Monday, June 18, 2012

Target Market

On to another prompt for the 28 Day Author Blog Challenge:

Describe the market for your book - to the tiniest detail (e.g., childless divorced women past age 50 who want to remarry). Why that demographic? How do you connect with them to market to them?

My market for Yassa consists of anyone who has loved fully, intensely, and faithfully. People who understand and appreciate the power of that faithfulness. Most of all, people who want to connect with a character and take something away from a story for once. While my intended audience was women from age 25-45, I have found that teens like my book a lot and that older women seem to gravitate toward it.

My market for The Abigale Chronicles is young readers from age 6-13, male and female. Those kids with imagination who can grasp that something weird is going on with Abigale. Kids who need to identify with a character and understand that when they have a problem, they should face it head-on with their eyes wide open.

Why that demographic? For Yassa, it's because women need to understand the inner workings of a man. Men desire to protect and be loved unconditionally. When any of that fails, they struggle. It changes them in ways we don't understand. For The Abigale Chronicles, it's because I want to teach them that reading can take you places you never dreamed you'd go.

In Yassa, Temujin fails to protect Borte and the act of losing her drives him a little crazy. It's Genghis Khan's coming-of-age tale. It tells why he was shaped into the brutal man he became. Life shapes us all in interesting ways and his life was hard. But he loved like no other. He was loyal to his friends and family and took slights against them personally, making anyone who dared to dishonor him the next target on his list of payback.

With The Abigale Chronicles, I feel like I have a last-ditch chance to get kids to pick up books and read. All books, not just mine. Abigale is intended to inspire a love of reading and realize the places books can take you with their words.

I connect with my target markets through advertising and networking. When I'm out and about, I talk about my work with anyone who'll listen. I do giveaways on Goodreads so those that are interested, have a chance at a copy for themselves. Word-of-mouth should take it from there. Don't forget to enter the giveaway at Goodreads for a chance to win one of two signed copies of Yassa!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

4 comments:

  1. OK, I'm sold! Just wait until payday, and I'm placing that order..... Hugz!

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    1. Are you?!?! :) yay! I hope it brings you HOURS of reading deliciousness :) Thanks for the comment.

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  2. Both books sound amazing! I find it so challenging to write for children, but it must be so rewarding.

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    1. Thank you, Heather. Writing books for kids certainly keeps me on my toes. They write fast but it's the going back and keeping the language simple that's the hard part :) Thanks for stopping by!

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