Thursday, March 21, 2013

Branding Step Four

Wow! It's Thursday, good people of the blogosphere, and you made it over Hump Day. Just one more tiny day to go until the weekend will arrive! Can I hear some celebration, please? Continuing with my branding sequence of posts, today we're discussing naming. You're right, this could've been day one, but I wanted you to start thinking about the pictures related to your brand and to get excited about the possibilities before I dove headfirst into names.

IF you're a writer and you're using a pen name, one of the things you have to consider is your genre. It's only a half joke when you do the little test to determine your erotica writer name. Something like Bunnie Whipshard is a pretty telling pen name. Plus, the logo possibilities are out of this world.

Ha ha! Sorry, images of bunnies with fluffy tails and dominatrix masks just passed through my brain. Moving on...

As my example above shows, your name makes a difference. But, when thinking about your mark, you want something that's going to stand out in the crowd. If I'd wanted to take my logo in a fun direction, I probably would've used a cup of steaming coffee (Jo = Cup of Joe = Coffee). See the correlation?  My tag line could even have been something like: Jo Michaels Blog - Your Daily Cup of Joe. But I find coffee cups as logos to be way overdone; besides, I'm not a coffee shop.

When thinking about your naming, consider how it might be possible to move your logo from one thing you do to another. If you're an expert on something, consider using an image related to that expertise. Let's take a look at my friend, Sandi Tuttle, from The Average Woman in a Superwoman World blog. Here's her blog banner:


Her logo is an average female icon, used on many bathroom doors to indicate women, with a superwoman cape draped around her shoulders. It's simple and effective. Her blog is about making average women the best they can be, inside and out. It's fitting, huh?

This is a great example of branding! That logo appears on her blog, radio show site, Facebook, and products. When I got her coffee mug with the "If I have wings... Why can't I fly?" quote on it, her logo graced the other side. No matter what facet she places herself in, she'll always be the average superwoman.

It's this type of branding and naming we should all be embracing. If we use these tools to their full potential, we'll be instantly recognizable no matter where we show up.

Let me give you one more example before I let you go!

If your name is Bunnie Whipshard, and your mark is that bunny with the dominatrix mask, you could brand it like this:

Bunnie Whipshard - Author
Bunnie Whipshard - Photography
Bunnie Whipshard - S&M Techniques
Bunnie Whipshard - S&M Toy Design

Do you see where I'm going with this?

Have you thought about your name and what a mark associated with that name could do for you?

Come on back tomorrow to catch the post on look and feel!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

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