Monday, May 22, 2017

Book Landing Pages Spare You Headaches and Irritated Bloggers

Happy Monday, everyone! So, today's post is because I've seen a number of bloggers over the weekend talking about last minute postings showing up in their email inboxes and how it annoys the crap out of them. When given less than a day to put up a post and make it pretty, giving it to them 24-48 hours ahead of time just isn't kosher. It chains them to their blogs and email inboxes. Worse, they may simply not see it in time.

Guess what?

You just missed out. Plus, you managed to annoy bloggers that are working for free and only trying to help.

As I've always said, make it EASY for people to share your stuff. This isn't hard.

So, to help you help them, today is all about book landing pages. Get those pencils ready, and let's get going!

A book landing page is any page that showcases your book and provides buy links. It can be a page on your website or blog, but it needs to focus on just that one book. Make it pretty, and make sure there's not a lot of visual confusion.

Here are some examples of landing pages:

This is from the Frayed Fairy Tales website.

This one is from Alessandra Torre's site.

And this one is from Geneva Lee's site.

As you can see, the things all these pages have in common are buy links, book covers, and info. There's not a whole lot there because there doesn't need to be. Keep it simple. If you do a web search for "book landing page," you'll get a ton of generic ideas on layout and such.

When you're making your HTML to send to your bloggers, send them the link to that page on your blog or website (shortened with bit.ly so you can track the clicks) instead of waiting for a purchase link.

On release day, go update your site BEFORE time for those posts to go live. It's so much easier to update one website than a ton of blog posts.

Save yourself time and emails, and save your bloggers the stress of rushing. They'll thank you and be much more likely to share your stuff in the future.

I'm just going to add my own little note to go along with the above. I feel like it's important.

When a blogger shares your release stuff, go to the blog and type out a quick thank you. This goes for shares on social media, too. It takes time, YES, but it's worth it. They work hard, and they don't get paid for what they do. Show that you appreciate them. It matters.

Okay, off my soapbox for today.

Anything to add?

Well, that's all for this edition, folks! Until next time, WRITE ON!

Jo

1 comment:

Play nice and have fun. If you're a jerk, I won't publish your comment. My blog. My rules. Thanks for taking the time to chat at me!