's 9th really necessary?
3. If no tagline, where can you put one to tell a visitor why they're on your page?
4. What interactivity can you add or colors can you change?
5. Do you really need a blue, purple, or red font on a black background?
6. Are visitors hitting a splash page or your main site when they click (do they have to click again to get to the actual site)?
7. Can you add dynamic links to make navigation easier? Where?
8. If someone wanted to contact you, how would they? Can you make it easier?
9. Ultimate goal is a sale or a return visit?
10. What two fonts are your favorite (one serif and one sans serif, please)?
11. Think about highlighting the page the person is on in the menu.
12. Can you resize elements to eliminate the scroll?

Try these tips to fix those common errors:

1. Resize your images to 72dpi. All of them. Use thumbnails when you can.
2. Delete the music track. A lot of people listen to music as they browse and will shut your page down quickly if it interferes with their mojo.
3. Change the title and add a tagline. If you're an author, tell folks this is your official author site and who you are or why they should poke around/buy your books.
4. Change your fonts so they are either all the same or there are only TWO. More than one in the same family looks like a mistake. So, choose either a serif and a sans serif, a script and a serif, or a script and a sans serif. But be consistent!
5. Watch your colors. Try for no more than three plus black (headline color, text color, link color, visited link color). Be consistent. If links are in blue, make them all appear in blue.
6. Highlight the page title in the menu when a person is on that page of your site. If they're on the contact page, it should be showing up a different color than the other page links.
7. You'll have page links that either take you to a splash page for additional content or directly to the first page of the additional content. Add some dynamic links here so folks can navigate easily. I'll go into the difference of static and dynamic elements and how to use them in a post next week.
8. Is your ultimate goal a book purchase? Make it easy for folks to get from point A to point B and buy your book. A follow? Give them an easy way to follow with only a click or two. 
9. Everything should show up without scrolling. Resize everything you can and leave nothing hanging off the edges of sidebars or content areas.
10. One bonus tip: Use the X and Y axis numbers so things line up. You'll be surprised how much better it makes your site look. 

Overall, your site should be clean, not need ten minutes to load your content, state clearly who you are, not blare music at your visitor, and be easy to navigate without the use of the back button. KISS (Keep it Simple, Stupid) your visitor every time and they'll be happy as larks and want to return often.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available.

Question of the day: Did you find any of these common errors on your site? Did you take steps to change your content in some way?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr bLog

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about a scary trend I'm seeing in blogs: too much CLUTTER and not enough Legibility.

Do you visit your own blog? Do you pay attention to the clutter/continuity/legibility? If I click on your blog, do I know instantly who you are and where I am? Is your blog well organized? These are questions we're going over today so grab that pencil and paper and let's get going!

Go take a look now and write down the following:

1. Number of Ads (count them)
2. Size of Font (large, small, decent?)
3. Contrast (red on black? purple on black? yellow on white?) of both posts AND sidebar matter.
4. Legibility (how many spelling errors do you spot?)
5. Ease of Navigation (search box or link list?)
6. Recognition of Name (is your blog title and url the same?)
7. Busyness (how many elements do you see before you scroll?)
8. Ways to Follow (how many, and how far must you scroll before finding one?)
9. Easy Links (count them and where do they point?)
10. Imagery (does it match your content?)
11. How many other blogs are you linking to?
12. Can I contact you or connect with you in an obvious way?
13. Does your blog title match your URL?

Got all that? Excellent! Let's really take a look at your design and work on making it user/reader friendly. Answer these questions based on your observations:

1. What do those ads do for you?
2. Can a large number of people read your blog easily?
3. How's your contrast? Contrast is how well your type shows up on the background.
4. How can you reduce spelling errors?
5. What links or content can you ad to help your readers find what they're looking for?
6. If you didn't know who you were, would others if they found you from an outside link?
7. Do you see your name right away or a way to find/follow you? How does that impact your readers?
8. Can you improve upon letting interested readers find you elsewhere?
9. Think about your photo for a minute. Is it relevant?
10. Of those blogs you link to, how many link back?
11. Where do your contact links lead me?
12. How can you fix the consistency?

Now, take these steps to improve your blog:

1. DELETE 9/10 of the ads. I don't need to scroll longer than your post. Bottom matter does not get my attention and clutters up your blog. Keep your ads relevant. If you want to promote your book, GREAT! Make a new page and link me to it. If I find your writing interesting, I'll click it and buy.
2. If your font is small or curly or grungy, go to a larger font size and do away with the "cutesy" elements. You don't need them and it irritates readers.
3. Please, for the love of all that's good in the world, make your font black and your background white or some other color combo that's high in contrast (no purple or red on black, PLEASE). Make sure there's a background for other elements, as well. I hate it when I can't read what you've posted.
4. Give me easy to find ways to follow you on every platform you appear on. Make it easy to find. Don't hide it in a barrage of ads or other crap I'm gonna have to sift through.
5. Be consistent. If your blog doesn't match your FB, Twitter, LinkedIN, and website, change it to match, please. Your readers and fans need to be able to identify you at a glance.
6. Break your blog down into topics and give me a handy link list or go tag your posts with relevant key words and provide me with a search box.
7. If your picture is your book cover, that's great and all, but what happens when you have fifty books out there? Are you gonna use them all? No. Make a decision. Either brand with your face or a logo along with your color scheme and font choices, please.
8. Are you promoting other people more than you're promoting yourself? Yes? Well, if they don't return the favor, STOP. Work with people that work with you.
9. Change either your blog title or the URL that goes with it. They should be the same.

I hope this helps in some small way. If you look at my myriad of sites, you'll see consistency of imagery, colors, and style. You won't see a ton of ads to distract you, the urls and usernames are synonymous, and you'll have a pleasant experience overall. Check them out:
writejomichaels.com
facebook.com/writejomichaels
twitter.com/writejomichaels
https://plus.google.com/u/0/114811793830742823838
http://www.amazon.com/Jo-Michaels/e/B0088XK8JE
http://pinterest.com/writejomichaels/

Note the URLs of all are either jomichaels or writejomichaels. You'll know, by the consistency, that you have the write one when you find me.

Remember, you can get tips like these in my book The Indie Author's Guide to: Building a Great Book. For just $2.99 I talk branding, formatting, and design for indies.

Don't forget to enter the blog party giveaway! There's three copies of The Indie Author's Guide in there just waiting for you to win!

Question of the day: Did you find your blog needing a lot of changes? Did you implement them as you went?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Notes on Interior Book Design

Since I've started buying more indie books, I'm noticing a scary trend: incorrect interior formatting.

Now, you might wonder why this is a problem, right? Because, while we are indie, we don't want to look indie. We are competing with publishing houses with big-name designers on their side. We need to look just as good as the competition.

Go grab a copy of a book you've bought at a brick and mortar. I'll wait...

You back already? Cool, let's move on.

OPEN the book to the end paper. Oooooh pretty!! We don't have those as indies, but notice how pretty they are? Usually only on the hardback versions!! Drat.

Now turn the page. Note what's there. A title, right? Sometimes the author's name as well (but not always).

Note what's NOT there: running header or page number.

Flip through the rest of the front matter. Note what's missing: running headers and page numbers (sometimes, these pages ARE numbered but always with roman numerals and not PAGE 1, 2, 3, etc...).

Stop on the contents page. Note there is a list of the chapter titles with page numbers. Note what's missing.

Now, I've found that, with CreateSpace, putting in page numbers is NOT a good idea until you upload the manuscript and assure the page numbers match what you have. This must sometimes be tweaked and tested again.

Let me be very VERY forward here: PAGE ONE IS ALWAYS ALWAYS ALWAYS ON THE RIGHT HAND SIDE AND STARTS ON THE FIRST PAGE OF YOUR STORY. If you have to leave a blank page, DO IT. Please.

You need running headers and page numbers. They are part of what makes your book a book and not a glued-together mess of pages. Your interior file should be a whole separate beast from your ebook file!

You can find all of this advice and more in my book, The Indie Author's Guide to: Building a Great Book. It's just $2.99 on Amazon for Kindle. That's pocket change. I could have priced it higher, but I'm trying to help, not rob. If you want to look as professional as possible, click the title and go get a copy. You won't be disappointed. You need that book to prevent mistakes like the ones listed above.

If you don't want to do it, contact me. I'll do it for a fee.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Branding for Authors Top 5 Reasons to Brand

Any of you that interact with me on Twitter, FaceBook or those who follow my blog, have most likely noticed a recent change in the appearance of my presence.

I have branded. My color scheme is harmonious through all platforms and my logo is clearly visible. If you've read The Indie Author's Guide to: Building a Great Book you'll realize branding is something I tout as being very important. Why?

1. Instant Recognition. This may not seem important to a lot of people but you should take it into consideration. This applies especially if you have a common name. I want to know the John Smith I found is the author I'm looking for and not someone with the same name who just happens to be a construction worker.
2. Harmony. Your colors should be pleasing to the eye and your logo should compliment them. You want people to look at your page and think Wow. That looks really nice!
3. Decisions Made Easy. When you mail an official letter or send an e-mail your look and colors will match that of your branding. Never again will you have to choose a color scheme! Plus, how cool is it that your logo can go on t-shirts and mugs and such?
4. Stationary. Your business card will take on a whole new life and so will your letterhead. Bonus, you can put your logo on bookmarks, on the corners of your printed books, and even on the corners of posters and such!
5. Displaying Personality. You have the chance to tell people a lot about yourself in zero words. When someone sees your logo and/or blog, they're gonna have an instant idea of your personality. Your logo and colors should reflect upon who you are and put it out there to the world.

Now, that's just five reasons you should brand yourself as an author. I'm sure you can name many more. Why did you brand? Why not?

If you need tips on branding and ideas on choosing a color scheme, find out all you need to know in The Indie Author's Guide to: Building a Great Book. It's pocket change on kindle, just $2.99. I priced it as such so struggling indies have a place they can turn without breaking the bank.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Biting and Chewing

We write like we eat: plan the book (idea), write an outline, write chapter-by-chapter, plan the meal, cook the meal, eat the meal bite-by-bite.

We can't really get to the last part unless we do the first two parts. Even if we eat a lot of fast food, we still have to decide where to go and what to order. You can't skip parts.

Seasonings are the feelings and settings you put into your book. I could write a lovely few lines like this:

I walked to the fridge and pulled out hot dogs. I popped one into the microwave and heated it for a minute, then added ketchup and sat down to eat. When I was done, I cleaned my place and headed to get out of my pajamas so I could go to the store.

You get the idea of what I'm doing but I certainly seem like I'm a zombie and have zero emotion, right? Let's try again:

I felt hunger pangs for the first time since the incident occurred so I shuffled over to the old fridge that looked like something from 1972 (much like the kitchen it was in) and jerked the door open to peer inside. I scanned the contents and let out a heavy sigh before I settled on hot dogs. I slammed them down on the counter and slit open the package with a knife from the block nearby. Digging out one of the dogs, I grabbed a paper towel and wrapped it up like a caterpillar in a cocoon before popping it into the microwave and pressing the button that would get me thirty seconds of nuke time.

While the appliance whirred, I stuffed the remaining hot dogs into a bag, zipped it closed, and reached for a paper plate. Tears filled my eyes again as I thought about what happened and my head screamed How could this happen to me? Haven't I endured enough? I got a less-than-satisfying ding, opened the microwave, and grabbed my breakfast. After I plopped it on the plate, I stuffed the leftovers back into the fridge and grabbed the ketchup. I squirted a squiggly line next to my dog and popped the bottle back into the still open fridge; slamming the door.

Shuffling to the two-person table that was situated under the naked bulb in my sparse dining room made me feel like all my energy was suddenly being drained from my body. I sat down and ate my meal while fat tears rolled down my face and plopped into my already-watery ketchup. Sighing, I stood and took my small mess to the over-full trash can before heading to change out of my pajamas for the first time in a week so I could go to the store.

Now, even though you have no idea why I feel the way I feel, you have more emotional response than with the first section, right? You know something is troubling the poor soul that's being spoken about, right? Would you read on to find out what's wrong?

I'm building suspense to my plight by letting you into my thoughts and emotions before telling you what's going on. It's a useful trick to pickup and also useful to see the opposite way and realize how you can pare down and remove emotion and scenery. All I did was add a few spices to your meal.

If you haven't picked one up yet, go get a copy of one of my books. There's something for everyone there!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Why?

I have announced the release of my book, The Indie Author's Guide to: Building a Great Book and I'm sitting on pins and needles hoping that someone, somewhere gets some use out of the darned thing. This is the simple answer to why I wrote it. Let me explain further for those of you that don't understand what the book is about. I'll start with the ToC page...

Section One – Branding Yourself
Choosing an Identity
Creating a Logo (or having one created for you)
Color Scheme Dos and Don’ts
Consistency is Queen – Because Kings are controlled by Queens!

Section Two – Formatting Your Manuscript
Dos and Don’ts when Writing Your Book
Quick Tips for Better Legibility
Building Your Save System
Different Formats for Different Platforms

Section Three – Building a Digital Cover
Size IS Important!
Images
Font Choices – Why does it Matter?
Using Layers

Section Four – Final Checks
Uploading and Proofing

Section Five – Business Considerations
Choosing your distributor(s)
Places to Sell and Market Your Book

Section Six – If Your Book is a Print Version
Your Book’s Guts
Orphans and Widows
Pesky Page Numbers
Running Headers
Cover Considerations
Explaining Bleed and Safety
Conversion to CMYK for print
Math Involved

As you can see, I cover a lot of things in the book related to design and personal branding. Both of these considerations are important, so I give you tips and tricks to put into action that will help you along the way. I use all of my own advice and the print version of The Indie Author's Guide to: Building a Great Book is not telling you, but showing you how things look when properly formatted according to the guide.

I had a couple of indie authors look over the ToC and had The Best Boyfriend in the World look over the content (he's not an author and I thought that was best because I wanted someone totally unfamiliar with the whole process). What you see is the result.

I have my own personal brand and am working on a personal logo that I can display here on my blog and on every copyright page for every one of my books. Why? Because consistency is queen. I already use the same font and put my name in the same position on every book, but I need more.

I wrote the book because I saw with my own eyes how many indie authors were struggling with cover design and formatting their print and digital versions. I listened to complaints coming out of the mouths of designers who thought only to criticize the quality of print work emerging from indie authors but not bothering to do anything to help them besides venting on YouTube videos or on blogs.

My personal horn-tooting: I hold a degree in graphic design and graduated at the top of my class (Summa Cum Laude), something that is rarely done in that program. I tutored Graphic Design, English, and Calculus. I won the right to design the commencement cover at my school. The president loved it so much, he used it a second time this year. I got many kudos from my business professors for thinking outside the box and understanding the need for branding. I led creative thinking groups in my composition classes. I taught classes for a number of my professors throughout college when they were absent for one reason or another.

But I'm not so pompous as to put down those that know less than I do about things I went to school for.

I listened to those videos and got angry at the designers spouting their ideals about a utopian society where every indie author has gone to design school and produces a perfect product every time. What do they say? Pay me and I'll help you. But not peanuts or pocket change because they don't want to bother taking the time to put together a guide, they just want to yell at indies for not having $400+ dollars to pay them to do the work. That's part of what drove my price of $2.99.

$2.99 is something the mother who is struggling to write her book and raise her kids alone can afford. $2.99 is what we can find in the cushions of our couch. $2.99 is what the guy with the limited budget and the need for a quality product can afford. $2.99 also says I care about my work and value the information I'm selling to you.

For $2.99 we can change the way indie authors look to the world. We can give the big publishing houses less to criticize us over without breaking the bank or going into hock.

I'd be willing to bet those designers who talk about indie titles sucking eggs in a print version can't write a novel. Most of the designers in my classes could barely write a brief. It's easy to criticize others when you hold a skillset they don't. Just remember, they have skillsets of their own, just in different areas.

Instead of allowing your prejudices to take over and calling out people for not doing things the "proper" way, think of how you might be able to improve the lives of those people. By doing so, you may improve your own life as a bonus. I know the more indie authors that read and follow my book, the more beautiful print versions and beautiful covers I'll have to look at. I will no longer sit and stress wondering how I can help; because I did.

Here's a peek at the cover for my book, The Indie Author's Guide to: Building a Great Book

I don't want you to look like the poor lady on the cover there. It lessens productivity when you bang your head or sit slouched in a chair doing nothing but being stressed. Go get the book today and know that I built this book for you and me.

Here are the links:

Kindle version - free for prime users, $2.99 for everyone else. There will be NO free promotions for this one except over on Goodreads, where I'll giveaway two copies of the printed version to two lucky winners.
Paperback version - $6.99. Again, NO free promotions except on Goodreads. Check back here for the link that will appear in the sidebar sometime this week.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Frustrations - Solved

One of my biggest headaches as a writer is the bulk of my laptop and the slim loveliness of my iPad and iPhone. When I'm at my desk at home, I prefer to write on my laptop. When I'm on the go, I prefer my iPhone. When I'm traveling, I prefer my iPad.

This creates a huge problem for me: synchronization. I write something on my laptop only to have to e-mail it to myself in a document that I can only read on my other devices. Or, I write something on my iPad and have to copy/paste it and send it as an e-mail to be opened on my laptop. As you can imagine, this hinders my workflow and slows me down. Even if I had a document reader on my other devices that was harmonious, I'd still have to either e-mail or sync whatever I'm working on.

If you haven't heard of Evernote, I'm about to blow your mind. This application is FREE and will absolutely change the way you write and take notes forever. It works on almost every device known.

But what does it do, Jo?

That's the sweetest part of all! Evernote allows you to capture photos, take notes, write, outline, or do anything related to writing. Then, it allows you to access and update your document from ANY of the devices you have it installed on. You can even keyword your notes so you can find them with a simple search! Do you have six WIPs? Keyword them with the name and pull up all related notes with a snap. As a bonus, they give you a specialized e-mail address so you can send things to yourself from other computers or devices and have them stored instantly on your Evernote! HOLY MOLY, BATMAN!

I am blown away. I've been looking for an app just like Evernote since I started college. Now that I'm writing full-time, it gives me unlimited ability to work whenever, wherever. What are you waiting for? Go get one!

I have another little tidbit that I'm going to throw in here: I published my book The Indie Author's Guide to: Building a Great Book over the weekend and I'm selling it on Amazon for just $2.99. If you read my blog, you'll know that I hold a degree in Graphic Design. Section Six of the book walks you through making your printed book look like it was done by a professional. All previous sections discuss things like branding yourself, getting a logo, and how to use color.

No more head-banging or tearing out your hair! Talk about a post full of things to make your life as a writer easier. I know, I am too kind *grin*

I'm now going to give you a few examples of book covers I have designed using the suggestions and guidelines found in my book. Enjoy!

Please note that Crystal Lee's name appears in the same font and in the same place on both covers. Also note that only two fonts were used on each cover.
Canopy is currently available in digital and paperback formats. Crystal's book on Organic Gardening will be available soon.

Ms. Chelsea Black's book also uses only two fonts and the colors are harmonious and beautiful. If you'd like to delve into her book, you can purchase it digitally.

All of these design lessons and more can be learned in my book. I give you a ton of references and a ton of information in under 15k words.

Don't forget to enter the Goodreads giveaway for your chance at a copy of The Abigale Chronicles - Book Two. Two signed copies are available!!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

The Indie Author's Guide

Yesterday I wrote almost five thousand words. Drivel, unimaginative, lonely words. Why? Because I'm writing a non-fiction book. It's title is: The Indie Author's Guide to Building a Great E-Book.

Why am I writing this book? Because I've realized there's a huge need for it. Can you find a lot of the information online and in textbooks? Possibly. But I give you links for that. Consider it a book that brings all you need to create a dynamite e-book together in one place.

So, why would someone buy this book? Because of section six. I am a graphic designer and if you want to know how to create a print version of your book, I walk you through step by step. I also teach you how to avoid common pitfalls in the publishing process.

Okay, but I have no desire to create a printed version of my book, Jo! Maybe not today, but possibly tomorrow. I give you advice on how to build your book cover today so you won't be sorry tomorrow.

