New Release - Entangled Souls by Felicia Tatum

Happy Friday, good people of the blogosphere! Today, I have a new release announcement for you. Entangled Souls by Felicia Tatum. I'll be writing a review for Masked Encounters by Felicia next week. For now, enjoy checking out this awesome new book!

New Release!!!

Mangled Hearts become Entangled Souls

Cade is on the road to recovery with Francesca’s love and support guiding him. His life is changing drastically, from attempting to mend the rift between he and his father, to trying to have a normal relationship with his now fiancé. Most of all, Cade must find a way to control his urges so he can be completely released from rehabilitation.

Francesca is building her law firm with the help of those she loves most, but when a close friend reveals her true feelings about Francesca's engagement, it sends her emotions into a tailspin. Through all of this, she is forced to put her feelings on the back burner for everyone else, until the anniversary of Josie’s accident rolls around. Francesca must learn to put herself first before she falls apart.

In this novella, join Cade and Francesca as they explore their relationship and begin their lives together.

Goodreads Smashwords B&N Amazon

Get caught up on book one now....Free on all channels!

Francesca and Cade

Can two loves find their way back to each other despite an addiction and a hardened heart? Will their love overcome it all?

Francesca Taymon is young, successful, and broken. A tragic accident years ago haunts her to this day, and she blames only one person--the one that holds her heart. When she finally gets her first case, will she be able to handle seeing him again? Can she do her job and keep her heart intact?
Cade Kelling doesn’t take life seriously. He’s reckless and irresponsible, drinking all his problems away. When his parents bail him out for the last time, will he be able to handle seeing Francesca after all of these years? Will he be able to tell her what really happened that night 5 years ago or will he lose her forever?

And the most important question...

Can these mangled hearts be mended?

Goodreads Amazon B&N Smashwords

I hope you guys grab the starter book and give it a read. After all, it's free, what do you have to lose?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Blogger Interaction - Why it Matters

Happy Thursday, good people of the blogosphere! OMG they've cancelled school again! What kind of perverse version of the South am I living in? Hello? Is this thing on? For anyone who's listening out there, bring back Spring! I've had quite enough of this cold crap to last me a lifetime. I live in the South for a reason. If it doesn't get warm soon, I'm moving to Tahiti. That is all. Enough about that. Today, I want to talk about blogger interaction and why it matters. Grab your pens and notebooks and let's get going!

If you write a blog, chances are people are going to come by and read it. If your post moves them, helps them, or creates a reaction, they may deign to leave you a comment and tell you what they thought.

Oftentimes, I pop over to a new blog and leave a comment on something I read that I found interesting. I like to ask questions in my comments sometimes, too; or help the author out with a handy recommendation. If I stop back by the blog (if I asked a question I always come back in a couple of days) I'll check to see if my question was answered or my tip proved useful.

Imagine my horror when I discover my comment wasn't acknowledged at all. I was ignored like I didn't exist. I'd become invisible, and my tip/question/comment had fallen into the realm of "it doesn't matter because I'm a blogging god and you're a peon who will worship me."

Really?

When that happens, I look like the lady on the left here and stop visiting that person's blog. Why? Because, chances are, I didn't subscribe on my first visit (it takes building of trust and stuff) and I was made to feel unimportant.

For shame.

Now, I do have blogs I comment on where I don't expect replies. Those people are kept up with on other forms of social media and I comment to let them know I was there. I neither expect replies nor acknowledgement on their blogs. Most of the time, any replies come back when that person comments on my blog. Yes, it's strange to communicate that way for many of you; but, it works for us. We're happy with it. A number of blogs I used to comment on religiously have fallen off my good grace radar. Those folks neither returned the favor nor acknowledged I was there to begin with.

But new readers you don't have that unspoken pact with won't understand. They'll feel rejected by you.

Guess why?

Because, in a way, you are rejecting them. Your readers who bother to leave a comment expect to be noticed by you. Even a simple "Thank you for the comment!" goes a long long way.

Remember, it takes a new blog at least a year before it starts getting serious traffic. Help your readers want to come back. Take the two minutes to write that reply, say those words of thanks, or give a head nod in their direction. It's like clicking the "like" button on Facebook; if you do that, you'll see more of their stuff. Maybe they'll even tell their friends what an awesome blog you have!

I wish I could figure out how to say thanks on Tumblr...

Think about it. A blog is a form of social media. Are you making it social?

How about it, bloggers? Do you respond to every comment? If not, what do you do to encourage your readers to return?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Indie Authors! Sell More Books and Learn to Launch!

Happy Wednesday, good people of the blogosphere. Today I'm gonna be talking about a series of books I recently picked up and why you need to check them out. As you all know, I get ZERO kickbacks from any of this. Every opinion expressed is my own, and there are no affiliate links on the Jo Michaels Blog so you can always click with confidence, knowing I'm not goading you so I can make money. I gave this series a test drive during the release for I, Zombie to see if it worked and have been busy remodeling my entire book library to follow the suggestions in the guides. Now, I have my results (tested for a month) and am prepared to share my findings with you in the hopes that you see success with this method.

Bet you're anxious to know what I'm talking about, huh?

Strap in and let's get going!

Like I said above, I've worked my rear off remodeling my books since reading this series. Since the remodel, I'm doing much better. But I have eleven books on the market, and some folks will say I sold more books because I have more books available. I disagree. I think I wasn't using the right sales approach. This series of how-to guides walked me through how to use my books to sell more of my books. I'm convinced they go hand in hand.

Yes, it was a lot of work. No, it didn't happen overnight. Yes, there were times I wanted to tear out my hair and scream. But I didn't. I kept at it. As a matter of fact, I went so far as to whiteboard a strategy for updating all my books and attacked it that way.

First up, we have Bestseller Tactics: Self Publishing techniques to help you sell more books on Amazon and make more money. Advanced Author Marketing by Glyn Williams. Here's the cover and the buy links to the Kindle version:

Amazon Kindle $3.95

The book description on Amazon is long but full of good stuff. I suggest you check it out from there.

I used this one to help me reorganize my library and rebuild it from the skeleton out. Williams brings some things to light that were smack my head duhs. I thought, why didn't I see that? Well, because I'm not a numbers/marketing person primarily. Sure, I have some great marketing ideas, but I've never understood how to make (and keep) my book visible to those who may want to buy it.

Second, and the one I used when I launched I, Zombie, we have Bestseller Tactics 2: The Ultimate Book Marketing System. Advanced author marketing techniques to help you sell more kindle books on Amazon and make more money. Self Publishing by Glyn Williams. Here's the cover and buy link to the Kindle version:

Amazon Kindle $3.95

Again, the description is longish so I'll let you check it out for yourself.

I attribute I, Zombie's mad, out of the gate success to this one. It got noticed, it got reviews, it got love. It hit the paid bestseller list on launch week and hit it again during the free promotion. I was stunned. Heck, I still am.

I'll be using the tactics in this book over and over again as I write and launch more books. I have plenty of WIPs to test it on to see if it was a fluke and if my success was mostly because I wrote a niche book in a popular genre (YA and Zombies).

We shall see...


Last, is a book I haven't bought yet (but plan to). I'm not putting a recommendation on it yet, but keep your eyes open. It's Bestseller Tactics 3: Facebook for Authors - How to sell more kindle books on Amazon with an automated marketing machine by Glyn Williams. Here's the cover and buy links to the Kindle version:

Amazon Kindle $3.95

Again, I don't know how well it works, haven't tested it, haven't bought it, can't recommend it. With the way Facebook is changing their algorithms lately, I'm not sure this book isn't already outdated or if it can possibly be kept up to date without the author losing a lot of time (and his mind).

So, purchase book 3 at your own risk.

 Remember how I talked about blog tour companies last week and why you might want to steer clear of them? It was this series of books that caused me to start looking at the numbers and checking statistics on blog life, sales of books via tours, and how tour companies do their own marketing (it's to authors, not readers). Link to that post: A Look at Blog Tour Companies. Yeah, it stirred up some poo. Yeah, some people unfollowed me. Why is it that when you're honest, folks don't stop and look at what they might be able to do differently, they take it to a personal level?

To quote The Godfather: "It's not personal, it's business." Keep that in mind.

I hope you enjoyed this post and that it helps you find your own success. Publishing is a big world with a lot of hungry readers on the receiving end. May we all get our books into the hands of those that wish to read them. I'm all about the sharing.

If you'd like to grab a copy of I, Zombie, you can do that here. Yes, I do make money off that sale. But it's win-win. You get a great book to read, and I get a sale. If not, no hard feelings. You can still subscribe to or follow my blog and show your love that way. *grin*

If you've read these books, what did you think? If not and you plan to, what are you hoping to learn?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Book Review - Keepers of Arden (The Brothers Volume One)

Happy Tuesday, everyone! Sorry I'm late. I, apparently, am not invincible, and I have come down with a raging sinus infection. Just returned from the doctor's office. Have antibiotics, will write! Now that you know why I'm a little behind, let me get to it. Today I bring you another book review from my Indie Fever 2014 Reading Challenge. If you've never heard of the challenge, I invite you to join us! Just go to the signup page here, choose your challenge level, add your name to the linky list, grab the badge from the sidebar, and start reading! Easy peasy. So sit back, relax, and enjoy!

First, as always, a little about the book I'm reviewing today:

Title: Keepers of Arden (The Brothers Vol. 1)
Author: L. K. Evans
Genre: Fantasy & Sorcery
Length (print): Approx 459 Pages
Buy Links: Amazon Kindle $2.99

Synopsis:

"Slowly, year by year, day by day, hour by hour, the evil grew stronger while he grew weaker. It found ways around his shield, and, even as he sat in the sun on a beautiful spring day, he could feel the tiny nibbles the evil bit off from his soul."

This is just the beginning of the Laybryth brothers' journey to not only rid the lands of Arden of a vile evil, but for one brother to save the other from the darkness that lives within him.

 ***Will not appear in review elsewhere***
You all know by now how much I love book covers. This one has such a dark feeling to it. I love the imagery, I only wish there was the shadow of a person or a couple of young men in the background-a little secret to be delved out of the fog by a keen eye. I love the typefaces (these two [three?!] look similar enough anyone without a trained eye probably wouldn't pick up on the differences; but I warn the designer to be careful when doing this) and layout of the title, but I would like to see some kerning on the letters and see the K and S moved in a smidge from the edges. It's like when you see two people barely touching, it's kinda uncomfortable. If you're gonna overlap them, let them overlap; if you're gonna keep them away from each other, make sure there's space. Also, the author's name should be centered. This isn't a preference thing, it's more of a designer's rule. If you center some of it, center all of it. Color choices are perfect.

On to the review of what's between the covers!

I grabbed a sample of Keepers of Arden during a December contest I ran on my blog. I have to say, the sample took hold of my mind and I bought the book. I wasn't able to stop thinking about it and was happy when it was next on my TBR list. L. K. Evans created a magical world that captivated me and kept me glued to the pages. Enough about all that, let's get to the good stuff.

From a Reader's Perspective:
In the beginning of the book, we're introduced to a placed named Arden. I could see the city clearly in my mind from the descriptions on the pages. Not long after the story began, I was dragged into a melee of emotional turmoil as fierce, dark creatures were described and the mother in the story showed her evil. There were times the descriptions brought tears to my eyes. As the tale moved along, it began to slow down. I kept waiting for something big to happen. As it was, this book has everything a first novel in a series should have and I'm anxious to read the second installment. But that big thing never happened. I felt the story dragged on a little, but I was so vested in the outcome, I kept reading. I love the brothers and how close they are. From chapter one, we're shown how they share a piece of one another and it's reinforced throughout the story.

From an Editor's Perspective:
I'm a stickler for errors and highlight any I come across. Misplaced pronouns weren't bad. What I did find was that the text could use a good proofreader to pick up on little errors like: dropped punctuation, homophones, and incorrect tenses of words. None of it was enough to throw me out of the story, but there were over 20 errors in the book.

Rating:
+1 Star for phenomenal world building
+1 Star for keeping me engaged
+1 Star for description of creatures that really kept my toes curled
+.5 Stars for making me have an emotional reaction to the mother and son
-.5 Stars for the never making anything big happen
+.5 Stars for a couple of highlighted sentences I loved
-.5 Stars for need for a proofreader
Overall, 4 out of 5 stars! Recommended for anyone who loves magic, mages, and dark forces.

