Branding for Authors Top 5 Reasons to Brand

Any of you that interact with me on Twitter, FaceBook or those who follow my blog, have most likely noticed a recent change in the appearance of my presence.

I have branded. My color scheme is harmonious through all platforms and my logo is clearly visible. If you've read The Indie Author's Guide to: Building a Great Book you'll realize branding is something I tout as being very important. Why?

1. Instant Recognition. This may not seem important to a lot of people but you should take it into consideration. This applies especially if you have a common name. I want to know the John Smith I found is the author I'm looking for and not someone with the same name who just happens to be a construction worker.
2. Harmony. Your colors should be pleasing to the eye and your logo should compliment them. You want people to look at your page and think Wow. That looks really nice!
3. Decisions Made Easy. When you mail an official letter or send an e-mail your look and colors will match that of your branding. Never again will you have to choose a color scheme! Plus, how cool is it that your logo can go on t-shirts and mugs and such?
4. Stationary. Your business card will take on a whole new life and so will your letterhead. Bonus, you can put your logo on bookmarks, on the corners of your printed books, and even on the corners of posters and such!
5. Displaying Personality. You have the chance to tell people a lot about yourself in zero words. When someone sees your logo and/or blog, they're gonna have an instant idea of your personality. Your logo and colors should reflect upon who you are and put it out there to the world.

Now, that's just five reasons you should brand yourself as an author. I'm sure you can name many more. Why did you brand? Why not?

If you need tips on branding and ideas on choosing a color scheme, find out all you need to know in The Indie Author's Guide to: Building a Great Book. It's pocket change on kindle, just $2.99. I priced it as such so struggling indies have a place they can turn without breaking the bank.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Chatterbox

Good morning, Monday!

I usually don't like you but today you've left me with so much to be excited about. First off, my interview with Merlene Fawdry has been posted over on her blog In the Rough. Thank you for that. Here's a snap of the interview (you'll have to go see her to read the rest):

What writing group/s do you belong to?

I belong to the Indie Author Critique Group on FaceBook. It’s a closed group so authors can feel comfortable ranting or asking openly about things they may not want readers to hear them say. I’m the moderator and an active participant there. I also belong to the Children’s Authors and Illustrators group on FaceBook (another closed group).

What is the structure of this writing group?

It’s an online group where members can go and ask one another for reviews or critique on various components of their books (covers, writing, editing, marketing, etc...). Oddly enough, we’re also a bit of a support group for one another. I find people posting when they’re down and others stepping in to offer words of encouragement and support.

Is this writing group associated with a state or national organisation?

No.

Does this group have affiliations with peak writing associated bodies?

No.

How many members does this writing group have?

There are currently 30 members of IAC and most are pretty active. I’m rather selective about who I approve. CA&I has 1,000+ members.

Does the writing group have a clearly defined goal in writing?

No. If we have a Work In Progress we’d like feedback for...

And you'll have to go to In the Rough to read the rest!! You rock, Merlene!!

Sorry, Monday, but that's just the way it is. I can't be usurping on her idea for my own content!

The second thing I have to look forward to today is my radio interview with Sandi Tuttle over on An Average Woman in a Superwoman World. We go live at 9am Eastern time so you need to go tune in to catch us. You won't be available at 9? That's cool. You can go listen to the archives.

Here's the link to tune in: JO AND SANDI ~ DOUBLE TROUBLE

Sandi is awesome. Don't forget to leave her some love!

Don't forget, Mystic ~ Bronya releases in print and for Kindle in just ONE week! Keep your eyes open for that one!

Well, that's all for today, Monday! See you next week! For everyone else, I'll see you all tomorrow! Until then, WRITE ON!

Jo

I'm Gonna Fire You Up

Mystic ~ Bronya is edited and ready to roll off the presses after some formatting. It's a novelette of just over 17,000 words so it shouldn't take you long to get through it. What I'm hoping, however, is that you do read it and you do take something away from it.

My goal here is to show you what happens on the other side of the wall you're staring at. I will show you what it's like when someone ridicules you or tells you you're a heathen, grotesque, immoral, or that you brought everything that happened to you on yourself when you find yourself in circumstances beyond your control or understanding. This series is intended to let you see into the world of another person who may be different from you, and what the ultimate consequences of not stepping around that wall could be.

If you disagree with my message, that's your right. Many people will. That's okay. Bronya goes through some pretty tough times and experiences a lot in her short tale. Lily is struggling with different issues but they are just as difficult to stomach.

Mystic ~ Lily is currently sitting at just over 3,000 words that have made me cry, shake, get angry, and be sad. Her tale is a lot like Bronya's because Lily's choices also change her life and the people that surround her can't accept her anymore.

I consider myself lucky because I have a voice that speaks loudly and clearly and I'm not afraid to use it.

If you're a writer and you're reading this blog, I challenge you to write something you believe in with all your heart. Buck the consequences, get out there, and fire people up with your message. Books have shaped the world as we know it.

The pen is mightier than the sword. Use your pen and make a difference.

Everyone has an opinion. Yes, they are like assholes in that everyone has one but no one wants to hear them. Make people want to hear yours. Make them listen. Present your case in a compelling way. Show them something they don't already know or give them information they may not have been privy to before.

I double-dog dare you.

I can almost guarantee it'll be the best writing that's ever dripped from your fingertips onto a keyboard. You have passion, use it.

Now that I've gotten you all worked up and your brain going a million mph, I invite you to check out my interview posted over on the Chapter Book Challenge blog. Go give it a read and tell Becky I said, "Hello!"

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Empathy in Spades

As you all know, the first book in my new series, Mystic, is due to release this month. I'm thinking sometime around August 21 but that could change depending on the amount of time it takes me to get it formatted and the back cover worked out for the print version. Keep your eyes here for the release announcement!

I've had my usual reader and my usual editor ripping me apart for the sake of everything that's good and forcing me, in their wisdom, to re-write a number of sections. Something that they've both said while reading my series has given me reason to pause and consider.

"I can see you and your struggles in this book."

I have wracked my brain to figure out why in the world they would say that. I've never had to struggle with coming out to my family and friends and I've never lost my looks due to a horrific accident. Then, like a lightning bolt thrown by the mighty Zeus, it hit me: I can put myself in someone's shoes and feel right along with them. As a writer, when I'm crafting a scene, I'm in the body and mindset of the character. I feel what they feel and allow my fingers to relay that to the page.

Writing is taxing, emotionally, some days because of this.

Sometimes, I have to pause and play the entire scene out in my head, thinking about what I would do next and how I would feel if I were experiencing what the character is going through.

Writers have empathy in spades. Writers tend to feel very deeply. Writers must identify.

If you all remember my post a while back about Writers that Cannot Feel... Cannot Write, you'll have an idea of what I'm talking about. We must be able to communicate those emotions effectively to the page. Remember my post about keeping a feelings bible? I practice what I preach and keep one myself. When I need a great sadness or a great fear to come across on the page, I delve into my feelings bible and come out with the mindset to empathize with my character. It gets easier to call on it when I need it with time.

But, I digress.

My point to all this rambling is, I know very few novel writers who are judgmental. They tend to accept you for exactly who you are. Writers listen as well as they talk. It's so rare to have people who are genuinely interested in our life story, when we come across them, we word vomit. It's a safe haven for venting. Sure, you may show up in a book at some point because you spilled the beans to an author, but your name will be changed. Hell, you might even acquire a super-power.

Journalists may be a whole different story. Just sayin'...

I read a post today over on Depression Cookies where Tia talks about meeting writers and how they feel like friends after just a short period of time. It has to be the empathy factor.

But when you tell your life story to someone who writes novels, or let loose with an admission of something you feel badly about doing, you're more likely to get a pat on the hand than a slap in the face. It's because they traveled with you during your tale; they felt what you felt. Hopefully, when your life shows up on the page of a book, other people feel it, too.

After all, that's our job, right?

Have you ever had someone tell you they felt very strongly what your character felt and could identify with them? How did that make you feel?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Mystic ~ Bronya: Cover Reveal

Today is the big day, as promised. I'm showing you the covers for the first two books in my Mystic series. It was not an easy decision but I think I did a decent job. Enjoy!

Since the series is based around things seen in a crystal ball and the possible demolition and death of the world, I chose to go this route. Turns out, my beta viewers loved it as well.

I am happy with the way they worked out and believe my design choices to be solid ones. My typography fits with the story and screams, "Otherworldly but serious."

I used my own photograph for the cloud element and built the rest with a pen and a Wacom Intuos 4.

Keep an eye on either my Amazon author page or my bibliography for the release of Mystic~Bronya later this month.

What do you think of the cover?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Mystic ~ Bronya: Tolerance and Hate

As promised, today you all get a deeper look into my Mystic series. It's six books in all with five novellas and a full-length novel at the end. I won't give away the ending, nor will I explain what the monster is an embodiment of but read on and become intrigued.

This is the synopsis for the first book in the series Bronya.

Bronya Thibodeaux is an eighteen-year-old senior at Houma High School whose life is about to be changed forever. She's always felt like an outcast, but thinks she may have found a friend when a strange, new girl named Markaza who has blue hair, a number of tattoos, and a strange way of dressing appears. She accepts Bronya for who she is and the two hit it off.

Markaza isn’t around long before she moves away. Bronya goes back to feeling lonely and different. Trouble arises when Bronya's love interest - a girl named Cecilia - is accidentally revealed to the entire student body. Bronya’s life choices make her a pariah in her small town. After getting thrown out of school, not being able to find a job, and being subjected to ridicule and cruel treatment, Bronya chooses to leave her old life behind forever when she receives a compelling invitation from a mysterious company named WSTW.

What Bronya doesn't know, is the mysterious company is owned by Markaza; a mystic who knows the end of the world is coming and is gathering together the only people who can stop the evil that's threatening to take over. Bronya is just the first. But going to New York is only a baby step toward her true journey. As Bronya races against the clock to unlock a power she never knew she had, Markaza races to collect the others: Lily, Sheila, Melody, and Coralie.

This is the synopsis for the second book in the series Lily.

Lily Conyers is a twenty-year-old who had it all going for her until a car crash left her with terrible scars, no modeling job, and an addiction to pain killers. When she meets a strange young woman named Markaza, Lily begins to re-build her life with encouragement from her new friend.

Problems arise when Lily leaves the safety of her apartment for the first time since her accident to venture back into the world she used to know. Her so-called friends shun her and her boyfriend recoils at the sight of her face; leaving her standing in the road alone - crying. She rushes home with thoughts of suicide only to find a letter on her step from a company called WSTW; promising her a new life.

Lily packs her bags, bids Markaza goodbye, and sets off for the city. But going to New York is only the first hurdle Lily must jump. She must learn to use the power inside herself to help defeat an evil that is threatening to destroy the world. Once there, she meets a girl named Bronya and the two help one another re-build what was so negligently broken.

As Lily is boarding the plane bound for New York, Markaza boards another headed to Tennessee so she can collect the next young woman on her list: Sheila.
_________________________________________________________________

As a note: I'm a person who speaks out against taking offense to anyone just because they make choices I don't. We're all human and we need to practice a little humanity. I know I want to be accepted just as I am so I'm accepting in return. I don't care what choices you make, I'm going to do my best to understand you and accept you for who you are. We all need to follow the Golden Rule and just stop allowing hate to live in our hearts.

Just because someone is different, doesn't mean they're bad or evil. The true evil, in my opinion, is the hate and judgment that's thrown around so freely.

Would you want to be judged because of your life choices? Guess what? No one else does either. I don't wish for free love or think there should be no war (sometimes it's necessary to protect what we hold dear, like freedom), what I do wish I could see is human beings stop fighting one another to conform. We're all different. If you shun everyone who is different from you, eventually you'll be all alone. Start looking at a person's heart instead of their life choices and I promise you, your quality of life will improve.

Countless men and women have died fighting for freedom. We show our disrespect for their sacrifice every time we put someone else down for their choices. This is AMERICA the BEAUTIFUL. Let's work harder to keep it the land of the FREE and show our appreciation for those that died for the cause, shall we?

I'm going to share something with you all now that I was ashamed to see happen. When you click on the link, go to the section labeled History and read the last paragraph. Can you believe these folks wanted to do this?

Link to Wiki article.

I started writing Mystic ~ Bronya a good while back (I always have a number of works going at once) and slated it for release this month. I couldn't think of a better time considering the hate I'm seeing spewed all over the news about Chik-Fil-A and what was said. It saddens me. I have faith in humanity as a general collective but, once in a while, I'm let down. This was one of those times.

When you pick it up, be sure and read my author's note. It might give you a new way of seeing the world. I'll do the cover reveal later in the week.

Watch my Amazon author page for the release of Mystic~Bronya.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Blog Tag I'm "IT" Today

My dear friend, Sandi, over at An Average Woman in a Superwoman World tagged me in blog tag. Today, I'm finally getting around to the post from being tagged. Enjoy the break from my rambling mind to indulge in a little learning about me. Tomorrow, I'm going to introduce you all to my new series Mystic and give you a synopsis from book one Bronya. Enjoy the read!

First the rules:

    Post rules
    Answer the question your taggers sent you or create new ones, the choice is yours.
    Tag eleven people
    Tell these people they have been tagged.

And now the questions:

1 What gets you out of bed each day?

My kids and knowing I have to do for them. What gets me out of bed with a smile is the fact that I have someone in the world that loves me like my boyfriend. I get to wake up to his face next to mine almost every day now. Without that, I would wake up to monotony. I would shuffle through the motions. The word zombie comes to mind.

2 If an alien landed on earth, what would your top tip ‘for living here’ be?

Don't experiment on people! We have fragile minds.

3 What is your ‘happy song’?

“Church" by T-Pain (I LOVE to dance and this has a great beat)

4 Do you have a special place real or imagined?

In the arms of The Best Boyfriend in the World is where I find love, inspiration, and security. That's my special place.

5 What childhood fable, fairy tale or movie stretched your imagination and sticks with you today?

The Last Unicorn because the art is beautiful and the story inspiring. I always get chills when the unicorns run from the surf. Eh, girls and horses...

6 What is your idea of a perfect evening?

Dinner and a movie with my boyfriend and our kids (he has great kids).

7 As a kid, what did you want to be when you grow up?

I wanted to be an imagineer for Disney. I love to draw cartoons.

8 What is your favorite type of movie?

This is going to sound so lame but I love animated movies. Brave was soooo good! I loved Wall-E and A Bug's Life and Shrek. I'm a big ole kid at heart.

9 If you won the lottery would you tell anyone?

I would tell The Best Boyfriend in the World and my mom. No one else. Having money like that brings critters you haven't seen in years out of the woodwork and I wouldn't want to chance it. Certain people in my life would get anonymous donations though.

10 If you could visit anywhere in the world where would it be?

I have so many places I want to visit! If I had to choose just one, it would be Stratfordshire in England.

11 Do you believe in Destiny?

I do. I believe we all have a path. Finding it is the mother of all quests and the basis of every good novel. hehe

Now – On to the Next Shift:

I realize there have been a lot of these things doing the rounds, so, if any of you have been tagged before, or it doesn’t light your fire to take part, I won’t be at all offended if you choose to pass on this.

I really don't know who to tag so I'm gonna skip this part. If you would like to do this, consider yourself IT.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo