lOOk at YoUr bUsiNeSS CaRd

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your business card(s).

A business card might not seem very important. After all, it's just a tiny piece of card stock folks either file away, throw away (yikes!), or stick in a Rolodex, right? Wrong. A business card is oftentimes your one chance to make an awesome first impression. By now you know the drill, so get out your pencils and paper and follow along. Read carefully because I'm going to be giving you tips you may not have ever heard.

Get out your card (either printed or a digital version) and let's start with what you're doing now.
Observations:

1. Is your phone number prevalent?
2. Is your name or pen name easy to read?
3. How big is your card?
4. How many pieces of information are on it (name, phone number(s), url, blog, twitter, book title(s), etc...)?
5. What are your images?
6. How many colors are you using?
7. Can someone tell at a glance that your card matches your site/blog/twitter?
8. Are all elements aligned the same (left, right, center)?
9. Does your card have a die-cut?
10. Rounded corners?

Now, let's see how your answers measure up and how we can fix some common issues:

1. What can you do to fix the readability of your card?
2. Can you add your real name in addition to your pen name?
3. Does your card really need to be bigger than a standard size?
4. How many pieces of information do you need? Write down the ones you cannot live without.
5. What images can you add/change for better branding?
6. Do you really need fifty colors? Remember your branding and try to stick with one or two plus black.
7. Consider a couple of ways you can make your card fit your brand.
8. How can you make that info/image line up?
9. Do you really need a die-cut or rounded corners?

Here's some tips and tricks to building a better business card:

1. Make your phone number obvious and a good point size (I recommend 11pt or up for a phone number). After all, if you're giving someone your card, you generally want a phone call, right? Think about using . instead of - in your phone number because it takes up less room. Example: (800) 435-6817 as compared to 800.435.6817 and you can Kern those together.
2. Look at your fonts. If you branded and chose a font back from Monday's post, make sure your name appears in the one that's easiest to read.
3. I know you'll tell me I'm crazy, but a lot of people still use a standard Rolodex. They punch cards and stick them in there. If your card doesn't fit, it's going in the garbage. 3.5"x2", please.
4. While more information may seem better, sometimes it's just not and can cause a cluttered look on your card. Choose that which you cannot live without and ditch the rest. I suggest name, phone number (really just need one here), website, and Twitter @. If you can't live without your cell phone number, fax number, amazon author page, blog, and twenty other URLs, you may want to hand out posters instead. Just sayin'.
5. Is your logo or headshot on there? If not, add it. Use a black and white photo to keep printing costs down.
6. Use your brand color(s). Keep in mind you can use 50% opacity on those and get a whole new range of options for the same price!
7. If you don't need a die-cut or rounded corners (you don't), get rid of them. They invade your printable area and make your print job more expensive.
8. Think about being unique. What about a business card on the end of a bookmark (for authors) or on a magnet for the fridge? It's all in the little things you do. The bookmarks don't even have to be perforated, just have a line where folks should cut it away. BRILLIANT!

Now on to a tip not a lot of folks know about. There's an app for many smartphones that allows you to scan a QR code containing contact information and adds it right to your contacts. Might it not be a good idea to have that QR code printed somewhere on your card? Then, someone can scan your card and have all your information in their phone as well.

Check out this nifty little site: http://www.qrstuff.com/

Then, if you have the app, scan my code below to see how it works. **NOTE** phone number and address have been changed to protect the innocent!!

Now that's just cool. I don't care who you are.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available. Today is the last day to enter.

Did you enjoy my five day's worth of lessons? Download a free PDF and keep them forever! Follow the link: Give me the PDF!!!!

No e-mail address or login required. Enjoy!

Question of the day: Have you learned anything this week?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr tWitTeR

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your Twitter page. It's just as important as everything else you use.

Grab those pencils and paper and let's get going. As usual, we'll begin by looking at what you DO, then we'll get into how to FIX it. Let's begin...

Observations:

1. What is your background?
2. When you open the page, do you go, "Oooooooooh! Nice!"?
3. Do you have consistency with your blog, website, and Facebook?
4. Have you begun to use the new layout? If yes, what's your header background?
5. What's your icon?
6. What colors do your links and tweets appear in?
7. Do you do a lot of promotion for others as well as yourself?
8. What does your description say?
9. What is your @handle? 

Answer these for insight to the Q&A above:

1. How can you change your background to give that wow factor?
2. What can you do to increase consistency?
3. How might you use your logo or branding image with Twitter?
4. Can you change your icon to your branding image (logo/face/etc...)?
5. Come up with a color scheme if you haven't already.
6. Is it feasible to prowl Twitter a couple of times a day and re-tweet a couple of people?
7. Can you simplify your description and lead folks to your books at the same time?
8. Is your @handle the title of your book?

Tips on implementing some of your ideas:

1. Build your own Twitter background with image software that allows you to specify size. Be sure to include your logo or name somewhere. I've seen a few that do a collage of book covers and it looked pretty awesome. The only drawback I can see there is folks getting overwhelmed with imagery.
2. Update your icon with either your logo or your face.
3. Update your badge with a nifty background or color scheme that matches your brand.
4. Be consistent with your colors. Customize whatever you can here. You can specify what colors your tweets and links appear in.
5. Promote other people as well as yourself.
6. Rewrite your description as many times as you need to in order to say as much as you can in as few words/characters as possible.
7. Your @handle should be your pen name or business name. Not a product or book title. After all, what happens when you write another book or expand your Twitter to include something else? Worried you'll lose all your followers? If they love you, they'll appreciate a DM (direct message) telling them what name you're changing to. Those that don't heed the advice aren't worth it anyway.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available.

Question of the day: Are you finding these tips and tricks easy to follow? Are you feeling more put-together?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr fAceBoOk

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about FaceBook pages. No, not your personal page that you add your best high-school buds to. Your business or fan page.

Go grab those pencils and paper and let's dive right in. You know the drill, right? First, let's see how you measure up.

Answer these questions about your FaceBook page:

1. Is your cover image all about you or your titles?
2. Are your links easy to find?
3. Do you know who you are at a glance (without clicking around)?
4. If a visitor leaves FaceBook after a glance, do they know what you're selling?
5. How many posts do you make per day?
6. Where can visitors find your promotions?
7. Does your cover image fit or is it cropped?
8. Is your FaceBook page branded to match your blog/website/twitter? 
9. Are you using Timeline?

Based on your observations, answer the following:

1. Can you rebrand your cover image and icon(s) so people know more about what you do?
2. Where can you put your links so they're easy to find?
3. How many places can your name go?
4. What kind of content could you include to let visitors know what your products are?
5. How many posts could you make per day?
6. Are your images the best quality they can be?
7. Why aren't you using Timeline?

Now, go check out this post by Liberty on how to add things like cover images for your tabs, install apps, and size requirements. Then come on back and let's implement those ideas.

A few tips on fixing the above:

1. Upgrade to Timeline. Please. It will give you a million more options.
2. Design your cover image in some kind of software (Liberty mentions Gimp and it's a good alternative) that allows you to specify size. Create a new image per the requirements and brand that puppy. On a side note, I've heard authors say their book covers are their brand and they couldn't be more correct. However, what happens when you have more than one book? I strongly suggest branding yourself with either: your face, a logo, your name in a specific font, or a font + a color scheme. If you use your face, have a professional photograph taken, please!
3. Put your links on your about page or add your url to your cover image in a way that's not annoying. For example: If you use YourName in large letters, you can add .com in smaller letters on the end.
4. Make sure your name either appears in your cover image OR your icon. Even if your icon is your face, add your name to it. Won't hurt, will help.
5. Make sure folks know what books you've written or what you're selling at a glance. You have ten seconds to make an impression. Please make one that lasts.
6. How can you add valuable content via posts to your timeline? When you see something you like while browsing with your personal page, share it on your business page as well.
7. Add apps or icons with your promotions. This can be as simple as a rafflecopter embed. Trust me, just do eet!
8. Make sure your images are at least 72dpi. No one wants to look at a blurry photograph.
9. Once you have your name, book covers, and logo or image on there, consider your branded color scheme and add elements of those as well. Remember your icon will overlap your cover image a bit on the lower, left-hand side. Design accordingly.

Remember, you can get tips like these in my book The Indie Author's Guide to: Building a Great Book. For just $2.99 I talk branding, formatting, and design for indies.

Don't forget to enter the blog party giveaway! There's three copies of The Indie Author's Guide in there just waiting for you to win!

If anyone noticed, I added ten signed Mystic/WSTW bookmarks to the giveaway! Enjoy and good luck!

Question of the day: Did you know everything above? Are you interested in learning more about branding?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr wEbSitE

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about your website. If you don't own yourname.com, you should. There are a lot of easy and free website building platforms out there, just Google it.

If you have a website, let's look at things that you're currently doing you might want to change. Grab that pencil and paper and let's get going! If you don't, read through anyway and take notes on what to do and what not to do when you design one.

Examine the following:

1. How long does it take your page to load?
2. Do you have obnoxious music blaring?
3. Would someone who didn't know what your site was about be able to tell in just a few seconds?
4. Is your page interactive or nicely colored?
5. Is your page easy to read?
6. Can anyone navigate easily?
7. Contact information easy to find?
8. What is your ultimate goal?
9. More than two fonts?
10. Do you know what page of your site you're on at a glance?
11. Can you get to another page without back-browsing?
12. Does your visitor have to scroll at all? 

Now answer these with your observations:

1. Can you remove clutter or downsize items so they load faster?
2. Is that Beethoven's 9th really necessary?
3. If no tagline, where can you put one to tell a visitor why they're on your page?
4. What interactivity can you add or colors can you change?
5. Do you really need a blue, purple, or red font on a black background?
6. Are visitors hitting a splash page or your main site when they click (do they have to click again to get to the actual site)?
7. Can you add dynamic links to make navigation easier? Where?
8. If someone wanted to contact you, how would they? Can you make it easier?
9. Ultimate goal is a sale or a return visit?
10. What two fonts are your favorite (one serif and one sans serif, please)?
11. Think about highlighting the page the person is on in the menu.
12. Can you resize elements to eliminate the scroll?

Try these tips to fix those common errors:

1. Resize your images to 72dpi. All of them. Use thumbnails when you can.
2. Delete the music track. A lot of people listen to music as they browse and will shut your page down quickly if it interferes with their mojo.
3. Change the title and add a tagline. If you're an author, tell folks this is your official author site and who you are or why they should poke around/buy your books.
4. Change your fonts so they are either all the same or there are only TWO. More than one in the same family looks like a mistake. So, choose either a serif and a sans serif, a script and a serif, or a script and a sans serif. But be consistent!
5. Watch your colors. Try for no more than three plus black (headline color, text color, link color, visited link color). Be consistent. If links are in blue, make them all appear in blue.
6. Highlight the page title in the menu when a person is on that page of your site. If they're on the contact page, it should be showing up a different color than the other page links.
7. You'll have page links that either take you to a splash page for additional content or directly to the first page of the additional content. Add some dynamic links here so folks can navigate easily. I'll go into the difference of static and dynamic elements and how to use them in a post next week.
8. Is your ultimate goal a book purchase? Make it easy for folks to get from point A to point B and buy your book. A follow? Give them an easy way to follow with only a click or two. 
9. Everything should show up without scrolling. Resize everything you can and leave nothing hanging off the edges of sidebars or content areas.
10. One bonus tip: Use the X and Y axis numbers so things line up. You'll be surprised how much better it makes your site look. 

Overall, your site should be clean, not need ten minutes to load your content, state clearly who you are, not blare music at your visitor, and be easy to navigate without the use of the back button. KISS (Keep it Simple, Stupid) your visitor every time and they'll be happy as larks and want to return often.

Find more tips like these in my book The Indie Author's Guide to: Building a Great Book and take your future to new heights. It's just $2.99 on Amazon. Don't want to buy one? Enter my great giveaway to win one! Three are available.

Question of the day: Did you find any of these common errors on your site? Did you take steps to change your content in some way?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

lOOk at YoUr bLog

Hello, lovely people of the blogosphere! This week will be a designer's look at what you're doing on different platforms and will be called lOOk at YoUr xXx. Follow along and learn! Today I'd like to talk to you all about a scary trend I'm seeing in blogs: too much CLUTTER and not enough Legibility.

Do you visit your own blog? Do you pay attention to the clutter/continuity/legibility? If I click on your blog, do I know instantly who you are and where I am? Is your blog well organized? These are questions we're going over today so grab that pencil and paper and let's get going!

Go take a look now and write down the following:

1. Number of Ads (count them)
2. Size of Font (large, small, decent?)
3. Contrast (red on black? purple on black? yellow on white?) of both posts AND sidebar matter.
4. Legibility (how many spelling errors do you spot?)
5. Ease of Navigation (search box or link list?)
6. Recognition of Name (is your blog title and url the same?)
7. Busyness (how many elements do you see before you scroll?)
8. Ways to Follow (how many, and how far must you scroll before finding one?)
9. Easy Links (count them and where do they point?)
10. Imagery (does it match your content?)
11. How many other blogs are you linking to?
12. Can I contact you or connect with you in an obvious way?
13. Does your blog title match your URL?

Got all that? Excellent! Let's really take a look at your design and work on making it user/reader friendly. Answer these questions based on your observations:

1. What do those ads do for you?
2. Can a large number of people read your blog easily?
3. How's your contrast? Contrast is how well your type shows up on the background.
4. How can you reduce spelling errors?
5. What links or content can you ad to help your readers find what they're looking for?
6. If you didn't know who you were, would others if they found you from an outside link?
7. Do you see your name right away or a way to find/follow you? How does that impact your readers?
8. Can you improve upon letting interested readers find you elsewhere?
9. Think about your photo for a minute. Is it relevant?
10. Of those blogs you link to, how many link back?
11. Where do your contact links lead me?
12. How can you fix the consistency?

Now, take these steps to improve your blog:

1. DELETE 9/10 of the ads. I don't need to scroll longer than your post. Bottom matter does not get my attention and clutters up your blog. Keep your ads relevant. If you want to promote your book, GREAT! Make a new page and link me to it. If I find your writing interesting, I'll click it and buy.
2. If your font is small or curly or grungy, go to a larger font size and do away with the "cutesy" elements. You don't need them and it irritates readers.
3. Please, for the love of all that's good in the world, make your font black and your background white or some other color combo that's high in contrast (no purple or red on black, PLEASE). Make sure there's a background for other elements, as well. I hate it when I can't read what you've posted.
4. Give me easy to find ways to follow you on every platform you appear on. Make it easy to find. Don't hide it in a barrage of ads or other crap I'm gonna have to sift through.
5. Be consistent. If your blog doesn't match your FB, Twitter, LinkedIN, and website, change it to match, please. Your readers and fans need to be able to identify you at a glance.
6. Break your blog down into topics and give me a handy link list or go tag your posts with relevant key words and provide me with a search box.
7. If your picture is your book cover, that's great and all, but what happens when you have fifty books out there? Are you gonna use them all? No. Make a decision. Either brand with your face or a logo along with your color scheme and font choices, please.
8. Are you promoting other people more than you're promoting yourself? Yes? Well, if they don't return the favor, STOP. Work with people that work with you.
9. Change either your blog title or the URL that goes with it. They should be the same.

I hope this helps in some small way. If you look at my myriad of sites, you'll see consistency of imagery, colors, and style. You won't see a ton of ads to distract you, the urls and usernames are synonymous, and you'll have a pleasant experience overall. Check them out:
writejomichaels.com
facebook.com/writejomichaels
twitter.com/writejomichaels
https://plus.google.com/u/0/114811793830742823838
http://www.amazon.com/Jo-Michaels/e/B0088XK8JE
http://pinterest.com/writejomichaels/

Note the URLs of all are either jomichaels or writejomichaels. You'll know, by the consistency, that you have the write one when you find me.

Remember, you can get tips like these in my book The Indie Author's Guide to: Building a Great Book. For just $2.99 I talk branding, formatting, and design for indies.

Don't forget to enter the blog party giveaway! There's three copies of The Indie Author's Guide in there just waiting for you to win!

Question of the day: Did you find your blog needing a lot of changes? Did you implement them as you went?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Blog Party - Day Five

Welcome to day five, the final day of my October blog party! I know you're all sad to see it end, but you can still keep entering to win one of the great prizes until Friday, October 26, at midnight! Sadly, we all turn into pumpkins again at that time.

You all know what's up for grabs today if you read last Friday's post. If you forgot, here's a reminder:

ONE person will win: a $10 Amazon gift card, a digital copy of Mystic~Bronya, Mystic~Lily, The Abigale Chronicles Bundle Pack (books 1-3), The Indie Author's Guide to: Building a Great Book, and a printed, signed copy of Yassa in the new size and format. Rafflecopter entry form is at the bottom of the post.

If you missed day one, with my awesome interview with Ms. Tia Bach, go check it out. Day two featured Ms. Sandi Tuttle and was amazing. Day three was all about a blog called Indie Author Anonymous. And day four was quick wit and humor brought to you by Mr. Robert Chazz Chute. Go check out those posts and leave my guests some love as a thank you for their donations to this awesome giveaway!

Today, I decided to do a spotlight of an indie service that is run by an indie author. Many of you know this indie author through his Indie Review Group on Facebook. Many of you have read his novel 50 Shades of Silver Hair and Socks. That's right, it's Phil Torciva and his service for indies over at The eBook Daily Deal.

The setup over at the KDD is they will list your book on their site and do other promotions for you if you have a sale or freebie going on. They don't demand pay but they gently request you purchase the 50 Shades parody from Amazon when you sign up. There's no verification process, and they kinda go on the honor system.

If you pop over to their Contact page, you'll see the easy to follow instructions to get your book listed and ways to follow them. Like: Facebook, Twitter, Pinterest, and Google +.

If you choose not to click my nifty link above, that's fine. But you'll need to follow KDD in some way to enter the giveaway below. I know, I know, I'm sneaky!

So, without futher ado, the rafflecopter widget. Good luck!

a Rafflecopter giveaway

Now, my great frikkin blog list! Check them out. These are to die for!!

The Book Designer
On Twitter: @JFbookman

eBook Formatting
Book and Author Events Page
On Twitter: @JoHarris0n
On Facebook: Writer's Block Admin Services

Passionate Ramblings
On Twitter: @_LisaCherry
On Facebook: Lisa Cherry Author

The Hungry Freelancer
On Twitter: @bethythewriter

and

If you happen to be a designer, or just want to know more about Photoshop, check out this awesome page:

TutsPlus

Well, that's all for today, folks! Remember to come back every day and enter again until next Friday, October 26! Winners will be announced in a special Saturday post on the 27th! Until next time, WRITE ON!

Jo

Blog Party - Day Four

Welcome to day four of the blog party! I love giving things to my readers and followers. Halloween just around the corner makes it all more personal. I look forward to the knocks and screams of, "Trick-or-Treat!" that will be coming the end of this month. Candy makes us all happy (just like prizes do) and I'm glad to be able to share some 'happy' with you all.

If you missed Monday, Tuesday, or Wednesday, pop on back to see what great goodies were added to the giveaway and leave my lovely guests a little bit of love!

Today, I'm happy to announce my guest, Mr. Robert Chazz Chute. For the giveaway today, Mr. Chute has offered up two digital copies of Sex, Death, & Mind Control (for fun and profit) from Smashwords. Pull up a chair and get to know more about Chazz. Don't forget to enter the rafflecopter at the end of this post!

Jo: Hello, Chazz! Welcome to the blog party. I’d like to start off by thanking you for your donation to the cause and giving away two copies of your book Sex, Death, and Mind Control to a couple of lucky winners! But we can talk about that after the interview!

Instead of the usual, boring diatribe, let’s have some fun with this interview. I’m gonna start with questions about you and end with questions about your new book, Higher than Jesus.
You have two websites right now All That Chazz and Chazz Writes Do you find it difficult keeping up with both of them?

Chazz: No. I added a Tumblr account recently, too, because there was still time to sleep. Each website serves a different audience. ChazzWrites is for writers; AllThatChazz.com is my author site and the platform for my podcast; The Tumblr  is for another audience (who tend to be very creative and younger). I wouldn’t reach new audiences without spreading myself around. Add three Twitter accounts, Facebook, Google Plus, Pinterest and Triberr, and I’m way outside my inner circle. We have to shout outside our echo chambers. The key is time management. Some people find social media overwhelming, but I’m social (at a safe remove, anyway) and, except for ChazzWrites, I keep my posts short. You have to enjoy it for it to work and it must never cut into writing time. Write books first. Blog later.

Jo: What inspired you to do podcasts of Bigger Than Jesus and has it helped traffic or sales?

Chazz: If you’d asked me earlier this year, I would have said narcissism, director Kevin Smith, Joe Rogan and a wild goose chase got me podcasting. However, the podcast has caught on. I love podcasts! SF author Scott Sigler pioneered podcasting his books as a marketing tool and I followed that model. My numbers are trending up as more people discover the program (All That Chazz). Best of all, the podcast reaches people all over the world. I have a big following around Berkley, California for instance, and the original name of the podcast was Self-help for Stoners (named after my first book.) Way to hold up the brand, Berkley!

Jo: Have you taken a ton of flak for the name of the book?

Chazz: I thought I’d have more resistance. I had several rapier-sharp ripostes at the ready. However, most readers have a sense of humor (at least all of my audience does.) I heard some concerns, but even some hard core Christians told me they loved the title. I have a penchant for titles I have to explain (i.e. bad titles.) For the rest of my life I get to say each day to someone, “It’s pronounced Hay-soose,” and “Sex, Death & Mind Control isn’t porn, it’s suspense,” and “No, you don’t have to be a stoner to enjoy it. It’s all suspense!”

Jo: Your ninja monkeys are easily distracted by bananas; have you found that to be a deterrent in sending them on really important missions?

Chazz: Oh, great. You’ve exposed their weakness. If not for Dracula, no one would know how to slay vampires and if Superman had shut up about his origin, we’d never know kryptonite made him pee blood. Now you tipped over the banana cart on my ninja clone army. Way to go. Thanks a lot.

Jo: Oops! Is there a dream you have concerning publishing?

Chazz: Endless adulation would be good, and definitely more orgies. Mainly, I want to get to the point where my publishing success is an objective fact strangers point to. When people I don’t know take the time to tell me, “Hey, loved your book!” besides the dopamine high I get from writing? That’s the big pay off.

Jo: Do you think your journalism degree and background of being a proofreader, editor, and all around ninja monkey trainer give you tools other people could only dream of acquiring?

Chazz: There are lots of ways to acquire those skills. After I attended the Banff Publishing Workshop years ago, I read through The Chicago Manual of Style and it occurred to me that most of what I learned at the Banff School of Fine Arts was hidden in those pages. It is nice to have the context and background that working in traditional publishing gave me, if only to appreciate my independence more. I’m happier than I’ve ever been right now. Add an almond milk latte and I might pass out from sheer elation.

Jo: I see you promote your graphic designer, Kit, pretty often. What’s his secret formula for capturing your heart and soul (and patronage)?

Chazz: My readers at ChazzWrites.com need him, so, yes, I promote him as much as I can. Kit Foster (of KitFosterDesign.com) is a great graphic designer and author who creates all my covers, Quote Art, web art and even the image I use for my business cards. We exchange emails so much we have become friends and we agree on a lot of things. Step one to being declared a genius: hang out with people who agree with you. Actually, Kit is one of those great people who can objectively be declared a success. He’s a genius who’s also really nice. Who can resist a mold breaker like that?

Jo: Okay, enough about you, let’s talk about your books Higher Than Jesus and Bigger Than Jesus. I read the first in the series and I loved it. I found the 2nd person style to be engaging and different and the twists and turns that start from page one to be delightful. Is the second book written that way as well?

Chazz: You bet! The unusual POV is integral to the character and, as you’ll see in Higher Than Jesus when my hit man ends up in group therapy, we delve deeper into Jesus’ history, psychology and pathology. (Hint: hit men do not play well with others, particularly in psychotherapeutic settings. I think that’s my favorite chapter in the book and it’s referenced throughout.) I have a lot of fun exploring the dichotomy of the character. Jesus Diaz does bad things but, like all bad guys, he doesn’t see himself as evil. He’s a pragmatic, funny guy with an obsession for movies through which he idealizes the life he thinks he deserves. In many ways, he’s a sensitive liar who’s clever in a particular skill set. In Higher than Jesus, his pragmatism evolves to become a mission. All my books are twisty stories of Bad versus Evil, so Jesus fits.

Jo: What kind of adventures can we expect to live through Jesus’ eyes in the second book?

Chazz: Jesus has fled New York for Chicago and he accepts a job for the money. Then things get complicated when he has to solve a dispute in an arms deal for his employer. It’s a two dogs, one bone story, plus the object of his affection is his client’s daughter, Willow. I listened carefully to feedback, so expect a little less swearing, a little more sex and more jokes. For me, it’s all about the jokes and surprises that play out as revenge fantasies go awry.

Jo: I loved the surprises. I hate predictable. What kind of promotions are you doing or do you intend to do?

Chazz: I want to do a couple of especially creative things. For Higher Than Jesus, I ran the Six Words or Less Contest so a character got named after a reader. That was a lot of fun, so I’ll do that concurrently as I write the next in the series. Higher Than is also packed with movie references. For instance, all but the last two chapters are named after movie titles (mostly my tribute to film noir.) Once I release the book, anyone who counts the number of movie titles used throughout correctly and tells me that number at AllThatChazz.com will get a bonus ebook for free.

I’ll also be reading Higher Than Jesus on the podcast as soon as I’m done with Bigger Than. It’s a chapter by chapter, week by week sort of thing, so I’m sure quite a few people will want to jump ahead because they don’t want to wait to get past the next cliffhanger. I’m doing some guest posts, too.

My main focus is to have three books up before Christmas. Crack the Indie Author Code is next (my first non-fiction book on Amazon) and This Plague of Days, a dystopian thriller in which we follow the exodus of a boy with Aspergers Syndrome through a North America brought down by the plague we’re all expecting any minute. Mm. Maybe that’s just me. I have a pessimistic worldview but I sublimate the rage and terror with humor.

Jo: I see you have some issues subscriptions with bland Twitter posts. How many did you have to see before your eyeballs began to boil in your skull?

Chazz: We have to provide value to readers if they’re going to take a chance on us. There’s a little too much telling people to buy our books (I know, I’ve done it) and not enough showing them why they should be interested. There’s plenty of room for promotion and I’m not some tweet narc telling everyone how to behave. I do prefer to send people to my blog posts and podcasts instead of only sending them straight to Amazon, though. Too many tweets are generic and sound alike. It’s not spam that bothers me. I don’t label any promotion I don’t want to see “spam.” However, it is ineffective and we have to be funnier, more clever, sexier and attend more orgies to get anyone’s attention.

You can read more of Chazz’s taunting of the Twitterati here: ChazzWrites

Jo: To finish up, when is Higher than Jesus due to release?

Chazz: Mid-October. I’m just finalizing some things now because I want the paperback and the ebook to have launch dates that are close together. That will be more effective, so right now, it’s a soft launch date.

Jo: Where will we be able to procure a copy?

Chazz: I’ve debated publicly about how long to stay exclusive with Amazon. It’s not the advantage it once was. Since I’m launching so many books close together, I’m sticking with an Amazon-only policy for now. I expect that will change, but there are some variables that don’t depend on me, so I can’t say when I’ll make them available across all platforms, including skywriting. Eventually they’ll be everywhere, including the Oval Office. And yes, that’s a clue.

Jo: Oval Office...? Wow! Well, thanks for your time today, Chazz, it’s been fun! May your bananas be ever plentiful!

Chazz: I am bananas.

If you'd like to follow Robert Chazz Chute, you may do so via the links below.

AllThatChazz
ChazzWrites
On Twitter: @rchazzchute
On Facebook: Ex Parte Press

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Now on to the great list of blogs for you to check out and follow today!

A great review website along with an author blog:

Stitch Says
Ghostnapped!
On Twitter: @AshleyHowland

Another few review websites:

Books and Beauty
On Twitter: @LazenBeauty

Kayla's Reads and Reviews

Now some indie must-read blogs:

The Bookshelf Muse
On Twitter: @AngelaAckerman AND @WriterThesaurus
On Facebook: Angela Ackerman

Catherine, Caffeinated
On Twitter: @catheryanhoward

Remember, tomorrow comes the super big prize pack! Come on back to enter again tomorrow!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo