Tuesday, August 14, 2012

Branding for Authors Top 5 Reasons to Brand

Any of you that interact with me on Twitter, FaceBook or those who follow my blog, have most likely noticed a recent change in the appearance of my presence.

I have branded. My color scheme is harmonious through all platforms and my logo is clearly visible. If you've read The Indie Author's Guide to: Building a Great Book you'll realize branding is something I tout as being very important. Why?

  1. Instant Recognition. This may not seem important to a lot of people but you should take it into consideration. This applies especially if you have a common name. I want to know the John Smith I found is the author I'm looking for and not someone with the same name who just happens to be a construction worker.
  2. Harmony. Your colors should be pleasing to the eye and your logo should compliment them. You want people to look at your page and think Wow. That looks really nice!
  3. Decisions Made Easy. When you mail an official letter or send an e-mail your look and colors will match that of your branding. Never again will you have to choose a color scheme! Plus, how cool is it that your logo can go on t-shirts and mugs and such?
  4. Stationary. Your business card will take on a whole new life and so will your letterhead. Bonus, you can put your logo on bookmarks, on the corners of your printed books, and even on the corners of posters and such!
  5. Displaying Personality. You have the chance to tell people a lot about yourself in zero words. When someone sees your logo and/or blog, they're gonna have an instant idea of your personality. Your logo and colors should reflect upon who you are and put it out there to the world.

Now, that's just five reasons you should brand yourself as an author. I'm sure you can name many more. Why did you brand? Why not?

If you need tips on branding and ideas on choosing a color scheme, find out all you need to know in The Indie Author's Guide to: Building a Great Book. It's pocket change on kindle, just $2.99. I priced it as such so struggling indies have a place they can turn without breaking the bank.

Well, that's all for today, folks! Until next time, WRITE ON!



  1. Love the new colors. They really look great.


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