Wednesday, March 18, 2015

BookBub and Favorite Authors

Happy Wednesday, good people of the blogosphere! Today, I'm gonna talk about something I got in my e-mail yesterday that might just flip the way BookBub does things on its head. If you're ready, grab those pens and notebooks and let's get going!

Are you a subscriber to BookBub? If not, why is that?

It's been said that one BookBub ad can launch you from zero to hero overnight. But they're picky about the authors/genres that get featured. I know authors who've taken this route, and they say it changed their career.

Now, it seems as though there's yet another way to get "in" if you haven't already.

I'll get to that in a moment; first, I'm gonna tell you what BookBub is if you haven't heard of it.

If you like free and discounted books that have great Amazon reviews and an author with a strong backlist of titles, BookBub delivers that to your inbox once a day.

Readers can find e-books like Prey by Michael Crichton (I've read this and it's an awesome book), for just $0.99 rather than the $9.99 it usually costs, without having to hunt those deals down or make guesses, with a free subscription. This is one of the deals I saw on the site today. You tell BookBub your favorite genres, and they tailor your e-mail to your tastes.

Authors can be included in the daily e-mail for a fee, after they submit the book and get approval by the BookBub team.

Here's the link to sign up as a reader: Join BookBub.

A team of folks at BookBub research every book submitted to see if it'll be an excellent fit for their reader base. If yes, they notify the author and the book is included in the ad. If no, they decline the offer and move to the next title on the list.

But what if an author has a huge fan following on the site? Don't you think that might just influence those folks doing the choosing one way or the other?

Now, you can follow your favorite authors on BookBub. There's a simple search and follow system (I sought out a number of Indies to see if they were on the list, and I found them with relative ease).

You see where I'm going with this, don't you?

If you're considering a BookBub ad, you might want to cinch the deal by having your fans (who are subscribers to the daily list) go add you as a favorite author. Why? Well...

Say I have a novel that's usually $3.99 on Amazon, and I want to discount it to $0.99 for three days. I've published twenty books to date and most have at least ten reviews above three stars. But another author who has the exact same deal and backlist stats also submits a book to be included in the ad.

How do the folks doing the picking make a decision between the two?

If I have two hundred people who've added me to a favorite author list, and the other submitter has only fifty, which author do you think will win that tossup?


So, it may behoove you to ask people to add you to their BookBub favorite authors list. Now. Before the site is flooded by others doing the same.

Here's an easy, step-by-step list to share on your own blog or social media that can help you guide your readers to listing you as a favorite author (feel free to share this snippet, and shoot a link back to this post for your author friends):
  • Sign up for BookBub here
  • Decide your preferences
  • Go here and add your favorite authors
  • Click save

Did you add your favorite authors yet?

Well, that's all for today, folks! Until next time, WRITE ON!



  1. This is such amazing advice! You are awesome, my friend. I'm off to like a bunch of my favorite authors.

  2. Thanks, Jo! This is great info!!


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