I never do this, so you know these passages moved me. My favorite two lines: "Until you place yourself in another man's shoes, do not pass judgment." and "Every man has a weakness, and one must never judge a man for succumbing to that weakness because at one point you might succumb as well. And wouldn't it be nice to have another man understand your pain and mistake?"

I mean, wow. Love it.

I hope you all enjoyed that review. I do encourage you to grab a copy of the book. Link is above.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

A Guest Post by Ripley Patton

Happy Monday, good people of the blogosphere! As with every Monday from now until June, and UtopYA Con 2014, I'm featuring one of the authors attending the event. Today I have a guest post from my featured author, Ripley Patton. She's gonna talk with you all about what it's like to become a novelist. I did an interview with Ripley last week. If you missed it, you can find the post here. If you don't have your tickets to join us yet, get on it. Prices go up in two weeks! Just click the name of the con to be taken to their page. Enough of my yapping, grab your pens and notebooks and let's get going!

Five Things I Learned by Becoming a Novelist

by Ripley Patton

1. Writing is Hard. 

I was in a conversation with a friend recently who wants to become a writer. He was asking me questions about how to produce and market his first book, so I asked him when he had finished it. "Oh, I haven't even started it yet," he said, "but writing's the easy part."

Nope. Writing is not the easy part. Writing a book, any book, is really hard. Writing a good one that other people will want to buy and read? Even harder. In fact, in my experience, there is NO EASY PART. Every aspect of the writing process is difficult, and challenging, and rewarding. Easy is not a word anyone who has actually done it would ever employ to describe it.

2. We don't write for the money, but it sure helps.

Most writers and artists don't pursue their passion because they want to get rich quick. Art is not a fast track to wealth. Even the rags to riches stories we hear, like J.K. Rowling's, don't happen overnight. It was seven years after Rowling first conceived the Harry Potter series that it finally saw publication. During the time she was writing the first book, her mother died, she got divorced, and she found herself living in abject poverty. And during that time her book was rejected over and over again by publishers. J.K. Rowling didn't know if she would ever make a single penny on her books. But she wrote them anyway.

We writers write because we love to. Because we have stories inside of us yammering to get out. Because writing helps make sense of the world and the turmoil inside of us. We write because we must. And, I know for myself, I would continue to write for the rest of my life without pay.

But I also have two teenagers who like to eat.

3. Books connect people.

I'm not just a writer. I'm also an avid reader, as all good writers are. And one of the things
I've always loved about books is how they connect people.

First, there is the connection between the writer and the reader, that magical moment you enter someone else's internal world of story. Then there is the connection between the reader and the characters in the book, how they become like old friends or dear family members – people you've met in your mind, and traveled with, and now know intimately. And finally, there is the connection between you and all the readers who have loved that book before you and who will love it after you. You are connected to them through story, a story you've all shared. You've been to the same places and loved the same characters. When you meet someone who loves the same books you do, you are meeting an old friend.

4. There is no such thing as a perfect book.

When I wrote my first book, I wanted it to be perfect. I wanted the plot to be intricately woven. I wanted the cover to look exactly liked I'd imagined it. I wanted to comb the text over and over again until I'd rooted out every typo and misplaced comma. I was determined not to push the publish button until I had produced a flawless book.

However, when I was still finding small mistakes in the manuscript after seven revisions, three full edits (two by professional editors), and five different copy edits, I realized something - I have never read a perfect book.

I have read good books. I have even read great books. But I have never read a book without some kind of mistake in it. And yet, that has never prevented me from reading or enjoying books as long as the story was compelling.

So, I had to ask myself if I really wanted a perfect book, or if I wanted a book that people would get to read.

The answer seemed obvious.

There is no such thing as a perfect book. But there are millions of wonderfully-told stories.

5. The most important story is your own.

People often ask me why I became a writer. Why didn't I stay with the career I went to college for, or choose something easier or more lucrative? And there are lots of different answers for that question but the simplest is this; I became a writer because I want to read the stories only I can write.

Sometimes, I'll pick up a book, or two, or five or six in a row, and put them aside with a sigh because they simply aren't the story I want and need to read. My heart is hankering for a very specific story – a story that resonates deep inside me and says, "Yes, this is true. This is about you. These are the words you were looking for."

And sometimes, if you can't find that book, you want it so badly you write it yourself.

~ Ripley Patton

Okay, Ms. Patton, you've officially blown me away with that post. What a lot of great information and advice for Indie authors!

If you guys would like to know more about Ripley, why not give her a follow on the web?

Goodreads
Website


Again, if you want to know more about Ripley, check out the interview I did with her last Monday!

Do you have questions for this awesome lady? Pop them into the comments.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Breaking News: Seven Young Adult Authors Go Crazy - Give Away Paperbacks

Happy Friday, good people of the blogosphere! How about that post yesterday, huh? I know, I know. Sorry. Sometimes, I see what's going on around me and it makes me so angry on behalf of others. Yet other times, I read something in a book that sparks me digging around further. Yesterday was a case of both. What book was I reading? Well, that's coming next week. You'll have to wait and see. Trust me when I tell you, it'll change the way you look at writing and publishing forevermore. Anyway, on to the news! Grab your mouse, get your clicking fingers ready, and let's get going!

**Any and all quotes below are fictional. Photos do not depict actual authors. Authors quoted did not actually say any of this, but I thought I'd have some fun with the post today. Enjoy!**

This just in...

Several sources say a group of seven young adult authors have gone crazy and have begun to give away paperback copies of their books. These books range in sub-genre from Horror to Paranormal.

Authors included in the giveaway are as follows: Heather Topham Wood, Shawna Romkey, Jo Michaels, Lindsey R. Loucks, S. G. Daniels, Tia Silverthorne Bach, and Meghan Riley.

We were able to get in touch with a couple of the authors and asked them what possessed them to offer free copies of their novels. Shawna Romkey said, "We were like, hey, readers love books, we write books, why not connect A with B?" When asked who came up with the idea, she responded, "Heather did. She's so awesome we couldn't help but join in, you know?"

Yes, we do know.

Heather Topham Wood is the author of the popular New Adult Paranormal Second Sight series. It's a four book set telling the stories of a psychic named Kate Edwards who saves women and children that have been abducted by madmen. We attempted to contact Ms. Wood but our queries have gone unanswered.

We were able to contact author S. G. Daniels and ask what she thought the cause of the insanity was. "I think Heather may have what's know as Authoritis. It attacks writers who've just finished a new novel and causes them to act overly happy and generous. Symptoms are extreme and usually include flash giveaway fever (where the author is prone to giving away swag and other items suddenly and with no warning), social media shaking (this includes many Facebook and Twitter posts over the course of a few hours), and word wooziness (self-explanatory)." When we asked Ms. Daniels how an author stricken with Authoritis would treat symptoms, she appeared terrified and refused to answer. All we were able to get out of her was a violent shaking of the head and a short comment. "No, no, no. I can't talk about it." Ms. Daniels then fled the scene.

When asked about the affliction, Authoritis, author Jo Michaels fell into a trance and began repeating the word "insanity." We were unable to get any further comments from Ms. Michaels.

Apparently, the only thing that can cure Authoritis is time. It seems these authors just have to live in their happy heads until it works its way out. There is no way to prevent the catching of Authoritis unless you simply refrain from writing a novel. We asked Tia Silverthorne Bach why this tactic isn't used. She responded, "Wow. You really don't get it, do you?" Ms. Bach refused to elaborate.

We could find no mention of Authoritis when we did an internet search. It only returned: "Did you mean arthritis?" It shall remain a mystery. Ms. Wood is preparing to release her new novel, Falling for Autumn, expected to release April 15, 2014, therefore is a prime candidate for the illness.

If you'd like to enter to win one of these novels, the Rafflecopter entry form will be included under this article. To find out more about the books up for grabs, please visit Ms. Wood's blog at AuthorHeather.com.

Article courtesy of Tammy Thibodeaux, Channel Nine News, Lake Charles.

I hope you all enjoyed that. Tammy Thibodeaux is the fictional news anchor in I, Zombie (just in case you didn't know).

a Rafflecopter giveaway

What do you think of the post? Did it at least get a chuckle out of you?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

A Look at Blog Tour Companies

Happy Thursday, good people of the blogosphere! Not a lot of lead-in today, because this post will be a long one. Warning you now so you don't get your knickers in a twist over it. Of course, I imagine a good number of people will be rankled by what I have to say below. Hopefully, my words will make you stop, think, and spend your money wisely or reconsider the way your tour company works to truly provide the promotion your authors need. Grab your pens and notebooks and let's get going!

First of all, let me say I won't be quoting prices from any particular blog tour company. We'll use my fictional one called A-1 Super Great Fantastical Wonderbar Blog Tours (A1S). I did a search and they don't exist as of the date this post is going live.

Now, A1S offers a tour that's all inclusive for $300. This money gets you:

• 1 Month of Promotion
• 30 Tour Stops
• 10 Reviews
• 1 Facebook Party

Your other 20 stops will be guest posts or author interviews. Great! Sounds good to have 30 blogs feature your book over the course of a month, right?

Let's look at the numbers.

A1S has 15k followers on Twitter. 250 people subscribe to their blog. 12k people like them on Facebook. Seems like a pretty good deal, huh?

But... Come on, you knew that was coming.

How many of those followers are readers of your genre? Better yet, how many of those followers are readers at all? Even more intriguing, how many of those followers are readers hungry for exactly what you're offering?

My guess is, most of them are authors who have previously used the service OR are tour hosts with the company and not your target market: readers of books. My second guess is, you'll either get 1 or no posts on their blog. Most often, Tweets are marked #BookTour. I don't know about you, but I glaze over those when scanning my feed.

Before I jump ahead, I'm gonna break down what you've paid for above and show you why there's a flaw in the system.

• 1 Month of Promotion - This includes all the items listed above on various blogs. I've learned (from speaking with other authors) that you oftentimes appear on the same blog more than once. And you get, what, one tweet a day? Oh, my bad, you get two.
• 30 Tour Stops - 10 of these stops will be reviews so no work there. But now you have to come up with either a guest post, an interview, or an excerpt from your book for the other 20 days. All of these are things you have to provide. So what? Well, if it takes a day away from your writing and there's no return (I'll get to that in a moment) you just wasted a whole day. Besides that, there's no guarantee these blogs target your genre of book or that the blogs have been alive more than a year (do you know the statistics for blog life?).
• 10 Reviews - Reviews are an Indie author's life blood. I get it. But if that review doesn't get posted to Amazon, what good is it doing you? A review that sits on a blog, stagnating, rotting in the archives, doesn't do anyone any favors. Oh, and those reviews can be any star rating. While I admire honesty, the tour companies don't guarantee they'll match your book with bloggers who prefer your genre. This could be an EPIC fail.
• 1 Facebook Party - Really? What are they gonna give away? Free copies of the book you sent? Swag (you have to mail)? Paperbacks (again, that falls to you)? And people show up because they're hungry to win something and go away, never giving two sh*ts about you or your book. It's likely the partygoers are the blog tour hosts.

What's the flaw? These posts aren't targeted. You could have a book about witchcraft that ends up on a Christian blog. Do you really think their readers are going to rush out and buy your book? Is it conceivable to think the blog owner would write a glowing review? No. No. NO!

Another problem with touring blogs is: You can't guarantee your book will land on a blog with a good following of readers. If the blog hosting your book only has 13 followers... Well, you can see where I'm going with that. And is it crazy to suggest maybe those "followers" are previous authors who appeared on that blog? I think not.

Don't even get me started about those tour hosts who don't post when they're supposed to. Dear me...

But, Jo, it's about the exposure!

Really?

Let me clear that up for you with some numbers. We all love numbers because they don't lie.

• 30 stops where each blog has maybe 100 people that actually read their content (and that's really a generous number). Okay, that's 3,000 right there. You're right. It is. 3,000 random, non-targeted people who may or may not be readers. Most likely, you'll be lucky to reach 10 readers of your specific genre who actually read the content on one of the 30 blogs your book appears on. Oh yeah, I forgot you're on some of those same blogs more than once. Nevermind. See my point?
• 10 reviews that could all be one or two stars and slam your book into the nether. This is gonna hurt you more than it helps. In this case, you PRAY those reviews don't hit Amazon. Yikes. If the tour host does post the review on Amazon, you've provided a copy of the book. There's no "Amazon Verified Purchase" on the review, and the reviewer has to state that you gave them the book. *shifty* So your 4.42 star average on 35 reviews (20/5*, 10/4*, 5/3*) could plummet to 3.8 stars with just a couple of bad reviews and you have no control over it. As a matter of fact, if your tour company isn't targeting people who enjoy your genre, the likelihood of that happening increases ten-fold.
• 1 Facebook party that gets you 10 additional likes on your author page by the hosts of the tour company and a lot of stuff to mail out afterward (does the money ever stop leaving your pocket?). Totally worth it. Not. Even if you get 1k new likes, with the way Facebook has changed things up, you'll be lucky to reach 5 of those people.

After day one, your exposure post sits on that blog, buried day after day by new content created. Unless someone searches specifically for your book, they probably won't stumble upon it.

And don't tell me you aren't out there through the whole tour, marketing your rear end off to drive traffic to those blogs. Oh man, are we crazy or what?

After all that, I'm now going to hit you with something you may not want to think about. But I need you to think about it. How many sales did that tour get you? How did you go about tracking those sales? A good rule of thumb here is to use a specific, shortened link with a marker attached. Use bit.ly for this if you have to so you see with your own eyes I'm not blowing smoke up your bum. Chances are, you'll get maybe 20 clicks.

Oh, wait! Most tour companies won't let you send in your own links. Why? Because they add their affiliate code to them and they probably don't want you tracking those clicks anyway. If you still feel you must tour, avoid companies that won't let you use your own links. They're in it for THEM, not for you.

I have a couple of friends who recently paid for blog tours and I'm going to share a little of their experience with you.
Friend A has a very popular YA book with great reviews on Amazon. This friend did a month long tour much like the one above (sans FB party). While the book was on tour, it was on sale for $0.99 (regularly $2.99). A number of great reviews were written, with maybe half of them making it to Amazon. A couple of the tour hosts never posted about the book (most tour companies say they aren't responsible for this if it happens... Like HELL they aren't).

Guess how many sales this author got over the course of the tour?

NONE. That's right, not a single one. And that book hit Amazon's top 100 overall during its free period. It has a very high rating and not a single one or two star review on over 20 reviews. Plus, it's in a popular genre. Go figure.

Friend B has another popular YA book that's been hailed as unique, fascinating, and well written. This one also did a blog tour recently. At least 10 or so reviews went up on blogs during the tour. Very very few made it to Amazon.

Want to take a guess at how many sales there were? This book is also well reviewed with a very high average.

Now that I've completely disheartened you, it's time to tell you where your money might be better spent.

I have no personal experience to back this up with, but I know many people who've used it and they swear by it. Plus, the company isn't afraid to show you their statistics. Best of all? They target people interested in your genre. There's also no additional work needed from you beyond producing a great book! Holy crap!

Book Bub.

I'll say it again:

BOOK BUB.

Take a look at the prices here. Now scroll down to the Teen and Young Adult genre (which both of the books above are in). Look at the average sold numbers.

Why does it work? Because they're in the business of connecting readers to the books they want. Their target market isn't authors.

Now that you know, what the heck are you waiting for? Again, numbers speak for themselves.

Blog tour companies would be wise to follow that business model. Build a list of blogs that target specific readers, have been around a long time, and who are trustworthy. Guarantee you'll put the author's book into the hands of people who enjoy their genre, and, for the love of all that's good, have some sales numbers to back up your business.

Rethink what you're doing.

I'm not compensated by anyone for my thoughts and opinions on my blog. I'm just tired of seeing Indie authors waste their money. We don't have a lot to spare to begin with. Will I be gracing Book Bub with my business very soon? You bet your butt I will.

Guess what else? You have a pretty good author clique going, right? Why not organize your own tour if you want/need exposure? It'll take about the same amount of time and it's free.

I know that was long. I'm sorry. But I hope you were paying attention. I do speak my mind.

What have your experiences been? Did this post help? Leave me a comment and let's talk about it.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo