Thursday, June 26, 2014

Marketing Advice via Bella Roccaforte

Happy Thursday, good people of the blogosphere! Today, I'm continuing my post about what I learned from UtopYA Con 2014. I started it yesterday, but I'm interviewing for new editors over at INDIE Books Gone Wild and it's time-consuming. Apologies! First, a little bit of information about how I met Bella Roccaforte and what I learned from her. Put down your coffee (Gasp! Did I just say that?), grab your pens and notebooks, and let's get going; because this is going to be epic.

I met Bella at UtopYA Con and we quickly realized we're from the same area in Georgia (North Atlanta). Because I am who I am, I talked about everything marketing. Getting off the elevator, she turns and says, "You should go to the Amazon marketing panel tomorrow. I'll be there."

After all she told me over the previous hour, I would've broken an ankle to get to that panel. So, I went. It wasn't long before Bella found herself ushered to the front table by the moderator.

Things I learned:
  • Stay off your book's Amazon splash page. Every click that doesn't equal a sale, gets put into the algorithms (not in a good way).
  • Don't make the first book in a series free until you've written at least three. This gives you a loss-leader that starts your sales funnel.
  • Keywords matter. Don't hunt for your Amazon keywords in Google (not the same search engine, ya know?).
Pretty cool, right?

Now, most Indie authors have day jobs or other things they do besides writing. Bella happens to be an SEO analyst. After the con was over, she shared the following post with us:

Links that Every Indie Author Should Know

You must go check out that post. You can thank me later.

What was the last thing you learned from someone when you weren't intending to?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

11 comments:

  1. Learned something new :) Thanks for the post!

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    1. You're welcome :) I'm not even sure you were at UtopYA, but if you were, I'm damned sorry to have missed you! I wanted to give you a hug and thank you for the awesome Christmas gifts. Next year, I hope!

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  2. Oh no… didn't know that first tidbit about Amazon. Luckily, I haven't looked for reviews too often there.

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    1. Neither did I. I almost choked on my tongue when she said that. Makes sense though, right? BTW, HI, L. K. :) Missed you!

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  3. Useful tidbits, thanks for posting these :)

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    1. You're welcome, Thaddeus! How have you been? Haven't seen much of you. I really need to get better about visiting your blog. Once I get in the habit, it'll happen. Thanks for the comment :)

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    2. I'm good, got a short story in a forthcoming anthology (Malevolence: Tales from Beyond the Veil) hopefully out in a month or two.

      Been trying to blog more often.

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  4. I didn't know that about the Amazon page, either. This might be an embarrassing question but what is the Amazon splash page? I Google'd it but all it said was the introduction page. So, is the splash page each book's page?

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    1. There are no embarrassing questions, Jennifer! :) Welcome to the blog! Google was bang on, and so are you. It's the individual page for the book. Thanks for the comment!

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  5. As always, you rock for passing on great information. Off to check out Bella's links. Missing you!

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    1. She's a rock star :) Miss you, too! Wish you lived closer :(

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