Friday, October 3, 2014

Becoming a Book Blogger - Building an Audience

Happy freaking Friday, good people of the blogosphere! It's been a long haul, but we're on the final three posts. You'll get one today, one on Tuesday, and one on Friday. I have some awesome stuff coming your way next week: An author interview on Monday with B. J. Sheldon, a book review of Off Target on Wednesday, and a cover reveal for A Reaper Made on Thursday. So, it's gonna be an exciting week! By this time, if you've been following along, you should have a name, policy, look and feel with imagery, a posting platform, a well designed blog, and a rating system. Today, we focus on building your social media presence. Okay, enough of my jawing, grab those pens and notebooks and let's get going!

 Here are the past posts and what's coming:

How many social media networks are there?

A ton. I'm not gonna list them all.

Here's the thing: You don't have to be on all of them, you just need to be on the right ones. I'm referring to the places your target audience hangs out, which outlets you feel most comfortable with, and which ones will do what you need them to (drive traffic to your blog).

So, here's the link list of social media sites I encourage you to sign up with, and a little bit about how to build your audience once you're there:

Twitter - This is a place where people with short attention spans can gather a lot of news without being bogged down by huge chunks of text. It's easy to share tweets and simple to follow someone. Build your audience here by following at least thirteen new people every day. Do a search for this: #amreading Then, follow about thirteen people who use it. Why? Because they're readers! Alternate with a search for this: #amwriting Give those folks a follow, too. Why? Because they're the writers who'll want you to review their books. Alternate by days and give a follow back to anyone who adds you organically. Once you have a couple, go at least three times a week and retweet some content. You'll find your follower base grow by leaps and bounds.

Facebook - Create a page if you haven't already. Here's a trick you must know to succeed on Facebook: It hates auto-posts and buries them beneath muck. You'll be lucky if fifteen people see an auto-post. Seriously. You'll be better off posting to your Facebook page organically, with no links in the main message (put all links in the comments). Invite all your friends to like your page. Interact at least three times a week with folks. Join a reader group on Facebook. Go to your search and type in: readers. When the box drops down, click on groups. Get to know people. Once in a while, ask them to share your blog with any writers who may want a review. Now, go do the same thing with writer groups. Be sure you're sharing if you expect others to share in return.

Goodreads - Yeah. Just do it. Go poke through the groups and join a couple there, too. Goodreads has a ton of review groups. There are always authors there asking for reviews. But wait! Join reader groups, too! This is a place where you'll be led to wonderful works of fiction, and it's a place where you can discuss books with others. Wow. Plus, you'll need a Goodreads account when you start writing reviews. More on that Tuesday!

Google+ - When you set up a gmail account (you did that, right?), you automatically got a Google+ page. Go to it, add your stuff, and set your custom URL. Then start adding people you already know. Yeah, I bet a lot of them read, too! Readers attract readers as friends.

YouTube - If you think you may ever want to do video reviews, go ahead and set up a YouTube channel. It can't hurt. Share videos by other book reviewers.

Here's another tidbit for thought: Go to one of the major book review sites (like Reader's Favorite or KBR) and apply to be one of their reviewers on staff. All they can say is no, right? You won't know if you don't try.

Two more places to put in your name:  Netgalley  and  Edelweiss
Both of those companies work with major publishers and will send you physical copies of books to read and review before the release dates. Just make sure you do it, or they'll drop you from the list.

Of course, it you want to stick strictly with Indie authors, we'll all love you forever and spread your name like wildfire through our ranks *grin*

I think I've given you all quite enough to do over the weekend. So get to it!

Any of you other book reviewers, where do you connect with readers and writers?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Thursday, October 2, 2014

Becoming a Book Blogger - Structuring a Rating System

Happy Thursday, everyone! Yay! We're over the hump and moving forward with my series on becoming a book blogger. Today's topic is structuring your rating system, and I'm going over your 1-5 "stars" and perhaps a total bomb idea. Stay with me! Grab those pens and notebooks and let's get going!

First, a recap of the past posts and what's coming:
Ratings are the number of stars you give a book. They can range from 1-5 on most book selling sites. But we're talking about your blog! You can give a book zero stars if you so choose.

What's important here is to decide what the ratings mean for you. If you give a book a rating of 1, does that mean it was a total stinker; or does that mean it wasn't so bad you wanted to burn it or couldn't get through it, but wasn't good enough that you itch to read it again?

Once again, we'll use my go-to, The Chicken Coop, as an example.

1 Egg means = It wasn't for me
2 Eggs mean = It had a couple of redeeming qualities, but fell flat on all others
3 Eggs mean = There was something about it I didn't like and something I did
4 Eggs mean = I enjoyed it immensely
5 Eggs mean = Author gets a parade and confetti the book was so good
Big, Fat, ROTTEN Egg means = It stinks

Of course, how you rate is up to you, and you'll find the number of stars mean different things on different sites. You'll also probably find yourself on the fence between two ratings sometimes. So, if you used the egg rating system, be sure you mention how many you gave and what that means when copying over your review.

Also, put your rating system somewhere easy to see on your blog (perhaps in the banner across the top?) so folks know right away what they're reading about when they see your eggs.

Plus, you can have cute icons like these for your ratings (note the requisite half an egg):


Be sure you're consistent when using your icons. Your brand matters!

What have you come up with? Share! I'd love to see your works in progress as we go along here.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Wednesday, October 1, 2014

Book Review - Finnegan's Quest

Happy Wednesday, everyone! I have another book review for you all today. Seems to be a bit of a theme with them showing up on Wednesday's, eh? Well, when I scheduled my blog through the end of this year, I decided to try and give you a review once a week through the end of October. I'm blazing through my pile for the Indie Fever 2014 Reading Challenge (check out more reviews by that group here)! Speaking of which, here's a little reminder of the books I've reviewed so far, and the ones that are coming soon (no particular order):

Gloria Piper Finnegan's Quest  REVIEW BELOW
Skylar Hamilton Burris The Strange Marriage of Anne de Bourgh REVIEW HERE
Tamar Hela Feast Island REVIEW HERE
Rebecca Trogner The Last Keeper's Daughter REVIEW HERE
Scott Marlowe The Five Elements REVIEW HERE
L.K. Evans Keepers of Arden: The Brothers Volume 1 REVIEW HERE
Sarah Mäkelä The Witch Who Cried Wolf REVIEW HERE
Felicia Tatum Masked Encounters REVIEW HERE
David T Griffith The Bestiarum Vocabulum REVIEW HERE
Thaddeus White Sir Edric's Temple REVIEW HERE
Heather Topham Wood The Memory Witch REVIEW HERE
N. L. Greene Illusions Begin REVIEW HERE
J. A. Huss Tragic REVIEW HERE
Pauline Creeden Sanctuary REVIEW HERE
Casey Bond Reap REVIEW HERE 
Casey Bond Devil Creek REVIEW HERE
S. G. Daniels The Druid's Doorway REVIEW HERE
Misty Provencher The Fly House Amazon Kindle $3.99
Peprah Boasiako The Hitman Amazon Kindle $0.99
C. S. Janey Surrender To You Amazon Kindle $2.99
Elle Todd The Elect Amazon Kindle $3.99 
Morgan Wylie Silent Orchids Amazon Kindle **FREE**
Laura Howard The Forgotten Ones Amazon Kindle $0.99
Christina Marie Morales Ambience Amazon Kindle $2.99
Molly Taggart Off Target Amazon Kindle $2.99

As always, a little about the book up for review before we get going!

Title: Finnegan's Quest
Author: Gloria Piper
Genre: Fantasy Satire
Length (print): 284 Pages
Buy Link: Amazon Kindle $4.99

Synopsis:
Who will be Finnegan’s most perfect guru? Someone big, mysterious, and scary? It’s what the young fox believes. His quest leads him into Squiggly Wood, only to find no welcome from its critters, except for Crookshank, an elder crow reputed to have an evil foot. Finnegan, if he is to have any help in his search, accepts her offer of friendship. Shortly after, the woods erupt with guides and misguides vying to mentor him and separate him from Crookshank. Why should anyone care? The two friends investigate the cause of this attack and find it tied to a scheme by a secret force to take over Squiggly Wood. Finnegan’s Quest is a fantastical allegory that pokes fun at life’s foibles, political, religious, and social. Young and adult readers will find a quick and amusing read that invites them to look at life in new ways.

I'm jumping right into my review here, so strap in and get ready! *grin*

I picked up Finnegan's Quest during a promotional span on my blog where I ask Indie authors to come pitch their books for a chance to win a purchase and a review. Well, dear Finnegan got me from the sample, I bought it, read it, and will now get to my thoughts on it.

From a Reader's Perspective:
What I thought I was getting into--a book about a wily little fox on an adventure to find himself--was almost what I found. That being said, I didn't expect the very human situations and agendas I discovered buried in the text. I adore books about critters (loved Watership Down), and I figured this one would be more along the lines of a fox story with a rabbit flavor. But, sadly, I was disappointed. As a whole, the plot moved at a good clip sometimes and dragged along at others. I loved the crow, Crookshank, but she wasn't enough to save the story for me. It seemed the author had so much to argue against, her moral tale and overall agenda got lost as the story ambled along. Some of the puns were funny, and I laughed at those a time or two, but I kept reading in the hopes that the story would get better, which it didn't. If you enjoy books with a thick undercurrent of opinion about religion, politics, and other such things, this book is for you. If you're looking for a fluffy critter story, it won't whet your appetite. I did like little Finnegan, and enjoyed watching him grow into his own through the pages with Crookshank's guidance. Also, I see satire and I expect to laugh a lot. This book missed that mark, too, but I'm not gonna ding it for being categorized in that way.

From an Editor's Perspective:
I didn't find a lot of errors. No more than a usual couple. But those were negligible. Nice editing job on the grammatical end.

Rating:
1 Star for giving me Finnegan and his bushy curiosity
1 Star for showing old arguments in a new light
1 Star for editing
-1 Star for plot and pacing
-1 Star for too many agendas packed into one book

Overall, a solid 3 out of 5 stars. Recommended for those who enjoy opinion books.

Would this title be up your alley?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Tuesday, September 30, 2014

Becoming a Book Blogger - Design Considerations

Happy Tuesday, everyone! Today, we're going into design considerations for your blog. Step four in becoming a book blogger. I do hope you're getting excited as you follow along and create your blog. By now, you've chosen a name, have a URL, and have picked a publishing platform. More than that, you have your review policies (what you will and won't review and how to submit)! You should also be a little bit familiar with your hosting service. This post is going into your blog design (layout) and content. So, grab your pens and notebooks and let's get going!

First, a recap of the past posts and what's coming:

Now, take a close look at my blog. You'll see there's a background that encompasses my logo and color/design scheme. On the sidebar, I don't have a ton of clutter for folks to wade through. One thing I have going on right now is my UtopYA con author interview posts. Because of that, I have two additional images on the right hand side. But, as you can see, my subscribe box is above the fold (this is referencing the part of your blog that's visible before the scroll).

Moving on down, you'll see another couple of ways to follow me and my posts (you do want your blog to be read, right?), then it goes right into my archive. Not having an archive where people can browse your past posts isn't a good idea. You want them to stay and look around a while.

Let's go back to the top!

You see my banner telling you what my blog is about, then a set of links I think are pertinent for everyone on social media to make as easy to find as possible. Note they're above the fold.

Because I'm OCD, and my blog is my haven for all the information I impart to my fellow Indie authors, I have a categorized link list. This is a whole separate page on my blog I use to sort posts into categories (with a little snap of what the post is about) so people don't have to wade through my archive to find specific information.

But my blog loads fast on a browser. Six seconds. Ideally, you want five or less, but I'm okay with six. I've visited blogs that took over a minute to load because there was all this extra "stuff" all over them. I waited, but only to take a look at the mess, click away, and never return.

You have about fifteen seconds to catch someone's attention. They won't wait much longer than that (if they wait at all). So, keep the clutter down and increase your load times.

Black text on a white background in an easy to read font is the next thing you need to consider for your design. If you make it hard to read your posts, people will be turned off and not come back.

You want them to come back. That's why you're blogging.

Make sure all your stuff is harmonious. Not that everything has to be identical, but when someone clicks on the link to your Twitter page, make sure it at least resembles your blog, website (if you choose to have one), and Facebook page. Don't let them doubt they've found the person they're looking for.

The Chicken Coop can have one chicken image on their blog, a different one on Facebook and Twitter, and still another on their website, and (as long as the look and feel is the same) they'll connect the dots.

Remember your name! If you've chosen The Chicken Coop for your blog, be @TheChickenCoop on Twitter as well. Be facebook.com/TheChickenCoop or facebook.com/ChickenCoop. Sign up for TheChickenCoop [at] gmail!

Be consistent and keep it simple.

If you want a couple more tips and tricks on making your public appearance gel, grab my free PDF on branding here. Feel free to download, study, read, print, and redistribute at your leisure. As long as you don't charge for it, I'm good.

What do you think? Have you built up your blog yet? Got any subscribers?

Go on and get those signup boxes going! I'll be back later in the week with advice on structuring your rating system.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Monday, September 29, 2014

Becoming a Book Blogger - Picking a Posting Platform

Happy Monday, everyone! We're continuing on our journey to you becoming a book blogger. If you've been following along and working with me, you'll have a review blog name, policies, and an idea of your branding imagery. Today, I'm gonna talk about choosing a platform. No, I'm not gonna choose a platform for you, this is just gonna be an introduction to the various ones out there. Once you find a blogging platform you like and it's easy for you to use, then you go get a book on how to use the darn thing and go from there (there's a great one at the library - title to come at the end of the post). Grab your pens and notebooks and let's get going!

As always, a little recap of the series and links to previous days:
Now we can get into the various platforms available for you to choose from. These links will take you to the main page for each service. There are no affiliate links on the Jo Michaels blog, so you can click freely here. I get paid when I see you being successful.

FREE Blogging Platforms
PAID Blogging Platforms

How to choose? Well, go check each one out! Play with them or take a peek around their control decks. See which one is the most user friendly and customizable for your needs.

Maybe you'll want to have more than one. I have two: Blogger and Tumblr. Each has a very different audience, but readers nonetheless. Like choosing anything, go with the one that makes you the most comfortable and won't have you tearing your hair out after a few hours of setup time. Still not sure what you're doing? Call someone who does or check out these books from your local library:

Blogging for Creatives: How Designers, Artists, Crafters and Writers can blog to make contacts, win business and build success. by Robin Houghton
and
Blogging all in One: For Dummies by Susan Gunelius

Speaking of libraries! You can find books in the how-to section on almost everything having to do with blogs.

Moving on!

Now that you've chosen your platform, go register your new blog name (get your URL - something like TheChickenCoop.blogspot.com) and get your pages set up. At this point, you should have at least two pages: Home (where your blog posts are) and Review Policies. Get those two up and going, and we'll go into design choices you'll make for your blog tomorrow.

Baby steps!

What's your preferred blogging platform? Why?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Friday, September 26, 2014

Becoming a Book Blogger - Branding Yourself with Imagery

Happy Friday, good people of the blogosphere! Continuing on with my Becoming a Book Blogger series, today I'm gonna talk about choosing the imagery to go with your name. If you've been with me so far, you have a great name picked out, a tagline, and a review policy. As I stated yesterday, I'll be using The Chicken Coop as the name for the example review blog. Grab your pens and notebooks and let's get going!

Recap!
  • Choosing a Name and Review Policy
  • Branding Yourself With Imagery (you're there now)
  • Picking a Platform for Publishing
  • Design Considerations
  • Structuring Your Rating System
  • Building an Audience - Social Media Crazy
  • Writing Reviews
  • Money, You Say?

When considering branding yourself with imagery, keep this post in mind. While you want to be different and exciting, be sure you aren't cluttering your blog up with stuff that'll keep it from loading quickly. Remember, you have three to five seconds to make an impression. Use it wisely.

Here's a quicky for The Chicken Coop Book Reviews:


Now, this doesn't take into account any kind of color scheme you may have going on, and you may want a smart looking chicken, standing up, reading a book behind the banner, but you get the idea. This will matter when we get to structuring your rating system, too. Themes are fun!

Monday, we'll go into picking a platform to host your amazeblog.

What do you think? Are you coming up with some great ideas? Want to share?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Thursday, September 25, 2014

Becoming a Book Blogger - Naming and Policies

Happy Thursday, everyone! Today, we're continuing the series on how to become a book blogger. Why am I doing this series? Because I've had so many people come up to me and tell me they're readers that consume at least three to four books a week, and don't write reviews for those books. What a loss for all those Indie authors out there! I know I'd give my book to someone who wanted to read and review it, and there are plenty of us out there who need those reviews. So, for those of you who love to read and have ever considered starting to write reviews, this series is for you. Grab those pens and notebooks and let's get going!

First, a recap of the series:
  • Choosing a Name and Review Policy (you're there now)
  • Branding Yourself With Imagery
  • Picking a Platform for Publishing
  • Design Considerations
  • Structuring Your Rating System
  • Building an Audience - Social Media Crazy
  • Writing Reviews
  • Money, You Say?

I'm starting with choosing a name because that's something that'll probably take you the longest, define your brand, and what everything else will follow. It's the single most important thing you have to consider. If you aren't creative like that, here are a couple of cool names not yet in use:

The Chicken Coop
Flower Power
The Book Gardener
Razing the Page

All of those can have awesome taglines that tell potential readers you're a book blog and here's why. Of course, The Chicken Coop would probably center on Hen-Lit. *grin* I'll use this name for the duration of the series for example purposes.

So, make a list of potential names and do a Google search to find out if the ones you like are already in use. When you find a suitable one, come up with your tag line (something like The Chicken Coop - Scratching Around for Great Books) and write it all down.

A WORD OF WARNING: Book bloggers are very protective of their babies. Don't steal a name from someone else or create a name that's too similar to one that exists. You'll be in for a war. Consider the information imparted.

Once you have your new, exciting name chosen, start on writing out your review policy.

This is for authors who find your blog or website, like your review/rating system, and want you to review their book. They need to know how to submit to you, how long it may take you to review the book, and your policy on rating books you can't finish (do you leave them alone or review and say you couldn't finish and why). How do you choose among the hundreds of submissions you get?

Also write a disclaimer about what you do when you're unable to finish or review a book. Will you contact the author privately, or will the title just fall away into the ether? No one really likes to coast along without knowing if they'll be reviewed or not, so be sure you're clear.

I think I've given you enough to think about for one day, so get busy and get that name chosen!

Anything you book bloggers might want to add about naming or policies?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo