To Stumble is not to Fall - Day Twelve WABC

Happy Wednesday, good people of the blogosphere! Today's prompt is all about social bookmarking sites. Mine of choice: Stumbleupon! Here's the prompt:

A social bookmarking site is a “centralized online service” that gives its users the ability to add, annotate, edit, and share links to web documents. Bookmarking, also known as “tagging” is a significant feature of social bookmarking systems, enabling users to organize their bookmarks in flexible ways and develop shared vocabularies known as folksonomies. Popular social bookmarking sites include Delicious, StumbleUpon, Reddit, and Digg. Do you regularly use any social bookmarking sites? Why do you use the ones you use? What are the benefits of social bookmarking? What are the specific benefits of social bookmarking to authors? If you’re not using a social bookmarking site, you’re missing out on a key aspect of social media: referrals by the users. Is social bookmarking something you should consider incorporating into your online book marketing strategy? Give us links to your profiles, if you have them.

You followers of my blog already know my age, so I'm not really dating myself when I tell you I was around when Stumbleupon was the big thing. Not only that, I was around when it was the only thing. There was no Reddit, Digg, or Delicious back then. By the time those hit the market, stumbling was a thing phasing out.

I remember getting lost for hours stumbling around the web when I would come across a site like: Perpetual Bubble Wrap or Jackson Pollock Painter. Turn up your volume before clicking the first link. If you click the second, move your mouse then click the left button, then repeat, and again, and again! It was a time suck, for sure. Greater than Facebook could ever be. Seem hard to believe? Go sign up for an account on SU and click the stumble button. You'll be hooked like a fish after a juicy worm.

I created this today on the JP website above:

How cool is that?

How does this help you as an author? Well, get out there to one of the sites, make a profile, tell the darned thing what you like, and see what happens when you click the button to take you to the next relevant site. If you go stumble your own pages, the social bookmark will be filed and others can happen upon your content without you ever doing a thing but filling out a form and putting it out there for the world to stumble upon.

Here's what a profile looks like: Jo Michaels on StumbleUpon.

I'm sure there's an app for that, I just haven't taken the time to go find it. But I do have some statistics for you! I had this image on a popular photography website:

It got stumbled. Within the time span of three days, it got 25k views. That's a significant number and one that shouldn't be ignored. It's 25k potential new customers/readers/clients.

So, if you're out to waste time or looking to join the fray of internet marketing, you want to be on one (or all) of those social bookmarking sites. It take minutes to tag a page but it could be the difference in being seen and being passed by.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Squids! Ewwww - Day Eleven WABC

Happy Monday, good people of the blogosphere! Today, we discuss Squidoo. A site a know a little about, but haven't really poked around until today. Still rolling with the Winter Author Blog Challenge (four days left), here's the prompt:

Do you have a Squidoo lens? Founded by Seth Godin, Squidoo is a popular free site that enables users to create single webpages (known as lenses) about their interests and recommendations. Users can even earn money for charity or themselves. The credibility-building potential rivals Quora, but unlike question-answering sites, Squidoo users are free to create content of their choosing. The SEO rankings are quite high – but it remains incumbent upon the site’s users to double-check the veracity of information provided. Challenge questions: What are the benefits to using sites like Quora and Squidoo for building credibility? What can they offer that your website or blog doesn’t already do? How could this help you sell more books? If you are on Squidoo, remember share the link to your favorite lens.

I now have a profile there. I created a lens there this morning. You can find it here: Formatting Your Book for Print.

Okay, how did I just use Squidoo? I created a lens with an excerpt from my book on self-publishing. This gives folks a look inside, some information, and a buy link. I also included URLs from my two sites: Jo Michaels ~ Author Blog and Indie Books Gone Wild.

By creating that lens, I gave folks a peek into what my book can do for them. If I wanted to create a lens to drive people to buy Yassa, my book on Genghis Khan's coming-of-age, I would talk about the man himself and what kind of things he went through to get to where he was when he died.

I can see the usefulness of Squidoo and I've been meaning to do what I did this morning for a while. Thank you, Laura, for pushing me to get it done. I think, unlike Quora, Squidoo can be a bigger help because you don't have to start with a question from someone else to get the ball rolling. You can answer a question you know lingers in the world wide web with your expertise and go from there. No prompting needed beyond your own drive.

I have a ton of work calling my name today. I hope you all enjoy the lens and take your own steps to creating one today! I look forward to seeing what others can do with Squidoo.

That's all for today, folks! Until next time, WRITE ON!

Jo

Good to Go on GoodReads - Day Ten WABC

Wow. Happy next post, everyone! This time, the post is about one of my favorite reader websites: GoodReads! I use it for a lot of things that I've been prompted to discuss. So, without further ado, the prompt for day TEN:

Are you on GoodReads? It seems a pretty obvious place for authors to hang out, yet I’m not sure authors are using it to quite the maximal benefit. If you are on GoodReads, how often do you visit/use the site? How often do you update your reading list? What other kinds of things do you post? Are you finding yourself using it the way social media was intended: to create a community? If you are NOT on GoodReads, have you made a deliberate choice to skip it? What other mechanisms do you utilize for meeting other readers/writers/authors? How else could you begin to create your very own community? If you are on Goodreads, remember to give us your profile link.

I think every author worth their salt is on GoodReads. Every reader is, too! You can find my profile here: Jo Michaels.

As far as visits to GoodReads goes, I pop over every day to say hello and check up on things. I'm a member of a number of groups there and visit them pretty often to poke around and see what's new. I do giveaways on GoodReads every time I release a new book (about once every other month). My blog auto-posts over there from here and I get a couple of reads on it every day. I post every review I write there, too.

When I did my 12 Days of Christmas Party, I utilized GoodReads to host my event and invite people to join me. I had an amazing response and around thirty indie authors pitched their books to me before the end of my challenge. There's no way I could've reached that number without the help of GoodReads and their event application.

I've met a number of cool indie authors via GoodReads and am the moderator of my own group there with a handful of members. We aren't too active though. It's a small group and I like it that way.

As far as my reading list goes, I don't update it very often. But, when I do, oh man! I slash and burn that list. If I'm not gonna read something, I don't like it hanging out in my proverbial coffee shop window.

I like the way the site links up with my Facebook and how easy it is to add friends to my list. Navigation could be improved and I think they need larger servers to accommodate the huge number of people on the site; but, other than that, I love it.

If you're a reader or a writer, you'd do well to join up over on GoodReads and poke around to see what they have. Your eyes will pop wide open. Enter to win a book or two (or three) in the giveaways. The more reviews you write there, the more likely you are to win! It actually says that in their terms.

I'm looking forward to connecting with the other folks in this challenge over there!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

FourSquare - Day Nine WABC

Happy Sunday, good people of the blogosphere! I'm playing a bit of catchup for the blog challenge today so you're gonna get two posts from me. The first is about FourSquare. An app I've never used but I've been poking around in for the last few minutes. First, here's the prompt for this post:

What are your thoughts about FourSquare? For those unaware, FourSquare is a location tracking platform. Its users “check in” at various locations with a mobile device and are able to find out (track?) where their friends are. Location is based on GPS hardware in the mobile device or a network location provided by the app itself. Many members use foursquare and its competitors for the discounts. Or perhaps you want people to know which bookstore you’re in for your signing or event. Are you using FourSquare? Is there a way to use it to encourage better attendance at your signings and events? What are the pluses and drawbacks? Be sure to give us the link to your profile!

I find FourSquare to look a lot like my Google maps app. While I can see the usefulness of it if appearing in public, I'm a bit of a private person. I'm not really keen on everyone being able to find me anywhere I'm hanging out. Same reason I use a pen name. Not awesome to have folks you don't know loitering on your lawn or sending you angry letters because you had the audacity to write something they didn't agree with.

Now, if I wanted to know where to find something and didn't have a different maps app on my device, I'd consider using FourSquare for that function. But to have a whole plethora of people knowing where I am at any given moment of the day? No, thank you. I'll pass.

If you're a big-time author and are making an appearance or love to have fans all over you all the time, I say, go for it! If you're a small name author who's trying to make a name for yourself and want fans all over you all the time, I'd say keep writing great books with zero controversial content, become a big name author, and then go for it! Ha!

I know this post was short, but que sera sera.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Quora is Questioned - Day Eight WABC

Happy FRIDAY, good people of the blogosphere! Sorry I was late with yesterday's post. My daughter has been very ill this week and yesterday we ended up in the ER - twice. But she's all good now and bouncing around like a regular seven-year-old ought to be. With the weekend starting today, I'm glad to see her on the mend. Today, I'll be discussing something I'm not familiar with (but intend to be here shortly) called Quora. Here's the prompt from the challenge:

Are you using Quora? If you aren’t familiar with it, Quora enables users to ask questions and receive answers from those who allegedly know something about the topic. This is a phenomenal way to demonstrate your expertise – and even if you’re a novelist, you have an area of expertise – perhaps it’s simply “publishing your novel.” Unfortunately, it seems you’re required to have an account before you can dig around – UNLESS you know a person’s profile link. Here are two you can check out:

http://www.quora.com/Seth-Godin

http://www.quora.com/Laura-Orsini

Yes – I just put myself on par with Seth Godin! Here’s your challenge: What’s the one question you would like to find an expert to answer? And conversely, what’s the one question you would feel most comfortable/confident answering? If you’re on Quora, please be sure to give us your link!

I looked around, created an account, and invited a couple of people over to join me. My profile is here: http://www.quora.com/Jo-Michaels

At first glance, it seems you can become an authority in your field on Quora rather quickly by answering questions others post. I'll need some more time to explore it, but I can see the potential of being involved in such a website. Both professionally and business-wise, it seems like a good investment of time to pop over and answer a question once or twice a week.

As a bonus, it let me link all my social networks right up with the click of a button. Perhaps I'll gain new followers and new readers that way. What an awesome tool!

Just in case you missed yesterday's post (that I wrote this morning), I'm giving you all the video once again. Enjoy! I better see your toes tapping!



Whatcha think?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

GooglePlus is Purdy! - Day Seven WABC

Happy Thursday, good people of the blogosphere! Today's post is all about Google+. Without further ado, the prompt for today:

Have you jumped into Google+ yet? If you are a regular user, you are still considered an early adopter, and that’s a great place to be in order to make a name for yourself – especially if men are among your target market, as most users right now are male. As marketing pro Linda Sherman puts it, “GooglePlus can give you access to influencers (i.e., other early adopters) who might not notice you elsewhere.” This is a CHALLENGE, so here’s my challenge with this prompt: If you’re USING Google+, tell us about your experience. If you’re NOT using Google+, don’t just write, “Blah, blah, blah I’m not using it …” and call it a post. Do a little research. Learn one thing about Google+ that you find interesting, that might make it worth your time and effort to explore. No – I’m not suggesting you be on every social media platform, but the goal of this Challenge is to explore the various social networks, so let’s do that! And if you are on Google+, be sure to give us your link.

Using blogger (a Google based blogging service) I get some really cool features with Google+. When I'm typing up my blog, if I want to mention someone in my circles, I just type + along with their name and poof they show up and are tagged on my blog. How frikkin' cool is that?

+Jo Michaels

Now, if you click on my name above, you'll be taken to my Google+ page.

My experience has been excellent! I'm a member of a couple of groups over there with oodles of bookish folk in them. I haven't tried hangouts yet, but I intend to for Indie Books Gone Wild. We already have a freakishly awesome calendar to help us stay organized via Google+. Check it out. The link is on the top left-hand side of the IBGW page. Best of all, it was totally free.

Speaking of calendars and Google+, if you have a calendar on there, folks can invite you to events (or you can invite others) and it shows up automatically when you accept. Best of all, the event is added to your agenda and syncs beautifully with your wireless devices if you have a gmail account. I also get a daily e-mail with my agenda on it; so I can see my day at a glance.

With all the wonderful tools gmail and Google+ have to offer, if you're not on there, you're missing out on a lot.

Because of a prompt earlier in the week about YouTube, I made a short video. Check it out and tell me what you think!



It's only about 61 seconds, but it packs a fun punch!

Have you begun to use any of the tools mentioned in the challenge?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Tube Tops - Day Six WABC

Oh my goodness! It's Wednesday, good people of the blogosphere! That means just two more days until the weekend arrives! Get through today and you're golden. Still rolling along with the Winter Author Blog Challenge, and today's prompt is all about YouTube. That golden beacon in the sky, calling our names like a siren. It draws us in and holds us fast for hours. Without further ado, the prompt for today:

With more than 800 million unique visitors a month, YouTube is one of the most popular search engines. Do you have a YouTube channel? Have you made a book trailer for your book? If not, what kind of book trailer would you like to make for your book? Do you have a video camera? If you do and you’re not posting short videos, you’re missing out on a huge marketing opportunity. It’s especially useful if you’re trying to reach a global audience, as 70 percent of YouTube viewers are in countries other than the U.S. If regular video posts are still on your To-Do list, what are some of the most clever video posts you’ve seen, and how might you do something similar to promote your books or yourself as an author? Be sure to give us the link to your YouTube channel.

I've done one video on YouTube and made it private. You can only get to it by clicking on the link: http://youtu.be/ydqAJmVNa5Q I'd just woken up and look a bit like crap, but it was fun and a good learning experience. My idea was to figure out just how to do something like that from my iPad, and it went off without a hitch. YAY!

I attended a webinar last week called Book Marketing is Bull$h*t. At the start of the session, the host asked us to answer a poll. His question was: What avenues are helping you in your sales? Guess what the only option was that didn't get any votes. That's right, book trailers.

Like Pinterest, I think perhaps we're using them the wrong way. Instead of a trailer for a book, perhaps we should be exploring other options. YouTube is video, man! It has a billion (with a B) possibilities. As authors, we just need to figure out a way to tap into it and use it at its highest potential. I don't go to YouTube to find new books to read.

Ah! There's the million dollar question, huh? Where do readers go to find new books to add to their list?

I use:

• Recommendations from peers (Facebook and Twitter).
• Browsing the bookstore (I love a book sale!).
• Reading reviews on Goodreads (I read the ONE and TWO star reviews. If they're complaining about how the book made them feel, in a bad way, I usually enjoy the hell out of it. If it's talking about the bad writing, I know to avoid it).
• Keeping up with my favorite authors and jumping on it when they release a new book.
• Blogs that write reviews (I recently picked up Splintered by AG Howard this way).
• Winning giveaways (Jamie McGuire became a favorite of mine this way).

And, I ended up being a fan of a couple of authors from the last Author Blog Challenge. Tia Silverthorne Bach, Crystal Lee, Heather Topham Wood, and Ms. Sandi Tuttle (she's working on her book, but I love her blog!).

So, utilizing YouTube may be more about reading your book to your audience while they enjoy looking at the cover (please, for the love of Pete, comb your hair - unlike me - if you're going to use your face). I'm planning to work something up so I don't have to be on-camera but can still hook readers with an interesting story. I'm a photographer, too, so maybe imagery is the way to go. Something that compliments the story being told.

Being a graphic designer who's in LOVE with Typography, here are two of my favorite YouTube videos:
Font Conference
Font Fight
Confession: I watched them again after I linked them. Hehe

What have your YouTube experiences been like?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo