Scheduling and Planning for Maximum Efficiency

Happy Friday, good people of the blogosphere! Today, I'm sharing with you a little tip I read over on The Book Designer. If you aren't familiar with that blog, go check it out right now. Joel is a wealth of information on self publishing, book formatting, book covers, and typography. It's worth your time to browse around.

Anyway, one of the posts last week was about planning your blog posts (they were talking to market a book, I'm talking just planning). I used to do this, and seem to have fallen off the wagon since the move. Actually, everything has kinda been bananas around here since the move, UtopYA, and changing the kids' bus times and stuff around. I've been in headless chicken mode.

Why? Because I didn't take the time to re-schedule my life. To be fair, the kids did just go back to school a couple weeks ago, and I didn't know what time buses would run, etc...

I don't have that excuse anymore.

So, scheduling it is! You all know how much I love schedules. I've written about scheduling your day down to the minute so you're able to be more productive, and there's a post here about scheduling your social networking time so you can hit everything in a week. I even went as far as restructuring my schedule here once I got where I wanted to be search-wise.

That schedule has now been printed off and will be used to create a schedule like the one I shared on ChaBooCha (first link above). I'll also be scheduling in my editing/proofreading on a separate sheet so things are interchangeable when I have a job to do on that end.

Here's hoping.

How about you? Do you schedule like that? Would you like to? What's stopping you?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Most Popular Posts of 2013

Happy Tuesday, everyone! I know, I know, I'm late. But, I have good reason. This morning, I had a meeting with Ms. Sandi Tuttle, a dentist appointment, and a very sick child to contend with. Onward and upward! Today, I'm going to give you all links to some of the posts on my blog that have had the most traffic. They're probably the most useful posts, too. Strap in, get your fingers ready to do some clicking, and let's get going!

Because all posts are better with a cute baby with cake on his hands and feet.

Up first, I'm gonna give you my two free PDFs. These have been downloaded a lot and are free for you to keep and share, providing you don't change any of the content.

This one is on Branding Yourself.
This one is a A Novel Checklist.

Now, we move on to the posts!

Monkey Wrenches
Dialogue Tags vs Action Tags
Pesky Pronouns
Human Nature Series (last post)
Enneagram Personality Types
Comma Part 3 (links to part 1 and 2 included)
Timeline Tips
Common Editing Errors
Templates for Using MS Word for Print
He Said, She Said, Who Said What?

Love those? Here's a page with them all (plus others that didn't get as much traffic but are still just as useful). I even categorized and summarized them. Yup, all for you readers.

Thanks for making 2013 awesome. I hope to bring just as much great content in 2014!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Indie Authors! Sell More Books and Learn to Launch!

Happy Wednesday, good people of the blogosphere. Today I'm gonna be talking about a series of books I recently picked up and why you need to check them out. As you all know, I get ZERO kickbacks from any of this. Every opinion expressed is my own, and there are no affiliate links on the Jo Michaels Blog so you can always click with confidence, knowing I'm not goading you so I can make money. I gave this series a test drive during the release for I, Zombie to see if it worked and have been busy remodeling my entire book library to follow the suggestions in the guides. Now, I have my results (tested for a month) and am prepared to share my findings with you in the hopes that you see success with this method.

Bet you're anxious to know what I'm talking about, huh?

Strap in and let's get going!

Like I said above, I've worked my rear off remodeling my books since reading this series. Since the remodel, I'm doing much better. But I have eleven books on the market, and some folks will say I sold more books because I have more books available. I disagree. I think I wasn't using the right sales approach. This series of how-to guides walked me through how to use my books to sell more of my books. I'm convinced they go hand in hand.

Yes, it was a lot of work. No, it didn't happen overnight. Yes, there were times I wanted to tear out my hair and scream. But I didn't. I kept at it. As a matter of fact, I went so far as to whiteboard a strategy for updating all my books and attacked it that way.

First up, we have Bestseller Tactics: Self Publishing techniques to help you sell more books on Amazon and make more money. Advanced Author Marketing by Glyn Williams. Here's the cover and the buy links to the Kindle version:

Amazon Kindle $3.95

The book description on Amazon is long but full of good stuff. I suggest you check it out from there.

I used this one to help me reorganize my library and rebuild it from the skeleton out. Williams brings some things to light that were smack my head duhs. I thought, why didn't I see that? Well, because I'm not a numbers/marketing person primarily. Sure, I have some great marketing ideas, but I've never understood how to make (and keep) my book visible to those who may want to buy it.

Second, and the one I used when I launched I, Zombie, we have Bestseller Tactics 2: The Ultimate Book Marketing System. Advanced author marketing techniques to help you sell more kindle books on Amazon and make more money. Self Publishing by Glyn Williams. Here's the cover and buy link to the Kindle version:

Amazon Kindle $3.95

Again, the description is longish so I'll let you check it out for yourself.

I attribute I, Zombie's mad, out of the gate success to this one. It got noticed, it got reviews, it got love. It hit the paid bestseller list on launch week and hit it again during the free promotion. I was stunned. Heck, I still am.

I'll be using the tactics in this book over and over again as I write and launch more books. I have plenty of WIPs to test it on to see if it was a fluke and if my success was mostly because I wrote a niche book in a popular genre (YA and Zombies).

We shall see...


Last, is a book I haven't bought yet (but plan to). I'm not putting a recommendation on it yet, but keep your eyes open. It's Bestseller Tactics 3: Facebook for Authors - How to sell more kindle books on Amazon with an automated marketing machine by Glyn Williams. Here's the cover and buy links to the Kindle version:

Amazon Kindle $3.95

Again, I don't know how well it works, haven't tested it, haven't bought it, can't recommend it. With the way Facebook is changing their algorithms lately, I'm not sure this book isn't already outdated or if it can possibly be kept up to date without the author losing a lot of time (and his mind).

So, purchase book 3 at your own risk.

 Remember how I talked about blog tour companies last week and why you might want to steer clear of them? It was this series of books that caused me to start looking at the numbers and checking statistics on blog life, sales of books via tours, and how tour companies do their own marketing (it's to authors, not readers). Link to that post: A Look at Blog Tour Companies. Yeah, it stirred up some poo. Yeah, some people unfollowed me. Why is it that when you're honest, folks don't stop and look at what they might be able to do differently, they take it to a personal level?

To quote The Godfather: "It's not personal, it's business." Keep that in mind.

I hope you enjoyed this post and that it helps you find your own success. Publishing is a big world with a lot of hungry readers on the receiving end. May we all get our books into the hands of those that wish to read them. I'm all about the sharing.

If you'd like to grab a copy of I, Zombie, you can do that here. Yes, I do make money off that sale. But it's win-win. You get a great book to read, and I get a sale. If not, no hard feelings. You can still subscribe to or follow my blog and show your love that way. *grin*

If you've read these books, what did you think? If not and you plan to, what are you hoping to learn?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

A Look at Blog Tour Companies

Happy Thursday, good people of the blogosphere! Not a lot of lead-in today, because this post will be a long one. Warning you now so you don't get your knickers in a twist over it. Of course, I imagine a good number of people will be rankled by what I have to say below. Hopefully, my words will make you stop, think, and spend your money wisely or reconsider the way your tour company works to truly provide the promotion your authors need. Grab your pens and notebooks and let's get going!

First of all, let me say I won't be quoting prices from any particular blog tour company. We'll use my fictional one called A-1 Super Great Fantastical Wonderbar Blog Tours (A1S). I did a search and they don't exist as of the date this post is going live.

Now, A1S offers a tour that's all inclusive for $300. This money gets you:

• 1 Month of Promotion
• 30 Tour Stops
• 10 Reviews
• 1 Facebook Party

Your other 20 stops will be guest posts or author interviews. Great! Sounds good to have 30 blogs feature your book over the course of a month, right?

Let's look at the numbers.

A1S has 15k followers on Twitter. 250 people subscribe to their blog. 12k people like them on Facebook. Seems like a pretty good deal, huh?

But... Come on, you knew that was coming.

How many of those followers are readers of your genre? Better yet, how many of those followers are readers at all? Even more intriguing, how many of those followers are readers hungry for exactly what you're offering?

My guess is, most of them are authors who have previously used the service OR are tour hosts with the company and not your target market: readers of books. My second guess is, you'll either get 1 or no posts on their blog. Most often, Tweets are marked #BookTour. I don't know about you, but I glaze over those when scanning my feed.

Before I jump ahead, I'm gonna break down what you've paid for above and show you why there's a flaw in the system.

• 1 Month of Promotion - This includes all the items listed above on various blogs. I've learned (from speaking with other authors) that you oftentimes appear on the same blog more than once. And you get, what, one tweet a day? Oh, my bad, you get two.
• 30 Tour Stops - 10 of these stops will be reviews so no work there. But now you have to come up with either a guest post, an interview, or an excerpt from your book for the other 20 days. All of these are things you have to provide. So what? Well, if it takes a day away from your writing and there's no return (I'll get to that in a moment) you just wasted a whole day. Besides that, there's no guarantee these blogs target your genre of book or that the blogs have been alive more than a year (do you know the statistics for blog life?).
• 10 Reviews - Reviews are an Indie author's life blood. I get it. But if that review doesn't get posted to Amazon, what good is it doing you? A review that sits on a blog, stagnating, rotting in the archives, doesn't do anyone any favors. Oh, and those reviews can be any star rating. While I admire honesty, the tour companies don't guarantee they'll match your book with bloggers who prefer your genre. This could be an EPIC fail.
• 1 Facebook Party - Really? What are they gonna give away? Free copies of the book you sent? Swag (you have to mail)? Paperbacks (again, that falls to you)? And people show up because they're hungry to win something and go away, never giving two sh*ts about you or your book. It's likely the partygoers are the blog tour hosts.

What's the flaw? These posts aren't targeted. You could have a book about witchcraft that ends up on a Christian blog. Do you really think their readers are going to rush out and buy your book? Is it conceivable to think the blog owner would write a glowing review? No. No. NO!

Another problem with touring blogs is: You can't guarantee your book will land on a blog with a good following of readers. If the blog hosting your book only has 13 followers... Well, you can see where I'm going with that. And is it crazy to suggest maybe those "followers" are previous authors who appeared on that blog? I think not.

Don't even get me started about those tour hosts who don't post when they're supposed to. Dear me...

But, Jo, it's about the exposure!

Really?

Let me clear that up for you with some numbers. We all love numbers because they don't lie.

• 30 stops where each blog has maybe 100 people that actually read their content (and that's really a generous number). Okay, that's 3,000 right there. You're right. It is. 3,000 random, non-targeted people who may or may not be readers. Most likely, you'll be lucky to reach 10 readers of your specific genre who actually read the content on one of the 30 blogs your book appears on. Oh yeah, I forgot you're on some of those same blogs more than once. Nevermind. See my point?
• 10 reviews that could all be one or two stars and slam your book into the nether. This is gonna hurt you more than it helps. In this case, you PRAY those reviews don't hit Amazon. Yikes. If the tour host does post the review on Amazon, you've provided a copy of the book. There's no "Amazon Verified Purchase" on the review, and the reviewer has to state that you gave them the book. *shifty* So your 4.42 star average on 35 reviews (20/5*, 10/4*, 5/3*) could plummet to 3.8 stars with just a couple of bad reviews and you have no control over it. As a matter of fact, if your tour company isn't targeting people who enjoy your genre, the likelihood of that happening increases ten-fold.
• 1 Facebook party that gets you 10 additional likes on your author page by the hosts of the tour company and a lot of stuff to mail out afterward (does the money ever stop leaving your pocket?). Totally worth it. Not. Even if you get 1k new likes, with the way Facebook has changed things up, you'll be lucky to reach 5 of those people.

After day one, your exposure post sits on that blog, buried day after day by new content created. Unless someone searches specifically for your book, they probably won't stumble upon it.

And don't tell me you aren't out there through the whole tour, marketing your rear end off to drive traffic to those blogs. Oh man, are we crazy or what?

After all that, I'm now going to hit you with something you may not want to think about. But I need you to think about it. How many sales did that tour get you? How did you go about tracking those sales? A good rule of thumb here is to use a specific, shortened link with a marker attached. Use bit.ly for this if you have to so you see with your own eyes I'm not blowing smoke up your bum. Chances are, you'll get maybe 20 clicks.

Oh, wait! Most tour companies won't let you send in your own links. Why? Because they add their affiliate code to them and they probably don't want you tracking those clicks anyway. If you still feel you must tour, avoid companies that won't let you use your own links. They're in it for THEM, not for you.

I have a couple of friends who recently paid for blog tours and I'm going to share a little of their experience with you.
Friend A has a very popular YA book with great reviews on Amazon. This friend did a month long tour much like the one above (sans FB party). While the book was on tour, it was on sale for $0.99 (regularly $2.99). A number of great reviews were written, with maybe half of them making it to Amazon. A couple of the tour hosts never posted about the book (most tour companies say they aren't responsible for this if it happens... Like HELL they aren't).

Guess how many sales this author got over the course of the tour?

NONE. That's right, not a single one. And that book hit Amazon's top 100 overall during its free period. It has a very high rating and not a single one or two star review on over 20 reviews. Plus, it's in a popular genre. Go figure.

Friend B has another popular YA book that's been hailed as unique, fascinating, and well written. This one also did a blog tour recently. At least 10 or so reviews went up on blogs during the tour. Very very few made it to Amazon.

Want to take a guess at how many sales there were? This book is also well reviewed with a very high average.

Now that I've completely disheartened you, it's time to tell you where your money might be better spent.

I have no personal experience to back this up with, but I know many people who've used it and they swear by it. Plus, the company isn't afraid to show you their statistics. Best of all? They target people interested in your genre. There's also no additional work needed from you beyond producing a great book! Holy crap!

Book Bub.

I'll say it again:

BOOK BUB.

Take a look at the prices here. Now scroll down to the Teen and Young Adult genre (which both of the books above are in). Look at the average sold numbers.

Why does it work? Because they're in the business of connecting readers to the books they want. Their target market isn't authors.

Now that you know, what the heck are you waiting for? Again, numbers speak for themselves.

Blog tour companies would be wise to follow that business model. Build a list of blogs that target specific readers, have been around a long time, and who are trustworthy. Guarantee you'll put the author's book into the hands of people who enjoy their genre, and, for the love of all that's good, have some sales numbers to back up your business.

Rethink what you're doing.

I'm not compensated by anyone for my thoughts and opinions on my blog. I'm just tired of seeing Indie authors waste their money. We don't have a lot to spare to begin with. Will I be gracing Book Bub with my business very soon? You bet your butt I will.

Guess what else? You have a pretty good author clique going, right? Why not organize your own tour if you want/need exposure? It'll take about the same amount of time and it's free.

I know that was long. I'm sorry. But I hope you were paying attention. I do speak my mind.

What have your experiences been? Did this post help? Leave me a comment and let's talk about it.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo