Twelve Days of Christmas 2013 Day One

Happy Thursday, everyone! Welcome to day one of the insanity! Over the next twelve days, I'll be offering Indie authors the chance to sell me their books and I'll be giving away some awesome prizes to boot. What are the prizes? See this post. Today I'm gonna take a moment to outline just what you get when you receive a review by yours truly. I know I hype it up and all that, but it's worth it. Grab a cup of coffee and join me!

First, I always buy the book I'm reviewing. It's just good manners. I've had many Indies offer to give me copies for review, but then I feel like a louse if I can't finish them for one reason or another (usually bad writing or formatting is the issue). So, I buy them myself. Booyah! Sale for you.

There's one thing you don't get from a lot of reviewers, eh? Every single one I've seen wants you to send them a copy of the book for review. But what does that get you? Well, when they post that review to Amazon, it gets you nothing but words and stars. If your reviewer buys your book, it's shown as an Amazon verified purchase. Score!

Moving on...

In addition to the review showing shoppers I've actually read your book, I start by telling the customer why I picked up the book, where I got it, and sometimes say a little word about the cover art, and then break the review into three parts: 1. From a Reader's Perspective - This is where I tell them about the good, bad, and ugly plot points and character aspects. 2. From an Editor's Perspective - In this section, I outline where the book could use a little work if it needs it and what I liked and disliked about the structure, grammar, and punctuation. 3. Rating - I break the star rating down so they can see I'm not blowing smoke. I then go on to say who might like the book. I do NOT go on and on with filler about the plot, they can get that from the description. I never post spoilers.

My tastes:
I've read books in every single genre on the planet. Yes, really. I enjoy most of them. So don't be shy no matter what you write. I get into books that are well written. Next week, I'll be listing some of my favorite reads of 2013 during this contest. So, you'll see the wide range of stuff I've read and liked.

Where I post reviews:
Everywhere I can find your book. Goodreads, B&N, and Amazon are my top three. But wait! It gets better! I also curate a review magazine on Flipboard that has over 300 regular readers and has enjoyed over 6500 shares of articles I include. My review also goes in there. Keep reading, there's more! Yes, really! I post to two blogs. This one and one over on Tumblr. Each has at least 100 followers (this one has more) and I have a huge list of people who subscribe by e-mail. Add to that, I'll be pinning your book covers with a link to the Amazon page over on Pinterest. At the end of the year, I'll be making a YouTube video (with awesome music) highlighting my favorite reads as well as recapping here on the blog. I also have a large number of people on Goodreads who follow my reviews. So, you get plenty of bang.

Why does this matter?
Because I market your review to the people who read books. I make it really easy for them to buy your book by linking things. That market is those who are hungry for something new and exciting. People looking to snag the next great unknown author. I've spent a lot of time building trust with my readers and most of them love me. You should see the fan mail. :)

So, now that you know how all this is going to help you, I bet you're asking what's in it for me, right? I would be. If you aren't, you might want to think about why...

I'm getting to know new authors, building relationships, and becoming a recognized authority on what's good and what sucks in the literary world. So, yes, there's something in it for me. Hey, at least I'm honest!

Without further ado, let's move on to the Rafflecopter widget for your Day 1 entry. Good luck!
a Rafflecopter giveaway

**Kindly remember, there's no guarantee your book will be reviewed by me. You will get a purchase if your sample interests me, and I'll try my best to read it. But if I find I can't give it more than 2 stars, I won't write the review. Last year, I had a few I couldn't finish and it led to me not giving a review.**

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Coralie and Fall into UtopYA Giveaways Last Chance

Happy Friday, good people of the blogosphere! Today is the first day of NaNoWriMo and I'm off somewhere, hiding in a corner, whipping out a zombie novel! For the post today, I'm reminding you all of your chance to win copies of Mystic~Coralie and all the other great books from the Fall into UtopYA Party! These links will be here all weekend for your sharability and enjoyment. Good luck!

Mystic~Coralie by Jo Michaels

Synopsis:
Coralie Meyers is struggling to find her footing as an actress in New York. A malicious attempt to thwart another girl's career ends in catastrophe and Coralie soon finds herself in a precarious situation.

As the fifth and final member of Women Save the World, a company created by Markaza Turner, Coralie possesses all the cunning the young ladies will need to defeat the evil that's rising under Central Park. If the women fail to save her, evil will rise and destroy the world.

