Friday, May 12, 2017

PA vs PR vs MA - What's the Difference and Why it Matters

Happy Friday, everyone! Well, today's post is going to be a long one, so strap in and get ready to go! Today, I'm talking about Personal Assistant vs Public Relations vs Marketing Assistant. Yes, there's a difference, and not a lot of folks know what it is.

Personal Assistant: A secretary or administrative assistant working exclusively for one particular person.
Basically, this person is there to keep you on track, schedule things for you, and remind you when you have something coming. They handle what you can't. Think of a CEO and his secretary. Those are the things this person does for you.
Average cost (for authors): $150 per month 
Public Relations: Is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. 
These people are the ones who keep your public image out there. They spread the word that you're a thing and that you have books for sale.
Average cost (for authors): $150 per month

Marketing Assistant: A person who helps to promote and sell products or services, including market research and advertising.
These are the folks who pimp books, do market research to see where/how your book will sell best, and suggest advertising strategies based on their findings.
Average cost (for authors): $500 per month average (could be plus marketing fees for promotions and such as well but may be included--every MA is different)

To sum up:
  • If you need someone to keep you on track, organize your life, and help you remember when things are due, you need a PA.
  • If you're looking for someone to help you with getting your face/name out there, let you know about opportunities to attend events, etc... then you need a PR firm.
  • If you're looking for creative marketing solutions that get you results sales-wise, you want an MA. Most of them focus on your target market, and that's what's important.

No matter which option you go with, what you need to ask yourself (honestly) is: "How much money can I make back in return for my investment?" Pay close attention to your ROI. It's all that matters.

A bonus bit of information:

When you do your own promos, keep track of what works and what doesn't. Use one series as a Guinea pig. Do a promotion on book one and send it to one or two places with links you can track clickthroughs and sales on. Write down how many books you sold throughout that promo. Do the same with book two, and so on and so forth.

Then, when you're ready to release that next book/series, you'll know exactly where to put your hard-earned money.

I hope this post helps you make some decisions. As always, hit me up in the comments with questions or thoughts. Remember to play nice!!

Well, that's all for today, folks! Until next time, WRITE ON!


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