I give you some great marketing and branding ideas, and a collection of useful links with a number of reviews on each publishing platform. You've seen a taste of what kind of information you'll get in the book here on my blog. If you missed those posts, click here, here, here, or here to pay them a visit.

It's going to take me a few weeks to finish the book but it will be a wealth of information for any indie author. Even the most inexperienced of people will be able to build a fantastic e-book by following along with me.

Keep your eyes here for news on release dates and those great Abigale giveaways!

That's all for today, folks! Until next time, WRITE ON!

Jo

Persnickety Publishing People

On to yet another day in the Author Blog Challenge. If you haven't signed up yet, feel free. The link is on the right. And the prompt today goes to...

Did you publish your book as a traditionally printed book, an eBook, or both? How did you come to your decision? Which company(ies) did you use for printing and distribution? How did you select them?

If anyone has been following my blog, you know I'm a self published author. I chose to use Smashwords for my first distribution of The Abigale Chronicles - Book One and by doing so, learned a lot of what to do and what not to do. I went through my experience in an earlier post. Feel free to pop over and take a gander.

Now for the juicy stuff. I did both an e-book and a traditionally printed version for my books. I used Createspace to publish the tangible versions. I learned a lot from putting The Abigale Chronicles up there as well. I'll make a blog friendly list of what to do and what not to do.

Please DO:

1. Take the time to make sure your manuscript is ready to go. Createspace takes longer to look over your stuff with a second submission. Why should they rush when you didn't bother to make sure it was perfect?
2. Use a cover designer that understands CMYK is different than RGB. Let me tell you, some greens and oranges look TERRIBLE when converted. Trust me.
3. Design your cover WITH a bleed. They trim 1/8" off every side. I went into this in an earlier post as well (link below).
4. Make sure your font is easy to read and prints well.

Please DO NOT:

1. Make changes.
2. Design your cover in RGB colorspace. Ugh.
3. Assume you know what you're doing. You don't know what a widow or an orphan is, don't try to. Seek a designer to help you format the inside of your book, please.
4. Use a tiny font (under 8pt).

I am linking to some earlier blog posts of mine that explain a lot of the above. Please go take a look. If you're using a designer, ask them if they know what kerning is and what the difference is between CMYK and RGB (CMYK is the four color process of ink printing on a press. RGB is the colorspace that is created with light - like on your computer). If they know the answers to those questions, they have been to design school.

Kerning Lesson
Printing Lesson
Color Spaces Lesson
Fonts Lesson

I chose Createspace and Smashwords by reading reviews online. I research EVERY company I do business with (so does my boyfriend) and we seek an outside opinion always. I find this to be a good way to expect the unexpected. Be prepared for the worst.

I decided to self-publish for a number of reasons:

1. I queried agents but they couldn't figure out my market so they declined.
2. I wanted control. Yes, I am a control freak (this surprises you? Really?).
3. The artist in me cringed at letting someone else decide on my design.
4. I had the time.
5. It was the best option for me.

Don't forget to enter my Goodreads giveaway for a chance at a free copy of Yassa.

Well, that's all for today, folks. Until next time, WRITE ON!

Jo

Design, Write, Create!

Explaining today the process for cover design. Hold on to your hats!! 

Describe your process for choosing and designing your book cover. Who created your cover? How did you find him/her? What do you love about your cover? What might you do differently next time?

I have a degree in graphic design. Business cards, logos, fliers, mailers, CD covers, banners, ads, and much much more all make up what I know how to do. But, best of all, I can design book covers. My own and other people's. It may or may not surprise you to know I am also an illustrator, photographer, and painter. What the hell, right?

I am a creative. My brain works differently.

My boyfriend (the best one in the world, by the way) and I often discuss how my head works in a different way. All creatives are like that, authors are probably the most browbeaten of the bunch because folks wonder, not only where our worlds come from, but how we can write some of the things we do.

It is precisely this different way of working that allowed me to design my own book covers. I decided on a watercolor cherry tree with a beautiful woman sitting beneath for the cover of Yassa because it's a love story at its heart. Yeah, it goes into murder, betrayal, and law, but it's really the relationship of Temujin and Borte that drives the whole darn thing. So my cover reflects how my heart felt at the beginning and at the end.

I love my cover because it's a piece of me. I put a lot of time into the watercolor illustration and design and I stressed over which fonts to use. It had to say, "Something is different about this book." I believe it does that.

When I designed the cover for The Abigale Chronicles - Book One, I thought about my protagonist and what she would want her diary cover to look like. I then approached a twelve-year-old girl who lives down the street from me and asked her for a handwriting sample. She wrote the word Abigale and I scanned and vectored it for something unique. You won't see that font on ANY other book. It's very personal and feels so much more authentic. I gave her a signed copy of the book for helping me. She'll get one of every new volume as well. It's the least I could do.

I see so many book covers today that could use a tweak or two where lettering is concerned. I have a few lessons on my blog; starting with this one. If you have ever wanted to know what a designer does and how much tweaking they do to your lettering, I urge you to check it out. Your typography is EVERYTHING. It's the first thing people notice. Forget about images or color. Many e-readers are black and white. Your letters count. Go peek at the lessons (there are 4) and you'll see what I mean.

I've considered creating a short book with tips and tricks on cover art design and how to use lettering for impact. We'll see. I wouldn't charge for it, of course (it wouldn't be long), but I think it might come in handy for some who are short on cash and want to design for themselves. I can even have a section of what NOT to do. That way, we won't end up with glaring color oopsies that make our eyes feel like they are going to burn out of our skulls when we look at them. Who knows? I might, I might not. If I do, you can guarantee the news will be HERE first!!

That's all for today, folks! Until next time, WRITE ON!

Jo

Blogging About Blogging

I just signed up to participate in the 28 day Author Blog Challenge that is going to run the month of June. It made me laugh when I decided to blog about the challenge today because I'm blogging about blogging. Just struck me as funny.

Anyway, for all you published, unpublished, crazy, or aspiring writers out there, you should join the group. Find the details here and WRITE ON!!

A blog is a terrible thing to waste. Keeping up with it poses more challenges than I'm willing to admit (wait, did I just admit it...?) but I love doing it. I have knowledge and techniques that I can share with others who are trying to do the same thing I am and, who knows, it might make it easier on all of them if I just take the time to share.

I am excited that Yassa will release on the 4th and you should be too! It's a WONDERFUL read that will make you laugh, cry, get angry, and fall in love.

Good news: It releases just 2 days into the challenge so I should have plenty of time on my hands to blog it on out. I am looking forward to it!

The Abigale Chronicles - Book Two releases end of July and I am hoping to either have Mystic - The Artist or Player ready for release sometime in September. Lots of exciting things happening around here in Jo Michaels Land so stay tuned!

A note to everyone who plans to purchase Yassa, there will be a coupon code good for three months for a FREE copy of Abigale Book One in the back.

That's all for today, folks!

Until next time, WRITE ON!!

Jo

Design Lesson Number 4 - Fonts

I see so many people make the basic mistake of combining more than two fonts for a book cover or using two different serif or sans-serif fonts on the cover of their book.

There's a reason you shouldn't do that: it looks like a mistake.

Even if it was intentional, it still looks like a mistake. If you use more than one font or hand-lettering plus a font, stick to ONE serif and ONE sans-serif.

What's a serif? Well, that's why I give you nice folks examples :)

Examples:

These are serifs

Well, now you know. Serif fonts can look eerily similar. There are other fonts too: Script and Specialty fonts that should also not be used in combination with more than one of the same.

Please, choose a MAXIMUM of TWO fonts for any project and stick with them. Avoid, at all costs, FREE fonts. The quality SUCKS on most of them and in the rights, you will usually find that they are not licensed to be used in projects for distribution. You could be sued. Same with photographs. Be very very careful and read the rights to the image you're buying.

Remember, we don't want our covers to look DIY.

I hope this helps in some small way. That was the four lessons of the week. Next week, back to writing!!

If any of you would like to have this information made available in a book, leave a comment and I will see what I can do. Of course it would be free, Silly!! :)

Until next time, WRITE ON!!

Jo