Saturday, June 23, 2012

Book Sales

Today's prompt from the Author Blog Challenge:

If your goal is to sell books, you must view your book as a business. In what ways do you treat your book as a business? Where could you improve? What resources could you leverage to improve your book business?

Actually, my take on this is a bit different. I am the business and the books are my product. Treating my books as product makes me want to deliver the best product possible to my consumers. When I go into a store and buy something, nothing makes me angrier than getting it home and having it not meet my expectations.

My books are priced accordingly. Yassa is 90k words, I priced it at $9.99. The Abigale Chronicles - Book One is 11k words, I priced it at $1.99. My goal is to keep my novels between seventy and one hundred thousand words and hang them on that price point of $9.99. Along with keeping customers familiar with my books, it will let them know what to expect to pay for one. Every Abigale book will cost just $1.99. Mystic's small books (between twenty and forty thousand words) will likely be at the $4.99 price point with the end novel being set at $9.99.

It all falls along the same lines as branding. Consistency and recognition are key while meeting expectations of consumers. I'm building my brand for my business model with my prices.

I could improve by designating a logo for my brand and naming a publishing company. Both are things I'll be doing in the near future.

Resources is a tough cookie. I had a FaceBook account with over 400 friends (and yes, I knew them all) but I recently deleted all said friends and deactivated the account because it was riddled with junk. I couldn't keep up with my family through all the crap that was posted everywhere. I lament the loss only because it would have been a great venue for advertisement. I am working on building my FaceBook back up under my pen name but I know it'll take a LONG time. I shot myself in the foot on that one...

I am also going to try to sell my wares locally which means rubbing elbows with some of my town's booksellers. From what I understand, they are allowed to take small risks on new/local talent. I have to be like Nike and just do it. The worst they can tell me is NO, right? No is not such a dirty word.

So, while we're on the topic, The Abigale Chronicles - Book Two releases July 3rd. Go discover the mystery behind Abigale and Emmett's weird adventures. When you're done, come back here and tell me if YOU think it's real or if you think she's dreaming. :)

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

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