Tracking Your Universal URL

Happy Friday, everyone! Ohhhhhh, snap! It's weekend time. Hope you all have amazing plans! Today, I'm gonna show you a quick trick to track those links we made a couple weeks back.

So, pull up this post. Go through the steps there, and then come on back here to add a bonus level.

Ready? Great! Get those clicking fingers ready and let's get going.

So, you have a link now that looks a little like this:

http://a-fwd.com/asin=B00HQHF7PI

and will take folks in every country to the correct page on Amazon. Win!

Now, you throw it into the big, wide world that's the Internet, and pray someone clicks it, right?

Wrong.

You're likely taking that link and adding it to the back of books you've written, putting it on your website or blog (or the blogs of others), posting it on Facebook, or Tweeting it to every bird that follows you.

But how the heck can you know which one of those avenues is working?

Easy. You shorten that tiny link with something like bit.ly, that allows you to track all your clicks. You'll know where the clicks came from, and that will help you determine which marketing avenues are doing what.

Start by taking that cute link above and heading over here: https://bitly.com

Sign up for an account and log in, please!

Now, pull up a blank Word document or blank Notepad. Make a couple of headlines:

• Twitter
• Facebook
• In the back of (title of book) [make one of these for each book you have]
• Website
• Blog 
• Anywhere else you may market

Back to bit.ly! On your main page, you'll see a cute little puffer fish up in the top, left hand corner. He looks like this:

Take the link from a-fwd and paste it in the puffer box.

You'll get a pop-up on the right hand side of the screen with a shortened link in it. Looks like this:

Copy that one and paste it under the first headline in your document (Twitter).

Now, go on back to bit.ly. Click the tiny icon that looks like a price tag:

Type in Twitter (title of book) and click the checkbox to create new.

Click apply. Go to the search box at the top of the page and type in Twitter (title of book). You'll get something that looks like this:

Now, see that tag?

Click the text inside the tag:

Voila! You get all the links tagged with that exact title:

Now wash, rinse, and repeat until you have a separate link for each marketing avenue.

You can reuse tags on other shortlinks:
Back of book 1 Mystic Series (for each book you link there)
Website
Blog

Stuff like that. Then, when you want to find all the results on all your bitlinks for your website, you click the tag and poof! You're in the money! Alllll that data at your fingertips!

Yes, it's going to take you a minute to set it all up the first time. But you'll get better, and faster, as you go along!

Did this help? Got questions? Ask 'em!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

7 Cover Reveal Monday and How We Wrote the Book

Good morning, and happy Thursday, everyone! I'm so excited I can't stand myself. In just four days (on Monday) the cover reveal for 7 happens. It's completely different from anything I've seen on the shelves today, and the story inside is along those same lines.

BUT!

Today, I'm gonna tell you all how we wrote the book(s). That's right, there's more than one. Yes, they'll be released as a set, because we feel you can't read one without having the others IN your hands.

As we created the story, we nearly drove one another nuts. *grin*

Why? Because of the process we used. So, if you're ready, sit back, relax, and let me regale you with a story on how this novel was conceived and written.

As you may know, the five of us, Casey L. Bond, Tia Silverthorne Bach, Kelly Risser, N. L. Green, and myself, all go to the author event Utopia. During the con, we set aside time to brainstorm new collectives. Our first attempt was Fractured Glass, which released at the end of 2014. It was so well received, and we ladies loved working together so much, we decided to write something else together. This will become a tradition. Every year, you'll get something new and different from us.

Anyway, we met in one of the rooms at the hotel with journals in our hands (surprisingly, we all brought the exact same journal) and started talking. Idea after idea was tossed around until we all said "oooooooh, yes!" at the same time.

Hours passed as we fleshed out our tale, and suggestions were received and added to the journal pages. In time, we had a plot that left us all with our bottom jaws swinging. We decided to all write in third person, past tense, with no restrictions on POV, and we fleshed out the main character.

Then, we gave it a title. Because of restrictions, we've taken to calling it 7. Not the word, but the number, because it's represented by this:

It was decided that we'd use our own names in the story, but we wouldn't write about ourselves. That task was assigned to the lady sitting to our right. How fun is that?

This novel has the following construct:

Part One was written by Casey.
Part Two, by Jo.
Part Three, by Tia.
Part Four, by Kelly.
Part Five, by N. L.
Part Six, by all five of us at once.
Part Seven (a bonus short story), by all five of us at once.

Yep. It has seven sections. But, until the conclusion (Part Six) was completely written, we didn't get to see what any of the other women had done.

It made for the most interesting construct I've ever seen.

We used Google Drive to write Parts Six and Seven, and we all penned it at once, like programmers do when writing code. Rapid fire questions and answers happened, and we've been blown away by our ability to pull it off.

I hope you're as excited about this book as we are, because I can guarantee you've never seen anything like it before.

And the story... Well, none of us knew what would happen in the end, so we hope you're as surprised by it as we were.

There will be a Goodreads giveaway that will start right after the cover reveal. Keep an eye out for that, and for the FACEBOOK launch party! YAY!

What do you think? Gonna try it? Eager to read the book? Tell us what you think in the comments.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Twitter - Navigating the Billion Tweet Waters

Happy Tuesday, everyone! So, today's post is going to be for all the Twitter newbies out there. I'm planning to give you all a quick lesson in navigating the awesome waters that all start with a little bird. There will be a list of dos and don'ts, as well as some terminology explanation and how to find new followers.

If you're all ready, and you're a Tweetbaby (this won't help you seasoned vets), grab a pen and your notebook and let's get going!

I'm gonna start with terminology so you don't get lost in the next section.
Retweet (often abbreviated as RT): On the tweet of a tweep, you click the rotating arrows so the information is shared with your followers.
Tweet: What you share on Twitter.
Tweep: Your Twitter followers or those you follow.
Follower: Someone who wishes to see your tweets (like a subscriber).
Following: When you click the follow button on a Twitter account.
#FF: Follow Friday. This is used to suggest other people follow a certain account (or accounts).
@XxX: this is someone's Twitter handle. If you tweet "at" a person, they'll be the audience for your tweet, and they'll get a notification.
Handle: Your name on Twitter.
DM: Direct Message. This is when someone clicks the mail icon on your page.
#: Hashtag. This is used to define the content of a tweet.
Favorite: This functions like the Facebook "like" button except it curates all tweets you click the star on in a favorites list you can access from your page.
Lists: You can add certain people to lists you create. When you're on these lists, the tweeps listed are the only ones you'll see content from.
TY: Thank you!
Unfollow: When you stop following a tweep or they stop following you.
News feed: All the tweets from all the tweeps.

Let's go into the list of DOS:
Retweet others.
Be engaging.
Show thanks when others RT your stuff. A shoutout only takes a moment (TY for the RT!).
Follow back the accounts you think you might like the content from.
Thank folks for the follow(s).
Seek out new and interesting accounts to follow.

DON'TS:
Spam.
Retweet the same thing over and over.
Constantly tweet "buy my book."
DM people right away, asking for reviews or buys of your book (see spam above).
Follow a bunch of people and expect them to follow you right back.

How to gain followers, and my suggestion on etiquette:
Follow about ten to twenty new accounts every day (those you actually want content from, please). If you're providing great content, they'll be happy to follow you back. Now, one of the things that makes me NUTSO is a confirmation that I'm a real person before I can follow an account. What I get is that you don't want to follow an account that's from a robot, but why can't I follow you without going through a fifteen step verification process?

I unfollow/don't respond when someone requests this, because it comes off (to me) as arrogance. If I'm asking you to follow me, that's a different story. I mean, come ON, people. Just stop.

There's an app a lot of folks use on Twitter that seeks accounts on your feed that are inactive or people who have quit following you. It actually tweets out a message that announces who you unfollowed.

Yeah... Just... no. Please. I understand, but what does an inactive account really cost you? There's no limit, and they aren't producing content that hangs in your news feed, right? And unfollowing someone because they unfollowed you?

We're older than two. Let's act like it. *grin*

Okay, if you've stayed with me this long, you probably have a pretty good grip on the terms and suggested etiquette.

If you have any specific questions I didn't answer, feel free to pop them in the comments! I'll answer to the best of my ability!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Dialogue Pitfalls and How to Fix Them

Happy Thursday, everyone! Oh my, tomorrow is FRIDAYYYY! Who's excited? I can't believe it was just a four day workweek. I'm exhausted already. Ha! Today, I'm taking you all through an exercise to help with your dialogue. I'll start by outlining a few pitfalls, then explain how to correct in your first edit. Ready? Grab those pens and notebooks and let's get going!

We'll start with labels to keep it easy.

#1: Group Conversations

A common issue in creating group dialogue is when the author wants everyone to speak at once. Now, this can work if done properly, but line after line of Bob said, Marley said, Jane said, and Duke said gets tiresome.

Here's a tip:
Seek out scenes where folks are talking and examine them. If you have to, put people in a room and assign them all part of your dialogue. Have them read their lines (in character). Make notes of their facial expressions, movements, and tone. Work it in.

Example #1:

"I didn't think I had anything to be worried about," Bob said.
"Seriously? What didn't you see there?" Marley said.
"Right? I could've picked up on the subtle clues if I were blind," Jane said.
"Bob, your wife hasn't touched you in months. Wasn't that clue number one?" Duke said.
"But it's always been like that," Bob said. "Ever since we were first married."
"Really?" Jane said.
"Yes, really," Bob said.
"Well, why did you stay married ten years then?" Marley said.

Fix #1:

Mouth turned down, hand clutching a tumbler of bourbon on the rocks, Bob shrugged. "I didn't think I had anything to be worried about." Added action tag.
"Seriously? What didn't you see there?" Marley asked. Changed said to asked.
Jane snorted and curled her lip. "Right? I could've picked up on the subtle clues if I were blind." Another action tag.
"Your wife hasn't touched you in months. Wasn't that clue number one?" Duke asked. Changed said to asked.
Bob sighed and leaned back in the chair, studying his friends. They were all coiled and tensed up, like a snake ready to strike. There was no way they'd understand, but he figured he'd try. "But it's always been like that. Ever since we were first married." Applied exposition and action.
"Really?" Jane's head snapped up. Changed to action tag.
"Yes, really." We know it's Bob. Deleted dialogue tag.
Marley asked. "Well, why did you stay married ten years then?" Moved dialogue tag to front.

If you add a little action and thought in with the dialogue, you show the reader more about the situation, and you avoid overusing said.

#2 Invisible Dialogue Tags

It's a common misconception to believe you have to change up the dialogue tags every time. While "said" gets tiring to read, you've seen one way to avoid having to use it on every line. But what about invisible dialogue tags? How many are there? Why should you use them?

Here's a tip:
Seek out those scenes where you're using something other than said to denote dialogue. Ask yourself why. Is it an action tag? That's a good thing unless it's pulling the reader out of the story. There are a handful of invisible tags you can use; just make sure they're relevant to the tone/situation.

Invisible dialogue tags are words readers don't have to process as they move through the story. They exist to avoid confusion only. They speed up the flow of your story (pacing).

Example #2:

• Asked
• Said
• Answered
• Responded
• Whispered
• Shouted
• Yelled
• Screamed

A common error is to use an action tag as if it were a dialogue tag. More on these here. Unless the word is denoting speech of some kind, it's an action tag. List:

• Ordered
• Commanded
• Howled
• Growled
• Slurred
• Hissed
• And so on.

Use invisible tags whenever possible, but you don't need one every line. Hang on, that's next!

#3: Mixing Action Tags and Dialogue Tags

If you have a person doing something, you don't need a dialogue tag to tell the reader who it is that's speaking.

Here's a tip:
Find those places where you have action and dialogue together, and remove the dialogue tags.

Example #3:

Bob shrugged and panned his eyes over the faded wallpaper. He said, "I never thought Martha was the kind to do something like that."
"She's hitting the prime of her life, Bob. She's also a good looking woman," Jane said.
He slammed the glass on the coffee table, sloshing bourbon over the antique wood. "I know she's good looking. Hell, I'm the one who married her!" He yelled.
"All women go through a phase," Jane said as she shrunk back in the couch.
"Phase! Phase?" Bob screamed. "This is so much more than a phase!"
Jane nodded and said, "I understand."

Fix #3:

Bob shrugged and panned his eyes over the faded wallpaper.  "I never thought Martha was the kind to do something like that." Removed He said.
"She's hitting the prime of her life, Bob. She's also a good looking woman," Jane said. Left alone.
He slammed the glass on the coffee table, sloshing bourbon over the antique wood. "I know she's good looking. Hell, I'm the one who married her!" Removed He yelled.
"All women go through a phase." Jane shrunk back in the couch. Removed said as she.
"Phase! Phase? This is so much more than a phase!" Removed Bob screamed.
Jane nodded. "I understand." Removed and said.

Again, if you know who it is that's speaking, there's no need for a tag. But removing all those tags cleaned up the prose.

#4: Using a Dialogue or Action Tag on Every Line

You don't have to go bananas with action and dialogue tags. When two people are having a conversation, you can delete most of the tags and still be okay.

Here's a tip:
Find places where there are just two folks talking. See how much you can remove without getting confusing.

Example #4:

"My wife has drained my bank accounts, done things behind my back, and she wants to know why I'm upset." Bob dragged his free hand down his face and slurped his drink.
Marley sat forward. "She probably hit her mid-life crisis and didn't want to worry you. You're aware of how she treats her body. It was bound to happen."
Bob snorted. "Yeah, I just didn't think she'd do something this crazy at thirty-one."
"It's that milestone, brother. Hang in there. At least she's not cheating on you," Marley said, putting a hand on Bob's back.
He sighed. "You're right. I guess I should be grateful she wants to look good for me. What's a little face-lift in the grand scheme of things, right?" A choked laugh escaped. "But she lied. Plain and simple. Who knows, she might be cheating, too."
"I doubt that. She loves you." Marley leaned back.
"She loves my money," Bob said.

Fix #4:

"My wife has drained my bank accounts, done things behind my back, and she wants to know why I'm upset." Bob dragged his free hand down his face and slurped his drink. Left alone.
Marley said, "She probably hit her mid-life crisis and didn't want to worry you. You're aware of how she treats her body. It was bound to happen." Changed action tag to dialogue tag.
"Yeah, I just didn't think she'd do something this crazy at thirty-one." Removed all tags.
"It's that milestone, brother. Hang in there. At least she's not cheating on you." Marley put a hand on Bob's back. Removed dialogue tag.
"You're right. I guess I should be grateful she wants to look good for me. What's a little face-lift in the grand scheme of things, right?" A choked laugh escaped. "But she lied. Plain and simple. Who knows, she might be cheating, too." Removed action tag.
"I doubt that. She loves you." Removed action tag.
"She loves my money." Removed dialogue tag.

And, you still know who it is that's speaking! Amazing, right?

These are some of the most common dialogue errors I come across. If you do your homework, you'll come out the other side a better writer. For another trap post, check out this one.

I hope this helps in some small way.

What are the things that annoy you most in dialogue? Discuss!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Stealing Plots

Happy Friday, good people of the blogosphere! I hope you all had a fantastic week and are looking forward to the long weekend. Perhaps you want to use that time to craft new book ideas. Well, you've come to the right place! Today, I'm going over how you can steal plots from real life to craft novels. Intrigued? Then grab those pens and notebooks and let's get going!

If you remember the posts I did on plot ideas (part one and part two), you'll know I'm a huge advocate of using things you see/read/hear to inspire you. Well, let's look at life for some inspiration and see exactly how that works.

Situation one: You're sitting, watching the news, and a story comes on about terrorists on a train and three heroes who leap in and save the day (anyone remember this?). That's an awesome story, right? Those men have been talked about often since that day.

Situation two: Friend one calls you, sobbing. Her husband was part of the Ashley Madison scandal, and your friend has discovered he's had multiple affairs. Her life is ruined, and she tells you all the warning signs she saw but ignored as you try to make her feel better.

Let's break down and re-work both situations for awesome plot ideas, shall we?

Situation one: What if the terrorists were vampires and the heroes were slayers? Or, what if they were all women instead of men? What would've happened if it were some kind of plot to get rid of a different terrorist who was planning to bomb the train, and the men sent to stop it were thwarted by the "heroes" who thought they were doing something good?

Situation two: What if the husband wasn't cheating, but he'd been doing some kind of recon mission for the CIA or some secret organization? All the "warning" signs weren't what they seemed, but the wife has no way of knowing because she doesn't know he's a spy/assassin. That's a whole different story.

It's not the situation that matters; it's the details you want to store away in your brain for the book you can write with these ideas that are important.

What caused those men to react? What were they thinking? What did they see?

What were those "warning" signs your friend is talking about? How did her husband act? What excuses did he use to get out of the house and meet up with those women?

All these questions can be answered by watching interviews or asking questions. Be the sleuth. Be creative. Bend the world to fit the story you want to read, and write it.

Whether you're a paranormal, contemporary, fantasy, dystopian, contemporary, murder mystery, or other genre author, you can make your story and characters feel more real to your reader when you use real-life situations as the basis.

So, this weekend, my challenge to you is to take something you see on television or hear on the news and turn it into a plot for a novel in your genre.

Post them below! Let's see how creative you can be!

Well, that's all for today, folks. Until next time, WRITE ON!

Jo

Atmosphere Feels - Helping Readers Feel the Characters and Setting

Happy Friday, everyone! Holy cow, what a week, huh? It's been blazing trails here on my desk. Huge edit, schedules for bloggers, handling the radio show, and blogging every day have me so confuddled, I'm not sure whether to scratch my watch or wind my butt. But! Today, I'm all about the writing tip! I had a discussion with Teal Haviland, creator of the awesome website My Endless Endings (it's like a smashup of Facebook and Goodreads), and she suggested a post on atmosphere and feels. So, we'll be talking atmosphere and all the feels your character can get from their surroundings (and how to communicate that to the reader). Grab those pens and notebooks and let's get going!

So, your character is on their journey, and they walk into a room. Let's do this via examples. My character will be named Teal, and she's going to her grandmother's house.

     Teal stepped into the room and plopped down on a sofa, putting her feet on the coffee table. A teapot was sitting nearby, and she snagged a cup, filling it with the hot liquid. She took a sip, and relaxed as she waited for her grandmother to come downstairs.
     After waiting for half an hour, Teal wondered what was taking Grandma so long. Something felt off. She usually made an appearance within five minutes or so, and Teal was getting worried. Carefully, she put down the cup, rose to her feet, and walked back to the foyer to look up the stairs.

Okay, there's Teal in her environment. You all know I'm not one of those writers that goes into a ton of description. However, there's a time and a place for everything. You need tension in this scene, so description and engagement of the five senses will help. Remember this post. Yeah, only this time we're talking about how the environment impacts the character's feels. If you have your Feelings Workbook, pull it out now. Let's edit!

     Teal stepped over the threshold to a dimly lit foyer. Shivers ran down her spine when she inhaled and the musky scent of the house assaulted her. Moving to the living room, she sat on the flower-print couch, wondering where the plastic cover went, and put her feet on the antique coffee table. A silver tray with a porcelain teapot and cups was nearby, and she tossed a sugar cube in one of the cups before pouring over the liquid. She took a sip, wrinkling her nose at the bitterness of the drink, being careful not to burn her tongue, and sat back as her eyes scanned the room and she waited for her grandmother to come downstairs.
     Time ticked by, increasing the unease Teal felt when she entered. Where was Grandma? She always arrived within five minutes to spread the latest gossip from the other blue-haired ladies in the neighborhood.
     Teal's shoes clicked on the floor when she put her feet down. In the absolute still, it was like a gunshot. She winced, carefully put down the cup, and removed her shoes. Holding the slingbacks by their straps, she rose and tip-toed back to the foyer. Her heart pounded in her chest and echoed in her ears.
     One of the floorboards in the ancient wood creaked, and she paused, ticking back her ears. Dread slammed into her, and she let her gaze float up the stairs, tracking the fresh boot prints on the beige carpet.

In the first passage, you understand something's not quite right at Grandma's house. In the second, you feel like it's something sinister. Smell, sight, sounds, touch, and taste are all engaged.

Why? What's the difference?

In the first passage, there's little to no description of the environment or how it's impacting the character. If the surroundings don't have a feeling, your reader won't feel. Sure, you can tell them, but they want to feel it, too. You have to show in this case. If you noticed, from the content of passage two, we're now aware plastic is missing, the lights are dim, the tea is hot, it's too quiet in the house, and there are fresh boot prints on the carpet.

What do you think Teal will find based on the first passage? How about the second?

What do you feel when you read each one?

We can bring a lot out by describing the atmosphere of the character's environment, and it'll translate to the reader. I do ask that you use this tactic sparingly. Pages and pages of description will bog your reader (and your story) down.

Now you try it. Start with a passive scene, and make it an active scene.

Let's see your results. Don't be scared to share!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step Five - Facebook Party

Happy Tuesday! Yeah, okay, yesterday was Monday, and there are still three days left in the week, but this is the last post in my series, so that's a great reason to smile! Today, I'm going over how to throw a Facebook party that rocks, why you should do one, and how to set one up. Ready? Grab those pens and notebooks and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

Why should you throw a Facebook Launch party along with your blog tour?

• It gets people engaged with your content (in this case, your book).
• You can help drive traffic to the blogs that hosted you (what's in it for them).
• Interaction with fans and potential fans.
• Getting other authors involved and expanding your circle.
• Creating a ripple effect across Facebook so more people see your stuff.

There are a few things to remember when setting up your Facebook party:

• When asking other authors to join, be sure they write in your genre.
• Book swag is great, books are great, but not everyone wants book swag or books.
• Have a schedule, and be sure and post the link to your party on your blog post for the tour (might even want to send it to the other bloggers).
• Don't just invite anyone and everyone on your friends list. Be specific.
• Be sure and share the event where you shared the ARC invite or where you hang out.

Now that you have a grasp of the rules, let's talk about how to run a Facebook party.

Usually, these things are filled with games like:

• Caption This - You (or one of the authors helping) post a funny picture and ask attendees to give it a caption.
• Scavenger Hunt - Have attendees find information online and post their results.
• Your Facebook Profile Picture to My Book Cover - Everyone who changes their profile picture to your book cover is entered to win something.
• Say Thanks - People go to Facebook pages or blog posts and thank the host for their time or donation.
• Meme Me - Everyone shares their favorite meme.

There are so many possibilities! Have the authors helping you come up with some other ones.

Here's how a Facebook Party usually goes:
Set up an event on Facebook (I'll go into that here in a moment) with a time and date.
Create a graphic (instructions can be found on this post) 851x315 pixels in size for the event image.
Create a list with time slots for authors who may want to help out (don't forget yourself).
Make a poll with the question: Who invited you? And decide on a giveaway (this should be something awesome).
Start your invitations.
Fill your list with authors.
Be sure all runs smoothly day of the event (you really need to be there, keeping an eye on things).
Don't worry, folks understand how it works.

Now, how do you set up an event on Facebook? Let's get into it!

Go to your Facebook home page and click here:

Click Create:

In the dropdown, choose Create Public Event:

Fill out the form and click Create:

You'll have something that looks like this:

Let's upload that header you created! Click here:

Choose Upload Image and get 'er done. You shouldn't be able to drag it at all if you created it at the correct dimensions above, so click Save Changes:

Now, click Ask Question:

Type in your poll question:

Click Add Poll Options:

Be sure "anyone can add options" has a check mark by it:

Add yourself as one of the options:

Click post:

Click on the little arrow on the top right corner:

Select Pin Post:

This will keep the poll question at the top of the event, no matter how many other posts are made. It's labeled Pinned Post:

Remember, if you pin another post, it'll replace the poll! Click on Invite:

Share the event, and then invite your friends!

That's really all there is to it. I hope this series of posts helped you in some way.

Have you ever hosted a Facebook party? What games did you play?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step Three - Finding Reviewers

Happy Friday! Eek! How much do you love weekends? Today will be awesome. If you believe it, so shall it be. As you can see by the title of this post, today is step three in my post series about creating your own blog tour. Like yesterday, I'll recap the previous days and go update the links in the other posts so you can find your way around the series easily. Ready? Grab those pens and notebooks and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

As you can see, we're getting into where you can find reviewers for your book! Whether it be for ARCs (Advance Review Copies), or after your book has hit the shelves, you can use these tips to find people to read your stories and write down their thoughts.

First off: Never pay someone for a review. An honest reviewer won't take money anyway (they're in it for the books, baby!), and it comes off as sketchy.

#1: Facebook Groups

There are so many groups of readers on Facebook, it would take you forever to go through them all. So, rather than wade through knee-deep muck, let me show you how to get to your target audience.

• Open Facebook
• Go to the Search Facebook bar on the top of the page
• Type in your genre (the master genre, not a sub) and hit enter (don't choose from the dropdown yet!)
• A page will open that has a list across the top: Top, People, Photos, Pages, Places, More\/
• Click More and choose Groups (here's my search for Fantasy)
• Check out groups with readers of your genre, and join one or two you think are relevant
• Introduce yourself and lead with: I joined this group because I'm looking to give away a book in this genre to (x number) of people who may be willing to write a review.
• Don't spam groups, and don't give up. If you don't get enough requests this round, wait a week or two and try another couple of groups.

#2: Amazon

I know this sounds crazy, but go to your book and check out the also bought scroller. See what people are crossing from your book to another, reading, and writing reviews. Try to stick to books in the same genre. When you contact a reviewer who loved another book from the also bought list, tell them others who read that book they loved are reading yours, and ask them if they'd like a copy for review.

#3: Goodreads

This is what Goodreads was made for! There are so many options to find the right reviewer. You can compare shelves, check out books in similar genres to your own (like on Amazon), and join groups readers have formed that revolve around your genre. There are even groups created specifically for folks who like to review. Score.

#4: Bloggers

Go find blogs that have readers of your genre and that write reviews. Follow them for a while, and get to know what they like and don't like. Once you've found a couple, connect with them via comments or other things before you reach out to ask for a review. Book bloggers will remember you. Trust them to be intelligent, thinking beings who have feelings.

You can also ask friends to share a request for reviewers on their Facebook timeline. I did that, and it worked rather well.

Now, a few things to remember:

• If you want ten reviews, you need to have at least twelve reviewers. Some people will forget, and some will miss their deadline.
• Don't be a nag.
• Remember to thank each and every person who reviews.
• Offer the reviewer something besides money (like swag they can't get any other way or a signed copy of the book once the review goes live). Everyone asks, "What's in it for me?" Make it worth their while in the little ways and you'll get more return on your requests.
• People like to feel special. Don't mass e-mail your ARCs. Send them one at a time, include a little thank you with the book, and mention something about the reviewer like: I was happy when you responded to my Goodreads request. I know this takes more time, but it's worth it. You're building relationships. After all, this isn't the only book you're ever going to write, right?
• Ask your reviewers a good month before you plan to send the book to them, and give them a solid date when they can expect it. Don't miss this deadline.
• Give reviewers a good two to three weeks to read the book before release day, and ask them to post their reviews one day after the book goes up for sale (this is for ranking purposes).
• If one of the people who read your ARC don't like your book, find out why (it will help you improve), and thank them for their time. They may not like this one, but may love another one you write in the future. Don't burn bridges!
• Go to the blog where your review is and SHARE IT! Promote those who promote you.

I hope this helps. If you can think of any more, feel free to leave suggestions (no hyperlinks, please) in the comments below.

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step Two - Creating Promotional Materials and HTML

Happy Thursday, good people of the blogosphere! Woohoo! Tomorrow is Friday! My excitement cannot be contained. If you were with me on Tuesday, you got the first taste of this little series on blog tours. Today is all about the graphics and the HTML, baby! I'll give you a list of posts with links, and we'll move on to the awesome stuff. Grab those pens and notebooks and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

I'll update the links on all the posts each day so you can find your way around. Time for the gravy!

First of all, if you don't have a way to create teaser images, you'll need to get one. Many, many people just use a book cover, and that's fine and dandy. But, if you want to look a little snazzier, here are a couple of tools you can use:

FREE
Gimp (there's a learning curve. Tutorials can be found here -- I also suggest downloading directly)
PicMonkey (the ever awesome Sarra Cannon has a tutorial on how to use it here)
Tagxedo - Word Cloud Maker
Canva

PAID
Adobe Photoshop (there's a learning curve here, too)

Gimp is close a close sister to Photoshop, so I'll give you a little walkthrough here in a minute. Right now, you need to go grab a photo to use. Please don't use photographs illegally! There are a couple of great sites with FREE public use images, and a couple that aren't too expensive to purchase digital rights to. Please, don't get you or your bloggers sued. Here's a list:

FREE
Free Use Photos on Flickr
Morguefile
Free for Commercial Use

PAID
Dreamstime
123rf
RedBubble
Bigstock
Dollar Photo Club

Remember, when buying or downloading an image for a teaser, you usually want the smaller version so it's not a webspace/loadtime hog.

Now you may want to get a new font that fits the look and feel of your book, yeah? Here are some free font sites (please look at the licensing on EACH font you plan to use):

Dafont
Fontsquirrel (these are 100% free for commercial use)

Of course, free fonts come with their own issues (like not being very clean), but I'm trying to do this on a budget here. If you think you may want to purchase a font, do a search for buy fonts. You'll be overwhelmed quickly.

Now, let's get into creation! I'm gonna use a teaser I already created, but my screen will look a little different because I'm in Photoshop.

Be sure you've installed any fonts you downloaded before you begin, and your images are somewhere you can locate them quickly.

Open Gimp and choose file--open.

Find your image and open it.

Look for a good place to put the text. I darkened the bottom a little with the burn tool.

Select the type tool and choose your font, then set the color.

Click anywhere on the image (you can drag the type once you add it), and type in your text.

Position the text and add some little colored bits to make some of the words stand out (play with it--don't be skeered)!

Add the book title somewhere!

Save that puppy in a folder titled "blogtour_titleofbook_documents" and name it "titleofbook_tourpackage_teaserimage"

You're ready to rock and roll!

Now, some people will want plain text while others want HTML. This is easy to do! Follow these steps:

• Type out your entire text in a new blog post (leave out links for now).
• Hit Ctrl+a, then Ctrl+c.
• Open a notepad or Word document.
• Hit Ctrl+v.
• Type in your links where they go.
• Save the text document in your tour folder as "titleofbook_tourpackage_plaintext" and close it.
• Add your images (book cover and teaser you just created) and your hyperlinks to your blog post.
• If you're using Blogger, click the HTML button on the top, left-hand side.
• Hit Ctrl+a, then Ctrl+c.
• Open a NEW Word or notepad document.
• Hit Ctrl+v.
• Save it in your tour folder as "titleofbook_tourpackage_HTML" and close it.

You're all done! Now you can send your package to the bloggers, and they can create magic.

How easy was that?

Don't worry, I know it seems like a lot right now, but soon you'll be an old hand at this. Tomorrow I'll go into how to find reviewers for your book.

Was this helpful? What didn't you already know?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Creating Your Own Blog Tour - Step One - Signing up Bloggers

Happy Tuesday, everyone! Today, I'm talking about how to create your own blog tour. This will be a series of posts that will include how to sign up bloggers (today), how to create your promo materials (including HTML posts), how to find reviewers, how to create a Thunderclap campaign, and how to throw a Facebook launch party. If you've ever wanted (or needed) to do some (or all) of the things yourself, strap in, grab a pen and a notebook, and let's get going!

In this series:
How to Sign up Bloggers
Creating Promotional Materials and HTML
Finding Reviewers
Creating a Thunderclap Campaign
Throwing a Facebook Launch Party

If you all remember my post a while back about blog tour companies, you'll know why I'm about to tell you how to set up your own. It takes a lot more work from you to do it yourself, but that doesn't mean it's impossible.

To start off, you need to head over to The Paisley Reader and learn how to set up a Google Form. Yes, it's about pre-orders, but it all works the same way, so it's relevant.

Here's something to think about: What kind of blog tour do you want to do? Options include:

• Cover Reveals
• Book Reviews
• Promo Blast
• Release Day Blast
• Author Interviews
• Meet the Character(s)
• Excerpt Blast
• Combo of Above

There are also things you can offer the blog's followers to increase signups. Maybe you'd like to give away a copy of your book or a gift card (or both). Yes, those things matter on two fronts!

One: You offer something to the bloggers for agreeing to handle your content.
Two: You offer value to the readers of the blog(s) for checking out your stuff.

Remember the rule of a great giveaway: What does everyone need or want?

Go with that and your click rate will increase tenfold.

You need to start this process a good two weeks ahead of time unless you want reviews. If you're doing a review tour, you'll want to start a month out.

So, decide if you want to have an enticement, and go create your form now. Once you're done, come back and we'll go into where to post the signup link.

Questions that should be on your form:

• Name
• Blog or other URL where you plan to share
• E-mail address
• Date you can post/share (you usually have dates in mind, checkboxes matter here).
• PLAIN TEXT OR HTML. We'll get into why this matters in the next post. 

Ready? Let's continue.

Places to ask folks to sign up:

• Street Team - If you have a street team (those folks who tirelessly promote your books everywhere), you'll want to start there. After all, they're already fans of your work and have agreed to share.
• Facebook Author Groups - Chances are, you're a member of an author group where writers of your genre go to collaborate. Many authors have a blog, and many of them will be willing to share your content with a copy/paste option.
• Facebook Reader Groups - Again, chances are, you're a member of a reader group where readers of your genre hang out. With an incentive, they'll likely sign up, too!
• Goodreads Groups - Authors or readers, this is a great place to increase signups!

Good rule of thumb: Don't be annoying! Post once and leave it alone.

Plan to take responses for at least a week (include a weekend). Now, in your Drive, you'll have a "responses" document that'll give you the hot info! If you want, print it out once you're done signing people up and have turned the form off.

You're all set! Hold on to that piece of paper or document in Drive so you can follow along with the rest of the series. This is just the beginning, but once you do it a couple of times, you'll be an old hat.

What do you think? Helpful? Anything not in the lineup that you'd like to see added?

Well, that's all for today, folks! Until next time, WRITE ON!

Jo

Amazon Author Central and You - Take Two

Happy Fridayyyyy! Wow, it's the weekend, you guys! Two days of no work. Whatever will we do with ourselves? Well, you could spend the time snazzing up your Amazon Author Central page. Yesterday's post was all about how to create an account and add books. Today, we're going into some of the clicky things you can modify. So you can take the info you find here and get to work making everything fabulous. Ready? Grab those pens and notebooks and let's get going!

I'm just gonna jump right in here. Login to Author Central here so you can follow along. Be sure you're on this tab and have your bio all filled out:

After your biography, you need to set your author page URL. As you can see, mine's already done (amazon.com/author/jomichaels). Amazon lets you set this to whatever you choose, but you only get one shot, so choose wisely! It's here:

Next, you'll want to upload a photo of yourself. Click the add photo button here:

Browse through your pictures, choose an image, click the box saying you have permission to use the photo, and click Upload Photo:

You can do this more than one time so you can change your picture up now and then. When you click manage photos, you get a couple of options:

Delete or rearrange at will. First one in the row is your profile picture! The Add Video button works the exact same way as the Add Photo one. NOTE: You must have the video available on your computer to upload. You can't link or add one from YouTube. Twitter add is pretty self explanatory, too, so I won't bog you down with images for all that.

Now, you'll want to add your blog feed. If your blog isn't pushing to a feed, here's how to find it for Blogger, and how to find it for Wordpress. Write it down and keep it handy, you'll need it for Monday's post. *wink* Once you have your feed address, click here:

It'll open a popup where you can type in your feed URL. Do it and click Add.

Let's go add an event, shall we? Click here:

You'll get a popup window like this:

Yeah, that's a lot of information to fill out, but Amazon will do most of it for you. Add a description first, then click on the location and start typing the name of a venue. I've added Utopia Con. If you're going, too, start by typing Millennium Max, then choose the hotel name from the list that populates underneath. Boom! Amazon fills in all the cool details like this:

Then, choose a book (yeah, just one), and a start date and time. I chose the date fans will be allowed into the conference. Click Add. Your profile should look something like this:

You're all done for today. Monday, I'm going to show you something amazing you can do with Amazon if you have a blog. Tuesday, we'll go into the various sections on the book tabs (hopefully, your books will be listed by then if they aren't already).

Did you create one? Leave us a link so we can take a peek!

Well, that's all for today, folks! Until next time, WRITE ON!

Jo