Now that Markaza has gathered four of her chicks: Bronya, Lily, Shelia, and Melody, all that's left to do is bring in Coralie, train her, and go to war. But the ladies are struggling with their powers and their personal demons. Will they find the power within themselves in time to destroy the monster and save the world? Only time will tell; and that's one thing they're short on.

This fifth installment of the Mystic series is a lesson in what lies, hate, and judgment can do to the world when left unchecked.

Dawning Apocalypse by Jill Cooper

Synopsis:
No one can know Natalie works for a supernatural protection agency and is charged with protecting Meadow’s Creek from vampires. But as their numbers swell, their presence doesn't go unnoticed throwing her town under the microscope from the local government and the FBI.

Natalie’s job is pushed even further into the shadows where she must dodge the police, concerned citizens and even her own parents.

Meanwhile a deadly plague grips the town and Natalie suspects it’s more than just a hacking cough. While the stress of working overtime erodes her relationships she will race against time, illness, to face a familiar enemy, save an old friend, and stop an undead seize that wants nothing more than to suck Meadow’s Creek dry.

Welcome to Sugartown by Carmen Jenner

Synopsis:

Ana Belle never wanted anything more than to hang up her apron, jump on her Vespa and ride off into the sunset, leaving Sugartown in the dust.

Elijah Cade never wanted anything more than a hot meal, a side of hot arse and a soft place to lay his head at night where he could forget about his past.

But you know what they say about wanting: you always want what you can’t have.

Nineteen year-old virgin Ana is about to discover that’s not quite true because a six foot three, hotter than hell, tattooed, Aussie sex god just rode into town. He’s had a taste of her pie and he wants more– no really, Ana bakes pies for a living, get your mind out of the gutter.

She’d be willing to hand over everything tied up in a big red bow, there’s just one problem; Elijah has secrets dirtier than last week’s underwear. Secrets that won’t just break Ana’s heart, but put her life at risk, too. When those secrets come to light, their relationship is pushed to breaking point.

Add to that a psychotic nympho best friend, an overbearing father, a cuter than humanly possible kid brother, a wanton womanizing cousin, the ex from hell and more pies than you could poke a ... err ... stick ... at.

And you thought small towns were boring.

BSI: Bureau of Supernatural Investigation by C.J. Pinard

Synopsis:
Supernatural creatures have roamed the Earth since the beginning of time. There was a time when humans would not tolerate having vampires and other creatures in their midst, stealing their young and killing their fellow human beings. These humans took care of business with pitchforks, sharpened stakes, and fires. As the centuries passed, the supernatural creatures learned that they needed to hide in order to survive. As they did, humans evolved, and after a few decades, humans no longer believed the tales from mythology and folklore. Then the creatures became more bold again, showing themselves when they should have stayed hidden.

In 1945, the assistant director of the FBI suffered a horrible tragedy, which he learned later was supernaturally related. He created a small branch of the Department of Justice called the Bureau of Supernatural Investigation – the BSI. Little did he know that there were already men and women policing the world of the supernatural – or the “Fae.” The only difference was that this other group had a huge advantage over the humans running the BSI; they were also immortal, just like the creatures they policed. Should the BSI and the Immortals work together to keep the peace?Follow agents and Immortals from the four supernaturally busiest places in the country – San Francisco, Chicago, New Orleans, and Washington D.C. and watch the BSI evolve.

Vampires, shapeshifters, succubae, and Immortals. What is the Justice Department hiding?

And, the Rafflecopter and Goodreads giveaway widgets:

a Rafflecopter giveaway

Goodreads Book Giveaway

Coralie

by Jo Michaels

Giveaway ends November 05, 2013.

See the giveaway details
at Goodreads.

Enter to win

I do hope you take the time to enter.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

The Indie Author's Guide to: Building a Great Book

Happy Thursday, good people of the blogosphere! I was gonna write another review today, but I didn't get finished with the book I was reading. Since I never half-a$$ anything, I refuse to review before I'm done. Sorry! So, instead, I'm gonna talk about one of my books that's an asset for Indie authors. Why? Well, I see a ton of questions popping up all over the place about self-publishing. The Indie Author's Guide to: Building a Great Book has the answers you're looking for. Let's get going, shall we?

First, about the book:
Title: The Indie Author's Guide to: Building a Great Book
Author: Jo Michaels
Genre: Non-Fiction How-To
Length: 54 Printed pages
Links: Amazon $2.99 Smashwords $2.99 B&N $2.99

Description:
Indie author? Banging your head on your desk? You need The Indie Author's Guide to: Building a Great Book. Not just for e-books. This guide contains helpful tips and tricks to make your book look like it came from a major publisher. Guided sections walk you through how to format your book for all platforms, how to create a dynamite cover, how to brand yourself as an author, and how to build a perfect book for printing. Indie authors, let's give the big houses a real run for their money!


I'm sure you're all wondering why I wrote this book. Well, it's because, like most Indie authors, I struggled to learn all I needed to know in order to self publish. I thought: Why not help others since I've been through a lot of this stuff and save them the headache?

It's not just about building books. It's about building your brand, your e-book, and your print book.

Why is it so short? Because it's also meant to be a pocket reference. Something that won't take up a ton of space in your bag or purse. A book you can carry with you everywhere. I priced it low because Indie authors just starting out don't usually have a ton of money to play with.

But in a book that short, what can you possibly get out of it?

To tell you the truth, I cut out all the fluff. It's very straight to the point. Here's a ToC for you to look over:

Section One – Branding Yourself

• Choosing an Identity
• Creating a Logo (or having one created for you)
• Color Scheme Dos and Don’ts
• Consistency is Queen – Because Kings are controlled by Queens!

Section Two – Formatting Your Manuscript

• Dos and Don’ts when Writing Your Book
• Quick Tips for Better Legibility
• Building Your Save System
• Different Formats for Different Platforms

Section Three – Building a Digital Cover

• Size IS Important!
• Images
• Font Choices – Why does it Matter?
• Using Layers

Section Four – Final Checks

• Uploading and Proofing

Section Five – Business Considerations

• Choosing your distributor(s)
• Places to Sell and Market Your Book

Section Six – If Your Book is a Print Version

• Your Book’s Guts
• Orphans and Widows
• Pesky Page Numbers
• Running Headers
• Cover Considerations
• Explaining Bleed and Safety
• Conversion to CMYK for print
• Math Involved

Why do I feel I can write such a book with this kind of information?

Here's the forward from the book:
Before we begin, let me tell you the basic things you will need to format your book by these guidelines. If you have another program you’re more familiar with, use that. This book is meant to be a guide only.

I reference Adobe Photoshop for building covers in The Indie Author’s Guide to: Building a Great Book. If you use Gimp or some other image manipulation software and know where the panels I discuss in this book are, use your program.

I reference Microsoft Word 2007 for formatting interiors in The Indie Author’s Guide to Building a Great Book. If you know how to do the things outlined in this book in another program and prefer it, use yours.
In most of this book, I’m assuming you have a basic working knowledge of your chosen program and are familiar with tabs and menus.

I’m passing on knowledge that will help your book appear more professional in the mass market. Period.
My expertise lies in the field of Graphic Design and a lot of what you’ll find here imparts knowledge I learned during my studies and things I have discovered on my own while publishing my books. I spent a year as a Graphic Design tutor and was chosen amongst the other graduates in my final year to design the commencement cover (they loved it so much they used it again the following year).

I’ve listened to common complaints people have about self-published books and tried to address those areas here as well so we all look like we went to design school and have worked at a big publishing house our whole lives (or at the very least, that we can play with the big boys – and do it well).

Section six is the longest section because consideration of a print version of your book requires a lot of work. Follow me once and keep me around for a quick reference guide.

You may ask me additional questions via Twitter @WriteJoMichaels if you feel compelled to do so.
If you indulge in banging your head on the desk or tearing out your hair while reading this book (the very thing I’m trying to help you avoid – bald authors with red foreheads make us all look nuts), I take no responsibility. Enter at your own risk and enjoy!

As a funny, I also created an awesome mousepad over on Zazzle that screams to the world how this book saved you. check it out: TIAG Mousepad.

I hope this helps some of you achieve your dreams!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

CreateSpace - Head to Desk

Happy Friday, good people of the blogosphere! Yay! Friday! It's about time, too. This week was a long one, but I wrote many words. I have five works in progress, so expect a rash of publishing coming out of this Indie author later in the year. Perhaps I'll be doing a number of giveaways around Christmas again. My goals are to publish the next two installments of the Mystic series (Melody and Coralie), M, Player, and possibly another book I've written a chapter of. Lofty goals! But that's not the topic of today's post. Today, I'd like to talk about CreateSpace.

As you may know, I'm a graphic designer. Because of this, I use Adobe InDesign to format my books for print. On occasion, I format books with artwork that bleeds off the edge of the pages. As in the examples below:

 The Bird

 Dark Premonitions - Second Sight, Book Three

Chasing Memories - The Tala Prophecies, Book One












If you've read The Indie Author's Guide to: Building a Great Book, you've probably already hit the point where you don't get errors back from CreateSpace's auto-check. And you're probably using MS Word to format your books.

This little golden nugget of teachings is for those of you that want to have elements in your book that bleed and are using ID.

When you place your artwork, be sure the bounding box bleeds on all sides all the way to the edge. Even though it looks right on the screen, and you know it'll print correctly, the auto-check will kick it back and show it as an error. If you ignore the issues and save past them, submitting your book without the all-clear, you'll get a reject.

I've even gone as far as to call CreateSpace about the book I'd submitted, assuring them that the artwork was exactly as I wanted it, and they told me they couldn't push it through to the printing house without causing a major headache for everyone involved.

So, to keep others from experiencing mounds of frustration, and having minions, who only know that if the auto-check says no it can't happen, laugh in your face and tell you there's nothing they can do, I'm sharing my frustration.

I only thank the heavens above that I experienced the drawback with my own book and not that of a client. I'm grateful for the experience, but wish I'd known all that I'm sharing with you now before I hit that wall and was forced to step back and re-group.

I hope this post prevents some headaches for some of you.

If you're designing in MS Word, I'm not sure you can create elements that bleed. Though perhaps it's possible.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Templates for Using MS Word to Format for Print

Happy Friday, good people of the blogosphere! Today, I'm going to share some news and give you a coupon! How awesome are coupons? If you're an Indie author and you've been struggling to make your book look more professional through self-publishing platforms like CreateSpace, you're in for a treat.

Not long ago, I did a post about MS Word vs Adobe InDesign. I went through a few of the good and bad things for using each. Now, you have some additional options for making your book look awesome with MS Word. I know I'm not far off when I say, many of us just can't afford programs like Adobe InDesign and most of us wouldn't know how to use it even if we could. With InDesign, you can create books that look like this:

Now, I'm not saying you'll ever be able to do that with MS Word. I just don't know if it's possible. What I am saying is that you can have an awesome printed book for little to no cost. Keep reading.

I'm a regular subscriber to The Book Designer blog. His name is Joel Friedlander and he does a lot for those of us in the self-publishing world. If you don't already subscribe, I suggest you do so ASAP. It's a wonderful resource for Indie authors. Okay, moving on.

What's the big news? I'm getting to that!

Joel has partnered up with Tracy Atkins, author of Aeternum Ray and partner over at Dyslexiana, to bring you MS Word templates you can use to make your book look awesome in print. Yeah, I know, it was a little difficult for me to believe as well; but take a look at this post where Joel announces the launch. Those look pretty awesome, huh?

If you hop on over to their website BookDesignTemplates.com, you'll even get to download a free copy of their Book Design Templates Roadmap. It walks you through how to use the templates you buy. If you want to skip all the hubbub, you can go right on in and look at some of the templates available by clicking here.

Prices start at $37 each. But, after you buy one, you can use it time and again.

What's all this about a coupon?

Well, Joel is offering a coupon code for 41% off any template you buy. Holy moly, right? That makes each template's price start at just $15.17!! You can read all about it in his post here.

Without further ado, I give you the code: book41

You can follow Joel on Twitter, too. He's @JFBookman

Happy shopping!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Squids! Ewwww - Day Eleven WABC

Happy Monday, good people of the blogosphere! Today, we discuss Squidoo. A site a know a little about, but haven't really poked around until today. Still rolling with the Winter Author Blog Challenge (four days left), here's the prompt:

Do you have a Squidoo lens? Founded by Seth Godin, Squidoo is a popular free site that enables users to create single webpages (known as lenses) about their interests and recommendations. Users can even earn money for charity or themselves. The credibility-building potential rivals Quora, but unlike question-answering sites, Squidoo users are free to create content of their choosing. The SEO rankings are quite high – but it remains incumbent upon the site’s users to double-check the veracity of information provided. Challenge questions: What are the benefits to using sites like Quora and Squidoo for building credibility? What can they offer that your website or blog doesn’t already do? How could this help you sell more books? If you are on Squidoo, remember share the link to your favorite lens.

I now have a profile there. I created a lens there this morning. You can find it here: Formatting Your Book for Print.

Okay, how did I just use Squidoo? I created a lens with an excerpt from my book on self-publishing. This gives folks a look inside, some information, and a buy link. I also included URLs from my two sites: Jo Michaels ~ Author Blog and Indie Books Gone Wild.

By creating that lens, I gave folks a peek into what my book can do for them. If I wanted to create a lens to drive people to buy Yassa, my book on Genghis Khan's coming-of-age, I would talk about the man himself and what kind of things he went through to get to where he was when he died.

I can see the usefulness of Squidoo and I've been meaning to do what I did this morning for a while. Thank you, Laura, for pushing me to get it done. I think, unlike Quora, Squidoo can be a bigger help because you don't have to start with a question from someone else to get the ball rolling. You can answer a question you know lingers in the world wide web with your expertise and go from there. No prompting needed beyond your own drive.

I have a ton of work calling my name today. I hope you all enjoy the lens and take your own steps to creating one today! I look forward to seeing what others can do with Squidoo.

That's all for today, folks! Until next time, WRITE ON!

Jo

What's a Display?

Happy Thursday, good people of the blogosphere! Today we'll talk about display fonts and answer some questions like: When to use a display font? How to identify a display font? Examples of display fonts. So grab your pens and notebooks and let's get going!

Display is defined as: Making a prominent exhibition of a thing where it can be noticed. Example of a display font:

This letterform is from the font family known as Capitular Floral. Pretty, huh?

When should you use a display font?
Much like a script font, a display font is for just that - display. They're not meant to be used in blocks of text but they make nice drop caps and decorative elements used at the start of a chapter. So stick to using them as decoration rather than text.

How to identify a display font?
If your letters do weird things when you're trying to type them out, it's probably a display font. They're usually very decorative and hard to read when combined in sets of more than one or two. Not all of them have a box around them or have really gritty details like the one above.

Some examples:

As you can see, they don't read very well when combined. Never ever use them for book design unless you're adding a single decorative letter to the beginning of something.

This concludes my font week. I hope you all learned a little bit and had some fun along the way!

What's your favorite display font?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Formatting Your Manuscript for Print

Happy Thursday, good people of the blogosphere! Since it's so close to Friday and Valentine's Day, I thought I'd give you all a little something to look forward to! Let's first discuss that all important thing I like to call formatting a print book then we'll get into the awesome rafflecopter prizes I have up for the winning. So, grab your pens and notebooks and let's get going!

When you format your manuscript for print, there are a lot of things you need to take into account. Just slapping some text into your book works, but it won't wow your readers and make them want to pick up your book for keeping.

In my book, The Indie Author's Guide to: Building a Great Book, I go into how to format your manuscript in MS Word. Why? Because it's a standard item on most computers. I give you the bare bones on how you can produce a legible document for print. Best of all, I made it just $2.99 on Amazon and Smashwords. But what about getting creative?

If I went into designing a book for print in InDesign, many of you would be scratching your heads. I tried to keep it simple and easy to understand. But there's a lot to be said for either hiring someone who knows InDesign to format your book or buying the program and learning how to do it yourself.

Here are a couple of examples of things that can be done using a program like InDesign to format:

 Chapter 1 Page 1 of The Bird

Chapter 1 Page 6 & 7 of Yassa













I've applied stylized formatting to the Copyright page and the front matter as well. The interior of The Bird is full bleed so the page you see there will be trimmed .125" all the way around. It'll be beautiful and give my book that little something extra.

A good book designer will know odd pages are always on the right, even pages are always on the left, and front matter gets no numbers (unless roman numerals are used - often for a forward or introduction). Ask these questions of your designer before you hire them!

I talk about all these things and SO much more in my book. I designed the print edition small so you can carry it with you or keep it on your desk and it not take up a ton of space. My first printed edition of Yassa is in a larger typeface for those who would like to read without their glasses. I've gotten a ton of thanks for that. In the Mystic series, every book looks the same. The interior is simple because the subject matter is serious. Above all else, it's consistent.

This all leads me to my point: Think long and hard about your print books. If necessary, talk to a graphic designer or reader and ask them what the most alluring covers and interiors entail. Take copious notes and implement them when designing your book.

Now, on to the giveaway! In keeping with the ideas presented in The Indie Author's Guide, I'm giving one lucky winner either a digital identity package OR a book cover design OR a book formatted for print. Another lucky winner will get an advance printed, signed copy of The Bird, a huge Mystic~Bronya cover poster, three postcards featuring Mystic and Yassa, and a Mystic bookmark.

Without further ado, here's the entry form:
a Rafflecopter giveaway
GOOD LUCK!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo